There are many e-commerce systems that are used to create and manage an online store, including PrestaShop, Magento, Zen Cart, etc. If you plan to choose one, we will share with you below 5 key characteristics of an Ecommerce platform that you should take into account.
1. Catalog management
A software for Ecommerce site creation, it must include a tool or function to manage the product catalog. Ideally, it should include batch import and export capabilities, as well as options to easily manage product prices.
2. Marketing and promotion tools
They are also key characteristics that a e-commerce platform. A successful ecommerce site requires online marketing promotions to keep its visitors coming back. An ideal ecommerce system should provide options for creating and managing discount coupons, creating and managing pricing, etc.
3. Shipping and delivery modules
Depending on the type of products you sell, a shipping and delivery module may be very necessary. A Ecommerce software should allow users to select between different types of shipping and delivery options, in addition to automatically calculating shipping costs.
4. Payment modules
This is one of the most important characteristics in an Ecommerce system, since its objective is to get payment for the products. Consequently, the software for the creation of online stores that is chosen must include payment modules with support for the main platforms such as PayPal or 2Checkout.
5. Search engine friendly
SEO in Ecommerce is not dead, in fact it is very important for the positioning of a e-commerce site on the internet. Consequently, the program to create online stores must be optimized for search engines, in such a way that it is easier to index the pages and that consumers can find the site easily.