The last Mobile Analytics report Citrix, which analyzes the attitudes and impact of users' ads, games and social networks, has revealed interesting data. Among them, the study affirms that 40% of the Mobile data are consumed visiting social media.
The Citrix Mobile Analytics Report provides information about the mobile user behavior and the related factors that determine the quality of experience (QoE) for mobile data services. This report reveals other data of interest, such as that the reach of mobile ads it has doubled in the last year.
Report conclusions
Interesting conclusions can be drawn from the latest Citrix Mobile Analytics report to take into account in your Online Marketing Strategies and, above all, to strategies focused on Mobile commerce.
# 1 - More and more videos are being shared on social networks
The presentation of wine last year by Twitter and video integration in Instagram (Facebook) have caused users share every time more videos and faster. As a result, social media data content is now split 32% for video, with images accounting for 63% and text for 5%.
Social networks consume an average 8% of subscribers' mobile data volume per day, although this percentage varies significantly depending on the operator and the region.
# 2 - Mobile ads reach double audiences than in 2013
Citrix has found that mobile ads they reach the double the audience than in 2013. Despite this growth, mobile ads generate less than 2% of subscribers' mobile data volume on a daily basis and are currently served to only one in twenty users.
Citrix anticipates a spectacular growth on the number of users who will see video ads and the volume of data attributable to them. Taking into account that users who connect to social networks through mobile, this growth will be driven, in part, by dynamics such as the auto-play for video ads that Facebook introduced in December 2013.
# 3 - Large number of "addicts" of games
There are three factors that contribute to the network load generated by mobile games: popularity, embedded video content and "addiction" (the total time spent playing the game). In fact, 68% of those surveyed define themselves as "a bit addicted" to at least one game in their mobile. 10% of users play online, so growth is expected to increase in this popular category of applications.
# 4 - Increased use of mobile health applications
All the health applications have seen tremendous growth within the mobile app categories. In fact, 52% of users use their health apps much more, compared to what they used as soon as they were downloaded.
With the rise of wearable devices such as the Fitbit, Nike + and Pebble, Citrix predicts a impact more and more of these applications in the global data traffic of the network as these devices increasingly integrate health and fitness mobile apps in their functionality.
About the Citrix Mobile Analytics report
Mark DavisSenior Director of Product Marketing, Vendor Platforms Service at Citrix, comments:
The Mobile Analytics report serves, in part, as an alarm system for the mobile operator network, marketing, and customer service organizations, providing insight into potential network dangers and opportunities to deliver an exceptional customer experience. subscriber.
Now, in many countries, consumers expect to be connected while using their mobile devices and, when they do not achieve this performance, their anger goes to the operator. But a great customer experience is just the beginning. Operators seek to transform their business needs by understanding data usage as detailed in the report, and finding ways to translate that understanding into additional revenue.
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For more information, download the Citrix Mobile Analytics Report
Image - Jason A Howie