When you have a ecommerce site, a perfect navigation is a fundamental component in the experience of the user who is looking for products. It can even be said that it is somewhat critical since without correct navigation, users will simply leave the site because they cannot find what they are looking for. Therefore, below we want to share 4 ways to improve usability in Ecommerce.
1. Categories and Subcategories
When the relevant products, you have the ability to simplify the process for searching for a specific product and displaying a group of products that share a set of similar characteristics. As a result, this makes it easier for the user to make a purchase. Subcategories can be used to group specific productss as in the case of shirts, shoes, hats, etc.
2. News
Another way to improve usability in ecommerce is to add a "What's New" section in the product line, which can be done through the creation of a "New" filter, in the search function of the site itself or even through the creation of a subcategory where are grouped and new products are displayed.
3. Complementary and compatible products
If you would like to increase the sales of your Ecommerce, this is a great way to do it. It simply consists of displaying complementary and compatible products on your e-commerce site. For example, if you sell smartphones, some complementary or compatible products might be phone cases, headphones, microSD cards, etc.
4. Recently viewed products
If your Ecommerce does not have a section of "Recently Viewed Products”, Your customers will have no choice but to return to the article they were looking at and will most likely have trouble finding the product they are interested in. Remember that a customer is more likely to browse through the store and explore new products, if they know that they will be able to easily return to the product that interests them.