3 reasons why your online store is not working

The increase in eCommerce advances unstoppable around the world. There are more and more companies selling and more people buying. It seems that the opportunity is served. However, there are some online shops that are successful, while others are seeing that they do not achieve the expected success.

There are many reasons that may be behind the malfunction of an online store. Discarding the most obvious reasons for this situation, such as poor design, little clarity in the description of products or services, or lack of transparency, below we are going to see some of the main reasons that hinder the success of an eCommerce.

The client cannot filter the results to their liking

An online store with many products can be crazy for buyers. However, when the buyer can filter search results Based on additional parameters, and not just based on how the site is organized, the odds of purchase and loyalty increase significantly.

Some of the options to filter results that clients demand the most are those that refer to price range. Many online stores do not offer this option; At most you can find the possibility of ordering the products in increasing or decreasing order according to their price.

Another option to filter the results widely used is the one that refers to the researches. In online fashion stores it is very successful to offer customers the possibility of filtering products by size. And those are just a few examples.

If, in addition to offering several options to filter results, the client can combine all of them, it is more likely that the conversion rate increase.

The customer does not find enough facilities during the purchase process

As the online shopping process unfolds it is important offer the client all the necessary information and in advance. Once the client decides to complete the purchase, it is very positive that he sees from the first moment what stages he is going to go through and knows which of them he is in.

One of the moments that most annoys customers when they buy online, and that causes a large number of cart abandonments, is when the site asks you to register before continuing. It is much more effective to offer the client the possibility of buy without registering, or include the registration process in the same purchase.

Another practice that is disastrous is the one that does not offer the final price from the beginning, that is,, when the price that appears in the cart does not include VAT and / or shipping costs. Many customers abandon the cart when they see that the price has increased. And they will not do it because it seems too much or too much, but because they have felt cheated.

In the process of offering all the necessary information, the notification of errors. If something has gone wrong, the customer should know why without losing everything they have done so far.

It is also important that the client does not lose the contents of the cart if something has gone wrong and the purchase is not completed, for example, because the payment method has failed. If the client has to look for everything again, it is easy for them not to do so, not only out of laziness, but also out of sheer anger.

Another important informative aspect is that which refers to the fullfilment of security requirements of the site. Customers must have clear information about what happens to their personal data, where they pay, and security protocols. If the client doubts the slightest when entering their personal data or their payment information, they will leave.

Visitors don't find enough reasons to buy from your store

Products must contain all the needed information to convince the client that this is what they are looking for, what they need, and what suits their expectations.

In this sense, it is necessary to offer all the data describing the product, its specifications and all those that a client may need. No clerk will be there to answer your questions, and customers don't want to waste time on emails, chats or calls. This will be used as a last resort. You have to answer questions before they arise or prevent them from appearing by offering all the information. Of course, you have to enter as many photos as possible.

Another aspect that "misleads" customers and does not give them reasons to stay to buy is the lack of information about shipping costs, payment methods, return of products, company identity, etc. All this has to be accessible from the first page with clear links, even with text and images.