Uyini umehluko phakathi kwe-ecommerce nemakethe?

Abantu abaningi bakholelwa ukuthi imakethe ye-intanethi kanye nezinkundla ze-e-commerce kungaba yinto efanayo. Kuyiqiniso ukuthi womabili asetshenziselwa izinhloso zebhizinisi eliku-inthanethi, kepha kukhona umehluko obalulekile phakathi kwazo. Iwebhusayithi ye-e-commerce ayilutho ngaphandle kwesitolo sewebhu esisodwa somthengisi, kanti ngakolunye uhlangothi iplatifomu yemakethe iqhutshwa yinkampani eyodwa ngosizo lomnikelo wabathengisi abaningi. Nayi umehluko emi-5 ebaluleke kakhulu phakathi kweMakethe ne-Electronic Commerce okufanele uyazi:

Ngaphakathi kwalokho empeleni izindlela ezahlukahlukene zobuchwepheshe kuyadingeka ukugcizelela ukuthi imibukiso yezentengiselwano ye-elekthronikhi ikhona ukuhlinzeka ngobukhona bezentengiso online ngakho-ke baklanyelwe lokho. Zilungiselelwe leyo njongo. Ngakolunye uhlangothi, izimakethe zinikeza abathengi isitolo esisodwa ukuze bathenge konke abakudingayo. Ubuchwepheshe obufanele bokulawula ipulatifomu yemakethe buyinkimbinkimbi ngokwengeziwe. Isibonelo, amapulatifomu anamuhla emakethe asekela ukuhlanganiswa okuningi kwe-API nezitolo eziku-inthanethi nezingaxhunyiwe ku-inthanethi, futhi.

Lokhu yilokho okubizwa ngokuthi yimodeli engahlukaniseki maqondana nemodeli yokuphatha. Noma imakethe ingathengi imikhiqizo, uthatha ubungozi obuncane bezezimali kunamawebhusayithi wendabuko e-commerce okumele atshale imali njalo kumasheya angaze athengiswe. Ngale ndlela, amaMakethe azuza umnotho wesikali kalula, ngakho-ke uwavumela ukuthi ande ngokushesha okukhulu kunamawebhusayithi e-commerce. Izimakethe ngokusobala kunzima ukuzakha, kepha zingaba isikhathi eside ngokumangazayo futhi zibe nenzuzo uma sezifinyelele kwimpahla.

Ukuqonda imakethe

Noma ngabe uyibhizinisi elisha noma ubusebhizinisini iminyaka eminingana, thola ukuthengisa okuningi kwe-ecommerce. Lapho iningi labantu licabanga ukuthi imakethe eku-inthanethi kanye namawebhusayithi e-commerce angaba yinto efanayo.

Yize zombili zisetshenziselwa izinhloso zebhizinisi eliku-inthanethi, kukhona umehluko othile oyisisekelo phakathi kwazo. Isibonelo, imakethe yipulatifomu eku-inthanethi lapho umnikazi wewebhusayithi evumela abathengisi bezinkampani zangaphandle ukuthi bathengise emsamo kanye namakhasimende e-invoice ngqo, okusho ukuthi abathengisi abaningi bangathengisa imikhiqizo yabo kumakhasimende. Umnikazi wemakethe akayena umnikazi wempahla, futhi akalifaki i-invoyisi ikhasimende. Eqinisweni, kuyisiteji sabathengisi nabathengi, esifana nalokho okubonwa emakethe ebonakalayo.

Ngokuphambene nalokho, iwebhusayithi ye-e-commerce isitolo se-inthanethi esinomkhiqizo owodwa noma isitolo se-inthanethi esinemikhiqizo eminingi lapho umkhiqizo othile uthengisa imikhiqizo yawo kuwebhusayithi yayo. Isisetshenziswa yimpahla yodwa yomnikazi wewebhusayithi. Umnikazi wewebhusayithi ubuye akhokhele ikhasimende futhi akhokhe inani lentengo elengeziwe. Ayikho inketho yokubhalisa njengomthengisi, efana nalokho okubonayo esitolo sokuthengisa. Futhi icaciselwe amakhasimende. Iwebhusayithi ye-e-commerce ibizwa nangokuthi iwebhusayithi eyodwa yomthengisi lapho umnikazi wesitolo angasebenzisa khona iwebhusayithi ukuthengisa izimpahla.

Ngamanye amagama, imakethe ingaba iwebhusayithi ye-e-commerce, kepha akuwona wonke amawebhusayithi e-commerce ayimakethe yezimakethe. Yize kungazwakala kudideka, nansi umehluko we-10 obalulekile phakathi kwemakethe kanye newebhusayithi ye-ecommerce okufanele uyazi ngayo.

Eqinisweni, indawo enhle yokuthengisa online iyahluka kumthengisi kuya kumthengisi ngokuya ngemikhiqizo yakho, izidingo, nezinhloso.

Nayi umehluko eyi-10 phakathi kweMakethe ne-Electronic Commerce okufanele uyazi.

Indlela yokumaketha nokukhomba

Kubaluleke kakhulu ukuba nomqondo ocacile mayelana nendlela yakho yokumaketha kanye nokuma emakethe ye-inthanethi nakwebhizinisi le-e-commerce. Ngenkathi ku-e-commerce kufanele ugxile ekubhekiseni abathengi, emakethe akumele uhehe abathengi kuphela kepha nabathengisi abazoba yinhliziyo yesikhulumi sakho. Ku-e-commerce, umthengisi ngamunye kufanele asebenzise okuningi ukushayela ithrafikhi esizeni sabo.

Lapho umthengi esethole ukukhetha kwakhe, inqubo yokukhetha iba lula njengoba bekhetha emikhiqizweni enikezwa inkampani eyodwa. Ngakolunye uhlangothi, izimakethe ziyahlomula ngokuhweba kwabasebenzisi abaningi kusayithi labo. Njengoba kunabahwebi abaningi, ngamunye ukhangisa ngobukhona bemakethe, okudala ukusabalala kwegciwane lokuqwashisa. Abathengi abajabule ngokwengeziwe, lapho besebenza kusayithi, kulapho besiza kakhulu ekusakazeni ukuqashelwa kwemakethe.

Ukwehluka

Imakethe ayithengisi noma ithenge noma imiphi imikhiqizo. Ngakho-ke uthatha ubungozi obuncane kakhulu kwezezimali kunamawebhusayithi e-commerce okumele njalo atshale imali kumasheya angathatha isikhathi ukuthengisa noma angaze athengise. Njengoba sekushiwo, izimakethe zithola umnotho wesikali kalula futhi ngenxa yalokho zivumela ukwanda okusheshayo kunamawebhusayithi e-commerce.

Lapho ithrafikhi ikhula ngokushesha okukhulu, kungadingeka ukuthola abathengisi abasha ukuze bahlangabezane nezidingo, kepha ngeke kudingeke ukhathazeke ngokuchitha imali eningi ezintweni ezintsha zokugcina noma zokugcina.

Ukuqoqwa okukhulu

Gcina ukhumbula ukuthi lapho i-inventory iba nkulu, abathengi abazokwazi ukuthola lokho abakufunayo. Ukuqoqwa kwempahla enkulu kuvame ukuthi kusho ukuthi kufanele kwenziwe umzamo owengeziwe ekumaketheni ukuze unakekele izivakashi zakho, noma ngabe zinentshisekelo kuwebhusayithi.

Umgomo wePareto, owaziwa nangokuthi umthetho ka-80/20, uvamise ukusebenza ekwakhiweni kwezimakethe, njengoba imbalwa imikhiqizo ezokwengeza iningi lokuthengisa. Kwesinye isikhathi ukugcinwa kwempahla enkudlwana kusitoko kungadala izinkinga zokugcina okuthile okuzothengisa kangcono. Kumawebhusayithi e-commerce, umthetho wePareto usho ukuthi kuzofanele ulahle imikhiqizo engathengisiwe ngasikhathi esithile, wehlise kakhulu amanani abo. Ngokuphambene nalokho, ezimakethe, uma kukhona umkhiqizo ongathengiswa, ungakhetha ukuwenza ungasebenzi ngokucindezela inkinobho. Njengoba ungakaze uyithenge imikhiqizo, azikho izindleko ezihambisanayo.

Isikhathi nemali

Ukwakha iwebhusayithi yakho ye-ecommerce kungaba lula noma kube nzima njengoba uthanda. Kunezinkinga eziningi ezihilelekile kukho. Ngakho-ke kuzoba nesikhathi esiningi nomsebenzi wokwakha nokugcina iwebhusayithi yakho ye-e-commerce. Kepha emakethe, njengoba yonke into ihlala ilungile, ungabhalisa, ubhale futhi uthengise ngaphandle kokuchitha isikhathi esiningi nomsebenzi owengeziwe.

Futhi, njengoba amawebhusayithi e-ecommerce enokutshalwa kwezimali okuphezulu okuphezulu, kuthatha isikhathi eside ukugqashuka. Ngakolunye uhlangothi, izimakethe zinamamaki enzuzo angcono ngoba imali yazo engenayo ingamaphesenti wokuthengiselana. Ngokuya ngevolumu yokuthengiselana, le yimali etholakele evame ukubuyiselwa kuthuthukiso lomkhiqizo ukusheshisa ukukhula.

Ibhizinisi levolumu

Ezimakethe, ama-margins ekuthengisweni ngakunye aphansi uma kuqhathaniswa nokuthengiswa kwe-e-commerce. Lokhu ikakhulukazi kungenxa yemali engenayo yekhomishini edonswa ekuthengiseni. Ngenxa yalokho, izimakethe zidinga ukuthengisa inani eliphakeme lemikhiqizo kune-e-commerce.

Izinkomba zethrendi

Kukhona izinkomba zomkhuba ezisetshenziselwa ukubona izitayela ezimakethe zokuhweba. Baphinde bakhombe ekuqondeni kokunyakaza kwentengo. Ngosizo lwezinkomba zomkhuba, izimakethe zingalandelela ngokuthe ngqo ukuthengisa kwakho. Futhi bayazi ukuthi yimiphi imikhiqizo ehamba phambili futhi abathengisi abasebenza kahle kakhulu. Ngenxa yalokho, ungathatha izinyathelo ezihamba phambili nezisebenza kahle kakhulu zokuthatha nokuphromotha okuqukethwe okubaluleke kakhulu kubasebenzisi bakho.

Ukubandakanya umphakathi

Ukubamba iqhaza komphakathi kubaluleke kakhulu ebhizinisini eliku-inthanethi, kungaba semakethe noma kuwebhusayithi ye-e-commerce. Izimakethe bezilokhu zenzelwe ukuthengiselana kanti inhloso ukuxhuma abathengi nabathengisi. Izimakethe zivame ukugxila ngokuphelele ekwenzeni abathengi bathenge futhi abathengisi bafake imikhiqizo noma amasevisi amaningi. Eqinisweni, izimakethe ziyazuza emiphumeleni yenethiwekhi: abathengi abaningi baheha abathengisi abaningi futhi okuphambene nalokho.

Ukuheha izethameli ebhizinisini le-e-commerce kunzima. Kuthatha isikhathi futhi kuyabiza. Noma ngemuva kokuthola ulwazi oluthile, kungenzeka ukuthi usakhomba abantu abangalungile. Izinkundla zokuxhumana ezehlukene ezinjengeFacebook zingasiza kakhulu ekuheheni abalaleli.

Ukuqiniseka

Ukwakha ukwethembana kuzo zombili izimakethe kanye ne-e-commerce kubalulekile kuwe ukuze ukwazi ukuthengisa online. Abasebenzisi bakho badinga ukwethemba ipulatifomu yakho nabanye. Ama-67% wamakhasimende athembela ukuthenga emakethe eyaziwayo, noma ngabe abathengisi abathengisa umkhiqizo abangajwayeleki. Uma kwenzeka abathengi babe nokuhlangenwe nakho okugculisayo, ama-54% azophinda athenge emakethe efanayo, futhi ukuthembana kuyingxenye esemqoka yalolu lwazi. Kuwebhusayithi ye-e-commerce, kunzima impela njengoba iphethwe noma ingeyomuntu oyedwa.

Izici zobuchwepheshe

Njengamanje, emakethe kunenqwaba yamathuluzi okwakha iwebhusayithi ye-e-commerce kanti okwaziwa kakhulu yiSAP Hybris, Salesforce Commerce Cloud noma iMagento. Izimakethe zinikeza abathengi isitolo esisodwa sokuthenga konke abakudingayo. Ngakho-ke, izixazululo zemakethe zenziwe zisuka nje ukuhlangabezana nezidingo ezithile zabathengi nabaqhubi bezimakethe.

Izici zobuchwepheshe zokwakha imakethe kumele zehluke. Kumele inikeze ama-API anamandla (isikhombimsebenzisi sohlelo lokusebenza), ibe yisoftware esuselwa emafini evumela izikhathi ezimfushane zokuqalisa, futhi ibe nedathabheyisi eyethusayo eyenzelwe ukusetshenziswa ezimakethe eziningi. Izixazululo zemakethe zanamuhla ziyahambisana nobuchwepheshe besiteshi se-omni; ukwengeza iziteshi ezibonakalayo zesitolo, iwebhu, ukugcwaliseka kanye nezentengiselwano kwezenhlalo kungxenyekazi eyodwa.

Ukuzulazula okuyinkimbinkimbi ngokwengeziwe

Emakethe, imikhiqizo ihlelwe yaba isethi ehleleke kahle ngoba ilawulwa ngabathengisi abaningana abanohlu lwemikhiqizo yabo. Kepha, kuwebhusayithi ye-e-commerce, ukuhlelwa kwemikhiqizo kusekelwe ezigabeni. Kukhona izihlungi ezinemininingwane eminingi futhi ezisebenza kahle kubha yocwaningo, okusho ukuthi umsebenzisi angalucwengisisa usesho lwakhe ngokunembile. Ngakho-ke, ngokwenqubo yokuphequlula namaphethini, kukhona umehluko omkhulu.

Ezinye izinto ekuhlukaniseni kwazo

Imakethe iyipulatifomu ye-e-commerce, kepha akuzona zonke izingosi ze-e-commerce eziyizimakethe. Manje uyini umehluko phakathi kwesiza se-ecommerce nemakethe? Nakhu okuyinhloko okusiza ukukuqondisa ohambweni lwakho oluya emakethe:

Umehluko omkhulu phakathi kwesiza se-e-commerce nemakethe yezixazululo

Ukutshalwa kwezimali okuncane, ipulatifomu enhle

Iwebhusayithi ye-Ecommerce: Ukuqala iwebhusayithi ye-ecommerce kuvame ukudinga ukufaka imali enhle kusengaphambili ukuheha abathengi kakhulu.

Imakethe: Uma kukhulunywa ngezimakethe, unethuba lokuvumela abathengisi ukuthi baphathe amasheya abo bebodwa, okunciphisa kakhulu utshalomali lwakho lokuqala. Izimakethe zingakhomba imikhiqizo eminingi kunesiza se-ecommerce ngoba ukuqoqwa komkhiqizo kuvela kubathengisi abaningi. Ngenkathi izindleko zokwethula imakethe enamandla zicishe zifane nesiza se-ecommerce, ubulula bemakethe bungaphezulu kakhulu.

2 yokusungula okukhulu

OkweMakethe: Nge-inventory enkulu emakethe, amakhasimende angathola kalula umkhiqizo abawufunayo. Kodwa-ke, ikhathalogi enkulu izodinga imizamo eyengeziwe ekumaketheni.

Kwiwebhusayithi ye-e-commerce: Kuwebhusayithi ye-e-commerce, udinga ukususa imikhiqizo ethile engathengisiwe noma wehlise amanani ayo ngesinye isikhathi, ngoba ukuwagcina esitokweni kungakuvimbela ekubekeni okuthile okuthengisa kakhulu.

Emakethe, ungasusa kalula umkhiqizo ongathengisiwe ngokuchofoza okukodwa. Njengoba ungakayithengi imikhiqizo, azikho izindleko ezihambisana nayo.

3.Large futhi eziyinkimbinkimbi

Imakethe ihlanganisa ndawonye uhlu lomkhiqizo kubathengisi abaningi, kepha ihlelwe yaba ikhathalogi ehlelwe kahle, enezikhombo eziningi kunewebhusayithi ye-e-commerce. Ngakho-ke, idinga uhlelo lokuzulazula olwakhiwe kahle kanye nezihlungi zokusesha ezisebenza kahle ezivumela abasebenzisi ukuthi bacwenge ukusesha kwabo ngokunembile.

Ukuhamba kwemali okuhle

I-Ecommerce: Amawebhusayithi e-Ecommerce enze utshalomali olukhulu ekuqaleni, imali yabo kanye nezinsizakusebenza kuzothatha isikhathi eside ukonakala.

Imakethe: Izimakethe zijabulela amamaki enzuzo angcono njengoba imali engenayo yakhiwe ngamaphesenti wokuthengiselana. Ngokuya ngevolumu yokuthengiselana, imali etholwayo ivame ukufakwa futhi ekukhuleni komkhiqizo ukusheshisa ukukhula.

Ukukhethwa komkhiqizo

Imakethe inikeza imikhiqizo ehlukahlukene. Njengoba abakhiqizi abaningi abahlukahlukene bethengisa epulatifomu efanayo, kunokuhlukahluka okukhulu ongakhetha kukho kunasesitolo esijwayelekile esiku-inthanethi esineqoqo elincane lemikhiqizo. Futhi, izimakethe zivame ukusetshenziswa ngamabhizinisi amancane ukuthengisa imikhiqizo eseyenziwe, ngakho-ke amanani kulindeleke ukuthi nawo abe phansi.

Namuhla, kunezixazululo eziningi ezisetshenziselwa ukwakha amawebhusayithi e-commerce atholakala emakethe, njengeSAP Hybris, noma iMagento edume kakhulu. Umkhuba wemakethe uhlala uthuthuka futhi impumelelo yawo ikhula nsuku zonke.

Yini imakethe?

Igama elithi emakethe livela enyunyaneni yamagama amabili esiNgisini:

Market, okusho imakethe

Indawo, okuyindawo.

Ngakho-ke, ingaqondakala njengendawo yokuthenga, uhlobo lombukiso obonakalayo oletha imikhiqizo evela kumikhiqizo ehlukahlukene noma ezinkampanini kumakhasimende.

Uma ubheka indawo yonke yezohwebo lwe-elekthronikhi, le modeli isebenza njengendawo yokusebenzisana yezentengiselwano. Kepha kunomehluko phakathi kwabo.

I-ecommerce ingaqondakala njengesitolo esibonakalayo, esivamile sohlobo oluthile noma inkampani. Isebenzisa umqondo we-B2C, ohlobanisa ngqo ikhasimende nenkampani.

Ngakho-ke, i-ecommerce kungaba isitolo esiku-inthanethi esithengisa kuphela imikhiqizo yenkampani uqobo.

Kepha imakethe ingumhlangano wezinkampani eziningana kwipulatifomu eyodwa.

Isibonelo esihle sokuyichaza yinxanxathela yezitolo, kepha endaweni ebonakalayo.

Le modeli, ngaphezu kokubeka ikhasimende ekuthintaneni nemikhiqizo evela ezitolo ezahlukahlukene, futhi inika amandla ibhizinisi phakathi kwezinkampani ezithintekayo, ngoba lisebenzisa, phakathi kokunye, iBusiness to Business and Business to Consumer noma i-B2B2C.