Ngokuqinisekile uyakhumbula lokho kuthengisa okwaphuma eminyakeni embalwa edlule lapho owesifazane wombhangqwana esho okuthile ngomkhiqizo futhi, kungazelelwe, baqala ukuthola izikhangiso ngalowo mkhiqizo. Futhi baphetha ngokuthi izinto zikagesi zasihlola bese zisibonisa ukukhangisa komuntu siqu. Noma yini efanayo, ukumaketha kabusha.
Kodwa, kuyini ukumaketha kabusha? Kwenzelweni? Iziphi izinzuzo enazo? Futhi yiziphi izinhlobo ezikhona? Uma ungathanda ukwazi okwengeziwe ngalesi sihloko, sizosithuthukisa ngezansi.
yini ukumaketha kabusha
Nakuba leli gama lingabonakali linobudlelwane obuningi, iqiniso liwukuthi linabo. Lezi izikhangiso eziguquliwe noma ezenzelwe umuntu siqu ezisekelwe ekusesheni noma ezidingweni zalowo muntu.
Sikwenza kucace ngesibonelo. Ake sithi useshe umshini wokuhlanza irobhothi ku-inthanethi ngoba unentshisekelo kweyodwa ukuze ugweme ukuhlanza indlu yakho. Kungenzeka ukuthi uyithengile, noma mhlawumbe ububuka nje. Kodwa-ke, uma ungena ezinkundleni zokuxhumana ukuze unqamule kancane, kuvele ukuthi ukukhangisa okuvela kuyo kuhlobene kakhulu nokuhlanza amarobhothi. Ngabe usho ukuthi bayasihlola? Yebo futhi cha.
Empeleni lokhu kusolwa kumakhukhi. Lawo mafayela amancane esiwamukela kakhulu ngaphandle kokuqaphela akwenza uvume ukuthumela uchungechunge lwedatha, hhayi nje ukuze uzikhombe wena, kodwa futhi ukwazi ukufinyelela usesho lwakho nomlando womsebenzi. Futhi lokho kubangela ukuthi lowo msebenzisi angezwe ohlwini lokumaketha kabusha olusetshenziselwa imikhankaso ye-Google Adwords Display.
Kungakho lapho usesha okuthile ku-inthanethi, ngemva kwesikhashana ubona izikhangiso eziqondene nawe ezihlobene nalolo phenyo. Futhi ngoba? Hhayi-ke, ngoba inhloso ukukukholisa ukuthi uthenge. Eqinisweni, kwezinye izikhathi izikhangiso ezizovela zizobe zivela ezitolo obuzibheka njengesikhumbuzo ukuze ungakhohlwa ukuthi, ngesinye isikhathi, uke wayothenga okuthile kodwa usunakho. engakaqedi (nakuba ngezinye izikhathi, ngisho nokuthenga, ngokuvamile bayaphuma).
Ukumaketha kabusha kusebenza kanjani
Ngokuya ngethuluzi lokumaketha kabusha elisetshenzisiwe, lizosebenza ngendlela eyodwa noma enye. Kodwa noma kunjalo, iningi lisebenzisa Izikhangiso ze-Google futhi isebenza ngale ndlela elandelayo:
- Okokuqala, umsebenzisi uvakashela ikhasi lewebhu ngenhloso yokusesha (kulokhu sikhuluma ngosesho lokuhweba njengoba kuzoba ukuthenga okuthile). Khumbula ukuthi amawebhusayithi olwazi awavamisile ukusebenzisa Izikhangiso ze-Google ukukhangisa.
- Lowo msebenzisi, uma engena kuwebhu, yamukela amakhukhi enza ukuphequlula kwakho kufake uhlu lokumaketha kabusha futhi nomlando walowo muntu uyahlaziywa.
- Okwakamuva, nikela ngomkhankaso wesikhangiso oqondiswe kulokho kusesha. Ngenxa yalesi sizathu, umuntu ofuna into edolobheni elilodwa akatholi imiphumela efana neyomunye umuntu ofuna into efanayo kwelinye idolobha. Ngoba basohlwini oluhlukene.
Izinhlobo zokumaketha kabusha
Uma sekucace kakhudlwana kuwena ukuthi kuyini ukumaketha kabusha, okulandelayo okufanele ukwazi ukuthi akuhlukile; maningi amasu noma izinhlobo ezingasetshenziswa. Okuvame kakhulu yilezi:
- Okujwayelekile. Izikhangiso eziboniswa kubantu uma bevakashele lawo makhasi ngaphambilini. Isibonelo, uma uye e-Amazon bese izikhangiso zikukhombisa imikhiqizo evela kuleyo webhusayithi.
- Amandla. Ihluka kowangaphambili ngokuthi, esikhundleni sokukukhombisa noma yimuphi umkhiqizo, ekwenzayo ukukukhombisa lowo owubonile ikakhulukazi. Noma okufanayo.
- Kwezinhlelo zokusebenza zeselula. Kuyizikhangiso ezikhethekile zamaselula, futhi zivela lapho kuphela.
- Kusuka ezikhangisweni zosesho. Cabanga ukuthi umuntu ungena kuwebhusayithi yakho efuna umkhiqizo kodwa angagcini ngokuwuthenga. Bese kukhiqizwa izikhangiso ezivela ku-Google zamagama angukhiye athile ukuze, lapho zisesha lowo mkhiqizo, umkhiqizo wakho uze uzame ukubakholisa ukuthi bathenge kuwe.
- okwevidiyo. Inhloso yawo ukuheha abasebenzisi ngokusebenzisana namavidiyo noma iziteshi. Ngokuvamile itholakala ku-YouTube kuphela kodwa ingavela kumawebhusayithi nezinhlelo zokusebenza.
- Izikhangiso ngohlu. Okusho ukuthi, izikhangiso ziboniswa eqenjini lama-imeyili aqoqwe (ephephabhukwini lezindaba, ukubhalisa, njll.).
Iziphi izinzuzo esinazo
Akungabazeki ukuthi ukumaketha kabusha kuyingxenye yempilo yethu yansuku zonke ku-inthanethi ngoba izikhangiso eziqondene nawe zikhona kusukela sangena. Kodwa iqiniso liwukuthi, kumabhizinisi, kuyithuba elihle lokuthuthuka.
Kungani?
- Ngoba mina isiza ukukhomba nokwenza kube ngokwakho izikhangiso nabasebenzisi. Isibonelo, isikhangiso esijwayelekile sesitolo asifani nesaleso sitolo esibonisa umkhiqizo ofunwa ngumsebenzisi.
- ungakwazi sebenza njengesikhumbuzo. Ikakhulukazi uma uwubonile umkhiqizo kodwa ungakaqedi ukuwuthenga.
- Khulisa umkhiqizo, kusukela ekwenzeni abantu bahlale beyikhumbula.
- Uzothola bakholise ukuthi bathenge ngoba uma ulokhu ubona “into efiswayo”, ungagcina uwele esilingweni.
- Ungakwazi thuthukisa izikhangiso eziqondene nawe kakhulu ezinomthelela futhi uthole imiphumela engcono.
- Uzothola idatha ebalulekile yesu lakho lokumaketha kanye nemibiko yokusebenza ukuze wazi ukuthi imikhankaso yakho yenza kanjani noma yini okumele ugxile kuyo.
- Le ndlela "yokukhangisa" ayifinyeleli kuphela kulowo muntu ovakashela iwebhusayithi yakho, kodwa izikhangiso zingavela kubasebenzisi be-inthanethi abangaphezu kuka-90%, ngakho umphumela uzoba obalulekile ekhasini lakho.
Singasho ukuthi inzuzo enkulu yokumaketha kabusha ayikho enye ngaphandle kokuheha abasebenzisi abavakashele ikhasi lakho futhi okungenzeka ukuthi abakaqedi ukuguqula, okungukuthi, ukuthenga. Kuyindlela yokuphinda ube nethuba lokwenza umthelela nokwenza labo basebenzisi bathathe isinyathelo, noma ngabe ukushiya idatha yabo, ukuthenga, njll.
Yebo, Akusho ukuqhumisa i-inthanethi ngezikhangiso zakho konke ukusesha kuwebhusayithi., kusukela into efanayo ongayithinta ngendlela enhle, uma uhlala uphuma kukho konke ugcina uzenza ungabonakali.
Ingabe kucace kakhudlwana kuwena ukuthi kuyini ukumaketha kabusha?