Ngokujwayelekile, I-Social Commerce ukuthengiswa kwemikhiqizo noma izinsizakalo ngenkundla yezokuxhumana. Ekuqaleni, lo mkhuba wenqatshwa ngoba wawuthathwa kanjalo abasebenzisi ekuxhumaneni nomphakathi babezokhathala ngokushesha bezama ukukuthengisela noma yini. Esikhundleni sokuguqulwa, Ukuzibandakanya kudlale indima ebaluleke kakhulu futhi ama-brand agxile ekwakheni izethameli zawo.
Umkhuba ubulokhu ushintsha kancane kancane kuze kube seqophelweni lokuthi I-Social Commerce noma i-commerce yezenhlalo ibilokhu ithola indawo njengamapulatifomu afana ne-Facebook noma i-Instagram, sethule imisebenzi eminingi yokuhweba. Futhi ngokusho kocwaningo olusha olwenziwe yi-PayPal noRoy Morgan, i-11% yabathengi e-Australia bathi banayo uthenge ngezokuxhumana ezinyangeni eziyisithupha ezedlule, ngenkathi izinkampani ezingama-75 kulelo zwe ziveza ukuthi ziyakwamukela ukuthengiselana ngamanethiwekhi omphakathi.
Lezi zibalo zihambelana futhi ne- Inkomba ye-PayPal Mobile Commerce e-Australia okuyi-barometer kabili ngonyaka esimweni sezohwebo zeselula kulelo zwe. Njengoba izinkundla zokuxhumana zikhiqiza imiphumela engcono yebhizinisi, kulindeleke ukuthi izinkampani eziningi zisebenzise lokhu amapulatifomu okwandisa ukuthengisa kwakho.
Ucwaningo luye lwembula ukuthi kube nesidingo esikhulayo esivela kubasebenzisi kuzingxenyekazi ezinjenge-Facebook ne-Instagram, lapho ukuthengiselana kungenziwa khona kalula, ngaphezu kwalokho abasebenzisi baqala ukubuza ukuthi bangayithenga kuphi le mikhiqizo efakiwe.
Futhi awudingi ukuhamba ibanga elide njengamanje AbakwaFacebook bamemezele izinguquko kwiMessenger ukuvumela izinkampani ukuthi zithengise imikhiqizo nezinsizakalo zazo ngqo kumakhasimende akho. Ngale ndlela, amakhasimende angathenga ngokuthinta okumbalwa esibukweni ngaphandle kokushiya uhlelo lokusebenza ukuze athenge.