Kuyisici lapho ungathola khona izinsizakusebenza eziningi zokuthuthukisa isitolo sakho se-inthanethi noma ezentengiselwano. Kusuka enkambisweni ebonakala ngokuba nobuchule obukhulu futhi unikeze izixazululo eziningi ekuphathweni komugqa webhizinisi lakho kunangaphambili. Ikakhulukazi uma ungomunye wabantu abacabanga ukuthi kufanele ube namathrendi amasha wokumaketha kwedijithali njengalokhu kunjalo.
Yebo, futhi ukungena kulesi sihloko samanje, i-EAT yisichazamazwi esimele izici ezintathu eziyinhloko zokwenza kahle kwe-SEO: Okuhlangenwe nakho, Isiphathimandla kanye neTrust. Kepha… ngihlanganaphi nokuzethemba? Incazelo ilula: njengemiqondo eminingi ekuMaketheni oku-Inthanethi, lawa ma-akhronimi avela kumagama esiNgisi athi "Ubungcweti, Ukugunyazwa, Ukuthembeka".
Enye into okumele uyihlole kusuka kulo mzuzu kuqhubeke yileyo ephathelene nohlobo lwebhizinisi lakho. Ngokwalo mbono, akungabazeki ukuthi ekugcineni Uzodinga amazinga aphezulu noma aphansi olwazi kulwazi olunikezayo. Isibonelo, kumawebhusayithi okubuyekezwa kwezinkampani zokungcebeleka noma zokuqeqesha, noma yikuphi okuqukethwe kungabekwa njengokwenziwe "ngungoti" (noma okungenani ngeke kujeziswe ngokwezinga lesipiliyoni), ngoba lawa masayithi adinga imibono futhi "izipiliyoni zansuku zonke" ezingadingi ukuthi zivele kumuntu onolwazi olukhulu lwendaba okukhulunywa ngayo.
Yidla ku-SEO: isipiliyoni
Iqiniso ukuthi akukhulunywa ngokubhekisa kunoma yimuphi uchwepheshe, kepha okuqukethwe uqobo kukwenza ukuthi ngabe kudalwe ngumuntu owaziyo futhi okuqondayo akubhalayo. Ukuze ikhasi libekwe kahle, okuqukethwe kwalo kufanele kuthakazelise izivakashi, kanye nokwangempela nokuyiqiniso. Yingakho iGoogle izobheka umakhi wokuqukethwe olandela le mithetho njengongoti kule ndaba.
Igunya
Izixhumanisi zemvelo onazo: Ngoba uma uyisiphathimandla, into enengqondo ukuthi amanye amawebhusayithi athembekile emkhakheni wakho axhumanisa ikhasi lakho njengesethenjwa. Qaphela ukuthi sichaze "okwemvelo". Uma okuqukethwe kwakho kukuhle futhi inkampani yakho yenze umsebenzi omuhle we-SEO Ekhasini, izixhumanisi zizozihambela zodwa.
Amagama Amagama Omkhiqizo: Ingabe abantu sebevele bafuna igama lebhizinisi lakho ku-Google? Lokho kuyinkomba enhle kuGoogle yokuthi wenza kahle.
Amanethiwekhi omphakathi: Uma okuqukethwe kwakho kwabelwana ngakho futhi kuwuphawu lokuthi ubonwa njengesethenjwa.
Njengoba ukwazi ukubona futhi, sikhuluma ngemiqondo ephathelene nomsebenzi wakho wesithombe somkhiqizo ngokujwayelekile.
Ukuqiniseka
Futhi kunengqondo emsulwa. Ubani ozokhonjiswa iGoogle kuqala? Kuwebhusayithi engathenjwa noma esingenayo inkomba kuyo? Okusemqoka lapha ukubona ukuthi sifundisa kanjani iGoogle ukuthi "sithembekile."
Sikunikeza imibono:
Imininingwane Yokuxhumana: khombisa ngokusobala ukuthi bangaxhumana kanjani nawe. Uma ibhizinisi lakho linehhovisi, kuhle futhi ukuthi uxhumanise iphrofayili yakho nekheli.
Ikhasi eliphephile noma i-HTTPS: Yize lokhu kungasabalulekile kuGoogle, kepha kunalokho amaklayenti akho angahle abe nokuthula kwengqondo ukuthi iwebhusayithi yakho iphephile nokuthi imininingwane yabo ivikelwe.
Amakhasi wezomthetho: yebo, lezo okungekho muntu owake azinake nokuthi izinkampani eziningi zikopishe. Yenza amakhasi akho ahlelwe kahle futhi afinyeleleke kalula. Uma uthengisa imikhiqizo, okufanayo kuyasebenza kunqubomgomo yakho yokubuyisa.
Ukwethembeka
Vele, lesi sici sibhekisa ezicini ezithe xaxa zobuchwepheshe bengosi, njengokuthola isitifiketi se-SSL kungosi yethu, ukuzula okulula nokunamanzi (ngaphandle kokukopela), izikhathi zokulayisha ngokushesha, njll.
Imethrikhi ye-EAT isetshenziswa kuwo wonke amasango, kepha inokubaluleka okukhethekile kuzindawo ze-YMYL, uma kubhekwa ubunjalo nokubaluleka okubalulekile kokuqukethwe okumbozwe kulolu hlobo lwezingosi. Uma ngabe ingosi yakho ibisekuweni kwamahhala izinyanga ezimbalwa futhi ungazi ukuthi kungani, kufanele ucabangele ukusebenzisa izindlela zalolu hlobo ukunciphisa imiphumela yalokhu kubuyekezwa.
Ukuma iwebhusayithi
Kumhlahlandlela we-Google wabahloli bakhombisa ukuthi yiziphi izinto ezibaluleke kakhulu ukukala ikhwalithi yekhasi, lezi yilezi:
Inhloso yekhasi.
Izinga eliphakeme le-EAT, bachaza ngokuthi "isici esibalulekile sekhwalithi".
Inani elihle lokuqukethwe kwekhwalithi. Ngokuqukethwe okuchazayo nesihloko esihle. Lokhu kudinga isikhathi, umzamo, ulwazi namakhono.
Imininingwane eyanele evela kusayithi noma imininingwane yokuthi ngubani obhekele okuqukethwe okuyinhloko.
Idumela elihle lesayithi nedumela lomhleli.
Ngakolunye uhlangothi, lelo iGoogle libona njengekhasi elingelutho elinezinga eliphansi le-EAT, okuqukethwe kwekhwalithi ephansi, inani elincane lokuqukethwe ngenhloso yekhasi. Noma isihloko sinehaba noma sihlaba umxhwele. Futhi, ukuthi inezaziso eziphazamisa okuqukethwe okuyinhloko. Futhi nokuthi isiza sinegama elibi.
Ukuma iwebhusayithi
Thuthukisa isithunzi sakho online futhi uthole izibuyekezo ezivela kumasayithi enkampani yangaphandle. Khumbula ukuthi okushiwo ngabantu ngebhizinisi lakho kubaluleke kakhulu.
Ungagcwalisi isayithi lakho ngezaziso.
Khombisa umkhiqizo wakho nababhali bawo, ukuze uthole ukuzethemba.
Shano imithombo ethembekile emibhalweni bese uthola izixhumanisi njengemithombo yeminye imibhalo.
Qiniseka ukuthi okuqukethwe kwakho kwe-YMYL kusekelwa ubufakazi besayensi.
Thola ukubalulwa kusuka kumasayithi weziphathimandla nakumaforamu.
Ngokuvamile, kufanele uthembeke.
Yenza konke ongakwenza ukufakazela i-EAT yakho.
Ngokwalokhu kubuka kufanele kuqashelwe ukuthi akumangazi ukuthi iGoogle ithembele kakhulu emakhasini adalula ngokusobala imininingwane yabo, njengomnikazi wesizinda, indawo yenkampani, amagama abahleli, njll. Lokho ngokwesibonelo, yamakhasi aqhubeka nokusebenzisa i- "Whois" engaziwa noma angavezi imininingwane ethile.
Ukwazi ukuthi ngubani obhalayo, ophethe ikhasi lewebhu ngisho nekheli lekhasi noma inkampani eshiwo, kuyisici esinikeza umfundi ukuzethemba nokuthi u-Google uyakuthanda.
Ngenkathi ngakolunye uhlangothi, esinye sezici ezifanele kakhulu ezithinta le nkinga yi-thermometer enhle yokuthuthukisa iwebhusayithi yesitolo sethu noma ibhizinisi eliku-inthanethi. Ukuze ngale ndlela, ihlinzeka ngochungechunge lwezici esizophawula ngazo kusukela manje kuqhubeke:
Isici sokuqala sekhwalithi yekhwalithi ephezulu yizinga eliphezulu le-EAT. Uhlu lufaka njengezengezo:
• Izinga eliphakeme lesipiliyoni, igunya nokwethembeka, kufaka phakathi i-EAT yomhleli kanye / noma umbhali wezindatshana nolwazi oluqukethwe emakhasini.
• Yiba nenani elikhulu lokuqukethwe okuyikhwalithi ephezulu.
• Yiba nemininingwane eyanele mayelana nokuthi ngubani obhekele isiza kanye / noma imininingwane eyanele mayelana nokuthengiswa komkhiqizo noma kwensizakalo. Uma isayithi lithengiswa online, kufanele licacise ngokusobala ekhasini lasekhaya ukuthi kuzokwenziwa kanjani ukuhwebelana kwezezimali.
• Finyelela ngolwazi olucacile noluyiqiniso, ngaphezu kokuqukethwe okubalulekile nokuzulazula okunobungane, idumela elihle lesayithi.
Konke okuxoxwe ngakho kungakunika izisekelo zokuthi i-EAT iyini nokuthi ungalusebenzisa kanjani lolu lwazi ukuthuthukisa amazinga akho. Ukuba nesilinganiso sekhwalithi enhle ku-Google kuyinto ebalulekile uma kukhulunywa ngokuba phezulu kwemiphumela yosesho. Siyethemba ukuthi lokhu kukusiza ukuthi uvuke futhi usebenze ukuze iwebhusayithi yakho ikunikeze ubuchwepheshe, igunya, nokuthembela kukho konke okuqukethwe kwakho.
Linganisa okuqukethwe
Ukuhlola okuqukethwe kwethu kwewebhu, kufanele siphendule imibuzo eminingana ezosisiza ukuthi sazi ukuthi ulwazi esilunikezayo luyahlangabezana yini nezidingo zalesi sibuyekezo esisha se-Google algorithm. Imibuzo esemqoka yile:
Ingabe okuqukethwe kunikeza ngemininingwane yangempela, imibiko, ucwaningo noma ukuhlaziywa?
Ingabe okuqukethwe kunikeza incazelo enamandla, ephelele, noma ephelele yesihloko?
Ingabe okuqukethwe kuletha ukuhlaziywa okuqondakalayo noma imininingwane ethokozisayo engaphezulu kokusobala?
Uma okuqukethwe kususelwa kweminye imithombo, ingabe uyakugwema ukumane ukopishe noma ubhale kabusha leyo mithombo futhi esikhundleni salokho unikeze inani elingeziwe elengeziwe nokuvela?
Ingabe isihloko kanye / noma isihloko sekhasi sinikeza isifinyezo esichazayo nesisebenzisekayo sokuqukethwe?
Ingabe isihloko kanye / noma isihloko sekhasi siyakugwema ukwenza ihaba noma ukushaqisa ngokwemvelo?
Ingabe lolu uhlobo lwekhasi ofuna ukulibekisa, owabelana ngalo nomngani, noma oncomayo?
Ungalindela ukubona lokhu okuqukethwe kumagazini wokuphrinta, i-encyclopedia, noma incwadi enezikhombo?
Ngenkathi ekugcineni, kufanele kugqanyiswe ukuthi i-EAT ku-SEO ingumqondo ongahle ungazi ukuthi lo mqondo wesizukulwane esilandelayo usho ukuthini, kepha ungasiza kakhulu ekwakhiweni kwesitolo sakho se-inthanethi noma ukuhweba.