Kuya ngokuya kuba nzima ukuzihlukanisa nomncintiswano. Ngokwanda kwe-eCommerce ku-Intanethi, ukuphuma phakathi kwezitolo ezenza okufanayo kuba nzima. Ngaphandle kokuthi yazi ukuthi yini i-podcast nokuthi ingayenzelani ibhizinisi lakho.
Futhi, selokhu i-podcast yaphinda yaba semfashini ngo-2010, i-eCommerce ikwazile ukuyifaka isu layo lokumaketha ukuze izuze kuleli thuluzi. Ngabe ufuna ukwazi kabanzi ngalokhu? Ngemuva kwalokho funda bese ubona ukuthi ingakusiza ngani.
Yini i-podcast?
Okokuqala kubalulekile ukuthi sikhulume ngokuthi iyini i-podcast. Abaningi bacabanga ukuthi bayazi ukuthi kuyini, kodwa ngendlela engafanele, ngakho-ke ake sigxile kulokho okucatshangelwayo. Ifayela elilalelwayo. Lokhu kuzosingathwa kuseva ngendlela yokuthi kungalalelwa noma nini lapho ufuna nge-Intanethi. Ngaphezu kwalokho, ezimweni eziningi, kunenketho yokuyilayisha kwikhompyutha yakho (kuvame ukwenziwa ngefomethi ye-MP3) ngenhloso yokuthi uyilalele kaningi ngendlela ofuna ngayo ngaphandle kwesidingo se-Intanethi.
Namuhla, ukuqopha i-podcast kuyinto engenziwa yinoma ngubani. Ngaphambi kwalokho, bekuyithuluzi elaligqame phakathi kwama-blogger nabaculi, kepha manje ngisho namabhizinisi angazisebenzisa ngoba zenza izinzuzo kumasu we-SEO, yingakho zibaluleke kakhulu (zithuthukisa ukuma kwe-SEO, usondela kumakhasimende akho… ).
Kepha avelaphi ama-podcast? Ukuze sazi umsuka waso, kufanele sibuyele emuva onyakeni ka-2004. Ngalolo suku kwasetshenziswa leli gama, kwahlanganiswa amagama amabili ayesemfashini: i-iPod, okwakungumdlali womculo owadala ukuzwa (okuvela kwa-Apple); nokusakaza, okusho ukusakaza.
Futhi lokho, Esikhathini esedlule, i-podcast ibingabhekwa njengebhekisa ekusakazweni komsindo, imvamisa ifayela lohlelo lomsakazo, umculo, njll. Kepha futhi yaqala ukusetshenziswa njengokusakazwa kwevidiyo.
Manje, lelo gama selipholile "lipholile", futhi ama-podcast ahlukahlukene ngoba awabhekiwe kuphela kwimidiya ye-audiovisual, kepha futhi nasezingxoxweni, kuma-blogs naku-eCommerce.
Ziyini izinzuzo ze-podcast
I-podcast ibinathi iminyaka eminingana (kusukela ngo-2004) futhi, yize yayiyinguquko ngaleso sikhathi, iqiniso ukuthi kamuva yenqaba. Manje, iphinde yavuka futhi futhi ikwenze ngamandla amakhulu kunakuqala, yingakho ama-eCommerce amaningi aseqalile ukusondela ukuthi iyini i-podcast nokuthi yiziphi izinzuzo zayo.
Ngokuvamile, lokhu kusho:
- Letha abantu umsindo ongawulalela noma kunini. Noma ngabe benza enye into.
- Ungakhathali ngemibhalo emide, ngoba lokho okumayelana nokuthi bayalalela. Eqinisweni, ama-podcast lapho kufundwa khona izincwadi aqala ukwanda.
- Kulula ukukhiqiza. Ngokusobala, ngeke sikutshele ukuthi kuyindaba yemizuzu, ngoba akuyona, kepha ayidingi utshalomali olukhulu futhi umphumela ungaba sekhwalithi enhle.
Ungayisebenzisa i-podcast ye-eCommerce?
Impendulo inguyebo. Noma ngabe iyiphi ibhizinisi lakho, Kukhona njalo enye indlela yokusebenzisa i-podcast ukuzuzisa i-SEO kuleli thuluzi. Ngaphezu kwalokho, awudingi ukubona i-podcast njengokusakazwa komsindo, empeleni, ingasetshenziselwa ezinye izinto, njengokuthi abantu bezwe incazelo yalowo mkhiqizo, bazi isandla sokuqala sobufakazi ... amagama, ukuthengisa leyo mikhiqizo.
Isibonelo, cabanga ngethelevishini. Kuya ngokuya kujwayeleka kakhulu ukuthi siyilalele ngaphandle kokuyibuka, kuphela uma isithakazelisa. Yebo, lokhu kuyafana; abasebenzisi bapheqa ikhasi lakho kepha bangaboni lutho, kepha kuthiwani uma bezwa okuthile abafuna ukukuzwa? Kuthiwani uma kudonsa ukunaka kwabo? Ngemuva kwalokho bazobheka ngqo lowo mkhiqizo, futhi yebo, uzoba nethuba elihle lokuthi bazowuthenga.
Ngalesi sizathu, sekuyithuluzi elibalulekile elingasetshenziswa, kungaba ngqo ngezincazelo zomkhiqizo, noma ngebhulogi ye-eCommerce ekhuluma ngesihloko esivame kakhulu, esihlobene nemakethe yakho, lapho ukhuluma khona ngemikhiqizo yakho kanye nezixazululo abaziphakamisayo. ezinkingeni zansuku zonke.
Yiziphi izinzuzo ze-eCommerce
Namanje akucaci? Ngakho-ke sizokhuluma nawe mayelana nokuthi yiziphi izinzuzo ze-podcast ye-eCommerce ngoba, mhlawumbe, ongakwazi yikho konke okungakwenzela kona.
Izwi liyindlela enamandla yokufinyelela kumakhasimende akho
Kufanele ukuvume. Ukuthola umlobi wewebhu ozothandana naye ngamazwi abo akulula. Abaningi bangakubhalela umbhalo, yebo. Kepha lowo mbhalo ubophela amakhasimende kunzima impela. Futhi yize kukhona abanye (ahem, ahem), iqiniso ukuthi kungaba nzima kuwe ukuthola abantu abanjalo.
Ngakho-ke, enye inketho imilayezo ye-podcast. Ngoba Unikeza ukusondelana nokufudumala kulokho ofuna ikhasimende likwazi ngomkhiqizo. Futhi wenza enye into: usiza abantu abangaboni ukuthi bazi umkhiqizo wakho ngaphandle kokuthi umshini ubafundele umbhalo.
Bangalalela futhi benze ezinye izinto
Lapho ufuna ukuthenga okuthile kufanele ume, ufunde umbhalo, bese uqhubeka. Awukwazi ukwenza izinto ezimbili ngasikhathi sinye ngoba kufanele ugxile embhalweni. Kepha kuthiwani uma esikhundleni sombhalo une-podcast futhi ngenkathi ulalele ukuthi lowo mkhiqizo uzokwenzani unakekela ezinye izinto? Yebo, lokho ukusiza isigqi sabasebenzisi singasheshi ngoba kufanele bafunde umbhalo.
Uma umkhiqizo ukujabulisa ngenxa yalokho okuzwile, uzokubhekisisa, futhi, ngalokhu, uzobe ukwandisa amathuba okuthenga.
Awunawo umncintiswano
Lokhu kuya ngemakethe okuyo, uhlobo lwe-eCommerce onayo, njll. Lokho wukuthi, kuzoba nomncintiswano, kepha njengamanje ngama-podcast akukho okuningi, ngakho-ke lokho okuyi-podcast kungaba yilokho okuhlukanisa ibhizinisi lakho kwabanye.
Eqinisweni, uma ususelwe ezibalweni, kufanele ukwazi lokho Ama-50% wabasebenzisi be-Intanethi asevele esebenzisa okuqukethwe komsindo, ngakho-ke kungani ungayisebenzisi inzuzo yakho?
Ungawahlanganisa nabanye
Isibonelo, ake ucabange ukuthi i-podcast ikhuluma ngani ngencazelo ye-athikili ngombhalo omayelana nalo mkhiqizo kanye nevidiyo ekhombisa bukhoma ukuthi injani i-athikili. Yebo, konke lokho kungahlanganiswa. Kepha qaphela, ngeke ube nombhalo ofanayo, okuqukethwe nomsindo, ngoba lokho ngeke kusize ibhizinisi lakho (uzophindaphinda).
Kusemfashinini
Lokho kusho ukuthi uzokwazi ukufinyelela kufayela le- inani elikhulu lamakhasimende angaba khona uma enentshisekelo ku-eCommerce yakho. Futhi njengoba sesivele sikutshele ukuthi ayikaxhashazwa kakhulu eSpain, nokuthi kulula futhi ukuyilungiselela ngoba idinga ukutshalwa kwezimali okuncane kuphela (kepha ngokuqukethwe kwekhwalithi ephezulu, qaphela), imiphumela emihle izohlala itholakala.