Uma usebenzisa izinkundla zokuxhumana kakhulu ebhizinisini lakho, uzokwazi ukuthi, enye yezinto zokuqala okufanele uziqukathe okuthunyelwe kwakho ama-hashtag. Kodwa wake wazibuza ukuthi iyini i-hashtag?
Lezi ziphume eminyakeni eminingana edlule, futhi abaningi bazisebenzisa isu labo lezokuxhumana ngoba "lalilisha, imfashini, njll." Kodwa, uma ukwazi ngempela ukuzenza kahle, uzozuza okuningi kakhulu. Kungani ungabheki lo mhlahlandlela esiwulungiselele wona?
yini i-hashtag
Singaqala ngokukutshela ukuthi i-hashtag igama elingukhiye elifakwa kokuthunyelwe ezinkundleni zokuxhumana. ukuze lokhu kushicilelwe kuvele kuqoqo elikhulu lokuthunyelwe okuhlobene.
Eqinisweni, kusichazamazwi se-Oxford, kunencazelo ethi:
"Igama noma ibinzana elandulelwa uphawu lwe-hash (#), olusetshenziswa ezinkundleni zokuxhumana nasezinhlelweni zokusebenza, ikakhulukazi i-Twitter, ukuhlonza imiyalezo ngesihloko esithile".
Ukuze kube lula kuwe. Zicabange unebhizinisi lezindlu. Ushicilele umbhalo lapho ubeke khona i-hashtag “ekhaya”. Ngale ndlela, lelo gama aliveli embhalweni "ovamile" kodwa ngombala oluhlaza okwesibhakabhaka futhi liguqulwa ngokuzenzakalelayo, ngokubeka nje uphawu lwe-hashi, kusixhumanisi.
Ikusaphi? Engxenyeni yezinkundla zokuxhumana ezifanayo lapho kuqoqwa khona wonke amaposi asebenzise lelo gama elingukhiye. Lokhu kusho ukuthi uzoqhudelana nokuthunyelwe kwabantu, izinkampani kanye nemikhakha eyahlukene, ozogxuma ngayo usuke ekubonakaleni kwekhasi lakho kuphela noma iphrofayili uye kuleyo nkundla yokuxhumana.
Ukuthi ibalulekile noma cha Kuzoncika ekusetshenzisweni kwezinkundla zokuxhumana ozenzayo. Futhi kungukuthi kuvamile ukuthi zisetshenziswe ngaphandle kokuqhubeka, kodwa zilimaze isu ngaphezulu. Ngokwesibonelo, ake ucabange leyo ndawo. Futhi, ukuze unikeze ukubonakala okwengeziwe, sebenzisa enye i-hashtag, eyenja (ngenxa yokuthi iqashisa ngezindlu ezivumela izilwane ezifuywayo). Ngokuvamile, lelo gama elingukhiye alinandaba ukuthi yini oyenzayo ukuhalalisela usuku, noma ukubeka indlu ukuze idayiswe (uma uyithenga, unquma ukuthi ubani ongena). Ngakho-ke, ukuvela ekuhlanganisweni kwalelo gama kungaba nemiphumela engemihle ngoba ngeke kukusize.
Ungawasebenzisa nini ama-hashtag
Manje njengoba usuyazi ukuthi i-hashtag iyini, yisikhathi sokujula kancane futhi, ngaphezu kwakho konke, wazi ukuthi uyisebenzise nini.
Ama-hashtag asetshenziswa cishe kuwo wonke amanethiwekhi omphakathi. ngenxa yamandla amakhulu okubonakala abanawo. Kodwa akusho ukuthi incwadi ngayinye oyenzayo kufanele iyiphathe. Kukhona "izikhathi" nezikhathi.
Ngokuvamile, Uma okushicilelwe kugcizelela imikhiqizo kanye/noma amasevisi akho, kufanele uwafake. Kepha uma kuwukuhalalisela usuku, ukunikeza umphumela we-raffle noma okufanayo, ungazinaki ngoba ngeke kube ukusesha okunethonya elikhulu ukuheha abalandeli.
Ungawasebenzisa kanjani ama-hashtag
Njengoba uzobona uma sesichazile ukuthi i-hashtag iyini, lawa magama angukhiye (okungaba ubuncane betemu elilodwa futhi abe maningi ngendlela oyifunayo (nakuba singakuncomi)) andulelwa uphawu lwe-hashi ( #). Lokhu kusho ukuthi, Ukuze benze umsebenzi wabo, kufanele baphathe lolo phawu ngaphambili. Isibonelo: #house, #Lake #real estate.
Manje, akwanele ukwazi lokho ukwazi ukuthi zisetshenziswa kanjani. Ngezinye izikhathi imikhuba emibi yonakalisa isu lethu lenkundla yezokuxhumana futhi, ngenxa yalesi sizathu, ngezansi sizokunikeza okhiye ukuze wazi ukuthi usebenza kanjani nabo ebhizinisini lakho.
Ukubhejwa ngamagama angukhiye ahlobene nokuthunyelwe
Ngeke uhlale ubeka okuthunyelwe okufanayo, akunjalo? Into evamile ukuthi uyahlukahluka, futhi lokho kuthinta nama-hashtag. Khohlwa ngokuhlala unazo ezifanayo, kungcono ukusebenzisa ezingokwezifiso kokuthunyelwe ngakunye ngoba ngaleyo ndlela ungafinyelela abantu abaningi futhi ngesikhathi esifanayo ngeke ugcwalise ama-hashtag ngokuthunyelwe kwakho.
Okuncane kunokunye
Ekuqaleni, lapho ama-hashtag ephuma, abantu baqala ukufaka okuningi (kuze kube seqophelweni lokusebenzisa umkhawulo we-30 ku-Instagram). Kodwa into evamile ukubeka phakathi kuka-3 no-5 kuphela, kungasekho.
Khumbula ukuthi, uma lezi zisebenza njengenkomba, iqiniso lokuthi usemaningi alikubonisi kahle ukuthi uthole imiphumela engcono ngoba Ngokunokwenzeka, abaningi bazokubuka "njengogaxekile" noma ukuthi awuhlangene nalokho okuthakaselayo.
Qaphela ngokuhlanganisa amagama amaningi kakhulu
Elinye lamaphutha ajwayelekile uma usebenzisa ama-hashtag ukuwasebenzisa emagameni amaningi ndawonye. Ngokuvamile kusetshenziswa igama elilodwa noma amabili, kodwa ngezinye izikhathi, "umusa" webinzana, uhlanganiswa ukuze abantu bakhuthazwe ukulandela intambo.
Inkinga iwukuthi, uma uhlanganisa amagama amaningi, okuwukuphela kwento oyithola ngayo ukuthi ilukhuni kakhulu ukuyifunda. Futhi uma ukuphinda lokho izikhathi eziningana kokuthunyelwe okufanayo, kungase kubenze bakushaye indiva noma bangakufundi ekugcineni.
Isibonelo, cabanga ukuthi ubeke #becauseyolovalgo. Kuyinto engaba ne-hyperlink yayo. Futhi kungaqondakala, kodwa uma ubeka #ngoba ngifanelekile futhi kufanele ngizinakekele futhi ngizitotose, izinto ziyashintsha. Uma unaka, kuzokubiza kakhulu ukuyifunda futhi yilokho kanye ongakufuni kubasebenzisi bezingosi zakho zokuxhumana.
Buyekeza ama-hashtag nomthelela wawo
Ngalokhu sisho ukuthi uma sibeka igama nge-hash, inethiwekhi yokuxhumana nabantu isinika iziphakamiso, futhi singabona izinga lokusesha legama ngalinye. Ukubheja kulabo abanosesho oluningi kuyiphutha, ngoba kuzoba nokuncintisana okukhulu; kodwa labo abanosesho olumaphakathi kungaba inhloso yakho ukuze uzibeke kahle.
Dala ama-hashtag akho
Cabanga ukuthi inkampani yakho ibizwa ngokuthi "Variopinto". Futhi ukuthi uma uyobeka i-hashtag ikutshela ukuthi akukho ukusesha noma ukuthi kukhona ngaphansi kuka-10. Kuyinto evamile, akulona igama elisetshenziswa kakhulu ukukhomba. Kodwa Kungaba kuhle kuwe ngoba uzodala leyo nkomba nakho konke okushicilelwe kwakho.
Futhi ngoba? Ngoba Lena yindlela oqoqa ngayo konke okuthunyelwe okwenzela lelo gama elingukhiye Futhi kubangela ukuthi, lapho beqala ukukufuna, bangaba nalolo hlu (ngisho nangaphandle kokufinyelela ekhasini lakho okwamanje).
Njengoba ubona, ukwazi ukuthi i-hashtag iyini kulula, kanye nokusetshenziswa kwayo. Kodwa okubaluleke kakhulu ukuthi ungathembeli ku-100% kulelo qhinga lezinkundla zokuxhumana kodwa ukuya phambili. Ingabe kuyacaca kuwena noma unemibuzo esingakuxazululela yona?