Yini i-Amazon?

I-Amazon SL (ukubambisana okulinganiselwe) kuyi- inkampani evela e-USA, imakethe yayo eyinhloko yi-e-commerce kanye nezinsizakalo ze-cloud computing.

Indlunkulu yayo ikhona seattle idolobha esifundazweni sase-US se Washington. I-Amazon ibingenye ye izinkampani zokuqala ukunikela nokuthengisa izimpahla kwi-inthanethi ngezinga elikhulu nesiqubulo sayo sithi "From A to Z" (From A to Z)

Ikwazile ukusungula amawebhusayithi azimele ngokuphelele ezimakethe eziningi lapho ikhona emhlabeni wonke njenge

• Alemania
• Austria
• EFrance
• China
• Japan
• United States
• UK nase-Ireland
• ECanada, e-Australia
• Italia
• España
• I-Netherlands
• Brasil
• India
• I-México

Ngale ndlela, le nkampani iyakwazi nikela ngemikhiqizo ethile yezwe ngalinye kulawo. Kwamanye amazwe lapho i-Amazon nayo ikhona, yenza imisebenzi yokusekela ezobuchwepheshe, njenge Costa Rica, ngoba ikhona kusuka lapho ibeka ukunaka kwayo kumakhasimende kulo lonke elaseLatin America njengenye yezinkampani ezinkulu kuleli enabasebenzi abangaphansi kwabasebenzi abangama-7.500 XNUMX.

I-Amazon iyinkampani enkulu kunazo zonke yokuthengisa online, lapho ungathola khona noma yini oyidingayo ngoba kuqinisekile ukuthi othile uyayithengisa.

Inkampani ye-Amazon yasungulwa ngo-1994 nguJeff Bezos ngemuva kokushiya umsebenzi wakhe wangaphambilini njengephini likamongameli we-DE Shaw & Co ngonyaka ofanayo, leyo nkampani yayiyinkampani enkulu yaseWall Street.

Ngemuva kokusula emsebenzini, uBezos wanquma ukuthuthela eSeattle futhi kulapho aqala khona ukuhlela uhlelo lwebhizinisi olukhethekile nge-Intanethi, okwathi ngokuhamba kwesikhathi kwaba yilokho sonke esikwaziyo manje njengenkampani yeAmazon.com.

Wazalwa kanjani umqondo we-Amazon

Umsunguli we-Amazon, ngokuba ngaphakathi eWall Street, ngemuva kokufunda umbiko wokuthi ihlaziye imakethe ye-inthanethi nekusasa layo, ithole ukuthi bekukhonjisiwe ukukhula konyaka kwama-2.300% kwezentengiselwano zewebhu.

Ngemuva kokwazi lokhu, wanquma ukudala ifayili le- uhlu oluncane lwemikhiqizo ayecabanga ukuthi izothengiswa eshesha kakhulu futhi elula kakhulu lapho emakethwa nge-intanethi ngalokho athola khona uhlu lwemikhiqizo engama-20 kuphela kepha kwakuseluhlu olude kakhulu ngakho-ke waqhubeka esebenza ngalo ukuyinciphisa Imikhiqizo emi-5 ephumelelayo yebhizinisi ukuthi wayefuna.

Ekugcineni, ngemuva kosesho oluphelele nokukhethwa, wanquma ukuthi imodeli ephelele yebhizinisi yalokho ayekufuna kwakuzoba izincwadi ngoba isidingo sezincwadi emhlabeni wonke sasisikhulu.

Lesi sinqumo saba impumelelo ephelele  ngenxa yamanani aphansi ezincwadi ebezihambisa zengeze enanini elikhulu lezihloko zemibhalo ebinazo esitokweni

Isitolo sezincwadi sase-Amazon sikwazile ukuthola impumelelo enjalo ezinyangeni ezimbili zokuqala zokuphila. Ibhizinisi lithengiselwe emazweni angaphezu kwama-45 okuhlukahlukene kubandakanya i-United States. Ukuthengisa kwakhe kwakufinyelela ku- $ 20.000 ngesonto.

Izinhlobonhlobo zamagama ngaphambi kwe-Amazon

Into ethokozisayo ukuthi iAmazon yayingabizwanga lokho ngokusuka kwimvelaphi yayo, wayenamagama amaningana ngezizathu ezahlukahlukene ngaphambi kokuba uJeff Bezos afike kuleso sonke manje esisibonayo ngaphandle kokungabaza.

Ngesikhathi iBezos isungula le nkampani ngo-1994, wayakha ngaphansi kwegama elithi “I-Cadabra"Kodwa kwadingeka ukuthi aliguqule leli gama ngemuva kokuthi ummeli edidaniswe" nesidumbu ", ngawo lowo nyaka, wathola i-URL domain"I-Relentless.com”Ngakho-ke inkampani ibinaso isikhathi esingengakanani (hhayi isikhathi esingaphezu konyaka) lelo gama ku-inthanethi kepha abangane bakamsunguli bamqinisekisa ukuthi lelo gama alifanele futhi alikhanyisi kangako enkampanini yakhe njengoba bekuzwakala, Ngokusho kwalokhu , ngandlela thile uBezos, ethatha leli gama esichazamazwini, wanquma ukukhetha igama le- Ama-Amazon.

Kungani i-Amazon?

UJeff Bezos ukhethe leli gama ngoba I-Amazonas yindawo enkulu, exotic futhi ehluke kakhulu kulokho okwaziwa ngumuntu futhi wayefuna ukuthi isitolo sakhe silingane naleyo ncazelo futhi, umfula omkhulu kunayo yonke emhlabeni ngumfula i-Amazon futhi wayefuna ukuthi isitolo sakhe sibe isitolo esikhulu kunazo zonke online online.

Ilogo ye-Amazon

Kusukela ngoJuni 19, 2000, uphawu lwe-Amazon selukhonjisiwe noma selufakiwe ngegama elithe xaxa umcibisholo ogobile obonakala umomotheka kakhulu, Lo mugqa uhlanganisa izinhlamvu ezimbili eziqondile: "a" no "z", ezimele kahle esithombeni nangaphandle kokulingana, isiqubulo saso, esifuna ukusho ukuthi isitolo sinakho konke ongakusesha kusuka ku- "a" To "z"

Umugqa wesikhathi kanye nemodeli yebhizinisi yokuqala

Njengoba sesishilo, I-Amazon yadalwa ngonyaka we-1994, esifundazweni saseWashington, Inkampani uthengisa incwadi yakhe yokuqala ngo-1995, Ngo-Okthoba 1995, i-Amazon imenyezelwa emphakathini.

En I-1996, kunqunywa ukuthi kufakwe kabusha eDelaware.

Amazon yethula ukunikezwa kwayo kokuqala komphakathi ngamasheya ngoMeyi 15, 1997 futhi ngenkathi uhweba ngaphansi kophawu lwesitoko se-NASDAQ i-AMZN, isitoko senkampani ngaleso sikhathi sasidayisa ngentengo ye- $ 18 ngesabelo ngasinye.

Uhlelo lwebhizinisi i-Amazon enqume ukuya kulo ekuqaleni lwalungajwayelekile futhi lungalindelekile. Inkampani ayizange ilindele ukwenza inzuzo kuze kube yiminyaka emine noma emihlanu kamuva, futhi ngenxa yalolu hlobo lokukhula "okuhamba kancane", abaninimasheya baqala ukukhononda ngokuthi inkampani ibingafinyeleli ekwenzeni inzuzo ngokushesha okwanele ukuthethelela utshalomali lwayo futhi nokuthi bekungafanele yayifanele ukusinda isikhathi eside.

I-Amazon yasinda ekuqaleni kwekhulu leminyaka nazo zonke izinkinga ezimelwe yilokhu, zikhula ziba yiwebhusayithi enkulu ekuthengisweni kwe-inthanethi.

Ekugcineni, yenze inzuzo yayo yokuqala kwikota yesine ka-2001 Lokho bekuyizigidi ezingama- $ 5, okusho ukuthi intengo yesitoko ibiyisenti eli-1, ngemali engenayo idlula kalula u- $ XNUMX billion.

Lapho le mali encane kodwa ekhuthazayo yenzuzo iqala ukubonakala, kwafakazela abagxeki ukuthi imodeli yebhizinisi likaJeff engajwayelekile ingabikezelwa ukuthi izophumelela.

Ngokuba unyaka we-1999, umagazini iTime waqaphela uJeff Bezos njengomuntu wonyaka, ngaleyo ndlela ibona impumelelo enkulu yenkampani.

Amamodeli amasha amabhizinisi

Kepha i-Amazon.com ayikaze ixazulule imodeli eyitholile, ngakho-ke imemezele ngo-Okthoba 11, 2016 ngezinhlelo zayo zokwakha izitolo zezitini nodaka nokuthuthukisa amaphuzu okuqoqela ama-curbside wokudla.

Le ndlela entsha yebhizinisi ibizwa "I-Amazon Go”(IAmazon to go), ivulekele abasebenzi baseAmazon eSeattle ngo-2016.

Lona isitolo esisha kuncike ekusetshenzisweni kwezinhlobonhlobo zezinzwa futhi kungalayisha ngokuzenzakalela i-akhawunti yakwa-Amazon shopper njengoba bephuma esitolo, ayikho imigqa yokuphuma.

Yize kuthathe isikhathi eside, isitolo sigcine sivulekele umphakathi jikelele ngoJanuwari 22, 2018.

Izidingo

Kepha akuyona yonke into ebilula njengoba kubonakala sengathi, bekukhona ezinye izehlakalo ezifana neBarnes & Noble emangalela i-Amazon ngoMeyi 12, 1997, isola ukuthi isimangalo se-Amazon: "Isitolo esikhulu kunazo zonke emhlabeni" kwakungamanga, ummangali wathi: «Akusona isitolo sezincwadi nhlobo, ingumenzeli wencwadi ».

Kwabe sekuyithuba lika UWalmart owamangalela i-Amazon ngo-Okthoba 16, 1998, leli qembu lisola ukuthi iAmazon intshontshe izimfihlo zayo zokuhweba njengoba ibiqashe abaphathi bokuqala beWalmart.

Zombili lezi zinkinga zixazululwe nge- zokuhlala ngaphandle kwenkantolo.

Futhi namuhla i-Amazon

Kuyinto a imodeli yebhizinisi epholile futhi enenzuzo, ukuthi wagcwalisa ngineminyaka engamashumi amabili ubudala ngoMeyi 15, 2017 selokhu yaqala ukuhweba eNasdaq.

El Inani lemakethe lase-Amazon lilinganiselwa ku-460.000 billion, ngaleyo ndlela ivumela ukuthi ibekwe njengenkampani yesine ngobukhulu futhi ephumelele kakhulu kunkomba ye-S & P 500 (Standard & Poor's 500), etholakala phakathi kwezinkampani iMicrosoft neFacebook.

Isisekelo samakhasimende e-Amazon athuthukiswe phakathi neminyaka eyishumi kusukela ngonyaka ka-2000 kuya ku-2010 efinyelela kubantu abayizigidi ezingama-30.

I-Amazon.com yaziwa ngokuba yi- indawo yokuthengisa ngokuyinhloko ngemodeli yemali engenayo yokuthengisa.

Izinzuzo ze-Amazon.com zivela ngokushaja iphesenti wentengo ephelele yokuthengisa yento ngayinye ebekiwe nehlinzekwa ngaphakathi kwewebhusayithi yakho.

I-Amazon njengamanje ivumela izinkampani ukuthi zikhangise imikhiqizo yazo ngokukhokha imali yazo ukuze zifakwe ohlwini lwemikhiqizo.

I-Amazon nayo ingumnikazi:

• Alexa Internet
• a9.com
• Isitolo
• I-Internet Movie Database (IMDb)
• Zappos.com
• dpreview.com