Okunye kokuhlaziywa okudinga ukunakwa kakhulu yilokho okubhekisa kokungafani phakathi kwecebo le-omnichannel nele-multichannel elilodwa. Ngoba zibaluleke ngempela ngezindlela ezahlukahlukene, kepha noma kunjalo banesici esifanayo ukuthi empeleni akuyona enye ngaphandle kokuxhuma nokuheha abathengi abangahle babe khona. Ukuze ngale ndlela, ukuthengiswa kwemikhiqizo yakho, izinsizakalo noma ama-athikili kungakhuthazwa.
Lapho ukutholakala kwecebo le-omnichannel kungafinyeleli, isu le-multichannel lingenza kanjalo. Ngalo mqondo, zingathathwa njengezihambisanayo futhi noma ngabe kunjalo azikhethi kunoma yimuphi umbono womsebenzi. Uma kungenjalo, kunalokho, zingasetshenziswa ezimweni ngasinye lapho inkampani noma iphrojekthi yedijithali idlula khona.
Ezimweni zombili zimbili izinketho ukuhlangabezana nezidingo zakho zokuthenga nokuthi ngokungangabazeki kungaba wusizo olukhulu kumongo onikeziwe. Kumele uchaze futhi ulinganisele futhi kuzoba umzuzu ocacile wokusungula umehluko phakathi kwecebo le-omnichannel nenye i-multichannel kusuka manje. Futhi ngale ndlela, zisebenzise ukwenza ngcono ukubekwa kwephrojekthi yethu eku-inthanethi.
Lithini isu le-omnichannel?
Lolu hlobo lwecebo ekuphathweni kwezinkampani zedijithali lususelwa entweni elula ukuyiqonda njengoba kunjalo ikhasimende noma ukwethembeka komsebenzisi, kepha kusuka endaweni ehlukile kunamanye amasu ekumaketheni kwanamuhla. Ukuze uqonde kangcono kancane kusukela manje kuqhubeke: kumayelana nani phela ukuphinda wenze okuhlangenwe nakho okungcono kuleli banga labantu.
Lapho inhloso yayo efanele kakhulu ukukhuphula izinga lokuthembeka kumkhiqizo wokuhweba ukuze ngale ndlela i Izinketho zokuthenga ngabathengi. Ngamafuphi nje, uhlelo olusha kakhulu oluthanda ukusebenzisa kangcono imigudu esungulwe ukunikela ngale nsizakalo, kulokhu ngokusebenzisa ukwesekwa kwezobuchwepheshe.
Isibonelo salo mkhuba simelwe yinqola zakudala zokuthenga ezinamakhasi athile ewebhu afakiwe. Lapho ungaqongelela khona lokhu kutholwa ngaphandle kwengcindezi noma imikhawulo ezikhaleni zesikhathi. Ukuze ekugcineni uzibuke kunoma iyiphi idivayisi yezobuchwepheshe esesandleni sakho. Ngethuba lokukhansela ukusebenza ngaphambi kokukukhokha uma lokhu kuyisifiso sakho.
Ngakolunye uhlangothi, awukwazi ukukhohlwa ukuthi isu le-omnichannel uqobo livumela ukuqoqwa kwama-oda ngamafomethi neqoqo ku la esitolo i-physics. Njengokusetshenziswa kokuhlangana okufanayo kuzo zonke iziteshi. Njengendlela entsha enhle eqhathaniswa nezinye izinhlelo ezijwayelekile ezikunikeza ukubikezela okungaphezulu futhi ngenxa yalokho izixazululo eziyisisekelo. Lokho wukuthi, kusebenza ngendlela eqondane kakhulu kunelinye isu esiliqhathanisa nalo okwamanje. Ngenzuzo yokuthi singaqhubeka nokulandela okungcono futhi okuhle kakhulu ngamakhasimende noma abasebenzisi besitolo sethu esibonakalayo.
Ukuba khona kwesu le-multichannel: izimpawu zalo
Uma kukhulunywa ngokusungula umehluko phakathi kwecebo le-omnichannel nenye i-multichannel, kuyadingeka ukuthi kube nezici ezifanele kakhulu zohlelo lokuphatha lokugcina ezinkampanini ezinephrofayili yedijithali. Yebo, kusuka kule ndlela, inhloso esheshayo yalolu hlelo lokuphatha isuselwe ekufinyeleleni kumakhasimende ngezindlela ezahlukahlukene, zombili ezedijithali nezingokomzimba. Njenge izikhangiso, amabhanela ewebhu, izincwajana, izincwadi zezindaba ze-imeyili, izinhlelo zokusebenza ezingumakhalekhukhwini, isitolo esingumzimba kanye nezinye izindlela esizibona zifanelekile.
Ngenkathi ngakolunye uhlangothi, kuyadingeka futhi ukugcizelela ukuthi lolu hlelo lufinyelela lapho uhlelo lwe-omni-channel lungekho. Lokho wukuthi, ngokwalo mbono kwakha amasu ahambisanayo. Yize kulokhu ikakhulukazi, kuthatha inzuzo engcono kakhulu yezici ezihlukile zohlobo ngalunye lokuxhumana futhi ekugcineni igxile kuzo ngendlela ephumelela kakhulu kunakuqala.
Okunye ukunikela kwakho okuyinhloko kulele ekutheni ubukhona becebo leziteshi eziningi kudala isipiliyoni esigculisayo ngokwengeziwe kumaqembu ayingxenye yale nqubo emkhakheni wedijithali. Lapho kudingeka khona ukubona kusengaphambili lapho sifuna ukuqondisa indlela yethu ngaphakathi kwalo mkhakha, ngolwazi olunothile kunangezinye izinqubo zakudala ezivela kunoma yiluphi uhlobo lwecebo lokuhweba.
Umehluko phakathi kwezinhlelo zombili zokuphatha
Ukunquma ukuthi yiziphi kulezi zinhlelo ezingcono ekuvikeleni izintshisekelo zethu, kuzobaluleke kakhulu ukuthi ucabangele kusukela manje ezinye zezinto ezilandelayo esizikhomba ngezansi:
- Uhlobo lwe-e-commerce onalo nokuthi yini uhlobo lokuthengisa.
- Iphrofayili yamakhasimende noma abasebenzisi kumodeli yebhizinisi nokuthi yiliphi izinga lokwethembeka olifakile ezinhlelweni.
- Izinga lokuthengisa kumikhiqizo yakho, izinsizakalo noma ama-athikili futhi uma uzimisele ngokuncintisana kakhulu emkhakheni otholakala kuwo.
- Iminyaka yobudala emsebenzini wakho wobungcweti futhi uma wazi ukuthi ungazijwayeza kanjani intuthuko entsha kubuchwepheshe bolwazi.
- Futhi ekugcineni, ufisa sengathi ungathuthuka emsebenzini owumisele umsebenzi wakho wobungcweti.
Ngokuya ngalezi eziguqukayo, ungakhetha ishaneli sokungena esisodwa noma esinye, wazi ngaso sonke isikhathi ukuthi singashintshwa nganoma yisiphi isikhathi nasesimweni. Ukuze thuthukisa umsebenzi wakho wobungcweti eminyakeni ezayo njengoba inzuzo ebhizinisini kufanele ibe yinto ephambili kubo bonke osomabhizinisi abancane nabaphakathi nendawo emkhakheni wedijithali. Ngaphandle kolunye uchungechunge lokucatshangelwa kwezobuchwepheshe okuzoba yisihloko sendatshana kwenye ibhulogi.
Kepha okwamanje, kufanele ukhumbule ukuthi i- amaqhinga omnichannel Kungakusiza ukuthi ubeke kangcono uphawu lwezohwebo. Ikakhulukazi uma ucwiliswa esigabeni sokuqala kwebhizinisi. Ngenkathi wenze okuphambene nalokho, uma ufuna ukuxhumana okwenziwe kwaba ngokwakho noma isilinganiso seklayenti ngalinye noma somsebenzisi, kungcono ukuthi ukhethe isu leziteshi eziningi njengoba lisebenza kakhulu kulokhu. Kepha ngokuhlukahluka okuningi ongakusebenzisa ngokuya ngezimo ezingavela kusuka manje kuqhubeke.
Izinzuzo zazo zombili iziteshi ekuphathweni kwemodeli yedijithali
Kufanele wazi ukuthi kuze kube muva nje yonke into ibihluke ngokuphelele kunalokho eyikho namuhla. Lokhu kumane kusho ukuthi uma ubufuna akuthengele umakhalekhukhwiniIsibonelo, bekufanele uvakashele isitolo noma isitolo sangokwenyama kuphela, uhlaziye okunikezwayo futhi ekugcineni ukhethe imodeli ehlangabezana kangcono nezidingo zakho zokusetshenziswa. Manje yonke le nqubo isishintshe kakhulu futhi okuningi kungahle kuhlangane nokusetshenziswa kwesu le-omnichannel noma, kunalokho, isu le-multichannel elingcono.
Akumangalisi ukuthi izindlela zabo zokusebenza zehliselwa enkambweni yenkampani eziteshini zedijithali. Futhi lezi yizo ezinganikeza ubukhulu beqiniso mayelana nezinzuzo ongazithola kusukela manje ngokuqaliswa kwayo okucacile. Ukuze ngale ndlela, ukwazi yenza ibhizinisi lakho lizuze kakhulu futhi ungacasuki ngemiphumela engalethwa ngumncintiswano. Ungakhohlwa ukuthi konke kuyindaba yokukusikisela wena nokuningi uma kukhulunywa ngokuhlaziya umehluko wangempela phakathi kwecebo le-omnichannel nele-multichannel eyodwa. Ekupheleni kosuku kungenye yezinjongo ezisheshayo onazo kulezi zikhathi eziqondile.
Ukukhetha imodeli yokuphatha eyodwa noma enye enkampanini yedijithali, akukho okunye ongakwenza ngaphandle kokwazi ukuthi yinqubo eyingxenye eziningi futhi ehlukahlukene izinketho kufanele uhlangabezane nezidingo zakho zokuthenga. Futhi ngenxa yalokhu ukusebenzisa isu elilodwa noma elinye ohlangothini lwebhizinisi ozinikele kulo ezinyangeni zokugcina noma mhlawumbe eminyakeni. Lokhu kuyiqiniso okufanele ungalikhohlwa uma ungafuni ukwenza iphutha elixakile okungenzeka ukuthi selivele akunakwenzeka ukulilungisa kuma-akhawundi alandelayo e-accounting.
Ungasifaka kanjani isicelo kulezi zinhlelo ezimbili
Olunye udaba oluhluke kakhulu njengoba la macebo enziwa kwezentengiso ngoba adinga ukwelashwa okwehlukile. Lapho kuzobaluleke kakhulu ukubheka noma ikuphi kokuhluka okulandelayo esikuphakamisayo ngezansi:
- Uhlobo lomsebenzi wedijithali nomthelela wakho ku-accounting yenkampani.
- Yazi ukuthi yimiphi imiphumela ekugcineni abangayenza kumodeli yethu yebhizinisi.
- Umthelela onawo kumakhasimende noma kubasebenzisi, ikakhulukazi esikhathini esimaphakathi nesikhathi eside.
- Okuhlangenwe nakho okungenzeka ukuthi le micimbi yamabhizinisi kuzoba nakho kuzothatha isinqumo sokuthi sikhethe isu elilodwa noma elinye lokuphatha.
- Futhi ekugcineni, intshisekelo yethu yokuphatha uhlelo lokuphatha kulimaze abanye.