Mhlawumbe sibhekene nesinye sezici ezisikisela kakhulu kwezentengiso zanamuhla zedijithali. Kungumqondo omusha wokuxoxa izindaba obhekisa endleleni ekhetheke kakhulu yokuxoxa indaba futhi enikela ekwakheni isimo semilingo ngendaba. Kepha ukuthi ukusetshenziswa kokuxoxa izindaba ku-ecommerce kunezincazelo ezihluke kakhulu. Ngokusetshenziswa njengendlela yokusikisela ukuxhumana namakhasimende nabasebenzisi ngenhloso eyinhloko yokufinyelela kubo ngemiyalezo ofuna ukuyethula ngalolu hlelo lokumaketha olusha.
Kunoma ikuphi, kuyindlela yesimanje kakhulu enamandla amakhulu okungena emkhakheni wezohwebo wedijithali. Hhayi ngeminikelo yabo emisha kuphela kepha nangokucaca lapho umyalezo ufinyelela khona kwenye ingxenye yenqubo. Kuyiqiniso ukuthi ukusetshenziswa kwayo kuyinkimbinkimbi ngokwengeziwe, kepha uma uqonda izindlela zayo zokusebenza, akungabazeki ukuthi ingathuthukisa ukuhweba kwakho ngogesi kusukela manje.
Umqondo odluliswa ngokuxoxa izindaba uchazwa kahle: into elula uma uthi nhlá njengokuxhuma ngokomzwelo ngendaba noma ngendaba. Ukuze ngale ndlela, izinto ezimbili ezifanele kakhulu emkhakheni wezentengiselwano zihlanganiswe, ezinengqondo nezingokwemvelo. Imiphumela yayo ingathatha isikhashana ukufinyelela esitolo sakho esiku-inthanethi, kepha ngokuqinisekile kuzokumangaza ngezincazelo zayo ezinhle ukuthi ukuxoxa izindaba kune-ecommerce. Ngoba enye yezinhloso zayo ezicacile ukwazi amakhasimende noma abasebenzisi futhi lokhu kungafinyelelwa ngendaba efinyelela kubalaleli.
Izizathu zokufaka ukuxoxa izindaba ku-ecommerce
Kunezizathu ezimbalwa zokuthi kungani singakhetha leli su ekumaketheni kwanamuhla. Kususelwa ngaphezu kwakho konke ekukhiqizeni ubudlelwano obuzinzile kakhudlwana neklayenti noma umsebenzisi. Ngakho-ke ngale ndlela, sisesimweni esifanele ukungenisa amanani omkhiqizo wokuhweba kulaba bantu. Yize ukuze yonke into ithuthuke ngokufanele ngeke kube khona okunye ngaphandle kokukhetha indaba noma indaba ephakamisayo nejabulisa enye ingxenye yenqubo.
Ngoba ngeke kusize ngalutho uma indaba ingamanyala, inganaki noma inokuqukethwe okungacacile. Uma kungenjalo, ngokuphambene nalokho, abasebenzisi kumele baxhunywe ukudala leso sixhumanisi lapho ukuhweba kwethu kwe-elekthronikhi kungaqiniswa khona. Kuyinto efiselekayo ukuthi inikele ngamanani axhumene kakhulu nalawo womkhakha esibambe iqhaza kuwo: ubuchwepheshe, ezemidlalo, ezokungcebeleka, njll.
Akunakukhohlakala ukuthi enye yezikhiye ekulandiseni izindaba ukuthengisa okuningi. Kuzoba wusizo uma imikhiqizo noma izinsizakalo zethu zingamakethwa uma sisebenzisa indaba engaqinisekisi. Ngalo mqondo, esinye sezimpawu zobunikazi zale nqubo siqukethe ukukhuphula okuqukethwe kube okuthile okungokomzwelo kakhulu kuze kube manje. Ngezenzo ezahlukahlukene esingazithuthukisa kusuka kulezi zikhathi:
- Dala Indaba ethokozisayo bese uthola amanani athile kolunye uhlangothi lwenqubo.
- Kufanele kube yindaba efinyelela imizwa yekhasimende futhi lokho kuyabasiza ukukhomba uphawu lokuhweba kalula.
- Ngokungafani namanye amamodeli wokuphatha, kule, i Ukuxhumana. Okusho ukuthi, inikezela ngemininingwane eyengeziwe ezinye izitolo ezingayinikeli.
- Ivumela eyodwa ukwenza ngokwezifiso okuqhubekayo lokho kwenza ukuthi iklayenti lizizwe likhululeke kakhudlwana ngemikhiqizo yethu, izinsizakalo noma ama-athikili.
- Bandakanya abanye ekuzimiseleni kwakho uku ube nentshisekelo kuphawu lokuhweba futhi ngokuhamba kwesikhathi kwakha inyunyana ezinze kakhulu ezosiza ukwenza ngcono ukuthengisa kuyo yonke imigomo yaphakade.
- Yifomethi yokuphatha eyi vulela imibono emisha futhi ngalo mqondo, akungabazeki ukuthi kungasiza ekuqedeni izinkolelo-ze ezithile.
- Izindlela zamasu angasiza kakhulu ku- ukusekela imiphakathi ebhekelelwa, izinhlangano noma ezinye izinhlobo zamaqembu omphakathi.
- Ikhuthaza abasebenzisi thatha iqhaza elibonakalayo ebudlelwaneni nezentengiselwano zogesi. Ukuze ngale ndlela, kube yibo abaphakamisa izindaba zabo ngezizathu ezingakhuthaza impela.
- Futhi ekugcineni, asikwazi ukukhohlwa ukuthi indaba yalezi zici ingaholela emibonweni engcono kakhulu yokuphromotha nokwakha uphawu lwezohwebo.
Iminikelo yalolu hlelo lokuphatha
Vele, ukuguqula lokho ofuna ukukutshela umhlaba kumlando akunzima ukukwenza. Okokuqala kufanele ukholelwe kulokho okwenzayo futhi ufuna ukwabelana ngochungechunge lwamagugu nabanye abantu. Ukuze wenze lokhu, imikhiqizo yakho, izinsizakalo noma ama-athikili kufanele ahlinzeke ngokusondelana futhi aqinisekise ukuthi amakhasimende akho, ngokushesha nje lapho ekubona, azizwa ekhonjwe nawo. Umlayezo owethulayo uzonquma ukuthi ukwazi ukuhlangabezana nalezi zinhloso emsebenzini wakho wobungcweti.
Ngenkathi ngakolunye uhlangothi, esinye isihluthulelo sempumelelo silele ekutheni kuzodingeka ngokuphelele ukuthi umsebenzisi akwenze uzizwe ukhonjwe ngendlela yakho yokuphatha ukuhweba ngogesi. Ukwenza lokhu, kufanele ubenze babambe iqhaza kumanani amelwe yinkampani yakho encane noma ephakathi nendawo. Ngaphezu kwalokho, kuyindlela yangempela futhi entsha yokuzihlukanisa nokunikezwa komncintiswano. Ngomkhiqizo owenzelwe wena ongaveza inkohliso futhi ngaphezu kwayo yonke imizwa phakathi kwamakhasimende.
Isibonelo, ukudlulisa inani labantu abaphumelele abakhubazekile ngokwengqondo okuthi, yize baziwa ngamakhono nolwazi lwabo, babe nezinkinga zokuhlanganisa umkhakha okhiqizayo. Ngalo mqondo, kuzobaluleka kakhulu ukusebenzisa ukuthanda okuhlukile, izindlela zokuphila kanye namazwi ahlukahlukene ukudala le ndawo enhle yalaba bantu. Kuze kube seqophelweni lokuthi ungakha uhlu olusha lwamakhasimende ngomyalezo onemizwa njengale.
Ngakolunye uhlangothi, ungakhohlwa ukuthi ukuxoxa izindaba kuyingxenye yokukhangisa kokuqukethwe ngemuva kwakho konke. Kwabahle nababi futhi ngalomqondo ungabelana ngezindaba zakho noma izindaba ngezindlela ezahlukahlukene zokuxhumana.
Uma ufuna ukusebenzisa leli qhinga ekukhangiseni kwedijithali ungasebenzisa izisekelo ezahlukahlukene kokuqukethwe. Kungaba ngefomethi umbhalo, umsindo noma ividiyo futhi ngokuya ngokubonakala okukhulu okungenziwa ukwethula umyalezo ofuna ukuwusakaza kusukela manje kuqhubeke.
Ungakhohlwa ukuthi ekugcineni okwenzayo ukuthengisa umkhiqizo noma insizakalo futhi lesi sici sidinga ukukhuthazeka okukhulu emyalezweni ofuna ukukufinyelela kumakhasimende noma kubasebenzisi. Uma ubamba iqhaza kulo msebenzi, ngeke kukubize umzamo omkhulu ukuthola iziteshi zokuxhumana ezinconywe kakhulu.
Uma ufuna ukwazi ukuthi kungani ukuxoxa izindaba kuyileso siqeshana sokhiye ukufinyelela kumakhasimende, kufanele nje wakhe indaba eyela ngasocansini futhi uma kungenzeka igcwele imizwa. Ngenhlanhla encane, impumelelo izoqinisekiswa.
Ukuhlinzekelwa kwezindaba kukunikeza ini?
Kunoma ikuphi, kufanele uhlaziye ukuthi lolu hlelo lokuphatha lwakhiwe njengecebo elisetshenziswa kakhulu kwezentengiso yendabuko. Kepha zonke izinguquko nokuningi emhlabeni wezokumaketha futhi ngenxa yalesi sizathu yazi ukuthi ingazivumelanisa kanjani nezidingo zendlela eku-inthanethi. Uma kungenzeka uqoqe le minikelo elandelayo esikuvezela yona ngezansi:
- Kukhiqiza lokho umyalezo wakho wokuhweba ukungena ngamandla amakhulu ezindaweni ezithile zokuxhumana futhi lokhu kukusiza ukuba waziwe kangcono phakathi kwamakhasimende angahle abe khona.
- Hlaziya iqiniso lokuthi amakhasimende awahlali ethenga insizakalo noma umkhiqizo. Engxenyeni enhle yezikhathi abangaba kuzo kushukunyiswa umuzwa lokho kubenza bezwe umkhiqizo wakho. Ungaphuthelwa yithuba lokuthekelisa leli qhinga endaweni yakho yedijithali.
- Kunoma ikuphi, ungafunda uchungechunge lwe- ulwazi lokho kuzosiza ngomsebenzi wakho webhizinisi. Isibonelo, bahambisa isifundo sempilo noma isibonakaliso esizobaluleke kakhulu ekuguqukeni kwabo.
- Zihlanganiswa nemibono emikhulu yokucaca ngokusobala ehlukile njengoba kunjalo umcabango kanye nogqozin. Yisebenzise ukuzuzisa ukuhweba kwakho kwedijithali kusukela manje kuqhubeke futhi ngokuqinisekile ngeke uzisole ngakho.
- Funda ukwenza i- trust sezulu ngokuhlangenwe nakho oke waba nakho empilweni yakho.
- Kusukela kumzuzu wokuqala kuzokusiza ukunqoba izithiyo onazo selokhu kwasungulwa isitolo sakho esiku-inthanethi. Ngokukhuthazela uzokwazi ukufinyelela ezinhlosweni ozibekele zona kusukela ekuqaleni.
Ithuluzi elinamandla elizokwenza uxhumane nalo xhuma nabasebenzisi bakho ngomyalezo owudlulisayo. Ngaphandle kokuyeka ukusetshenziswa kwamanye amasu ekukhangiseni kwedijithali.
Ungenza uzizwe ngokukhethekile kubemukeli bemilayezo nasezingeni lokuthi bangangena endimeni yabaphikisi. Ngakho-ke ukubandakanyeka kumkhiqizo wakho wezohwebo kuzoba namandla kakhulu kunamanje.