Uma une-eCommerce, ukuma kwe-SEO ku-Google kuyinto ekukhathazayo. Futhi kungenxa yokuthi, uma uba nayo kangcono, yilapho uzoba phezulu emiphumeleni yosesho futhi lokho kusho inani elikhulu labavakashi kanye namaklayenti okungenzeka athenga kuwe.
kodwa yenza eyodwa Ukuhlolwa kwe-SEO esitolo sakho esiku-inthanethi akusizi ngalutho uma ungazenzi izincomo ozitshelwe uchwepheshe we-SEO. Ukwenza kanjani lokho? Kungenzeka yini ukukhulisa i-SEO yesayithi lakho le-eCommerce? Siyakutshela.
Yini i-SEO
El I-SEO, noma i-Search Engine Optimization, empeleni iyinqubo lapho ikhasi lewebhu lithuthukiswa khona. Kwani? Hhayi-ke, ukuze ibonakale emiphumeleni yokuqala ezinjinini zokusesha.
Ukwenza lokhu, amasu namasu ahlukene asetshenziselwa ukuthuthukisa ikhasi futhi avumele ithrafikhi yezinto eziphilayo ukuthi izuzwe, futhi futhi mahhala (empeleni lokhu kuhlobene ngoba amanye alawa maqhinga akhokhelwa).
Kungani wenza i-SEO kusayithi lakho le-eCommerce?
Uma kwenziwa i-SEO enhle, okufinyelelwayo ukuheha izivakashi ezifanelekayo, okungukuthi, akuzona nje noma yisiphi isivakashi, kodwa kufinyelelwa ukuthi labo abafika ku-eCommerce yakho benze kanjalo ngoba benentshisekelo ngempela emikhiqizweni oyithengisayo. Ngamanye amazwi, bangamakhasimende angaba khona.
Manje, ku-eCommerce, lokhu kubaluleke kakhulu. Ake sithathe isibonelo. Cabanga ukuthi uthengisa isikibha soqobo nesikhethekile esivela kumkhiqizo. Uyibeka ngentengo ethengekayo kakhulu. Kodwa awunakho ukuthengisa. Uma wenza i-SEO enhle, lapho umuntu esesha lelo hembe ku-Google, kungenzeka ukuthi uzofaka imiphumela yokuqala.
Futhi kungukuthi, uma ungazi, kusukela ekhasini lokuqala kunzima kakhulu ukuthi umsebenzisi aqhubeke, ngakho-ke kubalulekile ukuphatha i-eCommerce yakho ukuze ibonakale iphezulu ngangokunokwenzeka. Ngoba, njalo, uzothengisa kakhulu
E-Spain, cishe konke ukusesha kwenziwa nge-Google, enesabelo semakethe ezweni lethu elingaphezu kuka-90%, yingakho kubaluleke kakhulu ukugxila kule njini yokusesha futhi wenze okuhle. Ukuma kwe-SEO ku-Google
Ungayithuthukisa kanjani i-SEO ye-eCommerce yakho
Impela njengamanje uyazibuza ukuthi ungenza kanjani ukuze thuthukisa i-SEO ye-eCommerce yakho futhi uzuze leyo miphumela: ube phezulu kunjini yokusesha (ngakho-ke ube nesimo esihle se-SEO) futhi ngakolunye uhlangothi uthengise okuningi.
Nokho, amaphuzu abalulekile okumele ume kuwo yilawa:
Amagama agqamile
Olunye uphenyo lokuqala okufanele ulwenze Yazi ukuthi yimaphi amagama angukhiye akuchazayo. Isibonelo, uma unesitolo sezikibha, ngeke ubeke ikhasi lakho endaweni yamawashi. Noma ibhulukwe. Akuwona umkhiqizo wakho, futhi awawona awebhrendi yakho. Ngakho-ke kufanele wazi ukuthi yimaphi amagama ahlobene abantu abakuseshayo ukuze unqume ukuthi yimaphi angcono kakhulu (nokuthi yimaphi ongayihlasela) emkhakheni wakho.
Ngaphakathi kwala magama angukhiye unezinhlobo ezimbili ezibalulekile:
- ulwazi, engasetshenziswa ukukhuluma ngezihloko kubhulogi.
- okwenziwayo, okuyizona ezibhalwa umuntu enjinini yokusesha ngoba efuna ukuthenga lowo mkhiqizo.
Ngezokuqala ungakwazi ukulungiselela okuqukethwe kwebhulogi yakho, futhi ngaleyo ndlela ukwazi ukunikeza izihloko ezibalulekile ezizosiza abantu banqume ukuthenga. Ngomzuzwana uzothuthukisa ukusesha kwemikhiqizo yakho.
Yebo, qaphela ukuthi ungafuni ukusebenzisa wonke amagama angukhiye ngesikhathi esisodwa. Ikhasi elilodwa, igama elingukhiye elilodwa (kanye nama-semantics ahlukahlukene, uma uthanda).
Qaphela ngesakhiwo sewebhu
I-eCommerce ayinayo imfihlakalo eningi ngokwesakhiwo sayo. Kepha ukuyithuthukisa kungasiza i-SEO kakhulu.
La ukwakhiwa kwewebhu kufanele kugxile ku-SEO futhi uzame ukugwema izigaba eziyimpinda, ukuthi lokho okubizwa ngokuthi "izinkwa zesinkwa" kubekwe ukuze umsebenzisi azi lapho ekhona ngaso sonke isikhathi, ukuthi kulula ukuhambahamba ...
Isibonelo, ake ucabange ungena esitolo sezicathulo esiku-inthanethi bese ubheka amaslipper ukuze ube sekhaya. Nokho, ubona kuphela ukuthi ibala izicathulo zabesifazane, ezabesilisa, nezezingane... Futhi ngaphakathi ubona inqwaba yezicathulo ezingafakwanga ohlwini. Ingabe usesha ikhasi nekhasi uze uthole amateku? Cishe cha.
Manje ake ucabange ukuthi izigaba ezintathu ziyavela ekhasini eliyisiqalo: owesilisa, owesifazane nengane. Futhi uma uchofoza kokukodwa, izigaba zezicathulo zivuleka: amaphampu, izithende, izicathulo zezemidlalo, ukuba sekhaya ... Ngabe konke bekungeke kube lula ngaleyo ndlela?
Gxila kulwazi lomsebenzisi
Iya ngokuya ibaluleka ithuthukisa izici ezibaluleke kakhulu zokuma kwe-SEO. Inakekelwa kanjani? Awu:
- Ukwenza ikhasi lisheshe futhi livumelane nabasebenzisi (kulula ukulizulazula kulo).
- Ukulungisa idizayini yakho kuselula (khumbula ukuthi u-87% wethrafikhi yamanje uvela kumakhalekhukhwini).
- Ukuba nenjini yokusesha ehlakaniphile ukusiza abasebenzisi bathole abakufunayo.
- Yenza ukuthenga kube lula. Izinyathelo ezimbalwa, amakhasimende ajabule.
Ungakhohlwa okuqukethwe
Abaningi bacabanga ukuthi akusekho muntu ofunda imibhalo, ukuthi ukuba nebhulogi ku-eCommerce kuwumbudane. Kodwa iqiniso liwukuthi bonke banephutha. Uma ubhala kahle futhi ubhala ngokusekelwe ku-SEO, ekubeni indawo lapho uzobuyekeza khona njalo inani lesikhathi esingu-x, uzothola i-Google ukuthi idlule kusayithi lakho izikhathi eziningi, futhi ubone izinguquko ezizokwenza ukhuphuke izinyathelo kulezo zikhundla eziphezulu. .
Kodwa akufanelekile ukubhala ukubhala. Kufanele ulandele ikhalenda lokuhlela kanye nenhloso, empeleni ezimbili: ukuheha labo abangaba amakhasimende (abangakanqumi futhi abazi ukuthi bathenge noma cha); futhi uthuthukise igunya lewebhusayithi yakho ngoba, uma liphakeme, i-Google izoyicabangela kangcono futhi, nayo, izokubeka esikhundleni.
Futhi, asisho nje ibhulogi; amaphepha omkhiqizo nawo kumele abhalwe, futhi konke okusemandleni, ngaphandle kokukopisha noma yini njengoba i-Google ingakuthandi.
Khumbula ukuthi lezi zinguquko zizosebenza, kodwa ngeke zibe esikhathini esifushane, kodwa esikhathini esimaphakathi nesikhathi eside. Futhi wukuthi kufanele usebenze kuhlelo ukuze ukwazi ukuthola leyo miphumela oyilindele. Ukushintsha okuthile nokucabanga ukuthi ngesonto kuzosebenza akuhlobene ne-SEO, kuthatha isikhathi ukuthi i-Google ilandele izinguquko futhi ibone ukuthi ikhasi lishintshile futhi laqala ukuthuthukisa ukuze liphakamise ekumiseni.