Vele, okunye okuseqhulwini kosomabhizinisi ukucacisa umkhakha abazonikela kuwo umsebenzi wabo wedijithali. Phakathi kwezinye izizathu ngoba kubalulekile ukufeza i- isu lokumaketha esifike ngesikhathi futhi ngempumelelo. Njengoba kungeke kufane uma unesitolo esiku-inthanethi noma ibhizinisi elidayisa izingubo zezemidlalo kunalapho lingaphansi kwemikhiqizo emkhakheni wezamasiko. Akumangalisi ukuthi bazoba nokwelashwa okuhluke kakhulu kusuka kumzuzu oqondile wokukhulelwa.
Ngakolunye uhlangothi, le nto ebalulekile izosebenza kakhulu uma sazi uhlobo lwekhasimende noma iphrofayili yomsebenzisi esiyifunayo kusukela manje. Ukufika ezingeni lokuthi kwezinye izimo kuzodinga okukhulu izinga lokuthembeka ngakho-ke lokho kudinga ukunakwa okukhulu kusukela ngesikhathi sokudalwa kwenkampani yalezi zici. Ikakhulukazi eminyakeni ngemuva kokuqala kwayo kuze kube yilapho umugqa webhizinisi usuvele usungulwe ngokwengeziwe.
Kunoma ikuphi, ukuchazwa komkhakha wezentengiselwano zami ze-elekthronikhi akuyona indaba yesibili noma engabalulekile. Uma kungenjalo, kunalokho, kungaba yimbangela yokuthi ibhizinisi lakho noma umsebenzi wobuchwepheshe ku-inthanethi ungaphumelela noma ungaphumeleli. Ngakho-ke, zonke izinto zalo kufanele zinakwe kusukela manje. Ngoba ungafinyelela kufayela le- Izinga lokufunda kuphakeme kakhulu kuze kube manje. Lapho okukodwa kokhiye abakhulu kulele ekukhetheni izigaba zebhizinisi ozazi kangcono futhi ongase ube nokuhlangenwe nakho okuthile ekuphathweni kwazo.
Yimuphi umkhakha we-e-commerce yami ongifanele?
Vele, lona ngumbuzo wokuqala okufanele uzibuze wona kusuka kulo mzuzu ukuze yonke inqubo ikhule kahle futhi ube nemikhawulo emincane yamaphutha ezinqumweni ozenzayo maqondana nalokhu. Ngoba empeleni, awukwazi ukukhetha umkhakha webhizinisi kwibhizinisi ledijithali ngaphandle kokuhlaziywa kwangaphambili lapho ubuhle nobubi bawo buvezwa khona kususelwa enjongweni.
Ukusuka kulesi simo esivamile, umbono wokuthi usesimweni sokukhuthaza umkhakha onenzuzo yangempela kwizintshisekelo zakho zobuchwepheshe usebenza kakhulu. Lapho kufanele ube khona kwezinye zezici esikuvezela zona ngezansi:
- Kuyasiza kakhulu ukugxila kulezo zingxenye zebhizinisi ebezikhona ukuxhashazwa okuncane, kodwa zona ezinamandla amakhulu wokubuyekeza esikhathini esimaphakathi nesikhathi eside.
- Kubaluleke kakhulu ukuthi kube umkhakha owazi kahle futhi uma kungenzeka ube nawo okunye okuhlangenwe nakho kwamanye amaphrojekthi anezici ezifanayo.
- Vele, awukwazi ukugxila kuma-niches ebhizinisi lokho zilinganiselwe kakhulu futhi azinikeli kakhulu kubasebenzisi. Bavela kwesinye isikhathi, kepha okwamanje sebephelelwe yisikhathi kokuqukethwe kwabo.
- Hay imikhakha emisha kakhulu ezinombono wokukhula ophakeme kakhulu nokuthi kwezinye izimo zingamela amathuba ebhizinisi angempela.
Kumele usebenzise ezinye zalezi zeluleko esesizibalile ukuze umsebenzi wakho webhizinisi ungabi yinkimbinkimbi kakhulu kusukela ekuqaleni. Yize kuzo zonke izimo, kuzofanele wenze ingxenye yakho enkulu ukuze zonke izinto zikhule ngokujwayelekile futhi kungabi nezehlakalo zanoma iluphi uhlobo.
Idijithali ngumkhakha ochumayo
Ngokuya ngemininingwane yakamuva ye-e-commerce esishicilelwe muva nje yi-CNMCData, i- e-commerce idlule ama-euro ayizigidi eziyizinkulungwane eziyi-10.900 eSpain kwikota yokuqala yonyaka wezi-2019, okungamaphesenti angama-22,2 ngaphezulu kunonyaka odlule.
Uma kubhekwa ikota yokuqala yonyaka wezi-2019 kanye nemikhakha yemisebenzi enenani eliphakeme kakhulu lemali engenayo, isisindo esitholwe yizinkampani zokuvakasha kanye nabaqhubi bezokuvakasha (15%), ezokundiza emoyeni (9,1%) nezingubo (5,9%). Ngenkathi ngakolunye uhlangothi, indawo yokuhlala izivakashi, ukugembula, ukumaketha okuqondile, ukuthuthwa kwabahambi emhlabeni noma imibukiso ehlukahlukene, kugxila kumaphesenti amancane.
Iziphakamiso zakho zokuphakamisa ibhizinisi lalezi zici zingavela kwezinye zalezi zingxenye zobungcweti. Kepha futhi unezinye izinketho ezingathandeka kakhulu ukuzisebenzisa kusukela manje kuqhubeke. Lapho okubaluleke kakhulu ukuthi, okungenani kancane, ujwayelene niche yakho. Kuzokusiza futhi ukugcina ubudlelwane obungcono namakhasimende akho noma abasebenzisi.
Ngakolunye uhlangothi, futhi ngokwalo mbiko, kukhonjisiwe ukuthi ukushintshana ngemvelaphi eSpain eya phesheya ifinyelele ezigidini ezingama-5.253 zama-euro, okusho ukwanda kwe-23,8% uma kuqhathaniswa nesikhathi esifanayo ngo-2018. Lesi isizathu esinamandla kakhulu sokuthi ukhethe lo msebenzi wobungcweti ezinyangeni ezizayo.
Ngalo mqondo, awukwazi ukukhohlwa ukuthi ibhizinisi ledijithali, noma ngabe yimuphi umkhakha walo, lizokwenza uzokonga izindleko eziningi kwingqalasizinda yakho. Kuze kube seqophelweni lokuthi awudingi ukwenza izinkokhelo ezinkulu, ikakhulukazi uma uziqhathanisa namabhizinisi endabuko noma ajwayelekile. Lokho wukuthi, lezo ezidinga ukuphendulwa ngokomzimba, njengendawo yokuhweba, ingqalasizinda kanye nabasebenzi abaningi ukusebenzela umphakathi.
Yini okufanele ngiyenze ukuqala ukuhweba online?
Into ebaluleke kakhulu uma unesifiso sokuvula ibhizinisi ngalezi zici ezikhethekile kusekelwe ekunqumeni ukuthi hlobo luni lwezimpahla noma izinsizakalo ozozinikela kumakhasimende akho. Kepha ngaphezu kwakho konke ngoba uzokhetha imodeli yezohwebo eku-inthanethi. Kufanele ukhumbule ukuthi lesi yisinqumo esimangalisa kakhulu futhi esizoncika emakethe ofuna ukuyikhomba. Ngalesi sizathu, kufanele ube yisinqumo esicatshangelwe kahle kulezi zikhathi.
Vele, isinyathelo esilandelayo okufanele usithathe yileso esakhiwe kuphela. Ngomqondo wokuthi wazi ukuthi kufanele wazi ukuthi unezindlela ezahlukahlukene zokwenza imikhiqizo noma izinsizakalo zakho zitholakale kumakhasimende. Kepha ngemithi ehlukile, njengoba uzobona ngezansi:
- Dala isiza sakho noma iwebhusayithi kusuka lapho uzokwakha khona ibhizinisi lakho ledijithali.
- Nikela ngemikhiqizo noma izinsiza zakho ngokusebenzisa izinkundla noma amanethiwekhi omphakathi ngokusebenzisa amasu owabona elungele izintshisekelo zakho zobungcweti.
- Imuphi umakethe ofuna ukungena kuwo ukumaketha imikhiqizo yakho? Ngandlela thile, impumelelo noma cha yephrojekthi yebhizinisi lakho kuzoncika kulesi sici nokuthi kuyini ekupheleni kosuku.
- Chaza ukuhlelwa kwebhizinisi lakho ngenhloso eyodwa yokwenza konke okusemqoka emsebenzini wakho wobungcweti.
- Futhi ekugcineni, ungakhohlwa ukudala uhlelo lwebhizinisi oluhle futhi uzazise ngokujulile ukwenza izinqumo ezikuvumela ukuthi wonge imali.
Iminikelo yezentengiselwano ngogesi ezinkampanini
Ukwehliswa kwezindleko ngaphezu kwabanye abaphathi ebhizinisini futhi lokho kungaholela ekutheni wehlise izindleko kusuka kumzuzu wokuqala.
Ukufinyelela kumakhasimende we Noma iyiphi ingxenye yomhlaba Njengoba i-intanethi ingumthombo womhlaba wonke futhi inomthelela ekuthengisweni okungakhuphuka kakhulu.
La lula ukulawula Inventory, oda kanye namakhasimende kungenye yezinzuzo zayo ezinkulu futhi ezingaphathwa kusuka kule modeli emsebenzini wobungcweti.
Umthamo omkhulu wokunikeza inani elikhulu lolwazi ngendlela ewusizo eklayentini noma kumsebenzisi futhi lokho kukhiqiza ubudlelwano obukhulu kuziteshi zokuxhumana phakathi kwezinhlangothi zombili eziyingxenye yale nqubo.
Isikhungo sokuthumela imikhankaso yezentengiselwano kumakhasimende ngokwenyusa kanye nokunikezwa ngakho-ke sisiza ekuthuthukiseni imingcele yokungenelela ekuthengisweni kwemikhiqizo, izinsizakalo noma izindatshana,
Ibeka ukuphathwa okungcono enkampanini yalezi zici ngenqubo engenziwa ngokusemthethweni kunoma iyiphi indawo noma lapho iya khona emhlabeni.
Eminye imikhakha enenzuzo kwi-Intanethi
Vele kulula ukuqonda ukuthi yonke imikhakha yedijithali iyafana. Hhayi kancane. Kukhona okungahle kube nenzuzo enkulu kuzintshisekelo zakho zobuchwepheshe. Ngabe ufuna ukwazi ukuthi imiphi eminye efanelekile?
Kuxhunywe kubuchwepheshe obusha
Ukuthuthuka kwezobuchwepheshe kusekelwa ngabasebenzisi futhi ukuqaliswa kwayo kuyiqiniso. Ngama-niches emakethe afana nalokhu okulandelayo:
- Ukuphepha kwe-cyber
- Ubuhlakani Bokufakelwa (AI)
- I-Robotics
- Ukuhlaziywa kwedatha enkulu nedatha
Izidingo zabantu
Yilezo ezifuna ukwanelisa ezinye zezimfuno zakamuva ezivela kubasebenzisi nalapho kutholakala khona izixazululo zokungcebeleka, imisebenzi yokuphumula kanye nezokuvakasha. Lezi zimakethe ze-niche ezinamasiko amaningi emphakathini ngeke ziphume emfashini. Ngokwenza okungangabazeki.
Ukudalwa kweziqalo
Kubukeka sengathi lo mjikelezo wokutshalwa kwemali usuhlale ngokuqinisekile, yize ungakabi sezingeni lenzuzo elifunwa osomabhizinisi abasebasha. Kepha akwenzeki lutho, ngoba konke kukhombisa ukuthi esikhathini esizayo ngeke babe kude kakhulu nalezi zikhathi. Kumele kube yisinqumo esicatshangelwe kahle kusuka manje.