Ukuma okungokwemvelo kuyisici noma yimuphi usomabhizinisi wedijithali okufanele asikhumbule, hhayi kuphela ukubeka kahle iwebhusayithi yabo. Kepha futhi ukwandisa ukuthengiswa kwemikhiqizo yakho, izinsizakalo noma izinto. Kepha siyazi ukuthi singaqhuba kanjani le nqubo ukuthuthukisa ukuma kwe-organic kwewebhusayithi yakho? Lokhu kuyinto ebaluleke kakhulu emkhakheni wokumaketha wedijithali futhi lokho kuzodinga izincazelo ezithile ukuze kuqondwe ngokwemvelo ngabasebenzisi.
Ngokwalo mongo ojwayelekile, akungabazeki ukuthi ukubekwa kwezinto eziphilayo kumele kusetshenziswe ngendlela enengqondo nangebhalansi ethile kumasu okufanele enziwe. Kepha ngaphezu kwakho konke kuya ngomsebenzi wezohwebo zethu ze-elekthronikhi noma isitolo esibonakalayo. Ngoba kuzoncika kubo ukuthi isenzo esisodwa noma ezinye zithathiwe yini nokuthi kwezinye izimo zingahluka kakhulu ngokuya ngezinhloso ezizofinyelelwa kusukela manje kuqhubeke.
Ukuze le migomo efinyeleleka ngempela ifinyeleleke kalula, akukho okungcono kunokukunikeza eminye yemihlahlandlela yezenzo engcono kakhulu yokwenza ngcono ukuma kwekhasi lakho. Uzobona ukuthi ngeke kudinge umzamo omkhulu ukufeza lokho, kepha ukubuyisela izinzuzo zebhizinisi lakho zingabaluleke kakhulu okucabangile kuze kube manje. Lapho sizochaza khona okhiye abafanelekile bokukufeza. Ngabe uzimisele ukwenza umzamo omncane wokukuhlanganisa?
Ukuma okungokwemvelo: kungani kubalulekile ukukuthuthukisa?
Lesi senzo kufanele senziwe unyaka nonyaka ukuze iwebhusayithi yakho ibekwe kahle ngayo ngcono inani lokuvakashelwa onakho esivivinyweni ngasinye. Ukuphela kwendlela yokwenza ngcono idatha ngakho-ke yandisa ukuthengisa. Ukuze lokhu kube ngale ndlela, sizochaza ngezansi ezinye zezindlela zokwenza ngcono isu lakho lokubeka indawo.
Owokuqala wabo uhlala eqinisweni lokuthi kufanele hlukanisa imithombo yakho yethrafikhi. Ngenhloso yokuqala ukukhiqiza ukuvakashelwa okuningi bese ufeza izinhloso eziningi zokuvelela. Kulolu hlelo lwedijithali ungazivulela emithonjeni evela kumanethiwekhi omphakathi (i-Facebook, i-Twitter noma i-Instagram phakathi kwezinto ezifanele kakhulu okwamanje). Ukuba kuzo kuzokusiza ukuthi ukwandise ukuma kwe-organic kwewebhusayithi yakho.
Elinye lamasu afanele kakhulu ukwanelisa lesi sidingo sobungcweti lihlala kulo khiqiza ithrafikhi yokuqukethwe kwedijithali, noma iyakhanga nje, kepha inekhwalithi enhle kakhulu. Ngisho nangezinto ezibonakalayo nezokubukwayo. Kuzoba ukuhambisana nokwenza ithrafikhi evela emithonjeni ehlukahlukene yolwazi. Ngalo mqondo, i-You Tube ingaba isiteshi sokusebenza okuphezulu kwezintshisekelo zakho.
Yakha isu lokuhweba elisuselwa kwigama elingukhiye
Lolu hlelo olukhetheke kakhulu lokuthuthukisa ukubekwa kwewebhu luzoba nomphumela osheshayo. Akukona okunye okwengeza izinga emiphumeleni yosesho lwe-Google. Ngalo mqondo, ungasebenzisa amanye amathuluzi ahlukile lapho usesha amagama. Kanjani nge-Google AdWords? Lesi yisinqumo esihle kakhulu uma okufunayo ukuthi okuqukethwe kwakho kuye kubantu noma ezinkampanini ezingahambisana nezindlela zakho zokuhweba. Ngaphandle kokungabaza, uzokwandisa iphesenti lomgwaqo wokusesha, phakathi kuka-20% no-30% wokukhasa kwakho kwangaphambilini.
Kunoma ikuphi, ukukhetha le modeli kuzoholela emathubeni amasha aqhamukayo emabhizinisini akho nge-Intanethi, noma ngabe avelaphi. Ngenxa yeminye yeminikelo elandelayo efakwa ngohlelo lokusesha lwamagama asemqoka:
- Ukuseshwa kuzoba ngekhwalithi ephezulu futhi kube ne- ukungena okukhulu komlayezo.
- Ungakwenza finyelela kwezinye izinjini zokusesha lokho kungakunika imiphumela engcono kusukela manje.
- Uzobeka izisekelo eziyisisekelo ze ukuchofoza kwenziwa kaningi kunakuqala.
- Ukukhonjwa kwegama elingukhiye kuzokuvumela ukuthi chaza kabusha izinhloso zakho maqondana nalokho ofuna ukukufeza ngebhizinisi lakho noma isitolo sedijithali.
Ungangabazi ukuthi ekugcineni uzokufeza okufunayo kakhulu: ukuthi izilaleli zakho noma amakhasimende akho azizwe ikhonjwe nemiyalezo yakho noma okuqukethwe. Futhi-ke, uzibophezele ngokwengeziwe kwimilayezo obathumela yona.
Akungabazeki ukuthi lo msebenzi wobungcweti unganeliseka ngokuthuthuka kokuma kwe-organic kwewebhusayithi yakho. Ngokuhlela okulinganiselayo kulokho ofuna ukukufeza ukufinyelela kule ngxenye yenqubo yebhizinisi. Ngaphandle kokunye ukucatshangelwa okujwayelekile ekumaketheni kwedijithali futhi lokho kuzoba yisihloko seminye imibhalo ethakazelisa kakhulu kosomabhizinisi abancane nabaphakathi nendawo emkhakheni.
Yazi abasebenzisi bakho noma amakhasimende kangcono kakhulu
Vele, esinye sezikhiye zokwenza ngcono ukuma kwe-organic kwewebhusayithi yakho kusekelwe ekusetshenzisweni kwalesi senzo esilula lapho uthi nhlá. Ngale mibuzo elandelayo okufanele uzibuze yona kusuka manje kuqhubeke:
- Yazi iphrofayili oqonde kuyo empeleni futhi ngale ndlela ukhethe kakhudlwana ekufunweni.
- Yazi ukuthi leli qhinga libandakanya iseluleko esihlukile ngokuya ngezindlela ozenzayo. Akumangalisi ukuthi akufani nokukhuluma nezithameli ezincane futhi ezikhethekile kunabantu abaningi.
- Ukuthola lezi zidingo unolwazi oluningi olwesekelwayo. Ngabe ufuna ukwazi okunye okubaluleke kakhulu? Qaphela, uma kwenzeka uyidinga nganoma yisiphi isikhathi empilweni yakho yobungcweti: I-Google, Ithuluzi elingukhiye le-Google kanye ne-Google Trends, phakathi kwabanye.
Dizayina uhlelo oluzuzekayo nokho oluvelele
Ukuma kwendalo kwewebhusayithi yakho akufanele neze ukuyekele ekuhlaziyweni. Vele akunjalo. Kungaba iphutha elikhulu ongakhokha kakhulu kamuva. Ngokuphambene nalokho, kudinga ukunwetshwa okuningiliziwe ukukwenza. Ukubheka eminye imininingwane yokubaluleka okukhethekile: inhloso ezokwenziwa, izinga kuphrofayili yabasebenzisi futhi ngaphezu kwakho konke, ukulangazelela ukufinyelela umgomo wokugcina ngomsebenzi wesikole owenziwe kahle.
Ngeke kuhlale kungumsebenzi olula kepha kuzodinga ukuzinikela, ulwazi kanye nesifiso esikhulu sokuthuthuka kuphrojekthi yakho yedijithali. Ngala makhono uzoba nokuthile okulula ukufeza inhloso oyiphakamisile ukwenza ngcono ukuma kwe-organic kwewebhusayithi yakho. Yize kulula ukukukhumbuza ukuthi lokhu akunakwenziwa ngobusuku obubodwa. Kepha ngokuphambene nalokho, kudinga isikhathi esithe xaxa, njengoba ngakolunye uhlangothi kunengqondo ukuqonda ohlangothini losomabhizinisi bedijithali.
Ukuze le ngxenye yenqubo ikhule ngokujwayelekile, akukho okungcono kunokukunikeza uchungechunge lwamathiphu awusizo azokwenza kube lula kuwe ukwenza lo msebenzi ngempumelelo enkulu. Isibonelo, okulandelayo esikunikeza khona okwamanje:
- Zama ngazo zonke izindlela ukuthola abanye ochwepheshe abasesiteji esifanayo ukuqoqa imininingwane ngezinhloso okufanele uzibekele zona kusuka manje.
- Uma ubona ukuthi uzozibekela imigomo okunzima kakhulu ukuhlangabezana nayo kungcono ukuthi ikhefu. Akumangalisi ukuthi, kuyathandeka ukuthi labo onabo bangathuthukiswa ngokujwayelekile.
- Ukuthuthukisa uhlelo lwakho lokumaketha kulula kakhulu ukuthi uhlale ukukhumbula umkhakha lapho isitolo sakho noma ukuhweba kwedijithali kuqondiswe khona. Akuzona izinsizakusebenza ezifanayo okufanele uzisebenzise ekuthengiseni okokusebenza kokubukwa njengokubukwayo kwemikhiqizo yezemidlalo.
- Ungaphoqeleli izinhlelo zamasu wedijithali emazingeni angalimaza izintshisekelo zakho emkhakheni. Esinye sezikhiye zempumelelo silele yenza izinhlelo ezilula kakhulu, kodwa ngaphezu kwakho konke okuzuzwe ngesikhathi esifushane kakhulu.
Sesha okuqukethwe kwekhwalithi
Uma ufuna ukukhuthaza ukuthengisa kwakho, akufanele ulungele okuqukethwe kwekhwalithi engalungile. Umphumela wayo ungaphikisana ne-e-commerce yakho. Ngezinga abasebenzisi abakwazi ngalo khipha kuphrojekthi yakho ngokukhululeka okukhulu. Lokhu kungenxa yokuthi bafuna okokusebenza okuhlukile kwamanye amakhasi ewebhu. Noma kunjalo ukuze abasebenzisi bakwazi ukushintsha isinqumo sabo ngokususelwa kulezi zinto.
Ngenkathi ngakolunye uhlangothi, ungakukhohlwa lokho Uma ufuna ukuthi amakhasimende akuthembe, kufanele ubanikeze okuqukethwe okuhle kakhulu. Futhi uma isikhundla sakho siphezulu, khona-ke singcono kunokungcono kwezintshisekelo zebhizinisi lakho. Ngaphandle kokushiya noma isiphi isici ezandleni ze-improvisation ngoba lokhu kuzodala izinkinga kuphela ukwenza ngcono ukuma kwekhasi lakho.
Uma ulandela zonke lezi zeluleko kahle, uzobona ukuthi kusukela manje konke kuzohamba kangcono kakhulu kuwe emkhakheni wakho wedijithali. Kuze kube seqophelweni lokuthi uzobe usesimweni esingcono sokulungisa noma yimaphi amaphutha ongawenza. Ikakhulu ekuqaleni ekwakhiweni kwebhizinisi lakho lobuchwepheshe, njengoba ngakolunye uhlangothi kunengqondo ukucabanga. Qala ukuzisebenzisa ngokushesha okukhulu!