Njengoba imithombo yezokuxhumana kanye ne-e-commerce kuya ngokuya kubambeka ezimpilweni zethu, amathuba okuthi bahlanganyele futhi baqinisane awabalwa, kubhekwa ukuthi umuntu ojwayelekile usebenzisa cishe ihora nemizuzu engama-40 ephequlula yonke imithombo yezokuxhumana. Izinsuku, kanye nenombolo abathengi be-inthanethi e-US bazoshaya izigidi ezingama-217 kulo nyaka.
Ezinsukwini zakudala, ukuba khona kwebhizinisi kwakukhonjiswa ngezikhangiso zamaphephandaba kanye nasesitolo sangaphambili. Manje, kubudala bedijithali, udumo lwebhizinisi luhlala futhi lufele isikhundla sabo ezinkundleni zokuxhumana. Njengamanje, imithombo yezokuxhumana isetshenziswa yimikhiqizo njengendlela yokukhangisa, ukukhulisa ukutholakala kwabo online, nokunikela ngamakhasimende asezingeni eliphakeme.
Kulo nyaka, akungabazeki ukuthi ekugcineni singalindela ukuthi lezo zitayela ziqhubeke, njengoba kuvela ezintsha. Ake sibheke indima ekhulayo yemithombo yezokuxhumana ku-e-commerce.
Izikhangiso ezikhokhelwayo kanye nemidiya yezenhlalo
Ngezinga elingaqondakali lokwenza ngokwezifiso elingafakwa kusikhangiso se-Facebook (iminyaka, i-geography, okuncamelayo nokuningi) nemininingwane i-Facebook engabika ngayo imiphumela yayo, akusiwo umsebenzi olula ukuthi imikhiqizo iqhubeke nokusebenzisa i-Facebook nezinye izinhlaka zomphakathi izikhangiso zemidiya. Kubuye kube yimpumelelo kuFacebook, okhuphule imali engaphezu kwezingu- $ 7 billion ekukhangiseni ngo-2016.
Imikhiqizo ephumelele kakhulu ngo-2017 kuzoba yilabo abakwazi ukukhulisa ukufinyelela kwabo nokusebenza kwabo ekukhangiseni okukhokhelwayo kuma-social media. UWilliam Harris, umxhumanisi wokukhula kwe-e-commerce ku-elumynt.com, uthi: “Ngiyabona ukuthi ama-e-commerce brand atshala imali ethe xaxa ekukhangiseni komphakathi okukhokhelwayo, futhi ngicabanga ukuthi lokho kuzoqhubeka ngo-2017… akwanele ukumane ukhokhele Izikhangiso ku-Google Shopping. Kufanele uthole izethameli ezinhle ku-Facebook Ads, Instagram Ads and more and more, ku-Pinterest nakwamanye ama-akhawunti wezokuxhumana akhokhelwayo. Kuba lula ukulungisa lokhu futhi kulandelwe ukubuya kwesikhangiso, okusho ukuthi eminye imikhiqizo izoqala ukwenza kanjalo. "
Imilayezo eyimfihlo
Eminyakeni yamuva nje, abahlaziyi baqaphele ukuthambekela okuthakazelisayo nokungalindelekile. Ngenkathi ukusetshenziswa kwezinkundla zokuxhumana zomphakathi ezinjenge-Facebook ne-Twitter seziqala ukwehla, izinsizakalo zemiyalezo yangasese ziyaqhuma ngokuthandwa. I-WhatsApp, i-Snapchat ne-Facebook Messenger yizilo zohlelo lokusebenza ezinezibalo ezinkulu zokuzibandakanya ezigidigidi zezigidi.
Okuhlobene: Amanye Amathuluzi Weplatifomu Aphezulu We-Chatbot Wokudala Izingxoxo Zebhizinisi Lakho
Lapho abantu beya khona, ibhizinisi kufanele lilandele, futhi ama-brand angena kwimilayezo eyimfihlo ngokusebenzisa izingxoxo zokuxoxa. Ama-Chatbots, ubuntu be-AI obungalingisa izingxoxo zangempela, bangaphendula imibuzo mayelana nemikhiqizo, banikeze izincomo futhi baxazulule izikhalazo zamakhasimende.
Abathengi basondela kancane kancane embonweni. Ngokusho kweVenturebeat.com, amaphesenti angama-49,4 wamakhasimende ancamela ukuxhumana nebhizinisi ngensizakalo yemiyalezo engu-24/7 kunangefoni. Imikhiqizo izobe icabanga phambili lapho iqala ukubheka izinsizakalo ze-catamaran njengesiteshi esengeziwe sokufinyelela kumakhasimende.
Ngokwengeziwe, izinsizakalo eziningi zemiyalezo yangasese manje zinikela ngokuhlanganiswa kwezezimali. Ukuvula i-WeChat, ukuxoxa nommeleli wohlobo lobunhloli bokufakelwa, nokuthenga umkhiqizo ngaphandle kokuvala uhlelo lokusebenza ngisho nakanye kuphela ngaphakathi kwendawo yamathuba ngo-2017.
Ukuthengwa kohlelo lokusebenza
Uma kunzima ukuthenga noma ukufinyelela okuthile, mancane amathuba okuthi sithuthele phambili. Lokhu kuchaza ukuthi kungani amasayithi we-ecommerce athatha isikhathi eside ukulayisha anezinga eliphakeme kakhulu, futhi izitolo eziku-inthanethi ezinama-clunky interface athengisa kancane. Umuntu usengathenga imikhiqizo nge-Instagram, Pinterest ne-Twitter. Lapho i-Apple Pay ihlangenwe nakho kokutholwa okusabalele, cishe kuyethusa ukucabanga ukuthi ukuthenga okungaba namandla kangakanani - uma ubona okuthile okuthandayo ezinkundleni zokuxhumana, ukushaya okukodwa kuzokuletha emnyango wakho. Imikhiqizo kufanele iqale ngokushesha ukuhlola ukuthi ingayithengisa kanjani imikhiqizo yayo ngokusebenzisa imithombo yezokuxhumana, ihlanganisa ubukhona bokukhangisa obuqinile ngenqubo yokuthenga elula.
Indima ekhulayo ye-e-commerce yezenhlalo
Izinkundla zokuxhumana zisuka kude ekuxhumaniseni abantu kuphela nokudlala indima eqotho kuwo wonke amabhizinisi. Abantu bathuthele ku-inthanethi, futhi banobuntu kakhulu. Futhi imikhiqizo ilubonile ushintsho, impela. Phambilini, ukuba khona kwebhizinisi bekukhonjiswa isitolo sangempela nezikhangiso ephephandabeni. Kepha esikhathini sedijithali, udumo lwebhizinisi luhlala futhi lufele isikhundla salo ezinkundleni zokuxhumana.
Imithombo yezokuxhumana inekhono lokuqondisa abathengi kumkhiqizo omusha noma isivumelwano esihle. Kepha hhayi lokho kuphela, amanethiwekhi omphakathi akha umqondo womphakathi futhi abandakanya abantu ngendlela yokuthenga. Iqiniso ngukuthi abantu abaningi baphendukela ezinkundleni zokuxhumana ukuze babasize bathathe isinqumo sokuthenga nokuthi abantu abalinganiselwa ku-75% bathenga okuthile ngoba bebekubonile enkundleni yokuxhumana. Kwezentengiselwano e-commerce kunethuba elihle kubaninimabhizinisi, kuphela uma isu lisungulwe kahle. Imithombo yezokuxhumana idlalile futhi izodlala indima ebalulekile ekuveleni kwezitolo ezenziwa online. Kusetshenziswa ukusebenza kwemithombo yezokuxhumana ku-e-commerce
Shicilela ku-database yansuku zonke
Ukuze uqalise futhi ukhulise umphakathi wakho wezenhlalo, udinga ukuthumela ngokungaguquki okuqukethwe okuthakazelisayo nokuhehayo. Funda ukuthi imuphi imvamisa yokuposa ehamba phambili, ukuthi izethameli zakho zisabela kanjani ezinhlotsheni ezahlukahlukene zokuthunyelwe, yisiphi isikhathi sosuku okungcono kakhulu ukusithumela, njll.
Mfushane futhi mfushane
Abantu banesikhathi esincane nesincane, ngakho-ke ukulayishwa ngokweqile kolwazi akuyona indlela efanele yokuheha amakhasimende. Banikeze imininingwane emfushane futhi efanelekile mayelana nomkhiqizo engabathakazelisa. Ukusetshenziswa okusheshayo nokulula kuyisimo sokuwina. Futhi, engeza okuqukethwe okuhle okubukwayo. Okuthunyelwe okufaka isithombe noma ividiyo kuzokhiqiza ukuthandwa okungu-50% ngaphezulu kokukodwa ngaphandle kwaso.
Hlela izinhloso zakho
Cabanga ngalokho ohlela ukukufeza usebenzisa imithombo yezokuxhumana. Ukuqashelwa komkhiqizo? Thuthukisa ithrafikhi yakho yewebhusayithi? Khulisa ukuthengisa? Konke lokhu ndawonye? Yenza imigomo yakho ibalwe, ukuze ukwazi ukulandelela inqubekela phambili futhi ulinganise ukusebenza kahle kwemithombo yezokuxhumana yebhizinisi lakho. Landela ngomkhondo inani lomthamo wezokuxhumana kuwebhusayithi yakho, inani lokuthandwa, amasheya, ukuphawula, njll.
Sebenzisa izinzuzo zokuxhumana okuhlukile
Ukhona kumanethiwekhi omphakathi, kodwa awukho umphumela ... Zama ukusebenzisa zonke izici ezithile ezilethwa amanethiwekhi wokuxhumana ahlukahlukene. Sebenzisa ama-hashtag, sebenzisa inkinobho yokubhalisa ku-Facebook, yenza umncintiswano ku-Facebook, engeza izikhonkwane ezingathengwa ze-Pinterest nokunye okunjalo. I-e-commerce yezenhlalo isho ukulandela njalo izitayela. Kunemininingwane eminingi kakhulu engakusiza ukwenza ibhizinisi lakho libonakale.
Sebenzisa izibuyekezo
Abantu basemathubeni amaningi okuthenga umkhiqizo uma othile ngaphambi kwabo ewusebenzisa futhi awuhlola. Cela amakhasimende ukuthi ashiye imibono yawo emikhiqizweni futhi ayikhombise ekhasini lakho le-Facebook, isibonelo. Lokhu kubuyekezwa kuzokwakha ithrafikhi yomphakathi yekhasi lakho futhi ngenxa yalokho kwandise ukuthengisa.
Okuqukethwe okukhiqizwa ngumsebenzisi
Okuqukethwe okwenziwe ngumsebenzisi kuyaphoqelela ngoba kunikeza abathengi abangaba khona ubufakazi bezenhlalo ababafunayo. Kwezentengiselwano ze-e-commerce, okuqukethwe okwenziwe ngumsebenzisi kuyimayini yegolide. Abantu bayathanda ukubona okuqukethwe okwenziwe ngabanye abantu, bayazibona bakukho. Buza amakhasimende akho ngamazwana, izithombe, amavidiyo bese uwafaka ukuze uqale izingxoxo.
Yazi amakhasimende akho
Uma ungawazi amakhasimende akho, awukwazi ukushicilela okuqukethwe okuthandayo futhi okuhehayo. Bazi ngemibuzo ethile, izinhlolovo noma imithombo yezokuxhumana ukuze ukwazi ukusebenzisa isu elifanele ngokufanele. Imiyalezo yakho kufanele ibhekane nezidingo zakho - thola ukuthi ziyini.
Ungazami nje ukuthengisa
Noma kunjalo, inhloso enkulu yokusebenzisa imithombo yezokuxhumana akukhona ukuthenga. Abantu basebenzisa imithombo yezokuxhumana ngenxa yelukuluku nokuthinta umphakathi. Ngakho hlonipha lokho. Musa ukusebenza kuphela uma uzama ukuthengisa okuthile. Abantu bazovala bese bengasaqhubeki uma wenza lokho.
Yize ukuxhumana nomphakathi kuyizindawo zokwabelana ngezinto esidlangalaleni, ziya ngokuya ziyimfihlo. Abasebenzisi abaningi bakhetha ukuthumela imiyalezo kwangasese noma ukuxhumana kweqembu okuvaliwe kunokusakazwa komphakathi. Abathengisi kumele baqinisekise ukuthi ukuxhumana namakhasimende angaba khona kuyajabulisa futhi kuyajabulisa. Ukuxhuma ngesikhathi sangempela nezethameli kungumkhuba omkhulu ngoba abantu bazonda izinsuku zokulinda impendulo ye-imeyili. Noma ngabe unabasebenzi abakhona engxoxweni noma usebenzisa i-bot chat yengxoxo ebukhoma, umphumela uzoba yikhasimende elinelisekile nethuba lokuguqulwa. E-commerce yezenhlalo, ukuxhumana okubushelelezi kubalulekile.
Ukuthenga ngaphakathi nohlelo
Namuhla, i-e-commerce isakazeka kakhulu ezinkundleni zokuxhumana, ngoba nje iphesenti eliphezulu kakhulu labantu lichitha isikhathi lapho. Ukuthenga ngezicelo zeselula kuvamile, futhi lo mkhuba uzoqhubeka nokukhula ngonyaka we-2017. Amanye amanethiwekhi omphakathi (i-Facebook, i-Instagram, i-Pinterest, i-Twitter) asebenzise inketho yokuthenga imikhiqizo ngqo ngokusebenzisa izicelo zabo zeselula. Futhi abantu basebenzisa lelo thuba ngoba bayawathemba lawo manethiwekhi wokuxhumana nabantu, njalo babuyele kubo benethemba lokuthola okuthengwayo okungaba khona.
Ukukhangisa okukhokhelwayo
Abathengisi abaningi bayabona ukubaluleka nokubaluleka kokusebenzisa imithombo yezokuxhumana kwi-e-commerce, yingakho imakethe isibe nokuncintisana okuningi. Ukuthola imiphumela yemvelo kuyinto enzima kakhulu ngoba abantu bazohlala njalo bebona imilayezo kuqala evela kubangani babo, hhayi evela kumabhizinisi nakumikhiqizo. Ngemuva kwesikhashana, ufunda ukuthi kufanele utshale imali ekukhangiseni, bese ukhokha ukukhombisa ibhizinisi. Njengoba izinkampani eziningi ziqala ukusebenzisa ukukhangisa okukhokhelwayo, amanani entengo wokukhangisa aqala ukukhuphuka kancane, nawo.
Ividiyo ebukhoma
Besivele sikhulume ngokubaluleka kwamavidiyo womkhiqizo ku-e-commerce. Kwezentengiselwano e-commerce, kuyindlela engcono yokugqama, impela. Ividiyo iheha ukunaka kwakho ngenkathi upheqa, okuqukethwe kwayo kukuheha. Kepha, kusukela ngonyaka odlule, amanye amanethiwekhi wokuxhumana nomphakathi wethule inketho yevidiyo ebukhoma. Ngalesi sici, ungasakaza bukhoma kuze kube ngamahora angu-4. Lesi sici singakha ukwazisa ngomkhiqizo futhi sakhe umphakathi ngokushesha nangempumelelo. Ingasetshenziswa ngezindlela eziningi ezithokozisayo nezinobuciko - ku-Q & A ebukhoma, ekubonisweni komkhiqizo, noma ekubukeni kwangemuva kwezigcawu. Ngenxa yalezi zinzuzo, abathengisi abaningi bayayisebenzisa noma bahlela ukuyisebenzisa kulo nyaka.
Iqiniso langempela
Indima edlalwa yiqiniso elingokoqobo nokwengezelelwe ku-e-commerce inkulu kakhulu. Iqiniso langempela linikeza okuhlangenwe nakho kokuthenga okungenakulibaleka, futhi yingakho kufinyelela inani elikhulu lokuthengisa. Imikhiqizo iyashesha ukubona lo mkhuba.
Imicabango yokugcina
Imithombo yezokuxhumana ingaba ushintsho olukhulu lomdlalo ebhizinisini. Ukuze usebenzise zonke izinzuzo ezikulethela imithombo yezokuxhumana, qala ngokwenza ucwaningo lwakho bese wenza isu leqophelo lezokuxhumana. Futhi-ke, ukubeka amakhasimende maphakathi nakho. Dala ubudlelwano, wakhe ukwethembana nobudlelwano obuhlala njalo. Okokuqala, faka imali kumabhondi, bese uzama ukuthengisa izinto. Landela izitayela, funda amanethiwekhi omphakathi kanye nezindaba abazinikezayo. Yonke imininingwane ingaba yintuthuko enkulu ebhizinisini lakho, ngakho-ke zama ukungaphuthelwa lutho. I-ecommerce yezenhlalo ithatha umsebenzi omkhulu onzima, gcina lokho engqondweni.
Kuzothakazelisa impela ukubona ukuthi zonke lezi zitayela esesikhulume ngazo zizodlala kanjani esikhathini esizayo semithombo yezokuxhumana kwe-e-commerce.
Usebenzisa kanjani imithombo yezokuxhumana ukuthwebula izethameli ezintsha nezamanje zebhizinisi lakho le-ecommerce? Ngabe uhlela ukulandela lezi zinkambiso? Zizwe ukhululekile ukwabelana ngolwazi lwakho, imibono, kanye nemibuzo.
Thumela Nsuku Zonke- Ngesisekelo nokukhula komphakathi wakho wenhlalo, udinga ukuthumela okuqukethwe njalo ukuheha amakhasimende akho. Nikeza ngemininingwane emfushane, enembile futhi efanele mayelana nomkhiqizo ukuze ubathande. Ucwaningo ngamathrendi, ukusabela kwezithameli ezinhlotsheni ezahlukahlukene zokuthunyelwe, yisiphi isikhathi sosuku okungcono kakhulu ukusithumela, njll. kubalulekile. Okuthunyelwe okunesithombe noma ividiyo kukhiqiza ukuthandwa okungu-50% ngaphezulu kokukodwa ngaphandle kwakho.
Setha izinhloso zakho - Qondisisa ekuhleleni lokho ofuna ukukufeza (kungaba ukwanda kokuthengisa, ukuqashelwa komkhiqizo, ukunwetshwa kwethrafikhi kuwebhusayithi yakho noma ku-tandem) ngokusebenzisa imithombo yezokuxhumana. Yenza izinhloso zakho zilinganiswe, ukuze ukwazi ukulandelela inqubekela phambili yokusebenza kwezokuxhumana kubhizinisi lakho le-e-commerce.
Ukuzibandakanya Kwamakhasimende - Yazi amakhasimende akho ngokusebenzisa izinhlolovo, imithombo yezokuxhumana, noma uhlu lwemibuzo ukuze ukwazi ukusebenzisa amasu akho ngendlela efanele.
I-Social Media ne-SEO- Imithombo yezokuxhumana ne-SEO kuyahambisana. Ukuba khona kwezokuxhumana okusebenzayo kukhuphula kakhulu isilinganiso sewebhusayithi yakho se-SEO.
Ukugxekwa kubalulekile: izivakashi zithandwa kakhulu futhi kungenzeka zithembe umkhiqizo uma othile ngaphambi kwazo esebenzisile futhi wawuhlola. Cela amakhasimende ukuthi ashiye imibono yawo ngemikhiqizo nezinsizakalo futhi akubonise kuwebhusayithi yakho. Lokhu kubuyekezwa kuzoshayela ithrafikhi yomphakathi ekhasini lakho ngakho-ke kuzokhulisa ukuthengisa.
E-commerce kanye nabezindaba zenhlalo ziyinhlanganisela ephelele. Impela inguquko kumdlalo kuwo wonke amabhizinisi. Ngokwenza iziteshi zokuxhumana zenhlalo kube yinhloso esemqoka yokuxhumana, izinkampani zingakhomba izethameli ezibanzi, ngaleyo ndlela ziziphendule zibe isisekelo samakhasimende.
Uma kunzima ukuthenga noma ukufinyelela okuthile, mancane amathuba okuthi sithuthele phambili. Lokhu kuchaza ukuthi kungani amasayithi e-ecommerce athatha isikhathi eside ukulayisha anezinga eliphakeme kakhulu lokubhabha, futhi izitolo eziku-inthanethi ezinezindawo zokuxhumana eziyinkimbinkimbi zithengisa kancane. Umuntu usengathenga imikhiqizo nge-Instagram, Pinterest ne-Twitter. Lapho i-Apple Pay ihlangabezane nokwamukelwa okwandile, cishe kuyethusa ukucabanga ukuthi ukuthenga okungahle kube lula kangakanani. Kepha esikhathini sedijithali, udumo lwebhizinisi luhlala futhi lufele isikhundla salo ezinkundleni zokuxhumana. Yenza izinhloso zakho zilinganiswe, ukuze ukwazi ukulandelela inqubekela phambili yokusebenza kwezokuxhumana kubhizinisi lakho le-e-commerce.