Abantu abaningi bakholelwa ukuthi imakethe ye-intanethi kanye nezinkundla ze-e-commerce kungaba yinto efanayo. Kuyiqiniso ukuthi womabili asetshenziselwa izinhloso zebhizinisi eliku-inthanethi, kepha kukhona umehluko obalulekile phakathi kwazo. Iwebhusayithi yesitolo esiku-inthanethi noma ezentengiselwano kungaba yithuba lebhizinisi ngalesi sikhathi ngenxa yezici ezikhethekile zenethiwekhi yebhizinisi lalo.
Ngaphezu kwalokho, ikuvumela ukuthi uthuthukise imisebenzi yakho yobungcweti emikhakheni ehlukene futhi kuya ngokuncamelayo namakhono akho. Ukufika ezingeni lokuthi ungakhetha ibhizinisi ledijithali emhlabeni wemfashini, ezemidlalo, ezokungcebeleka noma ezokuzijabulisa. Awunamkhawulo wokuthi ungaya kuphi ukuqala owakho umbono webhizinisi. Ngoba okubaluleke ekugcineni ukuthi uzimisele kakhulu ngale phrojekthi.
Ngaphakathi kwalesi simo jikelele, kubaluleke kakhulu ukuthi kusukela kulo mzuzu uchaze lapho ufuna ukuqondisa khona iphrojekthi yebhizinisi lakho. Okwenza ukuthi, kubalulekile ukuthi lesi sinqumo sihlaziywe noma sabiwe nabanye abantu abasesimweni esifanayo. Ekupheleni kwalokhu okumayelana nokuthola isipiliyoni esiphezulu sokwenza iphrojekthi yakho nokuthi asihlali kudrowa lokulibala. Lesi yisitha esikhulu okuzofanele ulwe naso kusukela kulo mzuzu kuqhubeke.
Ibhizinisi ledijithali: ngaphezu kwesifiso
Awukwazi ukukhohlwa ukuthi lo msebenzi oku-inthanethi udinga uchungechunge lwezimfanelo okufanele uzingeze kuphasiphothi yakho yebhizinisi. Lapho, akulula ngaso sonke isikhathi ukukufeza ngakho-ke kuleyo ndawo kulapho kufanele ugxile khona okwamanje. Akumangalisi ukuthi ukudala ngempumelelo ibhizinisi lakho ledijithali akulula ngaso sonke isikhathi. Uma kungenjalo, kunalokho, kudinga umzamo othile ohlangothini lwakho uma ufuna ukwanelisa lesi sidingo esikhethekile.
Ukuze ufeze le nhloso, sizomaka uchungechunge lwemikhombandlela efinyeleleka ngokuphelele kusu lakho njengosomabhizinisi wedijithali noma online. Ukuze kancane kancane ukwazi ukumboza eminye yemigomo oyifisa kakhulu. Nomaphi, awungabazi ukuthi kukhona ukulandelana okuqinisekisiwe kwezinyathelo ongazithatha ukuqinisekisa impumelelo yakho lapho uqala ibhizinisi elincane online. Ngibone izinkulungwane zabantu ziqala futhi zikhulisa amabhizinisi aphumelelayo ngokwenza okulandelayo:
- Thola isidingo bese usigcwalisa.
- Bhala ikhophi ethengisayo.
- Yakha futhi wakhe iwebhusayithi esebenziseka kalula.
- Sebenzisa izinjini ukusesha ithrafikhi kusayithi lakho.
- Zakhele igama njengochwepheshe wakho.
- Landela amakhasimende akho nababhalisile nge-imeyili.
- Khulisa imali yakho engenayo ngokuthengisa kwangemuva nokuthengisa okuphromotha.
Noma ngubani kusuka ku-newbie kuya kusomabhizinisi onolwazi nge-inthanethi angazuza kule nqubo ngokufunda ukuthi angaqala kanjani ibhizinisi eliku-inthanethi.
Isinyathelo 1: Qala ibhizinisi eligcwalisa isidingo
Iningi labantu elisaqala nje lenza iphutha lokufuna umkhiqizo kuqala bese kuba yimakethe.
Ukukhulisa amathuba akho okuphumelela, qala ngemakethe. Icebo ukuthola iqembu labantu abafuna isisombululo senkinga, kepha bengatholi miphumela eminingi. I-Intanethi yenza lolu hlobo locwaningo lwemakethe lube lula:
Vakashela amaforamu aku-inthanethi ukubona ukuthi yimiphi imibuzo ebuzwa ngabantu nokuthi yiziphi izinkinga abazama ukuzixazulula.
Yenza ucwaningo lwamagama asemqoka ukuthola amagama asemqoka abantu abaningi abawadingayo, kepha awunakho ukuncintisana okuningi namanye amasayithi.
Bheka ongaqhudelana nabo ngokuvakashela amasayithi abo futhi uqaphele ukuthi benzani ukuhlangabezana nesidingo. Ngemuva kwalokho ungasebenzisa okufundile futhi wakhe umkhiqizo wemakethe esivele ikhona, futhi ukwenze kube ngcono kunomncintiswano.
Isinyathelo 2: Bhala ikhophi ethengisayo
Kukhona ifomula lekhophi yokuthengisa efakazelwe ethatha izivakashi ngenqubo yokuthengisa kusuka ngesikhathi abafika ngaso kuze kube yilapho bethenga:
- Spark interest ngesihloko esicindezelayo.
- Chaza inkinga exazululwa ngumkhiqizo wakho.
- Sungula ukuthembeka kwakho njengomxazululi wezinkinga.
- Faka ubufakazi obuvela kubantu abasebenzise umkhiqizo wakho.
- Khuluma ngomkhiqizo nokuthi umsiza kanjani umsebenzisi.
- Yenza isipho.
- Yenza isiqinisekiso esiqinile.
- Dala ukuphuthuma.
- Cela ukuthengiswa.
Kuyo yonke ikhophi lakho, kufanele ugxile ekutheni umkhiqizo noma isevisi yakho ihluke kanjani ekuxazululeni izinkinga zabantu noma ekwenzeni ngcono izimpilo zabo. Cabanga njengekhasimende bese ubuza ukuthi "Yini engizuze yona?"
Isinyathelo 3: Yakha futhi wakhe iwebhusayithi yakho
Lapho usunayo imakethe nomkhiqizo wakho, futhi ubethele inqubo yakho yokuthengisa, manje usulungele ukwakhiwa kwewebhusayithi yakho yebhizinisi elincane. Khumbula ukuyigcina ilula. Unemizuzwana engaphansi kwemihlanu yokuthola ukunakwa kothile ... uma kungenjalo bazohamba bangaphinde babonane futhi. Amanye amathiphu abalulekile okufanele uwagcine engqondweni:
Khetha ifonti eyodwa noma ezimbili ezilula ngemuva okumhlophe.
Yenza ukuzula kwakho kucace futhi kube lula, futhi ukwenze kube okufanayo kuwo wonke amakhasi.
Sebenzisa kuphela ihluzo, umsindo noma ividiyo uma ithuthukisa umyalezo wakho.
Faka umnikelo wokungena ukuze ukwazi ukuqoqa amakheli e-imeyili.
Yenza ukuthenga kube lula: kungabi ngaphezu kokuchofoza kabili phakathi kwethemba nokuphuma.
Iwebhusayithi yakho ingumbukiso wakho oku-inthanethi, ngakho-ke yenza kube lula kumakhasimende.
Isinyathelo 4: Sebenzisa izinjini zokusesha ukuheha abathengi kuwebhusayithi yakho.
Ukukhangisa kokuchofoza ngakunye kuyindlela elula yokuletha ithrafikhi esizeni esisha. Inezinzuzo ezimbili ngaphezu kokulinda ithrafikhi ukuthi ize kuwe ngokomzimba. Okokuqala, izikhangiso ze-PPC zivela emakhasini okusesha ngokushesha, futhi okwesibili, izikhangiso ze-PPC zikuvumela ukuthi uhlole amagama angukhiye ahlukile, kanye nezihloko zezindaba, amanani, nezindlela zokuthengisa. Awutholi kuphela ithrafikhi esheshayo, kepha ungasebenzisa nezikhangiso ze-PPC ukuthola amagama akho aphezulu aguqula. Ngemuva kwalokho ungasabalalisa amagama asemqoka kwisayithi lakho lonke kwikhophi lakho nekhodi yakho, ezosiza isikhundla sakho kwimiphumela yosesho lwe-organic.
Isinyathelo 5: Zakhele Udumo Lwesazi
Abantu basebenzisa i-Intanethi ukuthola imininingwane. Nikeza leyo mininingwane mahhala kwamanye amasayithi, futhi uzobona ithrafikhi ethe xaxa nezinga elingcono lenjini yokusesha. Imfihlo ukufaka njalo isixhumanisi esizeni sakho nocezu ngalunye lolwazi.
Nikeza mahhala, okuqukethwe kochwepheshe. Dala ama-athikili, amavidiyo, noma okunye okuqukethwe abantu abakuthola kuwusizo. Sabalalisa lokho okuqukethwe ngezikhombo zama-athikili aku-inthanethi noma amasayithi wezokuxhumana.
Faka izixhumanisi "zokuthumela kumngani" kokuqukethwe okubalulekile kwewebhusayithi yakho.
Iba uchwepheshe osebenzayo ezinkundleni zomkhakha nasezingosini zokuxhumana lapho imakethe yakho eqondiwe ikhona.
Okuhlobene: Ungayakha Kanjani I-Free Facebook Messenger Chatbot Ngaphandle Kwekhodi
Uzofinyelela abafundi abasha. Kepha okungcono kakhulu, wonke amasayithi ashicilela okuqukethwe kwakho azoba nokuxhumanisa nokwakho. Izinjini zokusesha zithanda izixhumanisi ezivela kumasayithi afanele futhi zizokuvuza ngezikhundla.
Isinyathelo 6: Sebenzisa Amandla Okumaketha nge-imeyili ukuguqula izivakashi kubathengi.
Uma wakha uhlu lwezinketho, udala enye yezimpahla ezibaluleke kakhulu zebhizinisi lakho eliku-inthanethi. Amakhasimende akho nababhalisile bakunikeze imvume yokubathumela i-imeyili. Kusho ukuthi:
- Ubanikeza okuthile abakucelile.
- Uhlakulela ubudlelwano bempilo yonke nabo.
- Impendulo ilinganiswa ngamaphesenti ayi-100.
- Ukumaketha nge-imeyili kushibhile futhi kusebenza kakhulu kunokuphrinta, ithelevishini, noma umsakazo ngoba kuhloswe kakhulu.
Noma ngubani ovakashela isiza sakho futhi avule uhlu lwakho ungumholi oshisayo kakhulu. Futhi alikho ithuluzi elingcono kune-imeyili lokulandelela leyo mikhombandlela.
Isinyathelo 7: Khulisa imali yakho engenayo ngokuthengisa okuphansi nokuthengisa kakhulu.
Enye yezindlela ezibaluleke kakhulu zokumaketha nge-Intanethi ukuthuthukisa inani lempilo yekhasimende ngalinye. Okungenani amaphesenti angama-36 wabantu abathengile kuwe kanye bazophinda bathenge kuwe uma ulandela. Ukuvala lokho kuthengiswa kokuqala yingxenye enzima kakhulu, ingasaphathwa eyokubiza kakhulu. Ngakho-ke sebenzisa ukuthengisa okuyisipele nokuthengisa okunyusa amandla ukuze bakwazi ukuthenga futhi:
Nikeza imikhiqizo ehambisana nokuthenga kwakho kwasekuqaleni.
Thumela amakhuphoni okuthembeka e-elektroniki abangawahlenga ekuhambeleni kwabo okulandelayo.
Nikeza imikhiqizo ehlobene ekhasini lakho "Ngiyabonga" ngemuva kokuthenga.
Klomelisa amakhasimende akho ngokuthembeka kwawo futhi azoba qotho ngokwengeziwe.
Sebenzisa uhlelo olusebenzayo
I-Intanethi iguquka ngokushesha okukhulu kangangokuba unyaka owodwa online ulingana neminyaka engaba mihlanu emhlabeni wangempela. Kepha imigomo yokuthi ungaqala futhi ukhule kanjani ibhizinisi eliphumelelayo online ayikashintshi nakancane. Uma usanda kuqala ibhizinisi elincane online, landela lokhu kulandelana. Uma ngabe uku-inthanethi isikhathi eside, yenza isibuyekezo esisheshayo bese ubona ukuthi azikho yini izinyathelo ongazinaki noma ongakaze uzenze kwasekuqaleni. Awukwazi ukungahambi kahle ngezisekelo.
Uma ubufuna ukudala i-ejensi yezentengiso eminyakeni engaphezu kwengama-25 edlule, umgoqo wokungena wawumkhulu kakhulu. Ngokubukeka komhlaba wedijithali kwakudala, phezulu kwakwenza umsebenzi onjalo kube nzima, futhi cishe akunakwenzeka ngaphandle kokutshalwa kwemali kokuqala. Ngaphezu kwezindleko zokuqalisa, ubukhawulelwe kwimidiya engokwenyama neyendabuko kanye nekhanda elihlotshaniswa nakho konke, kepha ukukhiqiza okuthile okufana nokubuya ekutshalweni kwamakhasimende akho. Ukuba "sebomvu" isikhathi eside, isikhathi eside bekungenakugwemeka.
Isikhathi sesishintshile. Akunakwenzeka ukucabanga ukuthi umuntu onekhono noma iqembu elincane angakha i-ejensi yokukhangisa esebenza ngokugcwele kusuka ekuqaleni ezinyangeni ezimbalwa (ngosizo oluncane, kunjalo).
Izinkampani zisebenzisa kakhulu isabelomali sazo sokumaketha ekukhangiseni kwedijithali kunanini ngaphambili, futhi wonke umuntu ufuna ucezu lwesenzo. Kulesi siqondisi, ngizokuhamba ngezinyathelo ezinhlanu okudingeka uzithathe uma ufuna ukwakha i-ejensi yokuthengisa online kusuka ekuqaleni (ngethembe, sengivele ngikhona).
Thuthukisa amakhono adingekayo
Ukugqwayiza kwezimakethe eziku-inthanethi. Uma ungumuntu othanda ukucasula onemibono emikhulu yokuba uNeil Patel ngemuva nje kokwamukela idiploma yakho, kungenzeka wehluleke kabuhlungu.
Ungaba nobuciko futhi uhlakaniphe njenganoma ngubani kulo mdlalo, kepha uma ungakulungele noma unolwazi olwanele lokubhekana nama-nuances amaningi wokuphathwa kwe-akhawunti nobudlelwano bamakhasimende, uzowuthola ngokushesha omunye umsebenzi. Kungathatha iminyaka ukuthi abanye bathuthukise amakhono adingekayo, kungathatha okuncane kwabanye. Noma kunjalo, ngicabanga ukuthi udinga ukubamba umsebenzi wangempela isikhathi esithile ngaphambi kokuzenzela ngokwakho.
Izindawo zomsebenzi ziyinkimbinkimbi kakhulu kunalokho esicabanga lapho sisebenza kuzo. Ngaphezu komsebenzi owukhiqizayo kunenqwaba yokulindelwe, i-gymnastics yokuxhumana ngamazwi nangaphandle kwamazwi, nezepolitiki. Konke kusuka ekwakhiweni kwenhlangano kuya kusiko, umkhiqizo, kanye nobuholi bayo kudlala indima ekutheni usuku nosuku (nomsebenzi wakho) kuqhubeka kanjani.
Ngaphambi kokuqonda amakhono akho wokumaketha edijithali, udinga ukubona ukuthi kunjani ukusebenza lapho amaklayenti akho angasebenza khona. Lokhu nakanjani kuzokukwenza ube nguchwepheshe obanzi futhi ohlanganiswe kahle. Lapho amaklayenti akho ecindezelekile futhi mhlawumbe ekuvezela kuwe, ngeke uzithathele wona mathupha.
Kudinga usizo oluvela kwabanye abantu
Thola usizo olwengeziwe lokukhulisa i-ejensi yakho ngesiqondisi sethu samahhala: Ezinye izindlela zokuwina nokugcina amaklayenti amaningi
Ngalokho kusho, kubalulekile ukuqonda ukuthi amakhono athambile angama-50% kuphela womkhiqizo wokugcina onguwe. Udinga ukuba nekhono kulokho ozokunikeza njengezinsizakalo "zobungcweti". Akunandaba ukuthi umdlalo wakho wokuthengisa unekhono kangakanani, ikhasimende lizothola kamuva ukuthi selithengisiwe ngamafutha enyoka. Kufanele ukwazi ukuthola imiphumela. Uma uqala amaklayenti akho okuphatha umsebenzi kuma-ejensi amakhulu, ngiyakukhuthaza ukuthi uqale ukusebenza eqenjini lokumaketha noma uqoqe idlanzana lamakhasimende amancane ukuze ufunde iziteshi namakhono ozosebenza ngawo.
Okungacaci kulabo abangakaze babe seqenjini lezentengiso ukuthi kutshalwa malini kulo. Ngaphandle kwengcindezi yokukhiqiza, kufanele ufunde izinhlelo eziyinkimbinkimbi, futhi uma iqembu lakho lincane, kufanele uthuthukise amakhono ahlukahlukene ukuze uthole ngisho nemikhankaso elula kunazo zonke emhlabeni.
Lokhu kufaka, kepha akukhawulelwe ku:
- Yakha amakhasi okufika
- Ukuklama Izikhangiso
- Yakha imiyalezo nokuma
- Izinhlelo zokufunda ezinjengeMarketo, iHubSpot, ne-Salesforce
- Sebenzisa ngempumelelo ukulandelela
- Ukuchitha amahora ekukhuphukeni ukuze nje uyibuke yehluleka
- Ingcindezi enkulu yokukhiqiza
Inzuzo yokuphatha amaklayenti ukuthi eziningi zalezi zici ziyanakekelwa ngaphambi kokuba zikufinyelele. Kodwa-ke, ukuba nesipiliyoni sokusebenza kulezi zinto kukunika inani elengeziwe lokwazi ngempela ukuthi ukhuluma ngani lapho okuthile abakunikeza kungasebenzi. Kuyakusiza futhi ukubhekana nengcindezi yokuletha imiphumela esezingeni eliphezulu ngoba wake waba khona ngaphambilini… kaningi.
Yiba usonkontileka ngaphambi kokuba ube umsunguli
Ukuba nomsebenzi okhokhelwayo okuvumela ukuthi uhlinzwe ubuchopho ngaphandle kwempilo yonke yesikweletu kuyinto enhle abaningi bethu abayithatha kalula. Ukuthatha igxathu lokuzisebenzela kunohlu olude kangaka lwezingozi okungaba okuthunyelwe okuhlukile kwebhulogi. Okunciphisa ubungozi obuningi ukwakha izisekelo zebhizinisi ngaphambi kokwenza isinqumo sokwenza ngokugcwele. Ngiphakamisa ukwenza eminye imisebenzi yokuqasha isikhathi esithile ngenkathi ubambe umsebenzi wesikhathi esigcwele ngezizathu ezahlukahlukene, kufaka phakathi ...
Ikuvumela ukuthi wenze umsebenzi uwedwa ngaphandle kokuthatha izingozi eziningi. Ngale ndlela, ungakhohlwa kusukela manje kuye phambili ukuthi unesampula lempilo yebhizinisi lapho uqala ukwenza ezinye zeziphakamiso esizibonisile kule ndatshana. Ngoba, empeleni, imayelana nokuphela kosuku ukuthi ufeze amanye amaphupho akho endaweni yebhizinisi ledijithali. Ngalokhu, ukubekezela kufanele kube ngesinye sezikhali zakho ezinamandla kakhulu kusukela manje. Kuzokusiza ukufeza izinto eziningi kunalokho ucabanga kwasekuqaleni. Ukuze ekugcineni uzuze impumelelo ngaphezu kokunye ukucatshangelwa. Lapho ibhizinisi ledijithali lingakusiza ngalezi zifiso onazo.