Umthelela ama-Smartphones anawo ezimpilweni zezigidigidi zabantu unesihluku. Futhi kuyithuluzi ongenza ngalo izinto eziningi. Phakathi kokunye, thenga. Okuthile okwandayo ngoba ukusetshenziswa kwamaselula ukungena kwi-Intanethi kuyanda.
Iselula iyaqhubeka nokudlala indima ebaluleke ngokwengeziwe empumelelweni yezentengiselwano. Ngo-2021, ukuthengiswa kwe-e-commerce yeselula kulindeleke ukuthi kube ne-54% yokuthengiswa okuphelele kwe-e-commerce.
Ngaphezu kokusebenzisa iselula ukuthenga, amakhasimende asebenzisa neselula ukucwaninga izinqumo zokuthenga ngaphambi kokuthenga esitolo noma edeskini. Kulinganiselwa ukuthi amakhasimende angama-73% athi ayathanda ukuntweza kwi-Intanethi ngaphambi kokuthenga esitolo. KwaBrightEdge, besilokhu futhi silandela ukukhula kwe-e-commerce. Sithole ukuthi ngonyaka we-2017, ama-57% wabo bonke abasebenzisa i-inthanethi aqhamuka kumadivayisi eselula namathebulethi, okube nomthelela olandelayo kuhlobo lwe-e-commerce.
Isizathu sokuthengwa kweselula
Ukusebenziseka kalula kwamakhasimende anezitolo ezithengwayo sekukhulile, ngakho-ke imboni ayisakwazi ukukuziba ukubaluleka kweselula emhlabeni wezohwebo.
Ngingayisebenzisa kanjani i-e-commerce yeselula?
Amakhasimende we-mobile ecommerce afana nawe kufanele ngabe usuvele usebenzisa iwebhusayithi esebenza ngemodeli yokwakha ephendulayo kuyo yonke indawo, kepha kunezinto eziningana ongazenza ukwenza ikhasi lakho le-ecommerce libe nobungane beselula nangaphezulu.
- Yenza kube lula kubantu ukuthola isitolo esingokoqobo
Njengoba abantu abaningi bethanda ukuqhathanisa ukuthengwa okuku-inthanethi ngaphambi kokuthenga esitolo, okwenza ukuthi kube lula ukusuka ekuthengeni nge-inthanethi kuye ekuthengeni kwabantu ngaphakathi.
- Siza amakhasimende aqonde imikhiqizo.
Faka amavidiyo womkhiqizo alungele iselula, ikhono lokusondeza izithombe, nokubukwa kwekhwalithi ephezulu ukusiza amakhasimende aqonde umkhiqizo wakho futhi azizwe enokuzethemba okukhulu ngaphambi kokushaya inkinobho ethi 'thenga'.
- Yenza kube lula kubantu ukufinyelela izinkokhelo
Izinkokhelo zingaba yinselele kubasebenzisi befoni ephathekayo ngoba ukulandelana kwezinombolo okude, njengalezo ezidingekayo ekhadini lesikweletu noma isheke, kuvame ukuba nzima ukuthayipha. Esikhundleni salokho, unganikeza abantu amandla okwenza i-akhawunti kusayithi lakho, lapho bangagcina khona imininingwane yabo yekhadi lesikweletu. Ungenza futhi kube lula ngabo ukusebenzisa izinketho zokukhokha zeselula, njenge-PayPal, i-Google Wallet noma i-MasterCard MasterPass. Ucwaningo oluthile luthole ukuthi ukunikela ngalezi zinketho kubasebenzisi kuholele ekukhuleni okungu-101% kwamazinga okuguqulwa kwabasebenzisi be-smartphone.
- Nciphisa ubujamo.
Khumbula ukuthi kunzima kanjani ukubhala imininingwane kumadivayisi eselula. Nciphisa amafomu ekhasini bese ugcwalisa ngokuzenzakalela ongakwenza.
- Siza amakhasimende aqonde imikhiqizo.
I-e-commerce yeselula iba yinto eyinsika yomkhakha. Imikhiqizo kumele ikulungele ukuphakela la makhasimende ku-inthanethi nasezitolo. Isinyathelo sokuqala ekwakheni lolu phiko lomsebenzisi olungavamile ukuqinisekisa ukuthi isayithi lakho lihamba ngokuphelele.
Imiphumela yohlelo lwakho lokusebenza
Kokuthunyelwe kwanamuhla sikutshela ukuthi ukumaketha kwamaselula kuyini kwesitolo esiku-inthanethi nokuthi yini okufanele uyenze ukuze ugweme ukulahlekelwa amakhasimende njengasesibonelweni esedlule.
Kuyini ukumaketha kwamaselula?
Umqondo wokumaketha kwamaselula, njengoba kuchaziwe kuWikipedia, inqubo yokuthengisa online eningi egxile ekufinyeleleni izethameli ezithile kuma-Smartphones, amaphilisi noma kunoma iyiphi enye into ehlobene nayo ngamawebhusayithi. Kubandakanya yonke imisebenzi ephathelene nokwakhiwa, ukuqaliswa kanye nokwenziwa kwezenzo zokumaketha.
Ukuqala kule ncazelo yokuqala ejwayelekile, sizogxila engxenyeni yokugcina: "ukwakhiwa, ukuqaliswa nokwenziwa", ngoba yilokho kanye esizokwenza: ukuvumelanisa izenzo zethu ze-e-commerce nokuphequlula okuphathekayo.
Ukubaluleka kokumaketha kwamaselula
Konke lokhu kwenzeke ngasekupheleni kuka-2016, kepha sikubonile kuza ngaphambi kwesikhathi. NgoNovemba 1, iGlobal Stats yashicilela umbiko othi ukusetshenziswa kwamadivayisi eselula kwakukukhulu kunokwama-computer abo okokuqala ngqa. Ukumaketha kwamaselula bekulawula futhi lokho akulindelekile ukuthi kushintshe kuya phambili.
Abantu abagcini ngokusebenzisa ithebhulethi noma izingcingo zabo ukubheka ama-imeyili noma ukuxhumana nabantu, kodwa futhi bakusebenzisa ukuqhathanisa nokuthenga imikhiqizo. Ukumaketha kwamaselula akuseyona inketho yezitolo eziku-inthanethi, kuyisibopho.
Izinzuzo nobubi bokumaketha kwamaselula
Siyazi ukuthi ukumaketha okungumakhalekhukhwini akusekho kumashadi ngakho-ke kufanele, kepha ngaphambi kokuba singene ebhizinisini, ake sibheke izinzuzo nezinselelo ezizobhekana nazo.
Izinzuzo
Ukutholakala nokushesha: abasebenzisi bahlala bephatha izingcingo zabo futhi babahlole cishe izikhathi eziyi-150 ngosuku ngokwesilinganiso. Zilungiselele uma sekuyisikhathi sakho! 😉
Idizayini elula: ukuklama nokukhiqiza okuqukethwe kwamadivayisi eselula kulula - kuncane kakhulu lapha.
Izilaleli ezinkulu: Yize kungewona wonke umuntu onekhompyutha noma esebenzisa njalo, abantu abaningi basebenzisa izingcingo zabo nsuku zonke. Ukulungiselela isu lakho lalabo balaleli kukhulisa ukufinyelela kwakho.
Ukukhula: Yize kubonakala kungenzeki ukungakwenzi lokho, ubudlelwane obuphakathi komakhalekhukhwini ne-Intanethi yinto entsha ngokuqhathaniswa nokukhula okukhulu okungenzeka.
Ubulula bokukhokha: izindlela zokukhokha ezivame kakhulu sezivele zingu-100% ezisebenziseka kalula.
nebubi
Izinhlobonhlobo zezikrini: idivayisi ngayinye inosayizi ohlukile, yingakho cishe kungenzeki ukwenza isitolo sivumelane nazo zonke. Ungahlola ukuthi iwebhusayithi yakho ivela kanjani kumadivayisi ahlukene ngaleli thuluzi eliku-inthanethi.
Ubumfihlo: Kungumqondo omuhle ukwenza ukuphequlula kube lula, kepha ukukuphazamisa ngemilayezo nangezaziso kungacasula.
Ukulinganiselwa kokuzulazula: kwesikrini esingu-5-intshi ngaphandle kwegundane, kufanele ukhethe ngokucophelela ukuthi uzobonisani; ayanele indawo yakho konke.
Imikhuba: yize ukuphequlula ngeselula kudlulile okwe-PC, sisakhetha ikhompyutha uma uthenga. Kujwayelekile kakhulu ukusebenzisa i-smartphone ukubheka nokuqhathanisa, kepha linda ukuze uthenge kwikhompyutha.
Ukuze sizisebenzise ngokugcwele lezi zinzuzo futhi sinciphise ukuphazamiseka, ake sibone ukuthi yini okufanele siyicabangele ukugwema ukulahlekelwa yikhasimende elilodwa elivakashela isitolo sethu kusuka ku-smartphone.
5 okhiye bokumaketha kweselula ezitolo eziku-inthanethi
Yonke iwebhusayithi ne-eCommerce yehlukile, kepha ngokusebenzisa le mithetho eyisisekelo uzoqinisekisa ukuthi awulahlekelwa yikhasimende elilodwa njenge- "bounce" ngoba nje uziba izindlela eziyisisekelo zokumaketha kwamaselula.
Idizayini ephendulayo: Umuntu angacabanga ukuthi lokhu akusizi ngalutho, kepha kunezitolo eziningi eziku-inthanethi eziklanywe zingashintshelwa kumadivayisi eselula.
Gwema izigelekeqe: Ngaphandle kokuthi ziyanda nge-SEO, ziyacasula nakakhulu esikrinini esincane.
Ungasebenzisi ibha eseceleni: kwi-smartphone, ibha eseceleni izovela ngaphansi kwakho konke, ngaleyo ndlela ilahlekelwe yikho konke ukusebenziseka kwayo.
Usayizi wefonti nombala: ungaphambuki ekuhlanganisweni kwesizinda esimhlophe + ifonti emnyama, umbono wabafundi bakho uzokubonga.
Izigaba ezimfishane: Okungahle kubonakale njengendima emfushane esikrinini esikhulu kungashesha kuphenduke kube kukhulu okuzokwethusa umfundi weselula.
Futhi manje njengoba sesazi izisekelo, ake singene kokunye okubambekayo.
Ungasishintsha kanjani isitolo esiku-inthanethi sama-Smartphones
Ukubonisa uhlobo oluhlukile lwesitolo sakho esiku-inthanethi kunaleso osibona kukhompyutha ejwayelekile, unezinketho ezimbili: umklamo ophendulayo noma isizinda esihlukile.
Uphendula noma uguqule
Yinguqulo efanayo yedeskithophu esebenzisa i-CSS (amashidi wesitayela) ukulingana izikrini ezincane. Indlela ejwayelekile yokuyivumelanisa nokususa izinto ezithile eziphazamisayo njengezilayida noma izithombe.
Imvamisa, izingqikithi zeWordPress noma zePrestaShop zizoshintshwa ngokuzenzakalela ngaphandle kokudinga isenzo senu. Kodwa-ke, uma ufuna ukuguqula okuthile, kufanele usebenzise imibuzo yabezindaba.
Lokhu sekuthuthuke kakhulu, futhi uma ungazi lutho nge-CSS, ungakhathazeki.
Imibuzo yemidiya yimithetho ye-CSS etshela ukuthi yini okufanele ikhonjiswe noma ingakhonjiswa ngokuya ngosayizi wesikrini.
Ngalesi simiso singachaza ukuthi sifuna ikhasi lethu lewebhu libukeke kanjani lapho isikrini singu-320 x 480px. Lawa ubukhulu obujwayelekile bama-smartphones.
Nalokhu okunye, ngaphezu kwamaphikseli, singacacisa ukuma kwesikrini. Ukuqala ku-700px nangaphezulu, imvamisa sikhuluma ngezikrini zethebhulethi.
Njengoba ungacabanga, cishe kunenani elingapheli lenhlanganisela uma kukhulunywa ngosayizi bedivayisi nokuqondiswa, akunjalo? Yibo lobu bunzima esikhulume ngabo phambilini.
I-URL ehlukile
Le ndlela iqukethe ukuba nenguqulo ehlukile yewebhusayithi yakho kwi-URL ehlukile, okungukuthi, hhayi nje ukuyiguqula. Ngale ndlela, lapho abasebenzisi bexhumana namadivayisi wabo weselula, i-URL yeselula iyona abafika kuyo.
Umthetho ukusebenzisa u-'m 'ngaphambi kwe-URL yangempela. Le yindlela enza ngayo i-Twitter, isibonelo. Uma uya ku-https: //m.twitter.com, uzobona inguqulo yeselula noma ngabe usebenzisa ikhompyutha yakho.
Iseluleko sethu ukuthi awudingi ukuya kude kangaka. Kungaphezu kokwanele uma i-e-commerce yakho ibonakala ngokusobala futhi kalula esikrinini esincane.
I-AMP, isinyathelo sikaGoogle sokudlulisa amehlo kuselula.
Kungenzeka ukuthi usuvele uqaphele ukuthi uma usesha okuthile ku-Google, eminye imiphumela iyaboniswa ngalolu phawu.
Yiprojekthi yakwaGoogle egxile ekuthuthukiseni isivinini sokuphequlula kweselula. Isheshisa iwebhusayithi ngokuyilinganisela ekubhaleni nasezithombeni, iyenze ilayishe ngokushesha okukhulu.
Ngamazwi kaGoogle: "I-AMP ilungele ezentengiselwano ngoba i-AMP yenza amawebhusayithi asheshe, futhi amawebhusayithi asheshayo akhuthaza ukuguqulwa kokuthengisa."
Ukuvumelanisa isitolo sakho se-WordPress ne-AMP, ungasebenzisa elinye lalawa ma-plugins:
I-AMP WooCommerce - I-plugin yamahhala futhi elula kakhulu ukuyisebenzisa.
I-WP AMP: i-plugin ekhokhelwayo ekuvumela ukuthi ungeze amavidiyo nama-AdSense banner, phakathi kwezinye izinto.
Indlela enhle yokuqala ukujwayelana ne-AMP ukuguqula okuthunyelwe kwebhulogi bese ulinganisa ukuthuthuka ekulayisheni isivinini ngaphambi kokuqala ngeWooCommerce.
Uma usebenzisa i-PrestaShop, lawa amamojula anikezela ukulungiswa kwe-AMP:
Imodyuli ye-AMP: ibiza cishe ama-euro angama-72,59 futhi ikuvumela ukuthi udale amakhasi e-AMP ezigaba, imikhiqizo nekhaya.
I-Google AMP - Le mojule ibiza kakhulu, kepha kufanelekile. Ikuvumela ukuthi wenze ngezifiso nganoma yini ongayicabanga futhi uthi yenza amasayithi ngokushesha okungu-7. Ziyi-149 euro.
Enye inketho yokugcina ukudala uhlelo lwakho lokusebenza.
Ukusetshenziswa kohlelo lokusebenza kunconywa kuphela uma unokuthengisa okuphindayo ngoba akekho ozolanda uhlelo lokusebenza lokuthenga kanye kuphela. Ama-Amazon, ngokwesibonelo, angenye yezicelo ezisetshenziswa kakhulu, kepha futhi yi-Amazon ...
Ungayibona kanjani ithrafikhi yakho ephathekayo kuzibalo
Uma unokungabaza okuthile ukuthi ngabe lokhu kulungiswa kunenzuzo yini uma kukhulunywa ngokuthuthukisa isu lakho lokumaketha leselula, ungabheka ivolumu yethrafikhi yeselula ye-e-commerce yakho ngaphambili.
Sizosebenzisa i-Google Analytics ukwenza lokho.
Iya kubha eseceleni "Izithameli >> Iselula" bese "Uhlolojikelele". Lapho ungabona inani lokuvakashelwa nokuthi yimaphi amaphesenti avela kuma-Smartphones, amaphilisi noma ideskithophu.
Uma ufuna ukuqhubeka ngesinyathelo esisodwa, ngaphansi kwe- "Amadivayisi" ungabona nokuthi yimaphi amadivayisi akuvakashele: i-iPhone, i-Galaxy, ...
Okujwayelekile, njengoba ubona, ukuthi isamba seselula nethebhulethi siphezulu kancane kune-desktop.
Uma kunjalo ngewebhusayithi yakho futhi, futhi awukenzi lutho ngakho ukwamukela bonke labo basebenzisi okwamanje… ungalindi isikhathi eside!
Ingabe ukulungele ukwenza abasebenzisi bakho beselula bathandane?
Cabanga ngawe uzama ukusebenzisa kahle isikhathi sakho samahhala lapho usebenzisa izinto zokuhamba zomphakathi noma ulinde othile. Kufanele ngabe uthenge okuthile kwesinye salezi zikhathi.
Isitolo sethu esiku-inthanethi kumele sihlale sikulungele ukuvakashelwa, noma ngabe sifika nini noma kanjani.
Landela izinyathelo kulokhu okuthunyelwe ngoba ngaphezu kokuthengisa okuningi, uzophinde uthuthukise ukuma kwakho kuwebhu.
Ukuthenga nge-inthanethi kuyindlela yezentengiselwano kagesi evumela abathengi ukuthi bathenge ngqo izimpahla noma izinsizakalo kumthengisi we-Intanethi besebenzisa isiphequluli sewebhu. Abathengi bathola umkhiqizo onentshisekelo ngokuvakashela iwebhusayithi yomthengisi ngqo noma ngokusesha abanye abahlinzeki besebenzisa injini yokusesha yezitolo, ekhombisa ukutholakala nentengo yomkhiqizo ofanayo ezitolo ezahlukahlukene ze-e. Ukuqala ngo-2020, amakhasimende angathenga ku-inthanethi esebenzisa amakhompyutha namadivayisi ahlukahlukene, kufaka phakathi ama-desktops, ama-laptops, amathebulethi, ama-smartphones nezipika ezihlakaniphile.
Isitolo esiku-inthanethi siveza ukufaniswa okungokoqobo kwemikhiqizo yokuthenga noma izinsizakalo kumthengisi ojwayelekile "wezitini nodaka" noma enxanxatheleni yezitolo; Le nqubo ibizwa ngokuthi yi-business-to-consumer (B2C) online shopping. Lapho isitolo esiku-inthanethi sisungulwa ukuvumela amabhizinisi ukuthi athenge kwamanye amabhizinisi, inqubo ibizwa ngokuthi yi-business-to-business (B2B) online shopping. Isitolo esijwayelekile esiku-inthanethi sivumela ikhasimende ukuthi libhekabheke uhla lwemikhiqizo nezinsizakalo zenkampani, libone izithombe noma izithombe zemikhiqizo, kanye nolwazi mayelana nemininingwane, izici namanani entengo afanayo.
Izitolo eziku-inthanethi zivame ukuvumela abathengi ukuthi basebenzise imisebenzi "yokusesha" ukuthola amamodeli athile, izinhlobo, noma izinto. Amakhasimende aku-inthanethi kumele abe nokufinyelela kwe-Intanethi kanye nendlela yokukhokha evumelekile ukuqedela ukuthengiselana, njengekhadi lesikweletu, ikhadi lasebhange elinikwe amandla i-Interac, noma insizakalo efana ne-PayPal. Ngemikhiqizo ebonakalayo (ngokwesibonelo, izincwadi zamaphakethe noma okokwembatha), umthengisi we-e uthumela imikhiqizo ekhasimende; Emikhiqizweni yedijithali, njengamafayela womsindo edijithali wezingoma noma izinhlelo zekhompyutha, umthengisi we-e uqobo uthumela lelo fayela kumakhasimende nge-Intanethi. Izinkampani ezinkulu kunazo zonke ezidayisa online yi-Alibaba, Amazon.com, ne-eBay.
Yize ukuphequlula kwamaselula kudlule lokho kwe-PC, sisakhetha ikhompyutha lapho uthenga. Kujwayelekile kakhulu ukusebenzisa i-smartphone ukubheka nokuqhathanisa, kepha linda ukuze uthenge kwikhompyutha. Njengoba ungacabanga, cishe kunenani elilinganiselwe lenhlanganisela