Ukuthengisa okuphambene, isu lokuthengisa ku-ecommerce

Umsebenzi wokuthengisa noma ukuthengisa okuphambeneAkukho okunye ngaphandle kokuzama ukwandisa inani lemikhiqizo ikhasimende eliyithengayo enkampanini.

Kuyini ukuthengisa okuphambene?

Kuyinto a iqhinga lokuthengisa, ngokuyisisekelo okuqukethe ukwenza isiphakamiso kumakhasimende, lapho esenqume ukuthenga umkhiqizo ukuze akwazi ukuthenga eminye imikhiqizo ehambisanayo lapho ithengiselwa leyo asezothatha yona ayise ekhaya.

Isibonelo esisobala kakhulu lapho kuthengiswa incwajana yokubhalela noma i-laptop, lapho eminye imikhiqizo efana negundane elingenantambo, iphakethe leMicrosoft Office, isandiso sewaranti noma ihedsethi engenantambo inganikezwa.

Ukuthengiselana kungenziwa nge-e-commerce.

Ukuthengiselana kunemithetho ethile ukuthi, uma kulandelwa kahle, kungakunika amathuba amahle okuphumelela kule makethe.

Imithetho emibili eyinhloko yilena:

1. Imikhiqizo enikelwayo kumele ibe nobudlelwano obuhambisanayo nomkhiqizo abawutholayo, okusho ukuthi, uma uthengisela iklayenti ijezi likanobhutshuzwayo, ungalinika izikhindi, amasokisi futhi mhlawumbe nezicathulo ezintsha ongadlala ngalo.
2. Ukunikezwa kokuthengisa okuthengiswayo kufanele kubize umthengi izindleko eziphansi kunomkhiqizo oyinhloko ozothengwa. Awukho umthetho obekiwe kepha izindleko zemikhiqizo enikelwa ekuthengiseni okuthengisanayo akumele zeqe u-30% wezindleko eziphelele zomkhiqizo oyinhloko, okusho ukuthi, uma ngikuthengisela i-laptop, bengingeke ngikunikeze iThebhulethi, kungaba umkhiqizo ohambisanayo, kepha ulingana nenani elifana kakhulu nelekhompyutha.

Indlela enhle yokuthengisa

Ukuthengisa okunqamulelayo kuyithuluzi elihle kakhulu uma kwenziwa kahle futhi lokhu kusho ukuthi, uma sithembela kwezentengiselwano ye-elektroniki noma emakethe ye-ECommerce, ukuthi kumele bathuthukise amasistimu abo wokuhlaziya ukuze banikeze usesho oluningiliziwe olufana kakhulu nomkhiqizo owufunayo ngokususelwa kokuhlangenwe nakho kwangaphambilini nezinto ezithandwa nguwe.

Umqondo omkhulu ukuthi uncoma okuthile kumakhasimende owaziyo ukuthi angakuthanda ngokuya ngemikhuba yakhe kanye nokuhlangenwe nakho kwangaphambilini kokuthenga, ngendlela yokuthi imikhiqizo ethengiswayo ethengiswayo esuselwa kuphrofayela yomsebenzisi nokuthi ngamunye ubona imikhiqizo eyehlukene ekuthengisweni okuphambene.

Ngokujwayelekile, izitolo eziningi eziku-inthanethi zinezinsizakalo ezithengisa phakathi, Kepha ngendlela enobudlova kakhulu, kude kakhulu nokuthi yiziphi izinkundla ezifana ne-Facebook eziphumelelayo, ngokwesibonelo, okuthi, ngokuya ngokuthanda kwakho nezinto ozithandayo, zikunikeze imikhiqizo ethize eyaziyo ukuthi iyathandwa nguwe, iqinisekisa labo abaphakanyiswayo, ukuthi umyalezo uzosatshalaliswa phakathi kwabantu okungenzeka ukuthi bathenge umkhiqizo.

Ukuthengiswa kwesiphambano bekuhlale kunomthelela omkhulu, ngoba ingenye ye- amaqhinga amahle kakhulu okuthengisa, ukukholisa ikhasimende ukuthi umkhiqizo osuzothathwa ungagcwaliswa ngezithasiselo ezincane ezingakhuphula intengo kancane futhi zizuze ukusebenza kahle ozosebenzisa ngayo umkhiqizo oyinhloko.

Ngenye yezindlela ezisebenza kahle kakhulu kusukela, ikhasimende lihlala lifuna ukuthola okungcono kakhulu, noma okungabizi kakhulu, Ibhalansi phakathi kwalaba bobabili ilungile, kepha uma usuzothenga umkhiqizo bese bekutshela ukuthi ungavikeleka ngokunwetshwa kwesiqinisekiso noma ikhava yokuvikela ekhethekile, ikhasimende liqala ukwazisa ukuthi ukuthenga kwalo okuyinhloko kungavezwa ezinkingeni ezingaba khona, noma mhlawumbe ingaba nemikhiqizo ehambisanayo futhi ibonakale ngokushesha njengenketho enhle kakhulu, thenga eminye imikhiqizo ukuqinisekisa ukuthi ukuthenga kwethu kuphumelele.

• Iningi lamakhasimende athenga esebenzisa le ndlela awazi yonke imikhiqizo ovame ukuyiphatha.
• Imvamisa bathenga umkhiqizo owodwa noma emibili, bengazi ukuthi ungabanikeza eminye eminingi.
• Ukuthengisa okungeziwe ongakubona kuningi, ukwenzela nje ukutshela ikhasimende ukuthi ngaphezu kwalokho okungabonakala ekuqaleni, isitolo sakho noma inkampani yakho inikezela ngemikhiqizo eminingi kunaleyo esezothathwa.
• Uma unebhizinisi lezinsimbi zomculo ngokwesibonelo, futhi unikeza nezifundo ezizimele zesigingci, kubalulekile ukuthi usebenzise izindlela zokwenza lokhu kwaziwe kumakhasimende.
• Uma unesitolo sezinto zokuhloba, kepha futhi unensizakalo eyenzelwe futhi eyenziwe ya-oda, tshela amakhasimende akho ngakho, ezikhathini eziningi asazi ukuthi inkinga abafuna ukuyixazulula yini futhi sinikeza ezinye izixazululo ungayilungisi inkinga yempande.
• Uma unguthisha wesiNgisi, yazisa abafundi bakho ukuthi basemuva kancane, nokuthi unganikeza izeluleko zakho ekhaya.
  Uma unehhotela lezwe, yisho ku-inthanethi nangezindlela ezahlukahlukene ukuthi unikeze nokuqashwa kwezithuthuthu, ukuvakasha kanye nolayini be-zip ukusho izibonelo.
• Uma unendawo yokudlela, kodwa futhi uhambela imicimbi yangasese, kufanele wazise amakhasimende akho.

Umgomo ukuthi akufanele uzizwe ubaluleke kakhulu kumakhasimende, nokuthi uyazi izici zayo yonke imikhiqizo onayo. Usuvele uzuze into eyinkimbinkimbi kunazo zonke, ukumthengisa, manje sekusele ukumqinisekisa ukuthi lokho azokuthenga, akuphelele noma akunakuzivikela ngaphandle kweminye imikhiqizo ehambisanayo.

Yenza okungabonakali kubonakale, Nakekela ukukhuthaza imikhiqizo engathengiswa kakhulu, ngoba lokho esikwenza kangcono ukukhuthaza okuthengiswa kalula, vele, akubandakanyi noma yimuphi umzamo, cishe abantu beza bezokufuna, kepha imikhiqizo ehambisanayo imvamisa ayithandwa kangako. kufanele unakekele.

Ubungozi bokuthengisa okuthengiswayo

Ukugxila kuphela kwimikhiqizo efunwayo kuyingozi enkulu. Uma ukuthengiswa kwesinye sazo kwehla ngenxa yemakethe eshibhile ngokuncintisana okungafanele futhi nalokhu ukuthengisa kwenkampani kwehla.

Ukubaluleka kokuthengisa imikhiqizo ehambisanayo:

• Imikhiqizo ehambisanayo ikhiqiza inzuzo enkulu, ngoba ixazulula izidingo zamakhasimende ezithile.
• Ziyizimakethe ezinesilinganiso esiphansi sokuncintisana.
• Ithuba elihle lokuba ngumthengisi ovelele, ube wedwa wokuthengisa umkhiqizo.
• Linganisa ukuthengisa kwakho ngaphandle kokuncika kakhulu kumikhiqizo ethandwa kakhulu.
• Ukushiya ukusebenza okujwayelekile kokunikeza imikhiqizo noma amasevisi afanayo ayi-5 kungaholela ekusebenzeni okuyimpumelelo kwesikhashana, kepha lapho isidingo salo mkhiqizo sehla, ukuthengisa kwakho kuzokwehla ngoba kungumthombo wakho omkhulu wemali engenayo.

Ungakugqugquzela kanjani ukuthengiswa kwemikhiqizo engadumile kangako, yokuthengisa okuthengiswayo

Le mikhiqizo ayikaze ivele kwi-radar yezentengiso, udinga ukubanika umfutho ukuze ubaphushele emakethe.
Cabanga ukudala iziteshi zokusabalalisa nokusabalalisa, ezinjengezokuxhumana nabantu, ukuthengisa nge-inthanethi noma ukuyisa umkhiqizo endaweni ethile, ukuze wandise umthelela wakho emakethe.

• Bheka okuhambisanayo, njengezikhungo, izinkampani noma amabhizinisi.
• Khuthaza abathengisi ukuthi bathuthukise imikhiqizo enenzuzo nenzuzo ephezulu kakhulu.
• Lungisa amatafula ekhomishini yomthengisi ukuze bathole izinsiza eziningi uma bethengisa imikhiqizo edayisa kancane.
• Qinisekisa ukuqeqeshwa ngezinzuzo nezisombululo ezinikezwa yimikhiqizo engathengisi kakhulu.
• Khetha omele ukuthengisa ozinikele kulayini womkhiqizo onamandla.
• Thuthukisa ukukhushulwa kohlobo lwe-combo lapho ngokuthatha imikhiqizo emi-2 noma ngaphezulu uthola izinzuzo ezinkulu noma izaphulelo.
• Konke lokhu ndawonye kuzokwazi ukugqugquzela ukugeleza kokuthengwa kwale mikhiqizo okwamanje okungenawo umthelela onjalo, ngaleyo ndlela kusatshalaliswe inzuzo yakho kusuka kumikhiqizo eminingi, kunciphise ubungozi.

Ukuxhumana nokuthengisa okuthengisanayo

Kubalulekile qalisa ukukhushulwa njalo, lapho, okwesikhathi esilinganiselwe, unethuba lokuthola umkhiqizo oyinhloko obukade ukuwufuna isikhathi eside, nezesekeli zawo ezifanele ezizosiza ukujabulela, ukusetshenziswa, ukuvikelwa nokusetshenziswa okungcono komkhiqizo omkhulu, Okungenani yilokho onakho ukukholisa iklayenti ukuthi umkhiqizo wakho uxazulula isidingo, noma ngabe yini, futhi uma ngabe ingekho kuklayenti, yakhiqize

Ungahlala uthumela ama-imeyili ubuyekeza amakhasimende akho ngemikhiqizo yakho yakamuva noma ukuguqulwa kuwo, inikeza izinzuzo kulabo abathola imikhiqizo emisha okokuqala ngqa.

Qeqesha kahle iqembu lokuthengisa, kuyindlela engcono kakhulu yokusabalalisa imikhiqizo engathengiswa kangako, ngoba, uma abasebenzi bezentengiselwano beqeqeshwe kahle ngolwazi kanye nenqubo yokuthengisa imikhiqizo engathengisiwe kangako, bazokwazisa ikhasimende ukuthi kubalulekile ukuthi bathola imikhiqizo ehambisanayo ngenkathi benza eyinhloko.

Kubaluleke kakhulu sebenzisa amathuba okuxhumana nomphakathi ukukhangisa ngemikhiqizo yakho futhi mhlawumbe uthinte umuntu onethonya lokukhangisa umkhiqizo wakho, kuyaziwa ukuthi wonke umuntu ulandela inkambiso lapho abantu abanethonya emphakathini besebenzisa imikhiqizo ethile noma izinsizakalo ezithile, kunika ukuzethemba kulabo abakubonayo, ukuthi okuthengisayo kusezingeni.

Imayelana nokwenza isidingo kwiklayenti, futhi ngasikhathi sinye simnikeze isisombululo esisheshayo sezindleko eziphansi kunalokho akukhokhele umkhiqizo wakhe, kodwa lokho kuzomsiza ukuthi akusebenzise ngokugcwele.