Ividiyo yifomethi eyakhiqizayo ukwethembana okwengeziwe phakathi kwamakhasimende noma abasebenzisi futhi kukhona cishe ukuguqulwa okungu-40% ngaphezulu ngenxa yabo ngokwemibiko. Ngokuya ngomkhakha osebenza kuwo, kuzoba lula futhi kube lula ukwenza amavidiyo amancane abonisa imikhiqizo. Uma, nganoma yisiphi isizathu, ungeke ufake amavidiyo womkhiqizo ngamunye, sincoma ukuthi ufake ividiyo eyinqaba kuwebhusayithi yakho, ukuze uqinise isithombe sakho somkhiqizo nokwethenjwa kwamakhasimende.
Futhi ngenani elikhulayo labancintisana kwi-e-commerce, ukungena kuvidiyo manje kungahle kungabi umqondo omubi. Ngokocwaningo lweBrightcove, abathengi abangu-46% baveze ukuthi bathenga into ngokubuka i-video.
Ufuna imibono yokusebenzisa ividiyo ukukhulisa ibhizinisi lakho le-ecommerce? Kulesi sihloko, ngizokwabelana ngezindlela eziyi-11 zokudala zezinkampani ze-eCommerce zokumaketha imikhiqizo yazo ngamavidiyo. Ake siqale.
Ukuvalwa komkhiqizo
Enye yezindlela ezilula zokwengeza ukuthengisa ukusebenzisa ividiyo yemiboniso yomkhiqizo noma ukukhombisa imikhiqizo ngokucacile. Amavidiyo akhombisa imikhiqizo evela ezinhlangothini eziningi nasekusondeleni anganikeza abantu ukuqonda okungcono kwalokho abakuthengayo, okungakhuphula ukuguqulwa kokuthengisa.
Ngokuya ngocwaningo olwenziwe yi-Wyzowl, u-80% wabantu uthe amavidiyo omkhiqizo abanika ukuzethemba okukhulu lapho bethenga umkhiqizo online. Le vidiyo inika amakhasimende ukuqonda kangcono ukuthi indandatho ibukeka kanjani, ayikhombise ngezindlela ezahlukahlukene futhi anikeze nombono wokusondela. Izinhlansi zibuye zengeze ebuhleni obubonakalayo bento futhi mhlawumbe zenyuse amathuba okuthi othile ayithenge.
Khombisa ukuthi uwusebenzisa kanjani umkhiqizo
Eminye imikhiqizo iyakha futhi ibonisa abantu ukuthi bayisebenzisa kanjani kungasiza abantu ukuthi baqonde ukubaluleka komkhiqizo.
Le vidiyo iqala ngokukhombisa ukuthi into ibukeka kanjani emaphaketheni ayo oqobo nokuthi yini efakiwe. Ube esekhombisa umbukeli ukuthi kushesha futhi kulula kanjani ukuyihlanganisa, ukuthi ungapheka kanjani kuyo, nokuthi ungayifaka kanjani kabusha uma usuqedile. Ividiyo iqhubeka ikhombisa ukuthi umkhiqizo kulula ukuwuhlanza futhi uyaphatheka.
Lezi zici kungaba nzima ukuzibonisa usebenzisa kuphela izithombe ezimile nombhalo. Kepha ividiyo emfushane ingavumela amakhasimende ukuthi aqonde ngokushesha nangempumelelo ukuthi umkhiqizo wenzani nokuthi uwusebenzisa kanjani.
Xoxa indaba evusa imizwa
Ukuxoxa izindaba ezinhle nokwenza ama-movie kungavusa imizwa kubantu, futhi abantu bavame ukwabelana ngokuqukethwe okungokomzwelo. Kungaba futhi yindlela enhle yokwakha isithombe somkhiqizo esinamandla.
Eqinisweni, ucwaningo lwe-Google lwembula ukuthi abesifazane abaneminyaka engu-18 kuya ku-34 babenamathuba aphindwe kabili okucabanga kahle ngomkhiqizo okhombisa izikhangiso ezinamandla. Futhi banamathuba angama-80% okuthanda, ukubeka amazwana, nokwabelana ngezikhangiso ezinjalo ngemuva kokuzibuka.
UPantene wethule umkhankaso wesikhangiso obizwa ngeChrysalis lapho bekukhona intombazane eyisithulu ephupha ngokudlala ivayolini. Ngemuva kokuhlukunyezwa nokuhlekwa usulu ngontanga yakhe, wacishe waliyeka iphupho lakhe. Kodwa-ke uba ngumngani webhasi elinekhono futhi ongezwa futhi limkhuthaze ukuthi aqhubeke nokudlala. Intombazane ibhekene nobunzima endleleni, kepha ihlala iphikelela. Shaya izingqinamba nokunqoba ekugcineni, umangaze wonke umuntu, kufaka phakathi umuntu ocishe wamqinisekisa ukuthi anikezele.
Amavidiyo Ezokuzijabulisa
Abantu bayathanda ukujabulisa, ngakho-ke ukusebenzisa ezokuzijabulisa kungavumela ama-ecommerce video ukuthi abiwe futhi kwesinye isikhathi asabalale.
Esinye sezibonelo ezaziwa kakhulu zokusebenzisa ezokuzijabulisa ukukhulisa umkhiqizo yichungechunge levidiyo i- "Will It Blendtec". Ngo-2005, i-Blendtec yayinomkhiqizo omuhle kepha yayiqwashisa ngomkhiqizo obuthakathaka. Isikhulu esiphezulu seBlendtec kanye nethimba labacwaningi bavivinye isanganisi sabo ngokuxuba amabhodi enziwe ngokhuni ukuhlola ukuqina komkhiqizo wabo. UGeorge Wright, oyisikhulu sezokukhangisa eBlendtec, uqhamuke nombono wokuqopha ividiyo ngomsebenzi bese uthumela ama-video online.
Ngokutshala imali eyi- $ 100 nje, iBlendtec ithumele amavidiyo wezinto zayo ezixuba ama-blender njenge-rake rake, izimabula, nenkukhu e-rotisserie ku-YouTube. Amavidiyo akhiqize ukubukwa okungaphezulu kwezigidi ezingama-6 ngezinsuku ezi-5 nje kuphela. Umkhankaso kaBlendtec ubuyindlela entsha yokukhombisa amandla womkhiqizo wabo ngenkathi kujatshuliswa noma ngubani obuka amavidiyo wabo.
IBlendtec iqhubeke nokukhiqiza lawa mavidiyo kwathi ngo-2006 ukuthengisa kwawo kwenyuka ngama-700%, kwaletha imali yenkampani cishe kumadola ayizigidi ezingama-40 ngonyaka.
Ukudala ividiyo ejabulisayo kuthatha ubuhlakani obuthile, kepha kungaba yindlela enhle yokuqinisa ulwazi lwakho lomkhiqizo futhi ekugcineni kukhiqize ukuthengisa okuningi.
Umlayezo we-CEO
Ukuba ne-CEO noma umphathi omkhulu enza ividiyo kungaba yindlela enhle yokwenza uphawu uqobo futhi wakhe ukuxhumana okujulile nomphakathi. Amavidiyo anezikhulu eziphezulu angakha ukwethembana nobudlelwano nezethameli ngenkathi azi abantu abangaphansi kwenkampani.
Eqinisweni, ukuhlaziywa kuka-Ace Metrix kubonise ukuthi izikhangiso ezifaka i-CEO yenkampani zisebenza kangcono kunalezo ezingekho ngokwesilinganiso.
Ividiyo ibiyindlela enhle yokwethula umkhiqizo futhi uvumele abantu bahlangane ne-CEO. Kwethulwa njengokuxhumana kwangempela kwe-Raspberry Pi kunokuthengisa.
UBen Brode usebenzele iBlizzard Entertainment futhi wayengumklami oholayo we-Hearthstone, omunye wemidlalo yamakhadi online ethandwa kakhulu. Ngaphezu kokusebenza ekwakhiweni komdlalo, ubuye wadlala indima enkulu ekumaketheni umdlalo ngokuvela kumavidiyo wokukhishwa okusha kokunwetshwa.
Khumbula ukuthi akuzona zonke izikhangiso ezine-CEO kuso ezenze kahle. Ezinye zezihluthulelo zezimemezelo ze-CEO eziphumelelayo zifaka:
Abantu kumele babone sengathi i-CEO iyiqiniso futhi iyiqiniso.
Umphathi omkhulu kumele azibophezele kuleli su lesikhathi eside. Umkhankaso wesikhangiso ongaguquguquki ngokujwayelekile uzosebenza kangcono kunesikhangiso esisodwa.
Umphathi omkhulu kufanele abe ngumxhumanisi omuhle futhi onomusa. Akuwona wonke ama-CEO azoba nobuntu obufanele bokubandakanya izethameli ngevidiyo.
Izikhangiso zamavidiyo ezibandakanyayo
Njengoba ukumaketha kwamavidiyo kuya ngokuncintisana, ukwenza amavidiyo asebenzisanayo kungaba yindlela enhle yokugqama. Ngokuya ngocwaningo olwenziwe yiqembu lezokuxhumana iMagma, izikhangiso zamavidiyo ezisebenzisanayo ziholele ekukhuleni okungu-47% kokuzibandakanya uma kuqhathaniswa nezikhangiso ezingezona ezokuxhumana futhi kwenyusa nenhloso yokuthenga kuze kube izikhathi eziyi-9.
Izikhangiso zamavidiyo ezisebenzisanayo zintsha, ngakho-ke kungenzeka ukuthi awubonanga abaningi lapha. Kepha njengoba izinkampani eziningi zibona ukusebenza kwazo, kungenzeka ziqhubeke nokukhula ekuthandeni.
Nazi izibonelo zezikhangiso zamavidiyo ezibandakanyayo ...
ITwitch iyipulatifomu ethandwayo yabadlali abafuna ukusakaza imidlalo yamavidiyo edumile, futhi enye yezindlela abenza ngayo imali ngokuvumela ababukeli ukuthi bathenge "ama-bits" ukuze bakwazi ukujabulela iqembu labo abalithandayo lama-Esports. Kodwa-ke, futhi zivumela ababukeli ukuthi bathole "izingcezwana" mahhala ngokubuka izikhangiso zevidiyo ezisebenzisanayo.
Ukuxhaswa Kwemfuluwenza
Amabhizinisi angabambisana nabathonya ngevidiyo ukukhomba izethameli ezikhethekile. Njengoba abagqugquzeli sebevele bakhe ukuthembeka nokuthembela kubalandeli babo, ukusebenzisana nabathonya kungaba yindlela esheshayo nephumelelayo yokufinyelela kumakhasimende angaba khona.
Faka amavidiyo emakhasini womkhiqizo
Lapho wakha amakhasi womkhiqizo wewebhusayithi yakho ye-e-commerce, sicela ungeze incazelo yevidiyo yomkhiqizo ofanele. Ngokuya ngocwaningo olwenziwe yi-Animoto, ithuluzi lokugqwayiza elisuselwa emafini, abathengi abaku-inthanethi banamathuba amane okubona incazelo yevidiyo yomkhiqizo kunokufunda incazelo yombhalo.
Incazelo yombhalo isengafakwa kumakhasi womkhiqizo, kepha incazelo yevidiyo nayo kufanele ingezwe. Uma umthengi engafuni ukufunda incazelo yombhalo, angakhetha ukubuka ividiyo. Ngokwengeza izincazelo zamavidiyo kumakhasi wakho womkhiqizo, uzofinyelela izinga lokuguqulwa eliphakeme lomkhiqizo wakho.
Yabelana ngamavidiyo achaza umkhiqizo ku-YouTube. Ukwenza amavidiyo achaza ngemikhiqizo nokuwabelana ngawo ku-YouTube kuyindlela ephumelela kakhulu yokuthuthukisa ukuthengiswa kwewebhusayithi yakho ye-ecommerce.
Amavidiyo okuchaza komkhiqizo ayisiqeshana samavidiyo womkhiqizo wokuthengisa, vele, achaza ukuthi umkhiqizo usebenza kanjani. Zingasebenza bukhoma noma zenziwe ngopopayi, kepha inhloso yazo enkulu ukufundisa ababukeli ngokusebenza kwangaphakathi komkhiqizo.
Lapho umthengi ezwe ngomunye wemikhiqizo kuwebhusayithi yakho ye-e-commerce kepha engaqiniseki ngokuphelele ukuthi utshalomali lukufanele, angabheka ividiyo echazayo ngayo online.
Yize amavidiyo achaza ngomkhiqizo kungabiwa ngawo ezinkundleni ezahlukahlukene, i-YouTube imvamisa inikeza imiphumela emihle kakhulu. Uma wabelana ngamavidiyo achaza ngemikhiqizo ku-YouTube, ngeke avele ku-YouTube kuphela, kodwa nakuyo imiphumela yosesho lwe-Google ne-Bing. Abathengi bangasesha amavidiyo achaza umkhiqizo besebenzisa noma iyiphi yalezi zinjini zokusesha ezintathu.
Futhi, ukuqhubekisa ukugqamisa amandla we-YouTube, wonke umuntu uyazi ukuthi i-Google iyinjini yokusesha ethandwa kakhulu, kepha okuvame ukunganakwa ukuthi injini yokusesha yesibili ngobukhulu emhlabeni ngevolumu yokusesha yi-YouTube.
Ukwazi leli qiniso elincane, akumangalisi ukuthi i-Google ithenge i-YouTube ngaphambi kokuba ibe nenzuzo; kodwa-ke, kusangimangaza ukuthi kunabathengisi abaningi be-ecommerce abanobuhlakani engihlangana nabo ku-2019 abangasebenzisi leli qiniso ukuthola inzuzo eningi esitolo sabo se-inthanethi.
Faka nobufakazi bevidiyo kuwebhusayithi yakho
Ungasebenzisa futhi ubufakazi bevidiyo ukukhuthaza imikhiqizo kuwebhusayithi yakho ye-e-commerce. Lapho abathengi bebona amakhasimende adlule ekhuluma ngokuhlangenwe nakho kwabo okuhle nesitolo sakho esiku-inthanethi kwividiyo yobufakazi, bazojwayela ukuzizwa beqiniseka ngokwengeziwe ekubandakanyeni ibhizinisi lakho nasekuthengeni imikhiqizo yakho.
Ubufakazi benziwa ngamakhasimende angaphambilini, ngakho-ke anikela ngombono ongachemile wewebhusayithi yakho ye-e-commerce, okusho ukuthi abathengi bavame ukubethemba ngaphezu kwezikhangiso noma eminye imiyalezo yokumaketha. Futhi ubufakazi bevidiyo busebenza kangcono kakhulu kunombhalo ngoba bakhombisa ikhasimende langaphambilini likhuluma ngomuzwa wabo.
Ubufakazi busiza ukuguqulwa kusayithi lakho ngoba bawela esigabeni sezimo zengqondo ezaziwa njengobufakazi bezenhlalo. Futhi, ngokusho kukaRobert Cialdini, encwadini yakhe ethi Influence, ubufakazi bezenhlalo buyisikhali sethonya.
Ngemuva kokuthola ubufakazi bevidiyo, bangeze kuwebhusayithi yakho ye-ecommerce. Uma lokhu kungubufakazi bevidiyo mayelana nesitolo sakho esiku-inthanethi ngokujwayelekile, sicela usingeze ekhasini lakho lasekhaya. Uma kungubufakazi bevidiyo mayelana nomkhiqizo othile, sicela ungeze ekhasini lomkhiqizo.
Faka amavidiyo wokukhangisa womkhiqizo ngqo ku-Facebook
Uma wabelana ngamavidiyo wokukhangisa ekhasini le-Facebook lewebhusayithi yakho ye-e-commerce, qiniseka ukuthi uwafaka ngqo kwinethiwekhi yezokuxhumana.
I-Facebook ivumela abasebenzisi ukuthi babelane ngamavidiyo ngezindlela ezimbili: ukuwashumeka noma ukuwafaka ngqo.
Uma ushumeka ividiyo ku-Facebook, ngokuyisisekelo uxhumanisa ne-URL ebanjwe kuyo, njenge-YouTube noma iVimeo.
Abasebenzisi bangabuka amavidiyo wakho wokuphromotha ku-Facebook noma ngabe wabelana kanjani ngawo.
Kodwa-ke, kulezo zindlela ezimbili ezisekelwayo, uzoheha ukubukwa okuningi ngokulayisha amavidiyo wakho wokuphromotha ngqo ku-Facebook.
Inethiwekhi yezokuxhumana ithanda okuqukethwe kwevidiyo yomdabu kunokuqukethwe kwamavidiyo okushumekiwe, ngakho-ke ukulayisha amavidiyo ngqo ku-Facebook kuvame ukuholela ekubukweni okuningi.
Amavidiyo aboMdabu azobekwa phezulu kokuphakelwa kwezindaba kwabalandeli bakho, okusho ukuthi abasebenzisi abaningi bazowabuka futhi bawabuke.
Shumeka amavidiyo kuma-imeyili
Lapho usebenzisa i-imeyili ukuxhumana nezithameli zakho ze-e-commerce, cabanga ukufaka amavidiyo afanele kuma-imeyili akho.
Ucwaningo lukhombisa ukuthi ama-imeyili anegama elithi "ividiyo" afakwa kulayini wezihloko asethubeni lokuvulwa ngamaphesenti ayi-19 kunamanye ama-imeyili.
Iningi labantu lithanda ukubuka amavidiyo kunokufunda umbhalo, ngakho-ke ukwengeza leli gama elilodwa kulayini wezihloko wama-imeyili wakho kungakhuphula kakhulu amazinga akho avulekile. Vele, kufanele usebenzise kuphela "ividiyo" kulayini wesihloko we-imeyili uma i-imeyili iqukethe ividiyo yangempela.
Tshala imali kwizikhangiso zamavidiyo akhokhelwayo
Ngaphandle kwezindleko zokukhiqiza nokuhlela, ngeke kudingeke usebenzise imali eningi ukukhuthaza ukuhweba nge-e usebenzisa ividiyo. Ukumakethwa kwevidiyo kuyindlela eshibhile futhi ehlolwe isikhathi yokwazisa ngesitolo sakho esiku-inthanethi. Konke okudingayo ukuze uqalise i-smartphone yakho ephaketheni lakho nokuxhumeka kwe-inthanethi. Ngalokho kusho, ungakhuphula amandla wokuthengisa wevidiyo ngokuthenga izikhangiso zevidiyo ezikhokhelwayo.
Ukuze uqalise ngezikhangiso zamavidiyo akhokhelwayo, dala i-akhawunti yezikhangiso ze-Google bese usetha umkhankaso wevidiyo omusha. Imikhankaso yevidiyo inezikhangiso zamavidiyo, owakhayo futhi owalayishayo kwizikhangiso ze-Google, ezidlala ku-YouTube nakwamanye amawebhusayithi akwi-Google Display Network. Yize izindleko zehluka, ungalindela ukukhokha cishe amasenti ayi-10-20 ngokubuka ngakunye.
Uma usenamahloni ngokuqala ngezikhangiso zamavidiyo, ungasesha i-YouTube noma kwenye indawo ukuthola okokufundisa; Kepha, lapho ufuna usizo lochwepheshe futhi ushesha ukushesha, inkambo enhle engiyitholile yilena ekhiqizwa yi-AdSkills, ibizwa nge-BulletProof Youtube Ads.
Amavidiyo womkhiqizo wokuthengisa
Awukwazi ukulindela ukuthi abathengi bathole iwebhusayithi yakho ye-ecommerce ngaphandle kokuthi uyayithuthukisa. Ukumakethwa kwevidiyo isu lokuphromotha elifakazelwe elingadonsela abathengi abaningi esitolo sakho esiku-inthanethi ngenkathi likusiza ukuthi ufeze amazinga aphezulu wokuguqulwa kunqubo.
Vele ukhumbule ukudala amavidiyo asezingeni eliphakeme ucabanga ngezithameli eziqondiwe zewebhusayithi yakho ye-ecommerce. Futhi ungakhohlwa ukwandisa ukuthobelana kwakho kwe-ecommerce nokuthunyelwa okuqinisekile ukuthi kuzokwanda ngevolumu uma amavidiyo akho eqala ukuthola ukudonsa.