Okunye ukungabaza okukhulu okuhlasela ingxenye enhle yabasebenzisi ukuthi bangakuthuthukisa kanjani ukuphathwa kwamanethiwekhi abo omphakathi. Lesi senzo singadluliselwa ngamathuluzi ahlukene nalapho i-Hootsuite isungule khona njengenye efanele kakhulu ngalesi sikhathi. Kepha siyazi ukuthi singayenza kanjani le nqubo ukugcina ubudlelwane bethu kumanethiwekhi omphakathi?
Ngaphambi kokuchaza ukuthi lesi senzo esikhethekile sizothuthukiswa kanjani, kuzobaluleke kakhulu ukuthi sazi ukuthi yini iHootsuite nokuthi yenzelwe ini. Yebo, njengoba wazi, uhlelo lokusebenza inhloso yalo enkulu ukuphathwa kwamaphrofayili ahlukile enethiwekhi yokuxhumana nabantu. Okusho ukuthi, ikuvumela ukuthi usebenze ngokuthandwa kakhulu okwamanje. Ngokwesibonelo, I-Facebook, i-Twitter, i-Instagram noma i-Linkedin phakathi kwabanye balabo abanenani elikhulu labalandeli.
Kunoma ikuphi, isici sayo esifanelekile sihlala ekuthini sikunikeza ithuba lokushicilela okuqukethwe kumanethiwekhi ahlukahlukene omphakathi kanye kanye. Ngakolunye uhlangothi, unethuba lokuthi ungakhetha phakathi kwamamodeli amabili ukwenza lo msebenzi wedijithali. Ngakolunye uhlangothi, inguqulo yayo ekhokhelwe eyenzelwe ochwepheshe nezinkampani ezincane nezisemaphakathi ezixhunyaniswe nomkhakha wedijithali noma ukuhweba ngogesi. Ngenkathi ngakolunye uhlangothi, futhi unefomethi yamahhala ekuvumela ukuthi wenze lezi zenzo ngaphandle kokubhekana nanoma yiziphi izindleko ekusetshenzisweni kwayo.
Izinzuzo zokusebenzisa iHootsuite
Lolu hlelo lokusebenza lokuphatha lunezinzuzo eziningana zabasebenzisi abakhetha le modeli. Okunye okufanele ukuthi akudingekile ukusebenzisa izinsiza ezisuka kwikhompyutha yethu. Luhlelo oluzimele kakhulu olungenza ukuphathwa kwemithombo yezokuxhumana kube lula. Okunye kwakho ukuthi kuvulekile kuwe ukuthi ushicilele okuqukethwe okufanayo kumanethiwekhi omphakathi ahlukene (Facebook, Twitter, Instagram noma i-Linkedin).
Njengomphumela wesici sayo sokugcina, akukho kungabaza ukuthi kuzokunikeza uchungechunge lwezinzuzo okufanele wazi ngalesi sikhathi: Ngabe ufuna ukwazi ezibaluleke kakhulu?
- Ungakwenza londoloza umzamo wengqondo lapho wenza okuqukethwe online. Ngokukodwa nje ungakufaka kuwo wonke amapulatifomu edijithali.
- Kuyinto a uhlelo lokuphatha olusebenza kakhulu ngakho-ke ivulekele zonke izinhlobo zokuxhumana nabantu ezinomthelela omkhulu emphakathini.
- Ungakwazi ukushintsha imisebenzi yakho ngokuhlela kahle imiyalezo ofuna ukuyisabalalisa kule mithombo yezokuxhumana.
- Kuyithuluzi ukuthi ikusiza ukuthi ubonakale kwabanye abantu noma izinkampani: amaklayenti, abahlinzeki noma ngokujwayelekile zonke izinhlobo zabasebenzisi.
- Enye yeminikelo yayo emikhulu ukuthi usesimweni soku phatha ama-akhawunti amaningi nakuma-social network ahlukahlukene.
- Uzokonga isikhathi esithe xaxa ekwandisweni kwale nqubo, kanye nokuvumelanisa okuqukethwe. Ngokukodwa nje ungakusakaza kumanethiwekhi okuxhumana nabantu angaphezu kwamabili futhi kuya ngezidingo zakho zangempela.
Lenzelwe yini leli thuluzi ledijithali?
Manje yisikhathi sokudalula iminikelo yokusebenzisa iHootsuite njengohlelo lokuphathwa kwezokuxhumana. Ukuze ukwazi ukuyisebenzisa kahle nangokusebenza kahle okukhulu uma kuqhathaniswa nezinye izinhlelo zokusebenza ezinezici ezifanayo.
- Indlela yakho yokusebenza indlela eyodwa ngakho-ke ungachithi isikhathi kwinethiwekhi ngayinye yezenhlalo.
- Amandla akho woku ukuzivumelanisa nazo zonke izinhlobo zokuqukethwe kwedijithali. Lapho bekuvumela khona ukuthi ushicilele imibhalo, imidwebo, izithombe, okokubukelwayo noma amanothi afundisayo, phakathi kolunye ulwazi kusekela.
- Ukunikela ngomsebenzi wakho noma okuqukethwe ngendlela kunengqondo kakhulu futhi kulinganisiwe kunamanye amamodeli wokuphatha kumanethiwekhi omphakathi.
Ngenkathi ngakolunye uhlangothi, zimbalwa kakhulu izingxenyekazi zedijithali ezingekho kulolu hlelo lokusebenza. Ngempela, iningi lazo liyahambisana. Hhayi ngalokhu okushiwo ngenhla kuphela, kodwa nangezinye ezisanda kwenziwa noma ezintsha. Njengesibonelo se-YouTube ngisho ne-Pinterest noma i- blogs created in WordPress.
Akumangalisi ukuthi enye yezinzuzo ezinkulu ezethulwa yiHootsuite ukuthi ayisebenzi nje kuphela ekuxhumaneni nomphakathi. Kepha futhi ngamabhulogi owavulile, noma ngabe yikuphi okuqukethwe okuqukethwe kwawo. Ukufika ezingeni lokuthi uzokwazi ukwandisa isikhathi ekushicilelweni kwemibhalo efundisayo. Ngamafuphi, ivula iminyango yesikhulumi sokuqukethwe okwengeziwe kwedijithali futhi ngenhloso yokuthi awudingi ukwenza umzamo owengeziwe ekushicilelweni kwayo.
Ungakuthola kanjani okuningi kuHootsuite?
Manje kufika isikhathi lapho ungathola khona okuningi kulo mphathi kumanethiwekhi omphakathi. Kule ndlela esebenza kangcono kakhulu, kufanele wazi ukuthi yini ongayifaka kuphaneli yakho yokulawula i-Hootsuite ukonga isikhathi esiningi kuyo yonke imisebenzi okufanele uyenze.
Ngalesi sikhathi enye yezinhloso zakho eziseqhulwini kuzoba ukukhiqiza ukusebenza okuhle kakhulu okuvela kulolu hlobo lwamasu ezentengiselwano axhumene neHootsuite. Kuzoba nezinzuzo eziningi kakhulu kunalokho obucabanga ekuqaleni. Noma kunjalo, inhloso yakho kuzoba ukusebenzisa amathuba alesi simiso ukuphatha amanethiwekhi omphakathi kusuka manje. Ngeke ube nenkinga ngokweqile uma ulandela noma iyiphi yalezi zeluleko esiziphakamisayo.
Uma iHootsuite ibonakala ngento ethile, yisixazululo esisebenza kakhulu sezidingo zebhizinisi. Ukuthi ikunikeze ngemibiko yokusebenza komuntu siqu. Lokhu kubaluleke kakhulu ukukhulisa umkhiqizo wakho wokuhweba phakathi kwamakhasimende noma abasebenzisi. Ngoba ikunikeza inketho yokulawula izinkampani ezincintisanayo. Ukuze kule ndawo usesimweni sokuqhubeka nokukhula enkampanini.
Ukusebenza kwalolu hlelo lokuphatha kukhulunywa ngokusobala futhi ngeke kudinge izimo ezinzima kakhulu ukuhambisana nazo. Lokhu kuguqulela ekusebenzeni lapho ungayisebenzisa kunoma yiluphi uhlelo lokusebenza, ngisho neminye esezingeni eliphezulu kakhulu. Ungakhohlwa ukuthi ukuhambisana kwabo kungenye yezimpawu zabo futhi awukwazi ukuphuthelwa yilo mthombo wokuthuthukisa izinsizakalo zakho zobuchwepheshe kusukela manje kuqhubeke.
Ungayibhalisela kanjani insiza?
Ezinye izinhlelo ekuphathweni kwamanethiwekhi omphakathi zinenkinga yokuthi zidinga insizakalo eyinkimbinkimbi kakhulu ukubhalisa. Ngenkathi kwabanye badinga izilinganiso ezivame ukuba banzi kakhulu futhi ungahle ungakwazi ukukhokhela lezi zici. Njengoba sishilo phambilini, iHootsuite, ihlinzeka nge- akhawunti ukukhokhela ochwepheshe nenye ngaphandle kwezindleko kubanikazi bayo.
Mayelana nensizakalo, kusuka kulo mphathi izinto zizoba lula kakhulu kusuka ekuqaleni. Leli qiniso lingenxa yokuthi lizokwanela nalo dala i-akhawunti ngekheli le-imeyili noma i-imeyili ukuqala ukusebenza ngokujwayelekile. Ngenqubo ezohlala imizuzu embalwa futhi leso kuzoba isikhathi abasithathayo sokuqinisekisa i-imeyili exhunywe neklayenti. Ukuze ngesikhathi esifushane uzokwazi ukufinyelela kokuqukethwe nge-password ozonikezwa yona evela enkampanini.
Kusukela manje uzobe usukulungele ukuphatha ukuxhumana nomphakathi, ngaphandle kwemingcele ngokwezibalo zazo. Njengoba kufanele ukuthi yimuphi kubo ozoxhumanisa naye ukwenza lezi zenzo. Kusukela manje uzoba nemishini efanayo (noma efanayo kakhulu) njengakwabanye abaphathi. Kulesi sici akukho mehluko futhi uma usuvele ukwenye inqubo kuzoba lula kakhulu ukuyenza ngempumelelo ephelele emiphumeleni.
Phatha okuqukethwe kumanethiwekhi wakho omphakathi kalula
Landela lezi zeluleko ukuze ugweme ukwenza amaphutha kunqubo yokuphatha. Ngezinye izincomo ezingeke zikudlele umzamo omkhulu, njengezinyathelo ezilandelayo okumele zenziwe kusukela manje kuqhubeke.
- Gcina umyalezo ongaguquguquki kumaphrofayela wakho wokuxhumana nomphakathi.
- Shicilela okuqukethwe kwakho kusuka efwini (iCloud).
- Phatha okuqukethwe kwakho ngamathegi, injini yokusesha kanye nokusetshenziswa kwezibalo ngaphakathi kwepulatifomu.
Imisebenzi kumphathi
- Gcina yenza kusebenze ubukhona bakho emphakathini isikhathi esigcwele ngamathuluzi wokuhlela okuqukethwe bese ugcwalisa izikhala kusheduli yakho.
- IsiCrea amakholomu wokuqukethwe komphakathi ngokwezifiso, ihlelwe ngamathebhu ngendlela oyithandayo. Yabelana ngawo namalungu eqembu lakho ngokuchofoza okukodwa.
- IsiCrea amakholomu okusesha nge-hashtag, indawo noma igama elingukhiye ukuthola okuqukethwe okuthakazelisayo nokwakhekile ongabelana ngakho kusuka noma yikuphi.
- Thola eyodwa isithombe esicacile nesifushane somsebenzi wakho osemqoka ye-Facebook, Instagram ne-Twitter ukuqapha izitayela nokukala ukukhula. Awudingi ukumisa noma yini.
- Vikela ama-akhawunti wakho wokuxhumana nomphakathi, nomkhiqizo wakho, ukuphatha kalula ukufinyelela kuma-akhawunti wenhlangano yezenhlalo ngaphandle kokwabelana ngama-password.
- Gwema amaphutha futhi okuthunyelwe okungathembeki okuphatha ukugeleza kokuhamba komsebenzi namazinga womsebenzisi. Nikeza abasebenzi ukufinyelela kuphela kulawo maphrofayili, izimvume, namanethiwekhi abawadingayo.
- Lisebenzise ngokugcwele usuku lwakho lomsebenzi. Setha imithetho yangokwezifiso, njengokuthi ngubani, isikhathi esingakanani futhi isikhathi esingakanani, ukukhulisa ngokuzenzakalela okuqukethwe kwakho okusebenza kahle.