Lokho okuthengwa yiZwi kwezentengiso eziku-inthanethi kungaphezulu kakhulu kwalokho ongakucabanga kusukela ekuqaleni. Akumangalisi ukuthi kuyinqubo yezentengiselwano yezwi egxile ekuthengiseni ngezinsizakusetshenziswa kwezwi ezinikezwe amadivayisi eselula. Futhi lapho singaba khona namathuba amaningi ebhizinisi kwezohwebo zedijithali.
Ngakolunye uhlangothi, kufanele kubhekwe nokuthi ukuhweba ngezwi noma ukuhweba ngezwi kungenye yalezo zithuba lapho umsebenzisi enza khona ukusesha ngezwi, kungaba ngocingo noma ngomsizi obonakalayo, ukuze enze ukuthenga online . Ukuba imodeli enobuhlakani obukhulu nokuthi ngandlela thile kuzoguqula ukuhweba okuku-inthanethi kusukela manje kuqhubeke.
Noma ukuthi uqonde kangcono kusukela manje. Yakhiwe ngecebo lesimanje elizokusiza, ukuze ngaleli hlelo elikhethekile lezwi, ube nethuba lokuxhumana nalokho eliyikho ngempela. ukutholakala kwemisebenzi yokwenziwayo ebonakala ngokusetshenziswa kwezwi elizokwenziwa. Njengoba uzobona, umehluko omkhulu maqondana namanye amamodeli anezici ezifanayo. Kepha kusukela manje sizokufundisa kangcono kancane ukuze wazi ukuthi iqukethe ini nokuthi ungathola kanjani ukusebenza okungcono ekusetshenzisweni kwayo ebhizinisini lakho noma esitolo esiku-inthanethi. Akumangalisi ukuthi ngenhlanhla kunezindlela eziningi zokwenza ukuthengisa okuningi ku-inthanethi, eziningi zazo ezingasetshenziswa ngandlela thile, njengoba uzokwazi ukubona kusukela kulo mzuzu kuqhubeke.
Kuyini ukuhweba ngezwi noma ukuhweba ngezwi?
Ukuhweba ngezwi kusebenzisa ubuchwepheshe bokubona izwi ukunciphisa ukuncika kwabasebenzisi bokugcina kwihadiwe (njengegundane nekhibhodi), okubavumela ukuthi basebenzise imiyalo yezwi ukuthola nokuthenga imikhiqizo online. Ukuze usebenzise ukuhweba ngezwi, konke okudingekayo yidivayisi enikwe amandla ngezwi nomsizi wezwi.
Kepha ukuhweba ngezwi kwenzeka nini? Yebo, ubuchwepheshe bokubona ukukhuluma buhlehlela emuva ngonyaka we-1961, lapho unjiniyela we-IBM uWilliam C. Dersch enza uhlelo lokuqala lokuqashelwa kwenkulumo emlandweni, olubizwa nge- "Shoebox." Yabona amagama akhulunywayo ayi-16, kepha ngaleso sikhathi, yayisetshenziselwa ukubala izinkinga zezibalo. Kodwa-ke, bekuyisinyathelo sokuqala ezweni lobuchwepheshe bezwi. Ngo-2011, umsizi wezwi, uSiri, watholakala kuma-iPhones, kwathi ngo-2012, i-Android yethula owayo umsizi wezwi.
Kodwa-ke, yize ubuchwepheshe bezwi nabasizi bezwi kungezona izinto ezintsha zakamuva, ukwamukelwa kwezentengiselwano ngezwi kusesekusha. Abathengi baqala ukusebenzisa njalo imiyalo yezwi ukusesha nokuthenga online, abanye basanqikaza njengoba belinde ukuhlola amanzi wendlela engenazandla ye-e-commerce.
Eminyakeni engu-5 edlule, kube nokukhuphuka okukhulu kwamadivayisi wezwi afana ne-Amazon Echo neGoogle Home, okuholele ekugxileni okufanayo kubathengi abafuna ukuzama ukuhweba ngezwi. Njengoba amadivayisi amaningi wezwi evela emakethe, lo mkhuba kungenzeka uqhubeke nokuqoqa umfutho.
Kusebenza kanjani ukuhweba ngezwi?
Ukuhweba ngezwi kuhloswe ukuthi kube, futhi kuqondile ukwenza. Ngokombono wabathengi, okudingayo yizwi lakho. Ngemuva kwalokho udinga ubuchwepheshe ukwenza kwenzeke. Nazi izidingo ezine ezibalulekile ekusetshenzisweni kwayo okulungile
- Udinga idivayisi enomsizi wezwi; Le kungaba yi-smartphone noma amadivayisi afanayo asebenze ngezwi (njenge-Amazon Echo noma iGoogle Home).
- Udinga ukusho umyalo wokuvusa idivayisi, njenge- "Hey Siri."
- Udinga ukusebenzisa igama le-trigger (imvamisa isenzo noma isenzo). Isibonelo, uma uthi umyalo othi, "Siri, oda umkhiqizo XYZ," "oda" kungaba igama elingukhiye.
- Kumele uqaphele amathoni akho kanye nokungena ngaphakathi njengoba idivaysi yakho izobona lokho okuthumile futhi izobona ukuthi yizwi lakho elihlukile futhi izozama ukugwema ukubeka umyalo walokho okusolakala ukuthi kuyizwi "elingaziwa".
Ziyini izinzuzo zokuhweba ngezwi?
Amadivayisi asebenza ngezwi asetshenziselwa izinhloso ezahlukahlukene, njengokulalela umculo, ukuhlola amazinga okushisa, ukusesha ulwazi ku-inthanethi, nokwenza imisebenzi yansuku zonke njengoku-oda ukudla nokuthenga online. Ngoba ukuhweba kuyithuba elikhulu kangaka lobuchwepheshe bezwi, izinkampani eziningi sezivele zasebenzisa ithuba lokuhweba ngezwi ukuthuthukisa isipiliyoni se-inthanethi samakhasimende abo. Izinzuzo eziyinhloko yilezi:
Okuhle
Inzuzo enkulu yokuhweba ngezwi ukuthi kulula kanjani ukuyisebenzisa. Konke okudingayo ukuze uyisebenzise kungumshini onomsizi wezwi nezwi lakho siqu. Ivumela abathengi ukuthi bathenge lapho bepheka, benza imisebenzi eminingi, noma ngisho beshayela. Ukuthenga imikhiqizo online akukaze kube lula ngokuhweba ngezwi ngaphandle kwezandla.
Ukutholakala nganoma yisiphi isikhathi sosuku
Abathengi bangathenga ngokuhweba ngezwi 24/7, njengoba bengenza kunoma yisiphi isitolo kuwebhu, kepha ubuchwepheshe bezwi bubavumela ukuthi benze kanjalo kalula futhi ngokushesha okukhulu, ngaphandle kwenqubo ende. Ukuzula nokuthenga.
Isivinini sokuthenga
Ngokuhweba ngezwi, ikhasimende akudingeki lingene ngemvume noma ligcwalise imininingwane yalo esitolo sewebhu senkampani ukuthenga umkhiqizo ku-inthanethi - isikhathi esibalulekile siyasindiswa futhi ukwenziwa lula kukhuliswe.
Ukwenza ngezifiso okwenziwe ekuthengeni
Ngoba ukuhweba ngezwi kulula ukuyisebenzisa, abantu bavame ukuxhumana kakhulu namadivayisi abo. Amadivayisi angabutha idatha eningi kusuka kubanikazi bawo, futhi asebenzise le datha ukwenza ngezifiso umuzwa wabo wamakhasimende. Izinkampani eziqoqa imininingwane ngokuziphatha kwabathengi, okuncamelayo, nedatha yomlando zingathuthukisa imikhiqizo enamandla namasu wokumaketha ukudlula umncintiswano, ngenkathi zijabulisa amakhasimende azo ngakho konke okuthengiwe.
Ziyini izinselelo zokuhweba ngezwi namuhla?
Ukulinganiselwa kolimi
Wonke amazwi omuntu ahlukile, futhi amakhompyutha angakuthola kunzima ukuqonda iziphimbo nemisho.
Onjiniyela kumele baqhubeke ngokuthuthukisa izici zolimi ukuze banqobe le nselele. Namuhla, isiNgisi yilona limi oluthuthukisiwe nolwaziwa kakhulu kubuchwepheshe bezwi, kepha i-Amazon isiqalile ukuthengisa amadivayisi we-Echo emazweni angaphezu kwama-80, ngakho-ke ukuthuthukiswa kolimi kudinga ukuthuthukiswa ukuze kuhambisane nesidingo.
Yenza ukuxhumana kube "okwabantu"
Ngaphezu kwezithiyo zolimi, izinhlelo zezwi nazo ziyalwela ukwenza ukuxhumana nabasizi bezwi bazizwe kunembile futhi kungokwemvelo, njengalabo phakathi kwabantu ababili. Ukuxazulula le nkinga kungathinta ukuzethemba kwabathengi kubuchwepheshe bezwi futhi kuqhube ukusetshenziswa okukhulu emhlabeni jikelele.
Ulwazi igebe
Kunokushoda kolwazi mayelana namakhono abasizi bezwi, futhi abathengi abaningi kabathengi noma basebenzise abasizi bezwi ngoba bezwa ukuthi banolwazi oluncane noma abanalo nhlobo lokuthi yini umsizi wezwi angayenza, ukuthi angayisebenzisa kanjani, noma uma kunezingozi kuhileleke. kuvuliwe
Ngabe ikusasa lokuhweba ngezwi libukeka kanjani?
Ukuhweba ngezwi kunamandla okuguqula umdlalo we-B2C ne-B2B e-commerce, lapho izithiyo zokutholwa sezinqotshiwe. Ngokuya nge-Google, ukusesha okungu-20% sekuvele kwenziwa ngemiyalo yezwi. Njengamanje, isisekelo sabasebenzisi bezobuchwepheshe bezwi e-US kuphela simele ama-42,7% wabantu. Ukubikezela kwe-Econsultancy ukuthi nge-2020, ukuhweba ngezwi kuzobalwa nengxenye yakho konke ukusesha okuku-inthanethi. Kulindeleke ukuthi kube yingxenye yesipiliyoni sokuthenga ngezitini nodaka, okuvumela abantu ukuthi bafune izinto online nakuzo izitolo, ngendlela efanayo nokuthi bazoxhumana kanjani nomabhalane wesitolo.
Ithuba lezinkampani ze-B2B
Ezinkampanini ze-B2B, ukuhweba ngezwi kuyithuba elihle hhayi nje lokuthuthukisa izinqubo ezinqolobaneni nasemahhovisi, kepha futhi nokugqama emncintiswaneni. Izinkampani ze-B2B eziqala ukwamukela ubuchwepheshe obusha njengezentengiselwano ngezwi zizokwazi ukunikeza amakhasimende abo e-B2B amava angalibaleki, alula futhi enza izinto ezintsha online.
Ngenkathi ubuchwepheshe bezwi buvela, bunomthelela ezinhlakeni eziningi, kufaka phakathi i-e-commerce. Kulesi sihloko, sizobheka futhi ukuthi ukusesha ngezwi kukushintsha kanjani ukuthenga online, ukuthi yini ukuhweba ngezwi, nokuthi kungani kunamandla okuba yinto enkulu elandelayo ku-e-commerce. Bazobona ukuthi ubuchwepheshe bokuqashelwa kwenkulumo buvele buyashintsha indlela esithenga ngayo online.
Ukuhweba ngezwi ubuchwepheshe obunikeza enye indlela yokusebenzisa ikhibhodi negundane uku-oda nokuthenga imikhiqizo online. Lonke ikhasimende lidinga ukusesha futhi lithenge okuthile ku-inthanethi lisebenzisa imiyalo yezwi kungumsizi obonakalayo njengo-Google Assistant noma i-Amazon Alexa - futhi, nezwi. Ukuhweba ngezwi akugcini ekutholeni umkhiqizo uqobo, kodwa futhi noku-oda nokuwuthenga.
Ngosizo lwezentengiselwano yezwi, ukuqedela ukuthenga kuba ngokushesha futhi kungenziwa nganoma yisiphi isikhathi sosuku, noma usageza, uma umsizi wakho ezwa. Ngokuya ngombiko wokutholwa kwabathengi bezwi, izizathu eziphezulu abathengi njengokuthenga ngezwi yilezi:
Kukhululekile ngezandla
Kungenzeka ukwenze ngenkathi wenza ezinye izinto
Kuyashesha ukuthola izimpendulo nemiphumela.
Uma ungumthengisi futhi ungalungiseleli lo mkhuba obalulekile we-e-commerce obheke ku-v-commerce, lapho-ke ngeke ube khona.
Usebenzisa kanjani ukuhweba ngezwi?
Ukuthenga online usebenzisa ubuchwepheshe bezwi, amakhasimende adinga idivayisi yeselula noma isipikha esihlakaniphile kanye nomsizi obonakalayo. Imikhiqizo ethandwa kakhulu yezipikha ezihlakaniphile ezisebenzisa abasizi abalawulwa ngezwi yi-Amazon Echo (enikwa amandla yi-Alexa) neKhaya leGoogle (enikwe amandla yiGoogle Assistant).
Abasizi abahlakaniphile abasebenza ngezwi basetshenziselwa izinhloso ezahlukahlukene: ukulalela noma yiluphi uhlobo lomculo, ukusesha imininingwane ethile kunoma yisiphi isihloko, ukwenza umsebenzi we-automation yasekhaya, noku-oda ukudla. Ake sibheke ukuthi abasizi bangempela basetshenziswa kanjani ekuthengeni ngezwi online.
Endabeni ye-Amazon, amakhasimende angasebenzisa idivayisi evunyelwe i-Alexa ukusesha, uku-oda, nokuthenga imikhiqizo ye-Amazon besebenzisa izwi labo. Igama elithi "Alexa" lenza idivayisi isebenze. Isibonelo, ikhasimende lingathi "I-Alexa, i-oda" negama lomkhiqizo abafuna ukuwuthenga. I-Alexa ihlola umlando wokuthenga ogciniwe womthengi futhi iphakamisa imikhiqizo ngokususelwa kudatha yangaphambilini. Uma idatha edlule ingakhombisi ama-oda wangaphambilini njengalena yamanje, khona-ke i-Alexa iphakamisa imikhiqizo ye- "Amazon Choice" kuqala. I-Alexa imemezela intengo yomkhiqizo futhi ibuza ukuthi umthengi uyafuna yini ukuthenga umkhiqizo. Uma impendulo inguyebo, i-Alexa ibeka i-oda; uma impendulo ingucha, i-Alexa ingaphakamisa ezinye izinketho.
Ezinye izinhlelo zokusebenza ekuhwebeni ngezwi
Ubuhlakani bokufakelwa bunamandla okuguqula noma yini eyisiphukuphuku kude ibe yinto ehlakaniphile! Yebo, i-AI sekunesikhathi ikwenza lokhu futhi ngokukhuphuka kwabasizi bezwi, izinto ziye zaba mnandi kakhulu. Izinkampani emhlabeni wonke ziye zaqonda ukubaluleka kwe "Voice Commerce."
Konke kuqale ngobuchwepheshe bokukhuluma nobukagama obuthuthukiswe yiGoogle. I- "Google Voice Search" ikhishelwe ama-iPhones, lolu hlelo lokusebenza oluthuthukile lusebenzisa izikhungo zedatha ukwenza kalula idatha futhi ikwazi ukuyicubungula, lokhu empeleni kuyisibonelo esihle senkulumo yomuntu.
Abasizi bezwi igama elibanzi futhi libhekisa kubenzeli bezingxoxo abenzela umuntu noma umsebenzisi imisebenzi ehlukile, noma ngabe iyasebenza noma iyinhlalo, ehumusha umyalo wezwi nomongo wesicelo. Isisekelo sesoftware sezinto ezinjalo ezihlakaniphile sinenhlanganisela yobuchwepheshe be-AI obufana ne-Automatic Speech Recognition (ASR), Text-to-Speech Synthesis (TTS), Natural Language Understanding (NLU), ukubamba iqhaza ezingeni lemvelo lengxoxo ne abasebenzisi.
Lesi sigaba samadivayisi we-Intanethi Yezinto (IoT) saziwa ngamagama ahlukahlukene afaka: Isipikha Esihlakaniphile, Umsizi we-AI, Umsizi Womuntu Ohlakaniphile, Umsizi Wedijithali Womuntu, Umsizi Wezwi Olawulwa Ngezwi, Umsizi Wezwi Osebenze Ngezwi) nomenzeli wengxoxo. Onke la madivayisi asetshenziswa ngenkuthalo emakethe futhi manje ayaxhashazwa ukwenza abathengi bathenge imikhiqizo ekhuthazwa kuzingxenyekazi zabo.
Usizo kubathengi:
Ngokwolunye ucwaningo olusanda kwenziwa, kusetshenziswe abasizi bezwi ledijithali abangaphezu kwezigidi eziyizinkulungwane ezingama-3.250 kulo mhlaba wedijithali futhi kulinganiselwa ukuthi ngonyaka ka-2023 uzobe usufinyelela amayunithi ayizigidi eziyizinkulungwane eziyisishiyagalombili, okungabantu abaningi kunabo bonke abantu bomhlaba kulo mzuzu . Uma ubheka izibalo ze-United States kuphela, kukhona cishe abasebenzisi abayizigidi eziyi-8.000 babasizi bezwi ledijithali abanokusetshenziswa okulingene kanye ngenyanga.
Abasizi bezwi bangathatha izindlela ezahlukahlukene, njengakwiselula noma isipikha se-Bluetooth njenge- "Alexa" noma ama-software ashumekiwe anjenge- "Cortana" noma "Catalina" kuma-smartphone nakumakhompyutha.
Imisebenzi edume kakhulu yomsizi wezwi efinyelelwe abasebenzisi idlala umculo, ilawula imishini ehlakaniphile, inikezela ngolwazi lwesimo sezulu, iphendula imibuzo yolwazi olujwayelekile, nokusetha ama-alamu.
Kepha, ngentuthuko yakamuva kwezobuchwepheshe bokufakelwa nobuchwepheshe bokufunda ngomshini, ukusetshenziswa kwabasizi bezwi ekusetshenzisweni kwebhizinisi kukhuphukile. Namuhla, abasizi bedijithali babonwa njengendawo entsha yokuxhumana eyenza izindlela ezintsha zokuxhumana phakathi kwabathengi nemikhiqizo.
Ukuhweba ngezwi kusiza abasebenzisi bayo uku-oda online basebenzise abasizi bezwi. Inani labathengi abasebenzisa izipikha ezihlakaniphile ekuthengeni kwabo likhula ngokushesha futhi iphesenti labathengi abasebenzisa abasizi abalinganiselwe esigabeni esisodwa somkhiqizo, kepha liyahlukahluka ebangeni elihlukahlukene lemikhiqizo. Ngokwezibalo, cishe ama-21% wabanikazi bezipikha ezihlakaniphile baseMelika bathenga umculo noma ama-movie kwathi abangu-8% bathenga izinto zasendlini.