Ukubonisana ngamasu edijithali i-ditrendia wethule umbiko wawo omusha Umbiko ka-Ditrendia: Iselula eSpain nasemhlabeni 2015, lapho aqokomisa khona ukusetshenziswa okuyinhloko nokusetshenziswa kwedatha ye- Amadivayisi eselula nemikhuba yayo yekusasa. Umbiko uhlelwe yi-ditrendia kusuka ekuhlaziyweni okubanzi kwemithombo engaphezulu kwamashumi amane yemithombo ehlonishwayo kanye nocwaningo oluvela emhlabeni jikelele ngale ndaba.
Phakathi kwemininingwane eminingi enentshisekelo enikezwa yilo mbiko, kufanelekile ukugqamisa ukukhula okusobala kwezentengiselwano zeselula eSpain, ekhula kathathu ngaphezu kwe-eCommerce ngokujwayelekile.
“Abantu ba / sixhuma ngokuxhuma kumadivayisi eselula. Iqiniso lokuthi amakhasimende ethu axhumene njalo, futhi nokuqonda ukusetshenziswa okusha nemikhuba yolwazi okubandakanywa yile nkinga kubalulekile ekufinyeleleni kubathengi, sithuthukise ulwazi lwabo lokuthenga futhi sikwazi ukuzihlukanisa nalabo esincintisana nabo ”, kusho uFernando Rivero, isikhulu esiphezulu se-ditrendia.
Okutholakele okuyinhloko neziphetho ze- «Report ditrendia: Mobile in Spain and in the world 2015»
Omakhalekhukhwini namathebulethi, abalingisi bokuhamba
Imininingwane ekulo mbiko ikhombisa lokho abasebenzisi baya ngokuya bethola i-Intanethi ngamadivayisi eselula futhi kuncane kumakhompyutha. Ngokwengxenye, le mpumelelo ingenxa yokungena okubanzi kwama-smartphones, namuhla amele cishe ama-9 kuwo wonke ama-mobiles asebenzayo eSpain.
Ngakolunye uhlangothi, Abasebenzisi be-Intanethi baseSpain bafuna amanye amadivayisi okuxhuma, ngaphezu komakhalekhukhwini. Ngalo mqondo, ngonyaka we-2014 ithebhulethi ithole ukukhula ngo-14%. Eminyakeni emithathu edlule, abantu ababili kwabathathu abane-smartphone nabo baxhumeke kwi-Intanethi ngethebhulethi. Ngo-2014, izinga lakhuphukela ku-6 kwali-10.
Ngokombiko, AbaseSpain baxhunywe kakhulu kunanini ngaphambili kuma-mobiles ethu. Ngokwalo mbhalo, ngaphezu kwesigamu sabasebenzisi be-Intanethi baxhuma nsuku zonke isikhathi esingaphezu kwesigamu sehora ngamadivayisi wabo weselula kanti u-44% ubheka isikrini samafoni abo izikhathi ezingaphezu kwezingama-50 ngosuku. Ngaphezu kwalokho, isigamu sabanikazi be-smartphone sixhuma kwi-Intanethi kungakapheli imizuzu engu-15 sivukile. Ihora elilodwa ngemuva kokuvuka, abantu abayi-9 kwabangu-10 sebevele baxhumeke kwi-Intanethi kuma-mobiles abo.
Ukuhweba ngomakhalekhukhwini kukhula ngokuphindwe kathathu kunentengiselwano kagesi jikelele
Ukuhweba ngamaselula kukhula cishe kathathu ngaphezu kwe-eCommerce ngokujwayelekile. Ama-58% wabasebenzisi be-smartphone asevele athengile kusuka kumakhalekhukhwini wabo, isibalo esidudula izinga lokukhula komkhakha lize lilinganiselwe ngonyaka ngonyaka wama-42%, ngaphezulu ngenhla kwezentengiselwano zikagesi jikelele, ezikhula ngesilinganiso esingu-13%. Izindleko zokwenziwe nazo zikhuphukile, kuwo wonke amapulatifomu, ngokwesilinganiso sama-30%.
Iphrofayili yomthengi we-mCommerce ikakhulukazi owesilisa, ophakathi kweminyaka engama-25 nengama-34 ubudala, othanda ukudla umculo nezincwadi ezivela ekhaya. Lolu hlobo lomthengi luvakashela ikhasi lapho bafuna ukuthenga khona kahlanu ngokwesilinganiso futhi phambilini liphenya isitolo nomkhiqizo kahle ngaphambi kokuthatha isinqumo ngokuthenga kwabo. Ama-66% abuka amavidiyo ngomkhiqizo futhi ama-54% afunde ukubuyekezwa nokuhlolwa.
Ngaphandle kwenkambiso entsha yabasebenzisi yokuya ezitolo ezingamaselula, izitolo zaseSpain zisasendleleni ende. Kuphela ngama-42% kuphela athi aguqulwe ngokuphelele ukusebenzela amakhasimende kunguqulo yeselula yezitolo zawo.
Ukuguqulwa okunganqandeki kokubhanga okuhambayo
Abasebenzisi bamabhange eselula nabo bayanda ngokuphawulekayo. Ekupheleni konyaka we-2014, abantu abayizigidi ezingama-800 babefinyelela njalo ebhange labo nge-smartphone. Umbono wukuthi lesi sibalo sizophinda kabili eminyakeni emi-4 ezayo.
Amabhange akwazi kahle lokhu kukhula. Eqinisweni, amabhange angama-72% akholelwa ukuthi ukufinyelela okwandisiwe ngamaselula kuzothatha indawo yokuhambela amahhovisi asebhange eminyakeni emihlanu ezayo.
Emhlabeni, ama-42% abantu okuthiwa yintsha yesizukulwane seminyaka Eyinkulungwane kuphela angena ebhange labo ngomakhalekhukhwini babo. Kodwa-ke, ama-20% kuphela amabhizinisi abheka ukuthi izinhlelo zokusebenza ezingomahamba nendlwana ziphakathi kwemigudu eyinhloko yezinsizakalo zabo, yize bezithatha njengezibaluleke kakhulu ngekusasa.
Abathengi baseSpain banethemba lokuthi iselula izoqhubeka nokuba yisandiso noma indawo yezikhwama zabo ezingokwenyama. Ukukhokhwa nge-smartphone kutholakale ukukhula okungaphezulu kuka-50% ngonyaka odlule futhi ukuthambekela kukhombisa ukuthi kuzokwanda. Empeleni, ama-25% aseSpain alindele ukuthi ukusetshenziswa kweselula njengesikhwama semali kuzokwanda kakhulu futhi banethemba lokuthi esikhathini esizayo bazokwazi ukuyisebenzisa ukukhokhela izinto zokuhamba zomphakathi, amagalaji kaphethiloli noma izindawo zokupaka.
Khulisa ezenzweni zokumaketha kwamaselula
Ukwanda kokusetshenziswa kwamadivayisi eselula ngabasebenzisi kubonakala ekwandeni kokutshalwa kwemali ekukhangiseni kwedijithali yizinkampani. Imali engenayo yokukhangisa ngomakhalekhukhwini, ngo-2009 eyayimele imali engaphansi kwezigidi ezingama- $ 500, yanda ngokuphindwe kayishumi ngo-10, yafinyelela ngaphezu kwezigidi eziyizinkulungwane eziyisithupha zamaRandi. Okwe-2014, izibikezelo zikhomba emakethe edlula imali engenayo ecishe ibe yi-6.000 billion.
Eqinisweni, ukwesekwa kwezezimali okutholwe yiminyango yezokumaketha kuyanda. Izinkampani ezingaphezu kwesigamu zihlela ukukhuphula isabelomali sokumaketha ngedijithali zizokwenyuka zifike kuma-20% ngonyaka ka-2015.
Ungahlola ifayela le- umbiko ogcwele we-ditrendia lapha.