NgoLwesibili olwedlule Umshuwalense oqondile ukukhonjiswa ubunikazi bebhizinisi futhi yethulwa kwabezindaba abahlukahlukene phakathi kwayo okwakukhona Actualidad Ecommerce indlela entsha yomshuwalense wokuqonda, ukubheja ku- ukwenziwa lula yemikhiqizo nezinqubo zayo zokuphendula ekubunzimeni kwe- Umkhakha womshwalense. Ukuze benze lokhu, baqale ngokwenza lula uphawu lwabo, manje okulula, oqondile.
Ukuzibophezela kukaDirect kusekelwa yizifundo ezinjengalezo ezenziwa yinkampani yocwaningo lwezimakethe i-GFK, ebala amaphesenti angama-90% wabaninipholisi abakholelwa ukuthi abanalo ulwazi mayelana nomshuwalense wabo, okunezelwa ukukhuphuka kwe-eCommerce, okwenyuka ukuthengiswa kwayo ngo-13% ngonyaka odlule eSpain, ngenani elilinganisiwe lezindleko kumhlali ngamunye ongaphezu kwama-euro angama-800, ngokusho kombiko weKhomishini Yezimakethe Yezokuxhumana.
Isikhulu esiphezulu se-insurer UGiuseppe Dosi Ngiyakuqinisekisa lokho “Izinguquko eziqondile zokulindela ukuthuthuka kwezimakethe futhi ziphakamise izixazululo ezifanele ngaso sonke isikhathi. Ubuchwepheshe obusha buzoba nomthelela oqondile ebhizinisini lethu futhi kufanele sizilungiselele. Ngilinganisela ukuthi kungakapheli iminyaka eyishumi, ama-10% ezinkontileka zomshuwalense azobe esenziwe online ”.
“Umyalezo wethu kufanele wenziwe lula umsebenzi nesikhundla seklayenti, hhayi enye indlela. Sithole lesi sidingo emakethe yaseSpain, futhi sizosizakala ngokuthi sizihlukanise nabancintisana nabo ngqo », waveza ingxenye yakhe IGugu leReig, Umqondisi Wezokumaketha we-Direct.
Ukutshala imali kwezobuchwepheshe ukuthuthukisa ulwazi lwamakhasimende
Ngokuzibophezela okusobala ku ukutshalwa kwezimali kwezobuchwepheshe, Direct ihlela ukuqhubeka necebo lokutshala imali engaphezu kwengxenye yenzuzo yeminyaka emibili edlule entuthukweni yezobuchwepheshe, ukufeza thuthukisa isipiliyoni samakhasimende ngaso sonke isikhathi lapho exhumana nenkampani. Ifuna ukusungula ubudlelwano obususelwe ku- ukuzethemba futhi i obala bese uba yi brand ewusizo futhi esebenzayo kumthengi, ophendula izidingo zakhe zangempela. Kuze kube manje, iDirect ihlela ukuqhubeka ngonyaka wezi-2014 ngecebo lokutshala imali engaphezu kwengxenye yenzuzo yeminyaka emibili edlule entuthukweni yezobuchwepheshe.
Ukufeza inhloso yayo yokwenza lula ukuxhumana namakhasimende ayo nokwenza ngcono ulwazi lomsebenzisi, iDirect futhi ivula iwebhusayithi yokuhwebelana nge ukwenziwa okuguqukayo lokho kusiza ukuzulazula nokwenza isivumelwano kusuka kunoma iyiphi idivayisi ukuqinisekisa ukuhamba kwamakhasimende ayo.
Ngasikhathi sinye, yethula uhlelo lokusebenza oluhlanganisa kuhlelo lokusebenza olulodwa zonke izinsizakalo umshayeli angazidinga. Ngakho-ke, ngohlelo lokusebenza oluqondile, kungenzeka ukuthola lapho imoto imiswe khona yi-geolocation, usungule imizila yokuhamba futhi ubale izindleko zephethiloli, noma uhlele ukuvakashelwa kumasifundisane nokubuyekezwa kwe-ITV.
Umshuwalense owenzelwe wena ngeklayenti ngalinye
I-Direct iba umshwalense wokuqala ohlukanisa phakathi kokumbozwa okudingwa yimoto, ngakolunye uhlangothi, lokho okudingwa ngumshayeli wayo, ukunikela umshuwalense owenzelwe wena uqobo nokwenza ukunikezwa kwayo kuguquguquke kakhudlwana.
Esinye isibonelo sokuqondiswa kwamakhasimende yi- isevisi yokulungisa, kufakwe kuyo yonke imikhakha yomshwalense. Ngale nsizakalo, uma kwenzeka ingozi yemoto, i-Direct isilawula futhi iqinisekise ukuthi ikhwalithi yokulungisa kuze kube yiminyaka emithathu, unesibopho sokuqoqa nokuhambisa imoto lapho kukhonjiswa khona ngumshayeli.
Okunye okusha ukuthi ubuchwepheshe be-digital, lokho kugwema izikhathi zokulinda uchwepheshe futhi kwenze ukuthi imoto ethokozisayo itholakale kwiklayenti ngesikhathi sokulungiswa ihlala futhi imoto ilethwa ngemuva kokuhlanzwa nokubuyekezwa kwamazinga yinkampani.
Ngalesi simo esisha, iDirect ilindele ukuphinda kabili ukucatshangelwa kokuthengwa kwamakhasimende ngo-2014, kwandise inani le- umshuwalense kuqashwe ngu Internet kusuka ku-24% namuhla kuya ku-40% ngonyaka ozayo futhi khuphula isicelo sesabelomali nge Iwebhu, kusuka ku-90% kuya ku-100% kwikota yokuqala yonyaka, yize belindele ukuthi ama-70% ezinkontileka azovalwa ngokulamula kweqembu labo lokuthengisa.