Ungayibhalisa kanjani i-brand

ukubhalisa kanjani uphawu lokuhweba

Lapho ufuna ukuqala futhi ukwenze ngombono omusha noma insizakalo entsha ongayinikela, into yokuqala enconywayo ukuyibhalisa, ikakhulukazi ukuze kungabikho muntu ongakutshontshela yona. Kepha, Ungabhalisa kanjani uphawu lokuhweba? Ngabe kungenziwa njalo? Yiziphi izinyathelo okufanele uzilandele?

Noma ngabe uzovula i-eCommerce, ukuphatha insizakalo, ukudala igama lokuhweba, umkhiqizo, umkhiqizo, lolu lwazi esikutshela lona lubaluleke kakhulu kuwe. Kwenze!

Kuyini umkhiqizo?

Umkhiqizo, owaziwa nangokuthi igama lokuhweba, yi- isihloko ozokwaziwa ngaso futhi ongaba nelungelo lokusebenzisa nokwehlukanisa ngaso maqondana nabancintisana nabo. Ngamanye amagama, yigama elikuvumela ukuthi uzikhombe futhi lelo ngelakho ukuze wonke umuntu akwazi futhi ukwazi ukumaketha imikhiqizo kanye / noma nezinsizakalo.

Izimpawu zokuhweba ngamagama anikezwa nguMbuso futhi avumela abanikazi bawo, okumele babe ngabantu noma izinkampani, ukuthi bazihlukanise nomncintiswano wabo.

Yonke imikhiqizo Kufanele babhaliswe ne-Spanish Patent kanye ne-Trademark Office, eyaziwa kangcono njenge-OEPM. Le yinhlangano yomphakathi lapho bengaphethe kuphela ukubhaliswa, kepha futhi nokubheka ukuthi ayikho yini imikhiqizo emibili efanayo.

Izinhlobo zokuhweba

Lapho uzobhalisa uphawu lokuhweba, kufanele wazi ukuthi kunezinhlobo ezahlukahlukene. Ngokwesibonelo:

  • Amagama eZwi. Yilezo ezibonakala ngegama noma ihlelo.
  • Imikhiqizo exubile. Lokho okungenagama noma ihlelo kuphela, kepha futhi nelogo.
  • Izimpawu zemidwebo. Lezo ezinophawu noma ingcaca kuphela.

Yini eyakha uphawu?

Yini eyakha uphawu?

Esinye isici okufanele usicabangele ukuthi, ukuze okuthile kuthathwe njengophawu lomkhiqizo, kufanele kuhlangabezane nezimfuneko ezithile. Omunye wabo yilowo kungaba yigama lomuntu, umdwebo, incwadi, imibala, isibalo, ukwakheka komkhiqizo, imisindo, ukupakisha ukuthi:

  • Hlukanisa umkhiqizo kanye / noma insizakalo emncintiswaneni.
  • Imelwe kubhaliso lwentengiso.

Isinyathelo ngaphambi kokubhalisa uphawu lokuhweba

Isinyathelo ngaphambi kokubhalisa uphawu lokuhweba

Ngaphambi kokuchaza ukuthi yiziphi izinyathelo okufanele uzithathe ukubhalisa uphawu lwentengiso, kuyadingeka ukuthi ubheke ukuthi igama obelicabanga ukuthi liyatholakala yini. Lokho wukuthi, ayikho enye inkampani noma usomabhizinisi obhalise ngegama elifanayo. Uma kunjalo, ngeke ukwazi ukubhalisa ngokwakho.

Ukuze wenze lokhu, kufanele uye kuwebhusayithi ye-Spanish Patent ne-Trademark Office futhi hlola izimpawu zokuhweba namagama okuhweba kulwazi. Kuleso sigaba, kufanele uye ku- «brand locator», futhi, kunjini yokusesha ephumayo, kufanele ubeke i- «Denomination: Contains», «Modality: All». Kunesikhumbuzo eduze kwaso, kulapho kufanele ubeke khona igama lakho lomkhiqizo.

Uma kungekho rekhodi, umyalezo uzovela:

"Ayikho imiphumela etholelwe imibandela yokusesha ebaluliwe."

Kusho ukuthini lokho? Yebo, uhlobo lomkhiqizo ofuna ukulubhalisa lumahhala bese awudingi ukukhathazeka ngokuqala izinqubo ngoba ngeke kube nankinga (ngaphandle kokuthi abantu ababili babhalise into efanayo ngasikhathi sinye).

Lokhu kubaluleke kakhulu ngoba uma uqala inqubo ngegama lomkhiqizo osuvele ubhalisiwe, bazokuphika, kodwa futhi uzolahlekelwa yimali kule nqubo, ngoba awuyitholi. Kuzofanele uqale inqubo futhi ukuze ukwazi ukuqala phansi bese ukhokha futhi.

Ungayibhalisa kanjani imaki igxathu negxathu

Okulandelayo sizochaza igxathu negxathu okufanele ukwenze ukubhalisa uphawu lwentengiso. Empeleni, kunezindlela ezimbili zokukwenza: ebukhoneni, naku-inthanethi. Sincoma inketho yesibili ngoba, ngaphezu kokushesha futhi kungenziwa nganoma yisiphi isikhathi sosuku noma sebusuku, futhi kushibhile ngoba banikela ngesaphulelo sokukhokha online.

Bhalisa uphawu lokuhweba mathupha

Lapho ubhalisela uphawu lokuhweba mathupha, into yokuqala okufanele uyenze ukuya kwi-Spanish Patent and Trademark Office. Kufanele ugcwalise ifomu lesicelo sokubhalisa uphawu lokuhweba, okumele lifake lonke ulwazi abalucelayo (imininingwane yomuntu, igama lophawu lwentengiso, uhlobo ...).

Ngaphezu kwalokho, kufanele uphathe ifayela le- ubufakazi bokubhadelwa kwemali yesicelo Njengoba, uma ungenayo, ngeke bayamukele futhi kuzofanela uye ukuyikhokha ngaphambi kokubhalisa imibhalo.

Uma usubakhululile, bazobheka ukuthi yonke into ilungile yini futhi, uma bebona ukwehluleka okuthile, bazokucela ukuthi ushintshe isimangalo ngesikhathi esithile ukuze ukwazi ukuqhubeka nesifundo sayo (uma kungenjalo kuzophikiswa futhi kufakwe, ukuqala phansi).

Bhalisa ku-inthanethi

Njengoba sikutshelile ngaphambili, ukubhaliswa kophawu lwentengiso kushesha kakhulu, kulula futhi kushibhile, okuthoba abaningi.

Ukuze wenze lokhu kufanele uye kuwebhusayithi ye-Spanish Patent and Trademark Office (OEPM) ne finyelela kwi-Electronic Office. Lapho ungabhalisa konke okufunayo, kusuka kumikhiqizo kuya ekusungulweni, ukwakhiwa kwezimboni, njll.

Njengoba icala eliseduze lelo lophawu lokuhweba, kufanele uchofoze ku- "Izinqubo zezimpawu ezihlukile", okuyikhona okuqondwa njengophawu lokuhweba.

Okulandelayo, kufanele uye ku- "Isicelo sezimpawu zokuhweba, amagama ezentengiselwano nemikhiqizo yamazwe omhlaba". Gcwalisa yonke imininingwane abayicelile. Kubalulekile ukuthi ukhethe uhlobo lomkhiqizo (njengoba sishilo ngaphambili). Khumbula ukuthi bazokukhokhisa ngokufanayo uma ubhalisa igama noma ihlelo kuphela kunegama noma ihlelo nelogo, ngakho-ke kukufanele ukukwenzela izinto zombili uma usucabangile ngophawu ozoya kulo gqoka.

Okulandelayo kuzofanela ukhombise ukuthi yimiphi imikhiqizo nezinsizakalo okuyizinto ozicelela umkhiqizo, okungukuthi, ukuthi uzokwenzani ngalo mkhiqizo. Isibonelo, cabanga ukuthi uzokwakha uphawu "lwangempela" futhi ngalo ufuna ukumaketha ubhiya. Yebo, kufanele ukhombise ukuthi lokhu ozokwenza ukukwenza ubhiya. Yini iziphuzo eziningi? Yebo, kufanele ucacise. Lokhu kubuswa yi "Nice classification", esungulwe njengoba igama layo likhombisa eNice ngo-1957, futhi esungula uhlelo lokuhlukaniswa kwezimpahla nezinsizakalo ukuze likwazi ukubhalisa njengophawu lokuhweba.

Ngokuvamile, ithatha amakilasi angama-45 lapho, kusuka ku-1 kuye ku-34, ingemikhiqizo; futhi kusuka ku-35 kuye ku-45 ukuthola izinsizakalo.

Okulandelayo isinyathelo esiphakathi. Futhi lapha uzokwazi ukusindisa uhlelo lokusebenza bese ulibuyekeze, noma uqhubeke nalo.

Vele, kuzodingeka futhi ukhokhe lapha, okuzoba ngama-euro angu-125,36. Manje, yilelo nani uma, kusigaba seNice, unikeze isigaba esisodwa kuphela. Uma ngabe ubeke eziningana, umzuzwana ngamunye futhi zilandelana zizokukhokhisa ama-euro angama-81,21 ngaphezulu.

Uma usuyenzile inkokhelo, kufanele ulande irisidi bese ulinda ukuzwa kulo mkhiqizo.

Kuthatha isikhathi esingakanani ukubhalisa uphawu lokuhweba?

Kuthatha isikhathi esingakanani ukubhalisa uphawu lokuhweba?

Kuyadabukisa ukukutshela ukuthi isikhathi sokuxazulula isicelo sophawu lwentengiso lukazwelonke yizinyanga eziyi-12, inqobo nje uma kungekho kuphikisa noma kunamaphepha noma amaphutha alahlekile. Uma lokho kwenzeka, inqubo inganwetshwa ize ifike ezinyangeni ezingama-20.

Futhi, akuyona inqubo engapheli. Eminyakeni eyi-10 izophelelwa yisikhathi futhi kungaleso sikhathi kuphela lapho ungayivuselela khona eminye iminyaka eyishumi noma unomphela, kepha ukhokha imali yokuvuselela.

Ingabe sekucacile manje ukuthi ungabhalisa kanjani uphawu lokuhweba?


Okuqukethwe yi-athikili kunamathela ezimisweni zethu ze izimiso zokuhlelela. Ukubika iphutha chofoza lapha.

Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.