Ekumaketheni kunezinhlobo eziningi zemisebenzi nemisebenzi okufanele ibe ngokoqobo. Enye yazo mhlawumbe ibaluleke kakhulu, ngoba iyona exhuma umkhiqizo noma imikhiqizo abayithengisayo nezithameli ezihlosiwe. Ngamanye amazwi, ubudlelwane bomphakathi yenkampani yakho kumakhasimende.
Kepha buyini ubudlelwano bomphakathi? Yimiphi imisebenzi eyenziwayo? Ingabe zinikeza izinzuzo? Yiziphi izindlela abazilandelayo? Uma ufuna ukwazi kabanzi ngalo msebenzi, kungaba ngoba ufuna ukuzinikela kuwo noma ngoba yilokho i-eCommerce yakho engekho, khona-ke sikunikeza zonke izinkinobho.
Kuyini ubudlelwane bomphakathi?
Uma sisuselwa kumqondo onikeze i- I-American Relations Association, incazelo yalezi kungaba:
Inqubo yokuxhumana ngamasu eyakha ubudlelwano obuzuzisayo phakathi kwezinhlangano nezithameli zazo.
Ngamanye amagama, sikhuluma ngabantu abagxile ekwenzeni izenzo zokuxhumana ezinamasu ezisebenza ukuxhuma izinkampani nomphakathi wazo, ngaso sonke isikhathi ezingeni elihle.
Ukwenza lokhu, basebenzisa lokho okubizwa ngemikhankaso yokuthengisa, engahlukahluka kakhulu futhi ifake ezinye izifundo ezinjengabagqugquzeli, ezinye izinkampani, izinhlangano, njll.
Incazelo ebanzi futhi enembe kakhulu yalokho okungaba ubudlelwano bomphakathi inikezwa ngu URex F. Harlow, umbhali, umhleli, umbhali wezindaba zomphakathi, kanye namaphayona obudlelwano bomphakathi:
“Ubudlelwano nomphakathi umsebenzi wokuphatha osiza ekusunguleni nasekugcineni izindlela zokuxhumana, ukuqonda, ukwamukeleka nokubambisana phakathi kwenhlangano nezethameli zayo; Kubandakanya ukuphathwa kwezinkinga noma izingqinamba, kusiza abaphathi ukuthi bahlale benolwazi futhi bezwele emibonweni yomphakathi; ichaza futhi igcizelele umthwalo wabaphathi wokusebenzela izidingo zomphakathi; isiza abaphathi ukuthi bahlale phambili kwezinguquko futhi bazisebenzise ngempumelelo, baziqonde njengohlelo lokuxwayisa ukulindela izitayela.
Imiphi imisebenzi enayo
Uma ufuna ukuba yi-Public Relations kufanele wazi izoba yini imisebenzi okuzofanele uyenze. Ngokuqondile, sikhuluma nge:
- Yenza imikhankaso yezokuxhumana, kanye namasu okwenza inkampani ixhumane nomphakathi wayo. Lokhu kudinga ukubuyekezwa njalo ukubona ukuthi bathola yini inzuzo elindelekile noma badinga ukuguqulwa.
- Thintana nabezindaba. Udinga ukunakekela ihhovisi lezindaba njengoba uba ngumuntu omele inkampani. Ngakho-ke, kuzofanela ulungiselele ukukhishwa kwabezindaba, uhlele izingqungquthela, uphathe izingxoxo, njll.
- Ukuxhumana kwangaphakathi. Ikakhulukazi nalawo angahle ahlobene nomsebenzi wakho; ngokwesibonelo, labo abaqhuba imikhiqizo, noma labo abenza ilebula lalokhu.
- Ukuxhumana kwangaphandle. Hhayi ngabezindaba kuphela, kepha futhi nabathonya, osaziwayo, ezinye izinkampani, njll. okwenza ngayo ukusebenzisana.
- Ubudlelwano besikhungo. Ngamanye amagama, kufanele wazi ngezinyathelo zomthetho, imithetho kanye neminye imithethonqubo engathinta inkampani yakho noma umphakathi obhekise kuwo.
- Ukuhlelwa kwemicimbi. Ngenhloso yokwakha isithombe somkhiqizo esingakhulisa inkampani.
- Yenza ucwaningo lwemakethe. Ngoba kuyadingeka ukuthi ngaso sonke isikhathi usazi isimo senkampani emakethe lapho isebenza khona kanye nalabo esincintisana nabo nohlobo lwekhasimende ebhekise kulo.
- Khiqiza okuqukethwe okuzothwalwa yimikhankaso yezokuxhumana.
- Phatha izimo ezibucayi uzama ukunciphisa imiphumela ekhiqizwa ngangokunokwenzeka.
Amasu enziwa ukuXhumana koMphakathi
Ukusebenza Kwezobudlelwano Bomphakathi akuyona into elula, ikakhulukazi ngoba kufanele ushintshe njalo ukuzivumelanisa nokuthi umphakathi ushintsha kanjani. Kodwa-ke, kunamamodeli amaningi angasetshenziswa njengamasu we-PR. Okukodwa okuyinhloko, futhi okucishe kufundiswe njalo yilokho okubizwa ngokuthi «Imodeli ye-IACE» ehlanganisa izigaba ezine zobudlelwano bomphakathi:
- Ukuphenya. Lapho kwenziwa khona isifundo semakethe, ukuncintisana kanye namakhasimende angaba khona ukuthola umbono wokuthi ungasenza kanjani isigaba sesibili.
- Isenzo. Lapho kwenziwa khona uchungechunge lwezenzo ukuze zikwazi ukwazisa inkampani futhi zenze umkhankaso wobudlelwano nomphakathi osebenzayo.
- Ukuxhumana. Kusetshenziselwa ukwazi ukuthi umkhankaso uzokwethulwa kanjani nokuthi kulindeleke ukuthi usabele kanjani kuzimpendulo ezithile (uma uphumelela, uma ugxekwa, uma ungasebenzi ...).
- Ukuhlola. Ukukala imiphumela bese wazi ukuthi umsebenzi wobudlelwano bomphakathi usebenzile noma cha. Lokhu akukalwa kuphela ngezibalo zewebhusayithi, kepha futhi ngokusebenzisa amanethiwekhi omphakathi, ukukhangisa okungaxhunyiwe ku-inthanethi naku-inthanethi, njll. Kwesinye isikhathi ayiphumeleli kuwebhu kepha iyaphumelela kumanethiwekhi noma abantu bakhulume ngendaba kepha ayiveli ekuthengisweni.
Amanye amasu obudlelwano bomphakathi angenziwa yimifelandawonye yamasu, ukuxoxa izindaba ...
Yini okufanele uyifundele ukuze ube yi-Public Relations?
Uma unentshisekelo yokusebenza ku-Public Relations, lapho-ke kufanele wazi ukuthi kukhona ezinye izindlela eziningi zokugcina ngokuba yiProfessional Relations. Lezi yilezi:
- Funda ibanga eliphakeme le-FP. Yiyona ekunika lolu hlobo lokuqeqeshwa futhi esikhathini esiyiminyaka emibili ungaqala ukusebenza ngezinga ngaphansi kwengalo yakho elikunikeza ulwazi oludingekayo.
- Funda umsebenzi ongakuvumela ukuthi ugxile Kwezokuxhumana Ngezikhungo. Kuseduze kakhulu nokwenziwa ku-Public Relations.
- Sebenzela kukho. Ukuzijwayeza mhlawumbe yindlela ezokwenza ufunde kakhulu kulo msebenzi. Ungenza i-internship noma uqale ukusebenza ku-Public Relations kepha ungakhohlwa ukuqeqeshwa, ngoba kuzokunikeza amathuluzi adingekayo okwazi okufanele ukwenze ngaso sonke isikhathi.
Ngaphandle kwalokho, kufanele unamakhono wokuxhumana, ukuze umyalezo wakho uhlale ucacile futhi uqondakala, ukuze unganikezi ukungaqondi. Ngaphezu kwalokho, kubaluleke ngokwengeziwe bazi izilimi, hhayi isiNgisi nje kuphela, kodwa okungenani esisodwa.
Manje njengoba usuyazi kangcono i-Public Relations, ngabe yilokho ibhizinisi lakho elingenakho? Ngabe ufuna ukuzinikela kukho? Sazise.