Ukuzama ukuthuthukisa ulwazi lomsebenzisi kuwebhusayithi yethu, esitolo se-inthanethi noma ekhasini lokufika, kuyingxenye yokuziphendukela kwemvelo nokuthuthuka okuqhubekayo kwenqubekela phambili engaguquki. Ama-heatmaps, abizwa nangokuthi ama-heatmaps, zisinikeza ngendlela ebonakalayo nelula, okuyiyona evusa isithakazelo esikhulu, yini okufanele siyithuthukise, nokuthi iziphi izinto ezingasebenzi noma ezingavusi isithakazelo.
Kukhona "imisebenzi" ethile ephakeme ukwedlula eminye, kuya ngokuthi sifunani. Futhi uma kumayelana nokwenza ngcono ukuzulazula okuku-inthanethi kwabasebenzisi bethu, amamephu wokushisa kufanele athathe isikhundla sokuqala. Ngalesi sizathu, sizobona ukuthi zikhuluma ngani, nokuthi yiziphi izinsiza abasinikeza zona. Iziphi izindlela zokuzisebenzisa esingazithola. Futhi yiziphi izinsiza esingazithola ukuze sikwazi ukuzihlanganisa namasayithi ethu.
Yini ibalazwe lokushisa?
Imephu yokushisa iyithuluzi esivumela ukuthi sazi ukusebenza komsebenzisi noma kwabasebenzisi ngokusebenzisa ukumelwa kwe-thermography kuwebhusayithi yethu. Ukusuka lapho uqhafaza khona, lapho igundane lidlule khona. Futhi, yiziphi izinto ozithande kakhulu nokuthi uhlale isikhathi esingakanani endaweni futhi wayeka ukukwenza.
Ukunquma izindawo ezinentshisekelo enkulu, isikali sombala sisetshenziselwa ukucacisa izindawo "ezishisa kakhulu" (ezithakazelisa kakhulu) kanye "nezindawo ezibanda kakhulu" (ezingathandeki kakhulu). Ububanzi bemibala buya kobandayo, buqala ngombala oluhlaza okwesibhakabhaka noluhlaza okotshani, kuye kokufudumele, njengamawolintshi, okubomvu kanye nokubomvu okumnyama. Ukukwazi ukubona ukugxila kokunakwa, kuvumela ukwenza izinqumo ezifanele ukuthuthukisa okwenziwa abasebenzisi kanye nesixhumi esibonakalayo sabo ukuhlobana nendawo.
Izinhlobo zamamephu wokushisa
Ukumelwa kwe-Thermographic kwe-Heatmaps, njengoba sishilo, kumelelwe ngemibala ngokwezinga labo lokunaka. Ukuze wenze lokhu, imibala iqoqwe izungeze ipolarity "eshisayo noma ebandayo". Noma kunjalo, alukho uhlobo olulodwa lwemephu yokushisa. Lezi Zingahlukaniswa ngamaqembu amakhulu ayi-3 ngokuya ngalokho esifuna ukukuhlaziya. Ukusuka kokuchofoziwe, ngokuhamba kwesikhombisi, ukuya kumqulu abasebenzisi abawenzayo kuwebhusayithi yethu (inketho ethokozisayo yemiqulu emide noma engapheli, njengoba isibe yimfashini).
Uchofoza ama-Heatmaps
Ngokude kakhulu, okusetshenziswe kakhulu. Bavumela ukwenza izinqumo zesikhashana mayelana nokusebenza kwezinto ezisebenzayo kuwebhusayithi yethu ngokubhalisa ukuchofoza komsebenzisi. Ngale ndlela, izinto ezithile esingaziguqula ngokushesha, ziyisikhungo sokunakwa kwamamephu wokushisa asuselwa ekuchofozeni. Yini enye, Ngokurekhoda okwenziwa ngabasebenzisi, benza ukuthi ubuqiniso nokubaluleka kwalawa mabalazwe kubaluleke kakhulu. Banikeza indawo encane yedatha edidayo, ngoba bahlaziya izenzo zokhonkolo.
Ukunyakaza kwamagundane imephu yokushisa
Lezi zinhlobo zamamephu zisebenza kahle kakhulu ngokuqhathanisa nokuqhathanisa nezinye. Ikakhulu ngenxa yezifundo ezikhona maqondana nalapho umsebenzisi ebeka khona isikhombisi. Ngaphezu kwama-80% wesikhathi amehlo aya lapho isikhombisi siya khona. Futhi ngendlela efanayo, ngaphezu kuka-80% wesikhathi ukubuka komsebenzisi akugcini ngokuqondisa lapho isikhombisi singazange siye khona. Lokhu kusho ukuthi idatha ekunakekelweni komsebenzisi ayinembile ngo-100%, ngokungafani nokuchofoza kwe-heatmap. Kodwa-ke, basondelene kakhulu neqiniso, futhi bayaqhubeka nokusebenza ngempumelelo enkulu.
Skrolela amamephu wokushisa
Kusetshenziswe kakhulu emakhasini okunomqulu omningi noma "okungenamkhawulo". Ngale ndlela, singahlaziya izinga lokujula lomsebenzisi lapho uskrola futhi yiziphi izindawo ezithakazelisa kakhulu. Ngaphezu kwalokho, zisiza ekunqumeni ukuthi ngabe kukhona ukuziphatha okungajwayelekile okwenzekayo, njengabasebenzisi abashiya ikhasi lapho bebuka isibhengezo. Futhi kuya ngesakhiwo nokuthi yini okuxoxwa ngayo esigabeni, bangahumusha ukuthi ikhasi seliphelile futhi akusekho okuqukethwe. Okuthile esingakugwema ngokususa noma ngokushintsha isibhengezo, isibonelo.
Izinsiza ze-Heatmap
Inzuzo enkulu kunazo zonke esingayithola kumamephu wokushisa ivela ukutolika esikwenzayo ngabo. Izindawo ezivusa isithakazelo esincane futhi sifuna ukuzithuthukisa, noma ukuchofoza ezindaweni ezinjengezithombe ezingayi ndawo. Singafinyelela iziphetho kukho konke ukuziphatha kwabasebenzisi. Endabeni yokuchofoza kumabhanela noma ezithombeni, ezingathwali sixhumanisi, kulandela ukuthi zivusa inzalo. Ngakho-ke, kungathakazelisa uma lokho kuchofoza okwenziwe abasebenzisi, kubaholele kokunye okunganikezwa, kungeza isixhumanisi. Uma kwenzeka ungatholakali noma yini ekhulumayo noma ephathelene naleyo nto yokwenziwa, ukuchofoza kungaqondiswa kwenye into ethile. Umbono wokugcina uzungeze ukugwema ukukhungatheka kokuchofoza okuthile ngaphandle kwemiphumela.
Endabeni yezinto ezisebenzayo, kuyadingeka ukuthi uhlaziye okungasebenzi. Mhlawumbe into ethile ayivusi isithakazelo noma ayizihlukanisi njengento esebenzayo futhi ayinakwa. Noma ngoba isendaweni yezinye izinto ezikhanga kakhulu eziheha ukunakwa. Kulezi zimo, noma ezifanayo, kuzohlaziywa ukuze kuqondwe okungaphumeleli, nokulungisa isimo.
- Isibonelo, gqamisa into: Mhlawumbe enye into ukugxila ekubhekeni. Isibonelo, ukubizelwa esenzweni semibala engabonakali ebekwe ekuqaleni kokuthunyelwe okunomfanekiso omangalisayo. Kungaba okuthokozisayo ukuguqula ukuthayipha kwekholi yesenzo, ukuyiguqula indawo noma zombili.
Ngifuna ukuba namabalazwe okushisa, lapho ngizoya khona?
Kunamapulatifomu ahlukahlukene asivumela ukuthi sifake imephu yokushisa kuwebhusayithi yethu. Into enhle ngabo ukusebenza kwabo, futhi okubi ukuthi bakhokhelwa kakhulu. Zingasiza futhi ukubambezela ukulayishwa kwewebhu (ngaphandle kokuba yihaba), ngakho-ke ukufaka esinye iskripthi, ngaphezu kwalokho, kuzoba lula ukuguqula amakhukhi ukuxwayisa abasebenzisi (into elula ukuyenza).
- I-Yandex Metrica: Kulokhu kumahhala futhi kungazanywa enguqulweni yayo yedemo. Basinikeza amamephu wokushisa ngokuchofoza bese upheqa.
- I-Heatmap: Elinye ithuluzi elimahhala, yebo, isikhombimsebenzisi salo liyinkimbinkimbi kancane.
Kunamanye amathuluzi engingazange ngiwafake lapho ekhokhelwa, nokuthi njengamanye, singabona ukuhlolwa kwawo. Ukufaka ibalazwe lemibala, ikakhulukazi uma sinewebhusayithi lapho sinikeza khona izinsizakalo, izifundo, okubhaliselwe, imikhiqizo noma yini enye, kuzoba yindlela ehlakaniphile yokwenza ngcono ukusebenza kwayo. Ngakho-ke ekugcineni, ngeke nje kuphela sithuthukise ulwazi lomsebenzisi, kodwa izinzuzo nathi ngokwethu esizilindeleyo.