Amanethiwekhi omphakathi ayizinto ezibaluleke kakhulu kumawebhusayithi wezohwebo lwe-elekthronikhi ngakho-ke, kubalulekile ukwenza ukuphathwa okwanele kwawo wonke la mapulatifomu. I-SocialMourse iyithuluzi le-Social Media le-Ecommerce lokho kusiza ukuxhumana nokuqapha ezinkundleni zokuxhumana maqondana nalokho okushiwoyo ngomkhiqizo, imikhiqizo noma izinsizakalo.
Yize kunenqwaba yamathuluzi akuvumela ukuthi wenze le misebenzi, iningi lawo lidinga ukubhaliswa okukhokhelwa nyangazonke. Vuliwe icala leSocialMentionIthuluzi lamahhala lezokuxhumana, elisebenza kahle limboza zonke izinkundla zokuxhumana.
I-SocialMourse isuselwa ekusetshenzisweni kwamagama abalulekile, ukukhipha idatha kumanethiwekhi omphakathi, amaforamu, amabhulogi noma ama-mciroblogs, amasayithi amabhukumaka omphakathi noma i-multimedia. Kanye nekhono lokuqapha ukuphawula kwebhulogi, okuthunyelwe yithimba, ama-tweets, kanye nokubuyekezwa kwesimo kwinethiwekhi yokuxhumana nabantu, leli thuluzi liphinde linikeze umsebenzi we-analytics ukusiza abanikazi be-ecommerce ukukala ithonya lemikhiqizo yakho, kanye nokusebenza kokuzibandakanya kwakho imizamo.
ISocialMedia isekela izimfanelo zayo ezicini ezine:
- Amandla. Kuyiphesenti lapho kubonakala khona ukuthi igama okukhulunywa ngalo kumanethiwekhi omphakathi kuboniswa.
- Ukuzizwa. Kulokhu kuyisilinganiso sokushiwo okukodwa okuhle kakhulu uma kuqhathaniswa nalezo ezingezinhle.
- Ukukhathazeka. Isilinganiso sethuba lokuthi abasebenzisi abakhuluma ngomkhiqizo bazokwenza kanjalo kaninginingi.
- Finyelela. Kuyindlela yethonya elinganisa ukufinyelela komkhiqizo, kukhombisa inani labantu abangalibona.
Ithuluzi liphinde libonise amagama asemqoka aphezulu asetshenziswa ngokukhishwa komkhiqizo, abasebenzisi abaphezulu, amaHashtag athandwa kakhulu, kanye nemithombo esemqoka: Twitter, Facebook, YouTube, njll.