Ukuchaza ikusasa lebhizinisi eliku-inthanethi noma okwenziwe ngokusemthethweni nge-Intanethi, kubaluleke kakhulu ukwazi ukuthi iyini iphrofayili yangempela yomthengi we-inthanethi waseSpain. Ngezinga elinganikeza ngalo ezinye izinkinobho zoku thuthukisa lo msebenzi wobungcweti kusuka kulezi zikhathi eziqondile. Ngoba empeleni, ngezinga elikhulu noma elincanyana kuya ngemigqa yesenzo eyenziwe ngamakhasimende noma abasebenzisi baseSpain.
Kwenziwe izifundo ezahlukahlukene ezikhombisa ukuthi yiziphi Izikhathi lapho laba bantu bahamba khonaLokhu kusho ukuthi abamukeli bemikhiqizo, izinsizakalo noma ama-athikili athunyelwe ngamadijithi. Kulo mongo ojwayelekile, kuyasiza kakhulu kithi sonke ukuthi sifunde kabanzi ngephrofayili yomthengi we-inthanethi waseSpain. Ungathola nokumangala okungajwayelekile.
Kususelwa eqinisweni lokuthi idatha esebenza njengesiqalo seziphetho zethu. Lapho, kwinani eliphelele labasebenzisi be-Intanethi baseSpain abayizigidi ezingama-27,5 abaphakathi kweminyaka eyi-16 nengama-65, kuvela ukuthi un 71% wabo ukuqinisekisile ukuthenga online. Lo ngumbono wokuqala osisondeza kule phrofayili abazowudalula ngabathengi bakazwelonke, kanye nemikhuba yabo emikhubeni yokuthenga.
Umthengi oku-inthanethi, iphrofayili yakhe eningi
Vele, akusekho iphrofayili ehambelana ngokuphelele, kepha kunalokho kunama-nuances amaningi wokufinyelela laba abamukeli bemikhiqizo noma izinsizakalo zethu. Ngokwalo mbono, akungabazeki ukuthi bangakhipha imiphumela eminingi ukuze baqonde kangcono umkhakha wedijithali kusukela manje kuqhubeke. Ngemininingwane efana naleyo esiyihlinzeka ngezansi:
Abangaphezu kwesigamu sabasebenzisi be-Intanethi okwaxoxwa nabo ocwaningweni bakuqinisekisile lokho empeleni hlanganisa iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi. Kepha yize umkhuba obheke ku-omnichannel ucishe ube yindawo yonke, i-Annual Study of eCommerce eSpain 2018 ithole ukuthi abasebenzisi be-Intanethi abancane kunabo bonke basebenzisa kuphela isiteshi se-inthanethi esinamandla kakhulu: U-21% wabathengi abaku-inthanethi abaphakathi kweminyaka eyi-16 nengama-30 bathanda lesi siteshi kuqhathaniswa nabasebenzisi abangu-9% abaphakathi kweminyaka engama-46 nengama-65 ubudala.
Ngakolunye uhlangothi, kukhonjisiwe esifundweni ukuthi abesifazane banamathuba amaningi okuthanda ukuthenga ku-inthanethi (51%) uma kuqhathaniswa nabesilisa (49%). U-58% wabo unezifundo zaseyunivesithi, ezimele amaphesenti ayi-17 ngaphezulu uma kuqhathaniswa nemiphumela yocwaningo lwangaphambilini. Komunye umthambo, ngokwesilinganiso, umthengi wase-inthanethi waseSpain uneminyaka engama-41 ubudala: U-39% wabo uphakathi kweminyaka engama-31 nengama-35 ubudala. Ngaphezu kwalokho, umthengi waseSpain online thenga kathathu ngenyanga, nge ukuchitha cishe ama-euro angama-77Amanani ahlala ezinzile uma kuqhathaniswa nemiphumela yeminyaka emibili edlule.
Iziteshi ezisetshenziswa ekuthengeni kwedijithali
Mayelana nalesi sigaba esibalulekile, kufanele kuqashelwe ukuthi abathengi abangama-97% baseSpain abathenga online bathengisa imikhiqizo yabo ukuze bathole ithuba abalitholayo kulesi siteshi, kuyilapho okunikezwayo kuqhubeka nokuba yinto ethandwa kakhulu yi-94% yabo. Ngenkathi ngakolunye uhlangothi, kutholakala ukuthi ikhompyutha iyaqhubeka nokuba ithuluzi eliyinhloko lokuthenga online (87%), i-smartphone iyaqhubeka nokukhula (45%) futhi isondela kulawa mazinga ezinqumweni ezenziwe abathengi baseSpain. Ukuze ngale ndlela, ikhompyutha ilahlekelwe ngamaphesenti ayisishiyagalombili, okufana nalokho okutholwe yi-Smartphone ngokuthanda ifoni ephathekayo.
Kokuthandwayo noma okuthandwayo ekuthengeni kwedijithali isifundo sithinta lokho ezokungcebeleka namasiko (68%), ukuhamba nokuhlala (66%) kanye nobuchwepheshe nokuxhumana (61%) yizigaba ezintathu zemikhiqizo abathengi baseSpain abathenga kakhulu ngonyaka odlule. Okunye emuva yimfashini (57%), ukudla (51%) nemikhiqizo yasendlini (49%). Njengomkhuba omkhulu emkhakheni wedijithali futhi lokho kuchaza ezinye zezisusa ezisemqoka zokusetshenziswa kwamanje eSpain.
Izici zamaphrofayli edijithali eSpain
Esinye isici okufanele usibheke kusukela manje yisici esihlobene nobuntu babasebenzisi okungenzeka ukuthi bathenge ngamafomethi aku-inthanethi. Vele, izakhiwo zabo azifani kuzo zonke izimo, kepha okungenani zigcina ukungaguquguquki okuphindaphindwayo ezimweni eziningi. Ngabe ufuna ukubazi ukuze bazi kangcono ukuthi amaklayenti akho anjani ngempela? Yebo, naka kancane ukuze ube nezinkomba ezithile mayelana nephrofayili yakho yangasese.
Laba ngabantu abaxhumene kakhulu nomkhuba wokuthenga futhi eminyakeni yakamuva abakhethe iziteshi zokuthengisa ezidijithali. Njengendlela eyanelisa kakhulu yokuthenga imikhiqizo, izinsizakalo, izindatshana nezinhlobonhlobo zezimpahla ezibonakalayo. Ngokuya ngezici ezithile ezichazwe kahle esizobamba zona ngezansi futhi ukuze kusukela manje wazi kancane iphrofayili yalesi sigaba sabasebenzisi emikhubeni yabo yokusebenzisa. Njengokulandelayo:
Laba ngabantu abanjalo kakhulu kuxhunyaniswe nobuchwepheshe obusha bokuxhumana ngakho-ke ukufinyelela kwabo kulezi ziteshi kuvame kakhulu kunakwamanye amaphrofayili angasebenzi kangako kusukela ekubukeni kokusebenzisana kulesi sigaba senqubo yezentengiso.
Bakhuluma ngokungagwegwesi ivulekele kakhulu izitayela ezintsha emkhakheni wokusetshenziswa futhi ngenxa yalokho bahlola imikhakha emisha yokusebenza kaningi kakhulu. Kusuka lapho banganelisa khona izidingo zabo ukuze bazinikeze noma yimuphi umkhiqizo noma insiza abayidingayo nganoma yisiphi isikhathi noma isimo.
Ngakolunye uhlangothi, kubalulekile ukuthi ulazise iqiniso lokuthi abathengi baseSpain abakwi-inthanethi nabo bafuna imininingwane ngaphambi kokuthatha isinqumo sokuthi bazoyithenga kuphi. Abakhethi kalula ipulatifomu, ngisho nomkhiqizo onenkomba ezimbalwa. Ngale ndlela, imibiko yomkhakha wakamuva ikhombisa ukuthi abasebenzisi be-Intanethi bakhetha ukuthola ngamanani, imikhiqizo kanye nezinsizakalo kuma-63% wamacala.
Lezi zifundo ezifanayo zibonisa ngokuqina okukhethekile ukuthi phakathi kwezizathu ezifanele kakhulu ezibanikeze ukwaneliseka okukhulu ngamanani (56%), ukusetshenziswa okulula (53 %) kanye nekhathalogi noma ongakuthola ku-eCommerce, ama-48% wesikhathi.
Ngenkathi ngakolunye uhlangothi, kufanele kukhunjulwe ukuthi izinto ezibangela ukwaneliseka okuphansi ngamanani aphezulu (30%), imikhiqizo (30%) nobunzima bokusebenzisa ipulatifomu, ngamacala angama-28%. Kulo mongo ojwayelekile, kubaluleke kakhulu ukuthi sizame ukuvumelanisa isinqumo sethu nenani elikhulu kakhulu lemininingwane yokuqhathanisa ukuze singasiphoqeleli ngokungadingekile.
Ngakolunye uhlangothi, kuyadingeka ukuhlukanisa phakathi kwalokho umthengi nomqondo wamakhasimende. Ngoba empeleni, yize zibonakala ziyinto efanayo, empeleni kukhona umehluko omncane omncane okufanele uwenze ukuze ufinyelele esiphethweni osifunayo. Lapho umthengi ngokuyisisekelo kungumuntu ophethe ukuthenga umkhiqizo noma insizakalo, kepha akudingeki ukuthi ngaso sonke isikhathi kube uphawu olufanayo, ukuthenga ikakhulukazi ukuze kube lula.
Ngenkathi ngakolunye uhlangothi, ikhasimende yilowo muntu othembekile kumkhiqizo futhi uwuthenga njalo. Njengoba ukwazi ukubona umehluko othile ocashile okuyikhona okuzoveza incazelo yawo yangempela nengumqondo. Futhi lokho kuzothatha isinqumo sokuthi ekugcineni kosuku sifinyelele enkabeni enkulu yalesi sihloko futhi lokho akuyona enye ngaphandle kokuchaza ukuthi umthengi wase-Spain onjani unjani.
Izenzo zabathengi eziku-inthanethi
Ngaphezu kwalokho, iqiniso elihehayo mayelana nokuziphatha kwabathengi be-inthanethi ezweni lethu ukuthi ekugcineni bavame ukuthenga phakathi nesonto kusuka kumadivayisi wakho wezobuchwepheshe, kepha kuhlanganiswe ekhaya lakho. Ngenkathi ngezimpelasonto le misebenzi yenziwa ngokusemthethweni kumadivayisi wabo weselula. Okusetshenziswayo kucabanga ushintsho lwamasiko lapho ubhekene nobudlelwano bawo nemikhuba yokusebenzisa. Futhi ngale kolunye uchungechunge lokucatshangelwa kwezobuchwepheshe.
Esinye sezici ezifanele kakhulu ekusetshenzisweni kwedijithali yilokho ekugcineni okuhlobene nokusesha okusebenzayo kwemikhiqizo. Ngomqondo wokuthi umthengi we-Intanethi angafinyelela emthonjeni omningi kulokhu kusesha ngaphambili thola su isevisi o umkhiqizo. Lokho wukuthi, akusona isenzo sokujaha njengoba kungabonakala ekuqaleni. Uma kungenjalo, kunalokho, kungumphumela wesifiso esingahle silinganiselwe njengoba siyingxenye yale nqubo. Yize kunenkolelo yokuthi bangakwazi ukuhlala ingxenye enhle yabantu. Ukuze ekugcineni sibe nephrofayili ephelele mayelana nabasebenzisi bedijithali baseSpain futhi okungukuthi, ngemuva kwakho konke, bekukhulunywa ngani.
Ngale ndlela, ukuba nemibono ecace bha ngephrofayili yabathengi kuzoba sesimweni sokuletha izinzuzo eziningi ekusebenzeni. Ngenkathi osomabhizinisi bezoba nezihlungi eziningi zokwazi amakhasimende abo, bazokhonjwa ngamaqembu lapho izikhundla zabo ekusetshenzisweni zicacile khona.