Ukuthuthukisa umphakathi ozungeze i-eCommerce noma ukuhweba nge-elekthronikhi kufanele kube yinto ebaluleke kakhulu kunoma yimuphi usomabhizinisi online. Ngoba kungaba isiteshi esihle kakhulu sokuthola amakhasimende amaningi futhi ngenxa yalokho, sithuthukise inzuzo yokuthengisa. Kunoma ikuphi, leli su akumele lenziwe libe semthethweni njengakuxhumana nomphakathi. Uma kungenjalo, kunalokho, kufanele unakekele izici zomsebenzi wakho wobuchwepheshe.
Uma wazi ukuthi ungayisebenzisa kanjani lelisu lokuhweba ngokuqiniseka okuphelele ukuthi esikhathini esimaphakathi uzokwazi ukubona ukusebenza emnyangweni wakho wezohwebo. Kancane kancane uzonikeza ulwazi oluthe xaxa kumkhiqizo wakho omele wona. Ngendlela elula, ephumelelayo nejabulisayo. Lapho kungafaneleki kuphela inani labasebenzisi abakha umphakathi ozungeze i-eCommerce. Uma kungenjalo, ngaphezu kwakho konke, ikhwalithi yakho nokusondela kwakho ezinhlosweni ozibekele zona ekuthuthukiseni ukuhweba kwakho ngogesi.
Ngokwalo mongo ojwayelekile, sizokunikeza imibono ukuze ukwazi ukuyisebenzisa kusukela manje. Kusuka kuzindlela ezilula kakhulu ezingalungiswa kuzo zonke izidingo. Ngakho-ke ukuthi kusukela manje usesimweni sokukhuphula okulindelwe kwebhizinisi lakho noma isitolo sedijithali, okungukuthi, ngemuva kwakho konke, kuyini ngalesi sikhathi.
Sebenzisa umphakathi ozungeze i-eCommerce: funa ama-affinities
Enye yezinkinobho zokuqala ukuchaza iphrofayili yamalungu omphakathi womsebenzisi. Ukuze ihlose ukuhambisa izidingo zezentengiselwano uqobo. Akumangalisi ukuthi enye yezinjongo ezifanele kakhulu zalezi zinhlangano ukuthi amaphrofayli alingana nezidingo zebhizinisi lawo. Ngolunye uchungechunge lwezici ezifana nalezi esiziveza ngezansi:
- Gcina ubudlelwane nezinhloso ezibekwe yinhlangano.
- Udinga ukugcina ngemikhiqizo, izinsizakalo noma izinto ezimakethwayo.
- Ukuqondana kwezinto phakathi kwezintshisekelo ezijwayelekile nalokho okungafinyelela amaphuzu ajwayelekile ngokombono womuntu siqu.
- Ikhono lokugcina ubudlelwane obuhle kakhulu luthanda ukwethembeka futhi lokho kungazuzisa izinhlangothi zombili kusuka manje.
Uma abasebenzisi bahlangabezana nalezi zidingo, akungabazeki ukuthi bazoba sesimweni esifanelekile ukuze babe khona emphakathini ofanayo. Ukusuka lapho imininingwane ingaqoqwa khona ukwanelisa izintshisekelo zabo futhi lokho, ngemuva kwakho konke, ukuthi yini kusukela manje kuqhubeke.
Amasu amaningi afanele wokufinyelela izinhloso
Uyazi ukuthi ukudala umphakathi ozungeze umkhiqizo, itimu noma ukuhweba ngogesi kungaba inqubo engeyona inkimbinkimbi? Kepha ukuze kube ngale ndlela, ngeke uze ukhethe kodwa ukuthola noma ukuthola abantu abanentshisekelo ngombono owuphakamisayo ebhizinisini lakho eliku-inthanethi. Ngaphezu kwalokho, ubunikazi obufanayo kufanele buqalwe kuzo zombili izingxenye zenqubo ukuze yehluke kweminye imiphakathi noma izinkundla ezijwayelekile.
Kusukela kule ndlela yokuqala kubaluleke kakhulu ukuthi kusukela manje uzame amasu ahlukene wokuhweba abalandeli bakho abazizwa beyingxenye yomkhiqizo wezentengiso kanye nesitolo, ngaleyo ndlela wakhe umphakathi othintekayo, ozinzile futhi othembekile. Lezi zinto zingatholakala ngalezi zenzo:
- Bandakanya abasebenzisi noma amakhasimende anokuqukethwe kwekhwalithi ephezulu okuthakazelisayo ukuze ukwethembeka nelinye iqembu kuthuthukiswe.
- Akudingeki ukuthi usinde, kepha kunalokho kufanele wenze ngokukholisa nangokukhuthala okuningi ukuzama ukugcina amakhasimende.
- Thuthukisa lezi zenzo ngokutholakala kumanethiwekhi omphakathi amele kakhulu emakethe yamazwe omhlaba: Facebook, Twitter, Linkedin noma i-Instagram.
- Esitolo esiku-inthanethi izithombe okuqukethwe okubaluleke kakhulu ongafaka isandla. Ngalesi sizathu, akufanele ungayinaki into ebukelwayo, kepha kunalokho okuphambene nalokho: uyitotose ngaphezu kokunye ukucatshangelwa kobuchwepheshe.
- Kufanele wazi kahle ukuxhumana ngezinzuzo ongafaka isandla kumakhasimende noma kubasebenzisi. Ikakhulu, kukhombisa inani elengeziwe abangalifinyelela.
- Ngenisa a blog kuwebhusayithi yakho kungaba umbono omuhle kakhulu wokuqinisa izibopho nokwakha umphakathi osebenzayo futhi ozinzile womsebenzisi.
- Thuthukisa i- uhlu lwamameyili kungenye yezinsimbi ezingcono kakhulu zokukhuthaza ukuhweba ngogesi. Ngoba ingaheha inani elikhulu labathengi abangaba khona.
Ungaqala kuphi umphakathi wabasebenzisi?
Kulesi sikhathi sekuyisikhathi sokuthola ukuthi ungazishayela kuphi lezi ziteshi zokuxhumana nabantu. Yebo, zingasebenza kokubili kusuka kuzingxenyekazi zangaphakathi nezangaphandle. Lokho wukuthi, ungabathuthukisa kusuka emsebenzini wakho wobuchwepheshe ukuze izidingo zakho zaneliswe kangcono. Ngenkathi kunalokho, ezinye iziteshi zomuntu siqu zinikwe amandla, njengezinye zalezo esizikhomba ngezansi:
- Amanethiwekhi omphakathi: ngokunikezwa okubanzi lapho ungakhetha khona ezihlangabezana kahle nezidingo zakho zangempela.
- Amathuluzi okuba namafayela akho kunethiwekhi futhi ngale ndlela ungawavula kusuka noma ukuphi nakuzo zonke izimo. Isibonelo, i-Google Drayivu noma i-Dropbox, phakathi kokunye okuhambisana kakhulu.
- Izinsimbi ezithile lapho usesimweni sokuhlelela okuthunyelwe kwakho noma ezinye izinto ezisemininingwane. Zingakwenza ukhule kancane kancane ngokuthembeka okukhulu neklayenti noma umsebenzisi kusukela manje kuqhubeke.
Zonke lezi zinto ezisekelwayo zingaba wusizo kakhulu ukuhlangabezana nenhloso oyifisa kakhulu futhi lokho akuyona enye ngaphandle kokwenza umphakathi ozungeze i-eCommerce noma ukuhweba ngogesi. Ukusuka kulesi simo, kulula kakhulu ukuthi kusukela manje uzame ukuthola amathuluzi avikela kangcono intshisekelo yenkampani yakho noma umsebenzi wedijithali. Impela uzothola elinye ithuluzi elihlangabezana nalezi zinhloso. Kumele nje uyithuthukise ngokuqinile futhi ngaphezu kwakho konke ufuna ukuya kude kakhulu kula makhono.
Ungayakha kanjani inethiwekhi yabasebenzisi noma yamakhasimende?
Ngalo mqondo, akukho okungcono kunochungechunge lwezeluleko ezilula zokwakha umphakathi wabasebenzisi noma amaklayenti osebenza kahle futhi osebenzayo. Ukusuka kumamodeli akha phezulu akhonjiswa yizizinda eziningi kulezi zinsuku. Kumele usebenzise eminye imigqa yezenzo esiziphakamisa ngezansi:
Uma ukwazi ngempela ukudala umphakathi onentshisekelo efanayo ngomkhiqizo wakho, qiniseka ukuthi uzoqinisekisa ingxenye enkulu yempumelelo yenkampani yakho yedijithali. Uzoba nokulula kakhulu ukufinyelela laba bamukeli nokuthi bayazi imikhiqizo noma izinsizakalo zakho.
Ukwakha lo mphakathi oyifunayo wabasebenzisi, kuzobaluleke kakhulu ukuthi uzame ukunikeza elinye iqembu insizakalo ehlukile. Kepha ngemininingwane emincane okufanele uyicabangele kulokhu: akuyona enye into kunokufuna ukusondela ekusebenzelaneni neklayenti lakho. Futhi iyiphi indlela engcono kunokufunda emibonweni yabo nasezikiselweni zabo. Lokhu yinto lezi zinhlobo zemiphakathi yezenhlalo noma yezobuchwepheshe ezingakunikeza yona.
Enye yezinjongo eziyisisekelo ebudlelwaneni bale miphakathi ekhetheke kakhulu kuzoba ukukhulisa ukwethembeka okukhulu komunye umuntu. Futhi elinye lamasu wokumaketha ahamba phambili futhi awusizo kakhulu asuselwa ekwakheni amathuluzi asebenza ukuqinisa izixhumanisi ebudlelwaneni. Vele, kuzoba isilinganiso esiphumelela kakhulu obengenaso kuze kube manje.
Futhi ungaphuthelwa isici esilula kangako, kepha ngasikhathi sinye esidingekayo, njengokukhuthaza okuqukethwe kwekhwalithi ephezulu kusuka kuwebhusayithi yakho okuthakazelisa kakhulu amakhasimende noma abasebenzisi. Ngeke ibe khona enye indlela engcono yokuthuthukisa umphakathi walezi zici ngeziqinisekiso ezithile zempumelelo. Uma uyisebenzisa ngesikhathi esifushane uzobona ukuthi imiphumela emihle yokuqala ivela kanjani ngokusebenza kwayo.
Akufanele nakancane ucindezele amakhasimende akho, ngisho nokuthengisa imikhiqizo yabo, izinsizakalo noma into. Isisekelo sobudlelwano obuhle kakhulu silele kubungokwemvelo kwako, ngaphandle kwanoma yisiphi isikhathi lapho kuba khona izingcindezi zanoma yiluphi uhlobo ezingaba nemiphumela engadingeki.
Futhi ekugcineni, ngeke ukhohlwe ukuthi kuzodingeka ukuthi udlulise ukwethemba kubo bonke abantu abayingxenye yale nqubo yokuxhumana. Ukuze lokhu kube njalo, kufanele unikele ngamakhono amahle ekusebenzeni kwakho, kepha ngaphezu kwakho konke uziphathe njengochwepheshe omkhulu kwimidiya yedijithali.
Ngokuqiniseka konke, uma ulandela ingxenye enhle yale mibono, uzoba nokuncane okulula ukufinyelela enhlosweni ehlongozwe kule ndatshana. Vele, ngeke ube nesiqinisekiso, kepha ngaphandle kokungabaza ukuthi uzobe uthuthuke kakhulu kulo msebenzi obalulekile obhekene nawe ngalesi sikhathi. Yize uhlala ubheka umkhakha wezohwebo zakho ze-elektroniki ozimele kanye nephrofayili yabasebenzisi noma yamakhasimende. Ukuze ngale ndlela, usesimweni esingcono sokuthuthuka kuphrojekthi yakho yobungcweti.