Izolo, ngaphakathi kohlaka lwe- I-eShow Barcelona 2015, okokuqala Ingqungquthela Yezokuvakasha Kwedijithali yi-eDreams. Amanethiwekhi okuxhumana nabantu, omakhalekhukhwini kanye namamodeli amasha okusabalalisa kube yizimbumba ezisemqoka zale ngqungquthela, ezikhombise ukuthi indlela i- umkhakha wezokuvakasha qhubeka ube nguye Injini ye-eCommerce eSpain.
Le ngqungquthela ibihlanganise izikhulu ezivela ezinkampanini ezifana noFacebook, Booking, Airbnb, Letsbonus, Hailo neSocialcar nezikhungo ezifana ne-Agència Catalana de Turisme. Isibalo se UPablo de Porcioles, umqondisi wezokuthuthukiswa kwamabhizinisi eDreams, okugqamisile lokho "Ngaphezu kuka-40% womkhakha wezokuvakasha wase-Europe uqhamuka endaweni eku-inthanethi kanti leli phesenti kulindeleke ukuthi lenyuke liye kuma-50% ngonyaka ka-2015".
UPorcioles, ekhuluma nge ukungena kobuchwepheshe beselula ebhizinisini, ukuchazile lokhoeu "ye-eDreams, ukuhamba kungenye yamaphrojekthi abalulekile eminyakeni yamuva futhi yingakho sitshale izigidi zama-euro kubuchwepheshe besizukulwane esilandelayo esivumela ukuthi siqhubeke phambili emisha." Ngenxa yalokhu kubheja, ukuthengisa kwayo ngamadivayisi eselula kukhuphuke ngaphezu kuka-120% ngonyaka odlule.
Ukuze ufunde kabanzi mayelana izinkinobho zokuphumelela wezinkampani zezokuvakasha ku I-eCommerce, I-Digital Travel Summit eyenziwe yi-eDreams ihlele amatafula amathathu ayindilinga ukuze ahlaziye izindawo ezintathu ezibalulekile zomkhakha: ukuxhumana nomphakathi namasu wokuqukethwe, ukuhamba kanye nezinhlobo ezintsha zokusatshalaliswa kwezokuvakasha.
Eminye imibono ebalulekile nge-eCommerce kanye nomkhakha wezokuvakasha
Ukubaluleka kokuxhumana nabantu emkhakheni wezokuvakasha
I-Las amanethiwekhi omphakathi Bathole eminyakeni yamuva nje ukubaluleka okubalulekile emkhakheni wezokuvakasha, futhi bangukhiye kunoma yimuphi umkhankaso we-eCommerce. Kuma-eDreams, ukuxhumana nomphakathi kubaluleke kakhulu. Ngalesi sizathu, inkampani inecebo elichaziwe neqembu lomhlaba wonke elizinikele kulo.
"Izenzo esizenzayo ezinkundleni zokuxhumana zinomthelela ezindaweni ezahlukahlukene ezisebenza eziphendula izinhloso ezahlukahlukene, phakathi kwazo ukudalwa kokubonakala, ukwenziwa kokulingana komkhiqizo noma inani lomkhiqizo, ukwanda kwe-web traffic noma ukwenziwa kokuqonda kwabathengi . Ngaphezu kwalokho, zingumgudu owengeziwe wokuxhumana nokusekela amaklayenti ethu ngaso sonke isikhathi ”, kukhomba kuPorcioles.
Ukubaluleka kokuhamba emkhakheni wezokuvakasha
El mobile iguqule i- eCommerce Emhlabeni jikelele. Mayelana nomkhakha wezokuvakasha, ukwanda kokusetshenziswa kwawo sekusukile ku-7% ngo-2010 kuye kuma-32% ngo-2013.
Ngalo mqondo, uPorcioles uyaphawula: «Okwe-eDreams, ukuhamba kungenye yamaphrojekthi abalulekile eminyakeni yamuva futhi yingakho sitshale izigidi zama-euro kubuchwepheshe besimanje obusivumela ukuthi siqhubeke phambili kwezobuchwepheshe, hhayi kuphela emkhakheni we-eCommerce kodwa futhi naku-mCommerce futhi ngaleyo ndlela sithuthukise insizakalo esiyinikeza amakhasimende ethu ayizigidi eziyi-15. Ngenxa yokuzibophezela kwe-eDreams ekuhambeni, ukuthengisa ngamadivayisi eselula kukhuphuke ngaphezu kuka-120% ngonyaka odlule futhi leli nani liyaqhubeka nokukhula ».
Njengesiphetho, kufanele kwaziwe ukuthi ukuvela kukamakhalekhukhwini kuphoqe izinkampani ukuthi zethule imininingwane ngenye indlela, ngoba usayizi wesikrini mncane. Mayelana nezitayela nekusasa elisilindeleyo, bonke ababambiqhaza bayavuma ukuthi impendulo yokugcina kuzoba ngumsebenzisi.
Ukubaluleka kwamamodeli wokusabalalisa amasha nokusetshenziswa kokubambisana
SisahambelaIzinhlobo ezintsha zokusabalalisa embonini yezokuvakasha, lapho Internet futhi i ukusetshenziswa ngokubambisana zithwala isisindo esikhulu.
Ngokusho kukaPorcioles, «Ukwabelana ngensalela umuntu ngamunye anakho kube isenzo esivamile selokhu kuqale inkinga futhi lo mnotho, owokusetshenziswa ngokubambisana, usungule izinhlobo ezintsha zokusatshalaliswa kwezivakashi ezihlangabezana nezidingo zabathengi abazohambela kuzo kufana nokushintshanisa noma ukwabelana ». Isikhulu se-eDreams sibuye sisho ukuthi "La mafomula agqashuke ngamamodeli wendabuko, kodwa ukuqamba kabusha kuyadingeka emkhakheni wezokuvakasha, kuyanda futhi kunendawo yezindlela ezintsha." Uyanezela ukuthi konke lokhu, kufanele kubhekwe ukuthi lolu hlobo lomnotho obambisanayo seluphenduke inkambiso entsha yokuhamba ngendlela yomuntu uqobo.
Isithombe - @Porcioles ku-Twitter