Isu le-multichannel ngumqondo onokwanda okwandayo phakathi kwezitolo eziku-inthanethi namabhizinisi, kepha ngasikhathi sinye awaziwa kancane engxenyeni enkulu yabasebenzisi. Yebo, ngokuyisisekelo iqoqo lamathuluzi nendlela okumele inkampani iqale ngayo hlanganisa iziteshi zakho eziku-inthanethi (i-ecommerce ikakhulukazi) futhi ingaxhunyiwe ku-inthanethi kahle, ivumelaniswe ngokuphelele futhi ihlanganisiwe, ukunikeza ulwazi olufanayo lokuthenga.
Bangaletha izinzuzo eziningi esicelweni sabo ngoba ekugcineni kosuku sizobe sisebenzisa iziteshi eziningi ezifanele ukuthengiswa kwemikhiqizo, izinsizakalo noma izinto ezimakethwa ngokuhweba ngogesi. Ngomqondo wokuthi zinganikeza ukubonakala okukhulu kubo ngokuba ne- izinsiza ezinkulu ekusekeleni ibhizinisi. Ngoba kunomthetho oyisisekelo wokumaketha kwedijithali obhekise eqinisweni lokuthi ezikhathini zanamuhla kuyadingeka ukuzivumelanisa nezidingo zabathengi.
Ngokwalo mongo ojwayelekile, akungabazeki ukuthi ukuzivula ngokwakho emikhakheni emisha yokumaketha kuyisengezo esengeziwe umsebenzi wakho we-inthanethi onawo ongaba nawo. Ukuze kuthi kusukela manje babe sesimweni sokuhlanganisa iziteshi eziningana ze- ukuthengisa. Okuthile okungaba enye yezinjongo zakho ozifisa kakhulu kunoma yiluphi uhlobo lwecebo lokuhweba. Isibonelo esifanelekile sale ndlela simelwe lapho kungenzeka ukuhlanganisa ukuthengisa okukude nedigital nokuthi phela bayizintambo ezimbili zebhizinisi eziyingxenye yezitolo eziku-inthanethi noma amabhizinisi.
Ukuthengiswa kweMultichannel: isetshenziswa kanjani
Lolu hlobo lokuthengisa ngeziteshi ezahlukahlukene lubonakala ngaphezu kwakho konke ngokuguquguquka kwalo ukuvumelanisa nezimo ezahlukahlukene. Lapho imiphumela ehlukahlukene ingatholakala ngokuya ngecebo elisetshenziswa ngaso sonke isikhathi. Lezi ngezinye zezimo ezivame kakhulu kuleli banga lemisebenzi yezentengiso:
Chofoza ukuze ushayele: Lesi senzo sisetshenziselwa umsebenzisi ovakashele ikhasi lewebhu lapho abone khona umkhiqizo noma insizakalo ayithandayo. Ukuze ngale ndlela, ufake inombolo yakho yocingo ukuze ngokushesha a opharetha thintana naye futhi umnikeze lonke ulwazi oludingekayo bese uvala ukuthengisa noma inkontileka. Kuyisu ukuthi ngaphezu kwakho konke likhuthaze ukuthengiswa ngombono ohluke kakhulu kokunye.
Izingxoxo eziku-inthanethi: Zaziwa kakhulu njengezingxoxo ezibukhoma ze-inthanethi, nokuthi ngakolunye uhlangothi, vumela abathengi ukuthi basungule ingxoxo eqondile ngeplatifomu ebonakalayo. Ngenhloso ecace kakhulu futhi lokho akuyona enye ngaphandle kokuxazulula noma ikuphi ukungabaza noma isehlakalo esingavela ngesikhathi senqubo yokuthenga. Ngandlela thile, ithatha indawo yalokho okwenziwa ngamakhasimende kodwa okunokuhluka okuthe xaxa kwezentengiselwano.
Ukuthengiswa kwevidiyo: ekupheleni kosuku kumayelana nokucabanga ngokomzimba nge-teleoperator noma ngomthengisi ukuze kube nguye ophethe ukwenza le ngxenye yenqubo ibe ngeyokuphakamisa kakhulu, okuyinqubo yokugcina yokuthengisa. Kepha nge-nuance ebaluleke kakhulu kokuqukethwe kwayo nokuthi empeleni ayikho enye ngaphandle kokunikeza amakhasimende ithuba lokusungula uhlobo lokuthengisa ngalolu hlelo lokuxhumana olubukwayo. Lokho kusho ukuthi, inikezela ebudlelwaneni bayo ukusondelana okukhulu futhi ihlukane nabantu enqubweni yezentengiso nokuthi ekugcineni kosuku enye yezinhloso ezitolo ze-inthanethi noma amabhizinisi aphishekela kusukela manje kuqhubeke.
Iminikelo yalolu hlelo lokuhweba
Sekuyisikhathi sokuzivuselela kuzinzuzo ezahlukahlukene ezinikezwa ukusetshenziswa kwesu lokuthengisa leziteshi eziningi ngalesi sikhathi esiqondile. Ungahle ujwayelane nabo ezimweni eziningi, kepha kwabanye nakanjani bazokumangaza okwakhe nokusungula. Isibonelo, lezo esizokukhombisa zona ngezansi:
- Inhloso akuyona enye ngaphandle kokukhulisa ukuthengisa ngokubonakala okukhulu nokufinyelela kophawu lwakho lomkhiqizo nemikhiqizo, izinsizakalo noma izinto.
- Zivikele kumathuluzi akhiqizwe umncintiswano nokuthi kufanele uphikiswe ngamasu anolaka kakhulu kunakuqala.
- Vele kungenzeka ukuthi ikhathalogu yemikhiqizo ethengiswayo, amanani nokwenyuswa, imiyalezo yokuphromotha ngisho nomkhiqizo kungahluka ngokuya ngesiteshi sokuthengisa futhi-ke akukho kuhlanganiswa kobuchwepheshe okuvumelanisa iziteshi.
- Kufanele ufike esiphethweni sokuthi ukuthengiswa kwe-omnichannel kuyisinyathelo esengeziwe sokuqinisa ibhizinisi lakho kusuka kuyo yonke imibono. Akumangalisi ukuthi kusho ukuthi ungathengisa ezikhaleni ezahlukahlukene emhlabeni jikelele, kuhlanganiswe futhi ngaphezu kwayo yonke indlela evumelanisiwe.
- Kuzo zonke izimo, kudinga ukuhlanganiswa kwamaphoyinti wokuthengisa kanye namapulatifomu e-eCommerce, ukusatshalaliswa komhlaba wonke kukhathalogi yemikhiqizo ethengiswayo, ukuvumelanisa kwamasheya. Lokhu kuyinto efanelekile engaholela ekusetshenzisweni kwayo okucacile emsebenzini wakho wobungcweti.
- Yize ngokuphambene nalokho, kuliqiniso ukuthi uzoqala ukuthengisa ezindaweni ezahlukahlukene futhi ukuba khona ezindaweni ezintsha kuzodinga imizamo emisha. Leli qiniso lingakudalela imizwa ehlukile kunangaphambi kokukusebenzisa, kepha ngomvuzo emsebenzini ophakeme kakhulu ebhizinisini lakho eliku-inthanethi.
Ekugcineni, i- isu lokuthengisa le-multichannel Izokunikeza izinsizakusebenza ezintsha noma izisekelo ukuze ube sesimweni sokwandisa ukuthengiswa kwemikhiqizo yakho, izinsizakalo noma izinto kusuka kulezi zikhathi eziqondile. Kuzoba yisikhathi nje kuphela ukulinda imiphumela yokuqala inikezwe ngokuqaliswa kwaleli su elikhetheke kakhulu esikhuluma ngalo kulesi sihloko.
Kugxile kumkhiqizo noma isevisi oyinikezayo
Lo ngumbono owusizo kakhulu ongakusiza ukugxila ebhizinisini lakho online. Ngale ndlela, kufanele ucabange ukuthi inhloso yakho ilula kakhulu: thengisa noma xhumana futhi ubhale okuqukethwe okuhle okuthinta abathengi bakho abangaba khona. Kuyindlela engcono kakhulu yokuphumelela kuleli bhizinisi elisha. Futhi-ke awukwazi, kubaluleke kakhulu ukuthi kusukela kulo mzuzu ugxile ngokuzinikela okukhulu kumkhiqizo noma insizakalo oyithengisayo kusukela isu ekupheleni kosuku ligxile yenza okuhle kwe izinzuzo isiteshi ngasinye ozozisebenzisa ukwenza lo msebenzi wokuhweba esikunikeza zona.
Ngenkathi ngakolunye uhlangothi, kungafanele ubukele phansi ukuthi kungaba isu elifaneleke kakhulu ukuze ekugcineni abasebenzisi noma amakhasimende akhethe yonke imikhiqizo noma izinsizakalo zakho ukulimaza abanye. Kepha ngengozi okufanele uyigweme ngazo zonke izindlela futhi yiyo eholela ekutheni laba bantu bangalandeli uphawu kuzo zonke iziteshi, empeleni, abazisebenzisi ngisho nokuzisebenzisa. Ozochitha ngalo iziteshi eziningi zokulamula. Okusho ukuthi, uzobe uchitha isikhathi kokuqukethwe uma ungazi ukuthi ungalusebenzisa kanjani lolu hlelo ngokusebenza kahle okukhulu.
Ngeziteshi ezimbili eziyisisekelo
Kunoma ikuphi, kufanele wazi ngaphambi kokusebenzisa lelisu ukuthi empeleni kuneziteshi ezimbili eziyinhloko: ku-inthanethi naku-inthanethi. Ngayinye yazo ifaka ezinye izinhlobo eziningi zokuthengisa ngokusebenzisa. Isibonelo, singaba nesiteshi sokuthengisa esiqondile esitolo sangempela, sivule isitolo esiteshini senhlalo bese siqoqa ama-oda ngaso bese sisabalalisa ikhathalogi yethu ngesitolo esiku-inthanethi.
Ngamunye wabo kumele abe nokwelashwa okwehlukile ukuze imiphumela yabo ibe yilokho okulindeleke enkampanini yakho noma esitolo se-inthanethi. Lapho kubaluleke kakhulu ukuthi ungadideki ezinhlosweni ezilandelwe ngoba ekugcineni kosuku akukhona ukuba sezinkundleni zokuxhumana. Uma kungenjalo, kunalokho, inhloso yakho ukuba eziteshini eziningana ngasikhathi sinye, futhi phakathi kwalokho, phakathi kwalokho, ukuxhumana nomphakathi nabanye abanezici ezifanayo kufakiwe.
Ngenkathi ngakolunye uhlangothi, ungakhohlwa ukuthi lolu hlelo olukhetheke kakhulu ludinga umzamo omkhulu kuwe. Kuze kube seqophelweni lokuthi kuzodingeka unikele ngezinsizakusebenza ezengeziwe zokuhanjiswa kwayo okulungile ezinyangeni ezizayo. Kanye neqiniso lokuthi ngasinye salezi ziteshi singaba yingxenye yokwabiwa kokugcina komkhiqizo noma, kalula nje, sakha isiteshi sokuxhumana. Udinga nje ukwazi ukuthi ungasebenza kanjani ngempumelelo nangokunenzuzo ekuvikeleni ibhizinisi lakho eliku-inthanethi. Okuthile okungelona iqiniso ngaso sonke isikhathi kuzo zonke izimo nezimo.
Isu le-multichannel ekugcineni liyimodeli ekhulayo ngenxa yamathuba amaningi ovulekele wena uma usebenzisa iziteshi ezahlukahlukene zazo zonke izinhlobo. Ukufika lapho kuya ngokujwayelekile ukuthi izinkampani zedijithali zikhethe le fomethi ekuphathweni. Ukusuka lapho ungathuthukisa ukuthengiswa kwemikhiqizo yakho, izinsizakalo noma izinto ngokusebenza kahle kakhulu kunakuqala.