Ukuzenzekelayo kokumaketha noma i-Marketing Automation, kuwumqondo obhekisa ekusetshenzisweni kwesoftware ukuze wenze imisebenzi yokumaketha isebenze. Iminyango eminingi yezokumaketha idinga imisebenzi ezenzakalelayo ephindaphindwayo njengokuthumela ama-imeyili, imithombo yezokuxhumana, noma ezinye izenzo zewebhusayithi. Ubuchwepheshe bokumaketha bokuzenzekelayo, yenza yonke le misebenzi ibe lula kakhulu.
Cishe, Ukuzenzekelayo kokumaketha kuyisoftware namasu avumela amabhizinisi ukuthi athenge futhi athengise. Ngokumaketha okuzenzakalelayo kungenzeka ukukhulisa abathengi abangaba khona ngokuqukethwe okwenziwe kwaba ngokwakho futhi okusebenzisekayo, okusiza ukuwaguqula abe ngamakhasimende namakhasimende abe ngamakhasimende anelisekile.
Este uhlobo lokuzenzakalela kokumaketha Imvamisa ikhiqiza imali engenayo emisha yamabhizinisi, ngenkathi inikeza nembuyiselo enhle kakhulu kutshalo-mali. Ngaphandle kwalokhu, igama elithi "ukumaketha okuzenzakalelayo" seliphenduke igama eliphakeme, lapho abathengisi bafuna isoftware ezisebenzisayo yokumaketha, becabanga ukuthi ifaka wonke amathuluzi adingekayo ekukhuleni kwenkampani.
Lo mbono oyiphutha ushiya izinkampani eziningi ngamathuluzi ayinkimbinkimbi anganikeli ngempela isisombululo sokuhola. Ngokulandelana, amabhizinisi akhetha ukuthenga amakheli e-imeyili ukuzondla esikhundleni sokwenza imikhondo engenayo.
Yize kungabonakala njengokulungiswa okusheshayo, akusona isixazululo sesikhathi eside, futhi akwakhi izimo ezidingekayo zokuqinisa ubudlelwano namakhasimende esikhathi esizayo. Ngakho-ke, uma ufuna ukuphumelela nge ukumaketha okuzenzakalelayoKubalulekile ukuthi uqaphele kuqala ukuthi ayenzi noma ikhiqize izinkomba zenkampani, kepha iyasiza ukukala imizamo futhi iphumelele.
Kubalulekile futhi ukukhiqiza okuqukethwe okufanele, okulungiselelwe okuphendula izidingo zamakhasimende angaba khona.