Inkampani yedijithali ingatshala imali ezinhlotsheni ezahlukahlukene zokuxhashazwa futhi enye yezintsha kunazo zonke yilezo ezitholakala ku-UX. Kepha siyazi ukuthi lezi zibalo zimeleni ngempela. Yebo, i-UX Design (Idizayini Yesipiliyoni Somsebenzisi) noma "Idizayini Yesipiliyoni Somsebenzisi" iyifilosofi yokuqamba.noma lokho kuhlose ukudala imikhiqizo ehlangabezana nezidingo ezithile zabasebenzisi bayo bokugcina, ukuthola ukwaneliseka okukhulu kakhulu nokuhlangenwe nakho okuhle kakhulu komsebenzisi ngomzamo omncane.
Luhlelo lapho ungatshala imali ezikhundleni zakho ngenhloso yokuthuthukisa izikhundla ze-e-commerce. Ngomphumela ocacile futhi lokho kungenxa yokuthi lolu hlobo lwezenzo ukuthengiswa kwemikhiqizo, izinsizakalo noma ama-athikili kungakhuphuka. Kusuka kunoma yiluphi uhlobo lwamasu wokumaketha aqondile angenziwa ngezindlela ezahlukahlukene.
Ngalesi sikhathi sizokukhombisa ukuthi kungani ukutshala imali ku-UX kungaba umbono omuhle wesitolo sakho sedijithali noma ku-inthanethi. Kusuka kusu lokutshala imali eliqhamuka ngempela ngokweqiniso uma liqhathaniswa namanye amamodeli wokuphatha alondolozayo noma avikelayo. Ngoba inganikeza izinzuzo ezingaba ezangempela kakhulu kunamanje. Njengoba sizokuchazela yona kusukela manje kuqhubeke.
Ukutshala imali ku-UX: yiziphi izinzuzo zayo ezifanele kakhulu?
Idizayini ye-UX noma idizayini yesipiliyoni somsebenzisi ingaba yisikhuthazo ngisho nasekunciphiseni izindleko ezindlekweni zokuphatha ebhizinisini lakho eliku-inthanethi. Ngalo mqondo, kufanele kukhunjulwe ukuthi ngokocwaningo olwenziwe yiNorman Nielsen Group, lapho amaphrojekthi angama-863 abamba khona iqhaza, izindleko zokusebenziseka zaziphakathi kuka-8% no-13% wesabelomali esiphelele. Ngaleso sizathu, kungaphethwa ngokuthi kungakuhle ukuthi unikele cishe nge-10%.
Ngaphakathi kwalesi simo jikelele, sekuyisikhathi sokwazi izinzuzo zalesi simiso sokuphatha. Akuzona ezimbalwa futhi okunye okubaluleke kakhulu ukuthi kungaholela kokungcono ukwakhiwa kwephrojekthi yewebhu ngaphandle kwe- ukuchitha isikhathi esiningi nemali ngomsebenzi wokuklama we-UX. Kufinyelela ezingeni lomunye wakhe imiphumela efanele kakhulu ukuthi ngemuva kwakho konke, ayikho ingxenye eyinhloko yabasebenzisi ezokhishwa.
Ngokuqondile abasebenzisi noma amakhasimende abangasebenzisa ngokunenzuzo lezi zenzo kusuka kuleli su ekumaketheni kwanamuhla. Ukuze bakwazi ukubamba iqhaza kulezi zindlela, njengamacala esidalula ngezansi:
- Ubudlelwano obuningi phakathi kwezintshisekelo zezinkampani zedijithali futhi lokho kungathonya izenzo ezenziwa yizo zombili izingxenye zenqubo.
- Ukucwaninga nokuchaza abasebenzisi, bangakha ukuqonda okungcono kokuthi bangobani nokuthi bafuna ukufeza ini.
- Thuthukisa umsebenzi webhizinisi onolwazi futhi ngokunembile ekwenzeni izinqumo. Ngokombono osebenzayo kunakuqala, noma ngabe yiliphi isu elizolifeza kusukela manje kuqhubeke.
Izizathu zokwenza i-UX
Enye yezinto esemqoka enikelwa yi-UX okwamanje ukwahlukanisa nokusebenza kahle. Ukusuka endleleni yezobuchwepheshe ye-avant-garde, kuyathandeka ukuchaza impumelelo yenkampani. Ngochungechunge lweminikelo, njengokulandelayo:
- Imayelana nokwenza ngcono isipiliyoni sezethameli ezahlukahlukene.
- Izinhlobo zokuphatha ezahlukahlukene zingahlanganiswa ukuhlanganisa izinto ezine ezibalulekile: ukusetshenziswa, ukusebenza, ukufinyeleleka kanye nokusebenziseka ekusebenzisaneni.
- Inhloso enkulu yalezi zenzo yi- ukuthuthuka kuphrojekthi yedijithali futhi lapho abasebenzisi noma amaklayenti ngokwabo nawo angazuza khona.
- La nokwenza kahle kuyo yonke imisebenzi okufanele yenziwe ezinhlotsheni ezahlukahlukene zezindlela zebhizinisi.
- Lapho izinzuzo ezihlinzekwa yi-UX ezigabeni zokuqala zokwakhiwa nokucatshangelwa okulandelayo esikunikeza okwamanje:
- Ukuthola izilinganiso ezinembe kakhudlwana, ngoba kule ndlela kungenzeka kakhulu ukwengeza noma ukususa izindlela ezithile ekucatshangweni kwebhizinisi ledijithali.
- Ngakolunye uhlangothi, kutholakala ukufeza ukwenziwa okuhle kwezikhathi. Futhi le nto ihumusha ekwakhiweni kwezinhlelo zomsebenzi ezisebenza kakhulu kakhulu kuze kube manje.
- Akungabazeki ukuthi ukunciphisa izindleko kungenye yezinzuzo ezenziwa yileli qhinga ekuphathweni kwenkampani enalezi zimpawu.
Kuyasiza, ngakolunye uhlangothi, ukuthi abasebenzisi babambe iqhaza kakhulu kuphrojekthi kunakwamanye amacala lapho i-UX ingekho.
Kunoma yiziphi izimo, kufanele futhi sivume ukubaluleka kwalolu hlelo ekuthengiseni imikhiqizo yethu, izinsizakalo noma ama-athikili. Ngabe ufuna ukwazi ukuthi yiziphi lezi zizathu nokusabalalisa abanakho okwamanje?
Imiphumela yayo esheshayo kunqubo yokuthengisa
Kuyaziwa ngabo bonke ukuthi ingxenye ebaluleke kakhulu ekuthengisweni komkhiqizo noma kwensizakalo kulapho yenziwa. Kuyisizathu sokukhona kwanoma yiluphi isigaba sezinkampani, okusho ukuthola inzuzo yemisebenzi yezohwebo. Yebo, kusukela ekuqaleni, i-UX Design (Design Experience Design) inokusho okuningi. o "Idizayini Yesipiliyoni Somsebenzisi". Kungaphezulu kakhulu kwalokho okucabangayo kusukela ekuqaleni.
Ngalesi sizathu uzokwazi ukukhombisa ukuthi imiphumela yaso esheshayo ikuphi ku inqubo yokuthengisa. Zizoba ngaphezu kwalokho ongakuqonda okwamanje futhi ezisuselwa kweminye yemihlahlandlela yesenzo esiyiphakamisayo kuleli phuzu lendatshana ukuze ukwazi ukuyibeka endaweni ukuze uthuthukise umsebenzi wakho wobungcweti.
- Kusukela ekuqaleni inani lokuguqulwa liyakhuphuka futhi nalokho okwenziwe ukuhweba noma ukuthengisa.
- Okunye ukunikela kwakhe okucacile ngukuthi ukuthengiswa komkhiqizo ngamunye kuyakhushulwa futhi ngenxa yalokho izinzuzo enkampanini yakho yedijithali zizokhula kakhulu.
- Akungabazeki ukuthi ukwanda kwezimoto nezethameli kuzoba ngenye yezinto ezijwayelekile kuleli banga lokusebenza.
- Omunye umphumela, yize kulokhu ungaqondile, ususelwa ekugcineni ukugcinwa komsebenzisi okuthuthukile nemvamisa yokuthenga. Lokho wukuthi, uzoba namathuba amaningi wokukhulisa ukuthengiswa kwemikhiqizo noma izinsizakalo zakho.
Umphumela osheshayo wesenzo esedlule uzoba nokukhuphuka okusha, kulokhu ngamazinga amasha wokuthengwa kwamakhasimende.
Ukuze ekugcineni kulesi sigaba esibalulekile ungathola esitolo sakho noma esitolo sangokwenyuka ukwanda kwesabelo semakethe futhi uthuthukise ukuncintisana.
Lezi zinto zihumusha ukuma kwakho emkhakheni kuzothuthukiswa kakhulu. Ukufika ezingeni lokuthi ungabhekana nezinselelo zomncintiswano. Ngokumane usebenzise kusukela manje kuqhubeke isu elinjengalelo elivela ohlelweni esilubize nge-UX Design (Design Experience Design). Ukusuka lapho ungafinyelela khona izinhloso ezishiwo ngaphambilini. Vele, hhayi ngendlela elula, kepha kuyagculisa kulokho okuyizintshisekelo zebhizinisi lakho futhi lokho, ngemuva kwakho konke, kumayelana nani kulezi zikhathi ezikhethekile.
Enye into ephakanyiswa yile ndaba ephakamisayo, kanye nokuqamba izinto ezintsha, yileso esihlobene ngqo nesici okwamanje esimele ukusebenzisana okungasungulwa phakathi kwezingxenye zombili zenqubo. Lokho wukuthi, phakathi kwamakhasimende noma abasebenzisi nezinkampani zedijithali eziphethe ukunikela ngensizakalo. Isibonelo, ngalezi zenzo ezilandelayo esikuvezela zona ngezansi:
Amakhasimende abuya nemvamisa ehlobene ukuzothenga imikhiqizo noma izinsizakalo inkampani yedijithali noma eku-inthanethi ebhekele ukumaketha.
Kungafika isikhathi lapho amakhasimende noma abasebenzisi bemema abanye ukuthi baphile isipiliyoni sabo esifanayo esanelisayo nesicebisayo kusuka kunoma yiluphi uhlobo lwendlela yebhizinisi.
Izinga lokuguqulwa kusuka ezivakashini kuya kumakhasimende liyakhuphuka nokuthi ekugcineni lihumusha ekukhuleni okuphawulekayo kwenani lokuthengiwe okwenziwe kungxenyekazi yakho eku-inthanethi.
Le mihlahlandlela ingahle yenele ukuqalisa ngempumelelo iphrojekthi yebhizinisi lakho. Kepha ukube bekungenjalo, akungabazeki ukuthi ungabagcwalisa ngolunye uchungechunge lwezinyathelo ezizokwanelisa izidingo zakho zangempela ngomzuzu wokuqala. Kuze kube sekupheleni kokuthi ekugcineni kosuku, kwesinye isikhathi amasu angalindelekile kakhulu kungaba yilawo angaveza ukusebenza okuhle kakhulu emiphumeleni yenkampani yakho.
Kepha okungenani ukwazile ukuthola uhlelo olusha lokuphathwa kwebhizinisi njengalokho okubizwa nge-UX Design (Design Experience Design). Ngoba ngaphezu kokujabulisa ubuhle, ilusizo futhi kulula ukuyisebenzisa, ilusizo kakhulu ekuhambiseni ukuthengisa kusuka kunoma iyiphi ipulatifomu yokuthengisa yedijithali, noma ngabe imuphi uhlobo nemodeli yokuphatha. Ngaphezulu kwezinye iziteshi zendabuko noma ezijwayelekile enzelwe amanye amaphrofayili wamakhasimende noma abasebenzisi. Njengoba kwenzeka emkhakheni wezokuhweba ngogesi.