Okokuqala, nangaphambi kokungena kulesi sihloko esivusa amadlingozi, kufanele kucaciswe ukuthi isitolo sokuthengisa luhlobo lwebhizinisi olubonakala ngaphezu kwakho konke okudayisa. Kanye nolunye uchungechunge lwezimpawu ezizophuma kusukela manje. Kunoma ikuphi, kungumsebenzi wobungcweti owenziwa yilezo zinkampani ezinomgomo wokuthengisa isitoko esikhulu kumakhasimende amaningi okugcina.
Ukuze lesi sihloko siqondakale kalula, kuyadingeka ukukhombisa ukuthi isitolo sokuthengisa siphikisana nokuthi isitolo noma ukuhweba okuphelele kungaba yini (okubizwa ngokuthi i-wholesale ngesiNgisi). Lokho wukuthi, lapho amanani amakhulu athengiselwa amakhasimende ambalwa, into ejwayelekile kakhulu kubathengisi uqobo.
Kepha ukuthi iyiphi ingxenye enhle yabasebenzisi abangazi ukuthi isitolo sokuthengisa singagcwaliswa nge-eCommerce noma ezentengiselwano. Ngochungechunge lwamanye amasu wokuhweba esizowadalula kule ndatshana ukuze ukwazi ukuwenza uma lokhu kuyisifiso sakho emkhakheni noma emsebenzini wobungcweti. Hhayi ngaphandle komzamo othile, kubi ekugcineni kosuku kuzoba umsebenzi okufanelekile ekugcineni ukuthola imiphumela engayenza emsebenzini wakho wobuchwepheshe ngaphandle kwalesi sikhathi esiqondile.
Isitolo sokuthengisa: yini okufanele uyenze?
Uma okwamanje ucabangisisa ukuthi kungani kufanele ugcwalise isitolo sokuthengisa nge-eCommerce, sizokunikeza izizathu ezingaphezu kwesisodwa zokukhetha le ndlela yokuhweba. Okunye okubaluleke kakhulu ngoba kungaphezu kwesisusa esanele ukuze kusukela manje ukwazi khulisa ukuthengiswa kwemikhiqizo yakho noma izindatshana. Ngoba ingavusa inzalo evela kumakhasimende noma kubasebenzisi ngendlela ephumelela kakhulu.
Ngakolunye uhlangothi, akufanele ukhohlwe ukuthi lolu hlelo lukuvumela ukuthi wenze ibhizinisi lakho libe lesimanje ngeziteshi ezintsha ngokususelwa kubuchwepheshe obukhona kakhulu. Ukufika lapho ukuthi kusuka kulowo mzuzu kuqhubeke uzokwazi ukuthengisa imikhiqizo nge-Intanethi. Ngawo wonke lowo mqondo kusho ubudlelwano bezohwebo. Ukwazi ukufinyelela inani elikhulu labantu, ngisho nakwezinye izindawo ezingaphandle kwezakho.
Ngaphezu kwalokho, empeleni, kumayelana nezitolo eziningi esisebenzisana nabo njengabasebenzisi bokugcina, isixhumanisi sokugcina ochungechungeni lwezohwebo. Futhi lesi sici ngokungangabazeki ukuthi ungasithuthukisa sisuselwe ekuthengisweni kwesitolo noma ukuhweba kwedijithali noma kusuka kunkundla eku-inthanethi. Lapho kungenzeka khona ukuthi uthuthukise amathemba akho ebhizinisini njengoba wawungakaze wenze ngaphambili. Ngakho-ke, kufanelekile ukuthi wenze umzamo wokugcwalisa isitolo esidayisa nge-eCommerce obukade uyifuna iminyaka.
Ngale ndlela, kufanele ucabangele ucezu lolwazi olungasinikeza umkhondo ongaphezu kowodwa ngale nqubo ekhetheke kakhulu. Futhi nguyena okhomba ukuthi abathengisi banesidingo esinamandla kakhulu sokusebenzela ukuqashwa ngendlela ethile. Lesi sici sithinta inzuzo engatholakala ekwamukelweni kwale nqubo yokuhweba. Lokho wukuthi, ngesidingo sokwenza ukuguqulwa kwesitolo esidayisa izinto zibe yi-eCommerce.
Izinzuzo zale nqubo yebhizinisi
Ngenkathi ngakolunye uhlangothi, akungabazeki ukuthi imizamo yethu yokumaketha kumele yenziwe ngendlela yokuthi umyalezo nokunikezwayo kuhehe izilaleli zethu futhi kuhambisane nokulindelwe kanye nezidingo zabo. Futhi lokhu kungenziwa okuthile ngokusebenzisa lokhu ushintsho kulo msebenzi wokuhweba. Ngezinzuzo eziningi ezibika kulabo ababhekele ibhizinisi kusukela manje.
Ngakolunye uhlangothi, enye yezinkinobho ezingasisiza ukuthi siqonde le nqubo, i-priori ethande ukuba yinkimbinkimbi, ukuthi ngokuqinisekile ayibalulekanga kangako kunalokho eyiyo. ezomnotho nokuhleleka. Kusukela ekutshalweni kwemali ekubanjweni kuya ekutholeni amasheya futhi lokho kungaxazululwa ngokuzivumelanisa nesitolo noma ukuhweba nge-Intanethi. Njengeqiniso lokuthi kufanele uphishekele umthengi ukusungula ukuxhumana nenkampani ukubenza babuye kaninginingi. Futhi lesi ngesinye sezizathu zokuthi kungani singakhetha ekugcineni ukugcwalisa isitolo sokuthengisa nge-eCommerce. Yize kunezinye izizathu ezizocacisa ngalolu shintsho ekuphathweni kwezebhizinisi kusuka manje.
Ezinye izizathu zokuchaza le nqubo yebhizinisi
Kunoma ikuphi, kungukugcina kwe- imodeli eyi-hybrid lapho izitolo zomzimba zihlanganiswa nesitolo esiku-inthanethi. Ngokwalokhu kubuka, kwezentengiselwano ephathekayo kungasiza abanikazi bezinkampani ezidayisa, ukuqala kanye nabasebenzi babo. Iminyango eminingi yokuthengisa ezinkampanini zesimanje ihlelwe ngendlela yokuthi abaphathi bamahhovisi nabamele abathengisi babe nohlu olukhulu lwezibopho.
Ikakhulu, ngoba ingabika uchungechunge lwezinzuzo kulaba bantu futhi ezivezwa kulezi zenzo ezilandelayo esizozibhala ngezansi:
- Ama-oda angacutshungulwa ngokuzenzakalela futhi lokhu kungasiza abaphathi benkampani uqobo.
- Ukutholakala kokuqinisekisa uma kunemikhiqizo edingekayo esitokweni kanye nentengo yabo yamanje, njengethuluzi lokwenza lula izinqubo zokuthengisa.
- Ngenisa uchungechunge lwemisebenzi maqondana nokuthengiswa okuzothuthukiswa kakhulu kunamamodeli wendabuko amaningi.
- Ikhuthaza ukutshalwa kwezimali okuncane, njengokuthengwa kwabasebenzi imishini emisha.
- Akungabazeki ukuthi kuzoba nemisebenzi emisha ebhizinisini nokuthi izosiza ekwandiseni ukuthuthukiswa kwesitolo noma ezentengiselwano ezidijithali.
Yonga imali kwezentengiselwano ezidijithali
Esinye isici okufanele sihlolwe yileso esibhekise ekongeni imali ngezindleko ezenziwe abaphathi balo msebenzi wobungcweti. Ngalo mqondo, kuliqiniso impela ukuthi ukuphatha isitolo se-e-commerce kungonga imali. Kungaphezu kwalokho ongakucabanga kusukela ekuqaleni. Ikakhulukazi uma isetshenziswa kufayela le- uhlelo lokuphatha ngokususelwa kuwebhu engenza ngokuzenzakalela ukuphathwa kwempahla futhi inciphise izindleko ezihambisanayo ngayo.
Omunye umphumela waleli su lezentengiselwano usekelwe eqinisweni lokuthi lezi zingancishiswa ngokungena kwamakhasimende amasha noma abasebenzisi. Ngokwezinga lapho bezokhipha khona ngaphezulu kwebhizinisi uqobo. Akumangalisi ukuthi ekugcineni, nge-software eyiyo, izindleko zenkampani zingancishiswa. Kuze kufike emazingeni angacabangi kwabaningi balabo abathintekile.
Ngenkathi ngakolunye uhlangothi, kubalulekile futhi ukuthi labo ababhekele lezi zinkampani yilabo abanentshisekelo enkulu ekukhetheni ukuthengwa kwe-inthanethi ngoba kusiza futhi kungenza nokwenyuka okukhulu okuphawulekayo ekuthengisweni kwemikhiqizo yabo, izinsizakalo noma izihloko.
El izindleko eziphansi ibuye yenze imizimba ngezindlela ezisetshenziswa ekuthengisweni kwezebhizinisi. Phakathi kwezinye izizathu, ngoba kusetshenziswa imishini yezobuchwepheshe, njengamatheminali okukhokha, izingcingo ezisezingeni eliphezulu, ama-laptops noma ezinye izinhlobo zamadivayisi anezici ezifanayo. Ukufeza umphumela oyifunayo, okungekho okunye ngaphandle kokunciphisa izindleko zalokhu kusebenza noma ukunyakaza ekuphathweni kwesitolo noma ibhizinisi, noma ngabe kunjani.
Ngakolunye uhlangothi, kuyadingeka ukuthonya inzuzo empeleni ecabanga iqiniso lokulawula umsebenzi wabasebenzi nokuthi yini okubaluleke kakhulu, ukuxhumana nabo njalo. Okuthile ekugcineni kosuku kuqinisekiswe izinzuzo ezinikezwa ezentengiselwano ngogesi okwamanje. Ukuba, noma kunjalo, kunezizathu ezingaphezu kokwanele zokukhetha lolu shintsho lwemodeli esitolo sakho noma ebhizinisini eliku-inthanethi. Kuze kube sezingeni lokuthi ikhombisa ukusebenza kahle okuphawulekayo futhi isebenze futhi ingasiza izinkampani eziyizinkulungwane nezinkulungwane emhlabeni wonke ukufeza izinhloso zebhizinisi labo ngempumelelo futhi ngaphezu kwakho konke okunengqondo.
Akumangalisi ukuthi le ndlela yokuhamba ingenziwa ngokuqhubekayo nangendlela ehlelekile ukuze kungabikho sigameko sangaphandle esingaguqula ukuvela okuhle kwaleli bhizinisi. Ngenhloso ephindwe kabili, nokuthi kwasekuqaleni kuhlala eqinisweni lokuthi ukuthengisa kuzokwanda kancane kusuka kulowo mzuzu kuqhubeke. Ngenkathi ngakolunye uhlangothi, kuzokhiqiza ukuthi ukwenza kahle kube yisona sici esivamile salolu hlobo lwesenzo ozosenza okwamanje. Ngaphandle kolunye uchungechunge lokucatshangelwa kwezobuchwepheshe okuxhumene nokwakhiwa kwalo msebenzi wobungcweti uqobo. Okuthile ngemuva kwakho konke okudingayo ngesikhathi esithile noma kwenye.