Esinye sezimo ezifiseleka kakhulu kubasebenzisi bedijithali ukuthi banikela ngokuqukethwe okuyimpinda kuwebhusayithi yabo. Imiphumela yayo ingaba kulimaza kakhulu izintshisekelo zakho zobungcweti. Ikakhulukazi uma bencike emholweni abangawenza, njengoba uzobona ngezansi.
Kubizwa ngokuqukethwe okuyimpinda lapho umbhalo ophindwayo noma imininingwane ivela ku-URL eyodwa noma amaningi. Lokhu kuxhunyaniswe negama elithi Isitholi Sezisetshenziswa Esingafani futhi ukuhumusha kwakhe okungokoqobo yi-Uniform Resource Locator. Lesi senzo kungenzeka ukuthi singenxa yezimbangela ezidlulela kubasebenzisi ngokwabo. Yize kuvame kakhulu kungenxa yokuthi bayakopisha imibhalo evela kwamanye amakhasi ewebhu. Kepha abangakwazi ukuthi ekugcineni kuzothatha umthwalo wabo kumabhizinisi abo edijithali noma kuma-blog abo.
Kuzoba yisizathu esanele sokuthi uvikele okuqukethwe okuyimpinda kuwebhusayithi yakho kusukela manje kuqhubeke. Phakathi kwezinye izizathu, ngoba uzoqala ukuvakashelwa okumbalwa ngenxa yesikhundla esibi kakhulu abazokunikeza sona kusukela kuzinjini eziyinhloko zokusesha okwamanje. Akusizi ngalutho, yize kuyizinjini zokusesha, ziyazi ukuthi kwenzekani ngaso sonke isikhathi nokuqukethwe okuvela kwi-Intanethi kuwo wonke amazwe. Ukuthi iphuzu lokuthi lokhu kusebenza kungakudlala ngomunye umzuzu omubi empilweni yakho yobungcweti.
Okuqukethwe okuyimpinda: kungani kulimaza izintshisekelo zakho?
Le mikhuba ekwakhiweni kokuqukethwe emakhasini ewebhu nakumabhizinisi edijithali ayingozi impela ngokombono wokuhweba. Ngoba kungaholela ekwehleni kokuvakashelwa kanye nenani lezivakashi. Kepha yini ebaluleke kakhulu: ukukala ukuthengiswa kwemikhiqizo, izinsizakalo noma izinto ezimakethwa ngokuhweba ngogesi.
Kuzinjini zokusesha, njengeGoogle, lokhu okuqukethwe kutholakala kalula. Ngokugqugquzela okuphindwe kabili esizokudalula:
- Ukuze okuqukethwe kungaveli kuphindwe ngomzamo woku vikela izintshisekelo zabasebenzisi.
- Babhekene nezinkinga zabo ukwazi ukuthi yini okuqukethwe empeleni kumele ikhombe.
Njengoba sibhekene nalesi simo, lezi zenzo ezenziwa abakhiqizi bekhasi lewebhu kanye nabashicileli bebonke ujeziswe kanzima. Kufika ezingeni lokuthi ungayikhokha ngokungathí sina uma ubhekene nalezi zenzo ezingafuneki zawo wonke umuntu.
Imiphumela yokuqukethwe kumakhasi ewebhu
Uzobona ukuthi ukuphindaphindwa kokuqukethwe kungangithinta kanjani kancane kancane. Ngabe ufuna ukuthi ungaqinisekisa kanjani lezi zenzo kumakhasi akho ewebhu? Sizokunikeza eminye yemiphumela efanele kakhulu ezokwenziwa kusukela kulowo mzuzu.
- Ukulahleka kolawulo kwiwebhusayithi. Futhi okubandakanyekile ezinjinini zokusesha zezinjini zokucinga akukunaki ngenxa yekhophi lokunye okuqukethwe kwasekuqaleni okunikezwa ezinye izizinda kwi-Intanethi.
- Ukuma okungasebenzi kahle ezinjini zokusesha. Njengomphumela walesi senzo, akungabazeki ukuthi uzoba nesikhundla esinenzuzo encane kakhulu kunalokho ukube ubukhombisile okuqukethwe koqobo kanye nekhwalithi ephezulu.
- Isijeziso sokukopela sivame kakhulu kunalokho abasebenzisi abaningi abacabanga. Ngokuzama ukuvuza imizamo yochwepheshe abahlinzeka ngemisebenzi esezingeni eliphakeme ngolwazi olunembe kakhulu.
Kodwa-ke, izimo eziyinkimbinkimbi kakhulu zingenzeka futhi lokho kungaholela ekutheni ube nephutha elingaphezu kwelilodwa kuleli banga lemikhuba. Kushiwo lapho, ngenxa yezizathu ezahlukahlukene, iGoogle ibheka ukuthi kunezinye izinhlobo zokuqala kanti ezakho zikopiwe. Lokhu kuvame kakhulu ekulinganisweni kwedijithali futhi lapho izici ezifanele njengokulandelayo esikubonisayo zicatshangelwa:
- Amagama angukhiye anikezwa imisebenzi noma okuqukethwe.
- Kuzibuyekezo ozenzayo kumatheksthi ashicilelwe ngaphambilini.
- Kusukela ngosuku okwakhishwa ngalo umqulu noma umsebenzi.
Kuze kube seqophelweni lokuthi izofinyelela lapho uzokwehliswa ngokungenakuqondakali kubutho lokugcina ekusesheni. Ngochungechunge lwezijeziso ozohlupheka kusukela kulowo mzuzu kuwebhusayithi yebhizinisi lakho eliku-inthanethi. Lapho, ngokunengqondo, ngeke ube nesibopho salezi zenzo. Kepha ekugcineni kosuku uzobabona sengathi bekuyibo ababambe iqhaza kulokhu kukopela.
Qaphela izinhlobo zeselula
Uma ungafuni ukudlula kwesinye salezi zimo, kufanele wazi ukuthi lo mcimbi kungenzeka ngengozi noma ngendlela ethile. Isibonelo, hhayi ukuhlukanisa phakathi kokuqukethwe komakhalekhukhwini kanye nalokho okuhloselwe ama-desktops. Ngoba kwesinye isikhathi amakhasi ewebhu weselula ayingqophamlando yenguqulo yedeskithophu. Ukugwema le nkinga engathandeki ngezintshisekelo zakho, ngeke ube nokunye ongakwenza ngaphandle kokudala okuqukethwe okuthile kwifomethi ngayinye kulawa amabili.
Kuzosiza kakhulu ukukhetha umklamo ophendulayo. Lokhu kusebenza kusho ukuthi kufanele uvumelane nedivayisi ngayinye yezobuchwepheshe. Yize bobabili bangabakho njengoba imiphumela emibi kakhulu ingenziwa ukukhulisa ibhizinisi lakho, isitolo esibonakalayo noma nje ibhulogi lakho siqu noma lenkampani. Lapho okuqukethwe okuyimpinda kuwebhusayithi yakho kungavela ungahlosile futhi, okubi nakakhulu, okungalindelekile nhlobo. Ngoba ekupheleni kosuku Kuzokhombisa ukuthi ukopishe noma wakopisha okuqukethwe okuqukethwe yiselula. Kulula kanjalo futhi le nkinga ingaxazululwa kuphela ngokuhlukanisa kuyo yomibili imidiya.
Kungani ukugwema okuqukethwe okuyimpinda kubaluleke kangaka?
Lokhu kungukusebenza okufanele ukukuvikele ngazo zonke izindlela ngoba ungakhokha kakhulu kusuka manje. Ngabe ufuna ukwazi yonke imithelela emibi engakhula kuwebhusayithi yakho? Thatha iphepha nepensela ukukubhale phansi ngoba kuzosiza kakhulu esikhathini esithile sempilo yakho.
- Kuzokulimaza ukuphrinta ifayela le- uphawu lwekhwalithi kumkhiqizo wakho wezohwebo.
- Ngeke waziwe njengochwepheshe kulo mkhakha. Futhi kakhulu wena ubhekwa njengonguchwepheshe ngaphambi kwezinkampani zangaphandle nezinkampani ngokujwayelekile.
- Ngeke ukwazi ukuzihlukanisa namanye amapulatifomu edijithali futhi leli qiniso lijezisa okuqukethwe kwakho kanye nokuthengiswa kwemikhiqizo noma izinsiza zakho uma wenza ukuhweba ngogesi. Zimbalwa izinto eziyingozi njengokunganikeli ngokuqukethwe kwasekuqaleni kwekhwalithi enhle kakhulu nokuklanywa.
Noma kunjalo, unamaqhinga athile okuphuma kule nqubo. Uma nganoma yisiphi isimo ucaphuna noma usho esinye isizinda sekhompyutha, kunconywa kakhulu ukuthi wena beka isixhumanisi esiya kulelo kheli. Ukuze kungabikho sikhathi lapho izinjini zokusesha zicabange ukuthi uke wakopela imininingwane evela kulelo khasi lewebhu.
Ngenkathi ngakolunye uhlangothi, uhlala unesisetshenziswa sokuqikelela kakhulu imininingwane oyinikezayo kukho konke okuqukethwe. Ungazami ukusho okufanayo nakwamanye amawebhusayithi. Kepha ngokuphambene nalokho, sebenza kanzima kancane ukuze uzihlukanise nomncintiswano ngoba ungenye yezikhiye zokuthola impumelelo emkhakheni wedijithali. Ngaphandle kolunye uchungechunge lokucatshangelwa kwezobuchwepheshe futhi lokho kuzoba yindaba yeminye imisebenzi kule ndlela yokuxhumana.
Ingabe okuqukethwe okuphindiwe kungayithinta i-SEO?
Impela kunjalo, nangezindlela eziningi. Kukonke, ukulimaza izintshisekelo zakho njengomhleli, kokubili kwezomsebenzi nobungcweti. Ngokwalo mongo, kufanele wazi ukuthi yini okuhlawulisa ezinjinini zokusesha:
Hlunga okuqukethwe kwezingxenye ezikopishiwe ukuze musa ukuvela emiphumeleni yosesho. Njengomphumela walezi zenzo, ubukhona bakho buzoqhubeka bungabi nalutho. Ngokuma okubuthakathaka okuzokhipha abasebenzisi kanye nokuthengisa uma uzinikezela kukho.
Awusoze wakhohlisa izinjini zokusesha ngale mikhuba. Ngabe ufuna ukwazi isizathu sangempela? Ngoba nikezela ngama-algorithm anamandla ajezisa masinyane kumakhasi angenisa lezi zenzo ezingafuneki.
Kungenzeka ngoba awukalisebenzisi kahle isu le- izixhumanisi zangaphakathi nezixhumanisi zangaphandle. Uma kunjalo, uzophuma kule midlalo umiswe kakhulu. Noma ngabe bazojeziswa futhi bangabonakali kangako ukukhombisa noma yiluphi uhlobo lwemikhiqizo, izinsizakalo noma ama-athikili.
Okuqukethwe okuyimpinda kungathathwa ngabanye abasebenzisi njengophawu lobuthakathaka kuwebhusayithi yakho. Noma okubi kakhulu, isampula yokuntuleka kwakho kobuchwepheshe emkhakheni wedijithali. Ukufika ezingeni lokuthi kuthinta konke okwenzayo: ukuthengiswa kwamahembe ezemidlalo, okokusebenza kwezingane noma ukusatshalaliswa kokuqukethwe okufundisayo.
Uzothola ukuthi okuqukethwe okuyimpinda kuwebhusayithi yakho akuyona into enhle ngezixazululo zakho zobuchwepheshe. Kepha ngokuphambene nalokho, kungumthwalo ongaholela ezimeni zokuyekethisa kakhulu noma uze wehluleke ebhizinisini lakho noma esitolo sangempela. Ngakho-ke, ugwema kangcono lezi zimo ngoba unokuncane kakhulu ongakuzuza nokuningi okulahlekile. Ungakhohlwa kusukela manje kuqhubeke. Kungaba ukhiye ukuze iphrojekthi yebhizinisi lakho ingasebenzi nokuthi ungabi namakhasimende noma abasebenzisi okudingeka ubakhulise.