Elinye lamasu izinkampani noma izitolo zedijithali ezisebenzisayo ukukhuthaza ukuthengiswa kwemikhiqizo noma izinsizakalo zalo kwenziwa ngokuthumela kwamahhala. Kepha ngabe lokhu kusebenza okwenziwa abanye osomabhizinisi kulo mkhakha kunenzuzo ngempela? Kunemibono eminingi ephakanyiswe yile ndlela yokwelashwa ku ukumaketha kwezentengiso, kuvuna yona futhi kukhombisa imibono ephikisana nokwenziwa kwayo.
Vele, ukuhanjiswa kwamahhala kungaba isu lebhizinisi elingavuna kakhulu izinkampani zedijithali ezinenzuzo ephansi. Phakathi kwezinye izizathu ngoba zizosiza ukuqukatha izindleko eminyakeni yokuqala ekuthuthukiseni lo msebenzi wobungcweti. Ngenkathi kwenzeka okuphambene nalokho, izinzuzo zayo zokuhweba nge-elekhthronikhi ngevolumu enkulu yokuthengiswa kwemikhiqizo, izinsizakalo noma ama-athikili ziyangabazeka kakhulu.
Ngaphakathi kwalo mongo ojwayelekile, kusukela manje kuqhubeke sizozama ukuhlaziya ukuthi kufanelekile yini ukuhambisa mahhala. Yize kunjalo, umbono wokuthi bazosinika wona kusuka emkhakheni awumuhle neze. Ngoba ingakwazi kwenze kungabi nokuncintisana okuncane uma kuqhathaniswa nezinye izinkampani ezikhona esigabeni sayo sobuchwepheshe. Kunoma ikuphi, kuyimpikiswano efanele ukuqhutshwa kusukela manje kuqhubeke.
Ukuhanjiswa kwamahhala, yebo noma cha?
Sekuyisikhathi sokubuza lo mbuzo nokuthi kufanele zithinte kuphi izintshisekelo zabanikazi balolu hlobo lwebhizinisi ngendlela ese-inthanethi. Ngokwalo mbono, kufanele kuqashelwe ukuthi omunye omkhulu ukungabaza okulethwa kuwo wonke amabhizinisi edijithali ekuqaleni kwawo yi inqubomgomo yezindleko zokuthumela. Kufika ezingeni lokuhlaziya ukuthi ngabe lo msebenzi wokuhweba ungaba nenzuzo noma cha kusuka manje. Ezimweni eziningi kuzoncika kubunjalo nezimpawu zesitolo sedijithali noma ezentengiselwano futhi lokho kungahluka kwelinye lamacala ethulwa osomabhizinisi.
Ukuxazulula lesi sehlakalo sobuchwepheshe, ngeke kube khona okunye ongakwenza ngaphandle kokubeka zonke izinzuzo zalo ohlangothini olulodwa lwesikali nokungalungi kwalo kolunye. Ukuze sibe nombono osondele kakhudlwana wokuthi yini ezosithakazelisa esimweni ngasinye.
Mayelana nezinzuzo zayo, kufanele kuqashelwe ukuthi okuhambisana kakhulu kusekelwe eqinisweni lokuthi ingakhuphula imali engenayo ngo-15% noma ngo-25% we-ecommerce. Njengoba kufanele unikeze umthengi umbono wokuthi sinikela ngentengo yokuncintisana kakhulu kunomncintiswano. Ngalo mqondo, kuyadingeka ukukwenza kucace bha kumakhasimende noma kubasebenzisi ukuthi ekugcineni azikho izindleko zokuthumela, ukwenza lula ukuqhathanisa nokwakha isibopho sokwethembana. Leli kungaba isu elihle kakhulu lebhizinisi ukukhulisa inani lokuqhutshwa kwebhizinisi.
Ngakolunye uhlangothi, ungakhohlwa ukuthi izindleko zokuhambisa mahhala zingaholela kumqondo wamathuba. Ukuze ngale ndlela, kungakhuthaza ukufeza ukuthenga ngamakhasimende. Kepha futhi kunencazelo eqondile esitolo sakho esiku-inthanethi futhi lokho akuyona enye ngaphandle kokwehlisa ngokuzenzakalela izindleko zangempela zalokho kuthunyelwa.
Izingozi zokuthunyelwa kwamahhala
Ngenkathi ngakolunye uhlangothi, kukhona olunye uhlangothi lwale nqubo yezentengiselwano futhi okusho ukulimala kulolu hlobo lwemisebenzi yezohwebo evela enkampanini yakho yedijithali. Phakathi kwalabo abavelele kulokhu okulandelayo esizokudalula ngezansi.
Inganikeza isithombe sokuningi ubuthakathaka ohlwini lwakho lwebhizinisi futhi lo ngumlayezo ongafanele ufinyelele ezindlebeni zabasebenzisi bakho noma amakhasimende. Phakathi kwezinye izizathu, ngoba kungalimaza izintshisekelo zakho zokuhweba nangendlela ekhethekile.
Kufanele uhlaziye ngokuningiliziwe imininingwane ye- ukubalwa kwebhizinisi lakho ledijithali ngoba kungenzeka ukuthi leli su lebhizinisi elikhethekile akulona elifanele kakhulu ukugcina inkampani yakho iqhubeka. Uma kungenjalo, kunalokho, kungaphazanyiswa yilezi zenzo ekukhangiseni kwemikhiqizo yakho noma ama-athikili.
Ukuhanjiswa kwamahhala akumele nangendlela ethile kwenziwe njengokuthi inqubo yempilo yonke. Hhayi kancane. Uma kungenjalo, kungaba yingxenye yecebo elithile futhi ngezikhathi ezithile ekumaketheni imikhiqizo yakho. Akufanele weqise isikhathi eside kunesidingo.
Luhlelo lokulethwa okufanele lube yilo ilawulwa yimizimba yezezimali wesitolo sakho noma webhizinisi eliku-inthanethi ukuze ngale ndlela ungakwazi ukuwela emaphutheni ekugcineni angakubiza kakhulu ekulondolozeni nasekuthuthukiseni ibhizinisi.
Kungukusebenza okuhle kakhulu ukuthuthukisa umkhiqizo omusha onikela kumakhasimende ukuthi akhuthaze asevele asungulwa Ngalo mqondo, kungaba lusizo olukhulu kwizintshisekelo zakho zobungcweti uma uhlakulela isu lebhizinisi elichazwe kahle elibheka le nto.
Vele, ukuthunyelwa kwamahhala ayifani nekhwalithi nokuncane kakhulu ukuthi ungathengisa imikhiqizo eminingi kusukela manje kuqhubeke. Uma kungenjalo okunye okuhlobene kakhulu nokukhangiswa okuqondile.
Izingozi zokuthunyelwa kwamahhala
Vele, imiphumela yalokho okubizwa ngokuthi ukuthunyelwa kwamahhala ngeke kube mahhala, futhi kufanelekile ukuphinda lokho, kulabo ababhekele ezentengiselwano ze-elekthronikhi. Ngoba kungaphazamisa ama-akhawunti ezinkampani ezikhetha lolu hlelo lokusabalalisa. Futhi ingaveza ushintsho olufanele ngendlela yokuphatha.
Ngakolunye uhlangothi, ukuhanjiswa kwamahhala kwenziwa ngendlela eya zithuthukise kumakhasimende amasha noma kubasebenzisi. Ungalokothi ugcine ubudlelwano bususelwa ekunikezelweni kwalezi zenzo ekuthuthweni kwemikhiqizo. Ngoba ekugcineni kosuku ungafinyelela ezinhlosweni eziphikisanayo zalokho okufunayo ngempela. Ngalo mqondo, kufanele uziphathe ngokuqapha okukhulu ukugwema izimo ezingafuneki kakhulu ekuthuthukiseni ibhizinisi lakho ledijithali. Njengoba kwenzekile kwabanye osomabhizinisi abakulo mkhakha.
Ithonya lokuxhumana nabantu kokuthunyelwa kwe-e-commerce
Akungabazeki ukuthi amanethiwekhi amaningi wokuxhumana nomphakathi angazuza ezithakazelweni zokuhweba zamabhizinisi edijithali. Uma nje zingasetshenziswa kahle nangesikhathi esifanele. Ngoba empeleni, njengoba ungaqonda kahle, kuzothinta bobabili ubudlelwano namakhasimende noma abasebenzisi nenqubo ye- ukumaketha kwemikhiqizo, izinsizakalo noma izindatshana kwe-ecommerce yakho noma ukuhweba ngogesi.
Ukusuka kule ndlela yokuxhumana nomphakathi, kunezinhlelo zokusebenza eziningi amanethiwekhi omphakathi angakunikeza zona kusukela manje kuqhubeke. Futhi lokho kuzokusiza ukukhuthaza ukuthengisa uma wazi ukuthi ungabalethela kanjani izithelo, okuyingxenye eyinkimbinkimbi kakhulu yale nqubo yebhizinisi. Ikakhulu, ngoba unganikeza ukubonakala okuningi kakhulu emsebenzini wakho wobuchwepheshe kusuka kulezi zinqubo ezixhunyaniswe nezindlela zobudlelwano bezenhlalo.
Sekuyisikhathi sokuthi ekugcineni wazi zonke izinzuzo ongazingenisa kusuka kumanethiwekhi omphakathi. Vele ziningi futhi zinemvelo ehlukahlukene. Ngabe ufuna ukufinyelela kuzo ukuze uzisebenzise ngokushesha okukhulu? Thatha ipensela nephepha ukuze ungazikhohlwa noma kunini.
Ukubamba iqhaza
Kuyithuluzi eliwusizo kakhulu ukuxhumana nawo wonke amakhasimende futhi ngale ndlela kwakha izinga eliphezulu lokusebenzisana phakathi kwabo.
Ukuxhumana kokunikezwayo
Vele, enye yezinjongo zayo ukusizakala ngesiteshi somphakathi ukwethula ukukhushulwa, ukunikezwa okukhethekile namakhuphoni esaphulelo angahleleka ngesikhathi senqubo yokuthenga. Amanethiwekhi omphakathi angakusiza kahle kakhulu ukuletha lokhu kuxhumana nabamukeli bokugcina bomkhiqizo noma wensizakalo, okungamakhasimende.
Yakha ukwethembeka kumsebenzisi
Ukuqalisa izenzo zokwethembeka kumanethiwekhi omphakathi kungenye yezinto eziza kuqala kuwe ngoba kuyisiteshi sokuxhumana esisebenzisana kakhulu esingakusiza kulezi zifiso zobungcweti.
Khombisa imikhiqizo yakho
Iziteshi zenhlalo zingumbukiso omuhle wokwethula izinhloso zakho zokuhweba futhi ngalo mqondo akukho okungcono kunokuthuthukisa incazelo yemikhiqizo ucabanga ngomsebenzisi. Kuyithuba eliyingqayizivele ukuze kusuka esiteshini esisodwa sokuxhumana ukwazi ukufinyelela abantu abaningi ngasikhathi sinye nokuthi yini okubaluleke kakhulu ngaphandle kokuchitha izinsiza.
Inkundla yezingxoxo
Futhi ekugcineni, kufanele unake kusuka manje ukuya phambili ukuthi ukuxhumana nomphakathi kuyimoto ekhuthaza izinkundla zezingxoxo ngomkhiqizo noma insizakalo emakethwayo. Umphumela wawo osheshayo ukuthi uzokwaziwa kangcono kusukela lapho. Ingxoxo ngabo ingaba lusizo olukhulu ukwandisa ukubonakala komsebenzi wakho wobuchwepheshe bedijithali. Ukuthi kungaba yinkuthazo eyengeziwe yokuthuthukisa ukuthengisa ngaphandle kokuthi wazi ngaleso sikhathi.
Ukubamba iqhaza okwengeziwe
Amanethiwekhi omphakathi angakusiza kahle kakhulu ukuletha lokhu kuxhumana nabamukeli bokugcina bomkhiqizo noma wensizakalo, okungamakhasimende.