Thola ukukhetha okulungile kwefayela le- imakethe ye-niche imvamisa kuyisithiyo esikhulu esibhekana naso lapho qala ibhizinisi online. Imvamisa kuyinkinga engathatha amasonto noma izinyanga ngaphandle kokufinyelela esinqumweni. Kugcina kuba yinto ekhungathekisayo futhi edumazayo., kodwa ngenhlanhla kunezinto ezimbalwa ezingasisiza khetha i-niche ye-ecommerce esebenzayo futhi enenzuzo ngaphandle kwengcindezi noma ukudideka okungaka.
Amathiphu wokukhetha i-niche enhle kakhulu yesitolo esiku-inthanethi
Okulandelayo sizokwabelana ngokuhle kakhulu Amathiphu Okukhetha i-Niche ye-Ecommerce Engaba Nenzuzo futhi lapho unamathuba aphezulu kakhulu okuphumelela ngebhizinisi elisha le-e-commerce.
Khetha i-niche lapho ungangeza khona inani
Le ngenye yezinqubo ezibaluleke kakhulu okufanele uzicabangele lapho ukhetha i-niche ye-Ecommerce. Iphuzu elisemqoka lapha ukuthi ziqonde ngempela izingqinamba amakhasimende abhekene nazo futhi uzinikeze izinsiza ezinhle ukuzixazulula. Lokho wukuthi, ngokunikeza inani lamakhasimende akho nokuxazulula izinkinga zawo, uzobe usuthemba futhi nakanjani bazovuma ukukhokha umuntu ongabaniki umkhiqizo noma insizakalo kuphela, kodwa futhi abatshele nokuthi bangayisebenzisa kanjani noma bayithole kanjani iningi lalo. inzuzo ephezulu.
Ngaphandle kwalokhu, ngokunikela ngesamba esikhulu semininingwane yolwazi esezingeni eliphezulu, i- Ibhizinisi le-ecommerce lingabekwa njengongoti noma uchwepheshe emakethe yakho. Lokhu kubalulekile njengoba abantu ngokuvamile bethenga imikhiqizo ezindaweni lapho ubuchwepheshe buthakazelelwa futhi isizathu salokhu ukuthi uma kukhona okungahambi kahle, amakhasimende azi ukuthi angaluthola usizo kochwepheshe abawazi kahle umkhiqizo. Ngenxa yalokho, uma ufuna ukuthola amakhasimende ukuthi athenge imikhiqizo yakho, kufanele banikeze okuthile okuyigugu.
Akufanele ukhohlwe ukuthi kufayela le- i-e-commerce yomhlaba wonke, wonke umuntu uvame ukuthengisa umkhiqizo ofanayo, izithombe ezifanayo kanye nezincazelo ezifanayo, ngakho-ke into okufanele uyinikele eyehlukile futhi engcono kunaleyo yolwazi lwakho, ukucaciseleka kanye nemininingwane yomkhiqizo ebasiza ukuthi benze isinqumo sanele.
Manje kufanele wazi ukuthi i-cikhono lokwengeza inani libaluleke kakhulu ukuthola i-ecommerce niche enenzuzo, njengokulula kokuqalisa. Ukukhulisa inani elingangezwa, okuhle ukubheka ama-niches anezici ezilandelayo:
- Udidekile Lokho wukuthi, indawo lapho imikhiqizo iyinkimbinkimbi, lapho kunesikhala esengeziwe sokufundisa amakhasimende nokuphendula yonke imibuzo abangaba nayo. Ngale ndlela, uma ukhipha ukudideka kumkhiqizo futhi ululeke amakhasimende ukuze azi ukuthi umkhiqizo wakho uzozixazulula kanjani izidingo zawo, lawa makhasimende azimisele kakhulu ukuthenga, noma ngentengo ephezulu. Ezinye izibonelo ze ama-niches adidayo angaheha wena Kubandakanya izinhlelo zokuhlanza amanzi ezentengiselwano, imishini yokuphepha emakhaya, noma ama-stereo systems.
- I-niche lapho kudingeka khona izinto eziningi. Khumbula ukuthi noma nini lapho umkhiqizo uthengwa odinga ukuthi izinto eziningi zisebenze kahle, abathengi, ikakhulukazi abathengi bokuqala, ngeke bazi ukuthi lezi zingxenye ziyahambisana yini. Ngakho-ke uma ungenza amakhasimende akho azi ngokucacile ukuthi yiziphi izingxenye ezisebenza ngokubambisana futhi ezingasebenzi, uzokwazi ukwengeza inani elikhulu kuleyo mikhiqizo.
- Ama-niches anemikhiqizo edinga ukufakwa okuyinkimbinkimbi. Imikhiqizo eyinkimbinkimbi edinga ukufakwa komthengi nayo ilungele ukwengeza inani elengeziwe. Ungakwazi finyelela imiphumela emihle futhi uthethelele izindleko ezengeziwe, uma unikeza umhlahlandlela wokufaka wesinyathelo ngasinye, otholakala kuphela ngokuthengwa komkhiqizo.
Kufanele uhlale ukhumbula ukuthi uma uthengisa umkhiqizo ongase utholakale ku-inthanethi, awukwazi ukuncintisana ngentengo. Ukwenza abantu bathenge okuthengisayo, kufanele unikeze okuthile okuyigugu, okuthile okubakhuthazayo futhi kugcine kubakholisa ukuthi eyakho iyona ndlela yokuthenga engcono kunazo zonke.
Khomba uhlobo olufanele lwamakhasimende
Kuyacaca ukuthi akuwona wonke amakhasimende afanayo noma anezintandokazi ezifanayo. Ngenxa yalokho, lapho ukhetha i-niche yebhizinisi lakho le-e-commerce, kufanele uqinisekise ukuthi khomba uhlobo olufanele lwamakhasimende. Ezinye izici okufanele uzicabangele lapho ukhetha amakhasimende wakho ohlosiwe okufanele akwenze, ngokwesibonelo, ngokuba kwabo:
- Amakhasimende akhathazekile. Kuyamangalisa ngempela ukuthi bangaki abantu abazokwenza noma bachithe izinto abazithandayo. Njengomnikazi wesitolo esiku-inthanethi, maduzane uzoqonda ukuthi amakhasimende anentshisekelo atshale isikhathi esiningi nemali kokuzilibazisa, okuthile ongakusebenzisa ngokunenzuzo. Ngenxa yalokho, uma ukwazi ukuthola isisekelo samakhasimende esithanda okuthile ngokukhethekile bese ubanikeza umkhiqizo owengezwe ngenani, ngokuqinisekile unethuba elihle lokuphumelela.
- Amakhasimende anenkinga. Lezi futhi ziluhlobo olufanele lwamakhasimende ngoba uma ukwazi ukukhomba abantu abanenkinga enkulu, Phusha bese unikeza isisombululo, uzoba namandla okwenza imali.
- Amaklayenti webhizinisi noma kaHulumeni. Amakhasimende wezohwebo noma kahulumeni futhi angaba uhlobo olufanele lwamakhasimende we-niche ecommerce ephumelelayo. Lezi zinhlobo zamakhasimende zivame uku-oda inani elikhulu futhi ngokuya ngezimpawu zomkhiqizo, maningi amathuba oku-oda ngokuqhubekayo.
Kanye nalokhu okungenhla akufanele ulahlekelwe yimininingwane yabantu, (ubudala, ubulili nendawo), njengoba zingaba nomthelela omkhulu ebhizinisini lakho le-Ecommerce.
Thengisa imikhiqizo edinga izesekeli eziningi
Uma kukhulunywa ngemikhiqizo engathengwa online, ezinye izici zinayo ikhono lokukhulisa amathuba okuphumelela. Abanye bavame ukucabanga ukuthi ingcono thengisa izinto ezibizayo, ngoba ngaleyo ndlela ungenza imali eningi. Imvamisa abantu bakhetha ukuthenga umkhiqizo ngamanani aphansi online, kepha-ke, ababaningi babo abama bacabange ngezesekeli abazodinga ukuzuza kakhulu kulowo mkhiqizo.
Qhathanisa amanani ezesekeli ezine noma ezinhlanu futhi anqume inani eliphansi kunawo wonke, kuyacasula kakhulu kunokufuna intengo yomkhiqizo owodwa omkhulu. Lesi yisizathu esenza ukuthi amaklayenti amaningi angazihluphi ngokwenza njalo. Futhi kuyisizathu sokuthi kungani ukuthengisa imikhiqizo edinga izesekeli eziningi yi-niche ekhangayo kakhulu. Lokho wukuthi, amakhasimende azwela kakhulu ngentengo uma kukhulunywa ngenani elikhulu lezesekeli ngamanani aphansi, into evumela umthengisi ukuthi akhokhise imali ekhokhwayo kulezi, ikakhulukazi uma lowo mthengisi enikeza inani elengeziwe.
Kufanele wazi ukuthi ukuthengisa imikhiqizo edinga izesekeli eziningi, hhayi nje kuphela ukuthi izokuvumela ukuthi uthengise izinto ezinamamaki aphezulu, futhi kungenzeka ukuthi inani lemikhiqizo ongayithengisa nge-oda ngalinye lizokhuphuka, okuzokhuphula inzuzo yakho kakhulu. Ukuqinisekisa imiphumela emihle kakhulu, kungakuhle ukuhlanganisa le niche yemikhiqizo nezesekeli eziningi, nge iwebhusayithi ebiza kakhulu. Lokhu empeleni kungaba yinto esemqoka ekwakheni iwebhusayithi ye-Ecommerce enenzuzo.
Thengisa imikhiqizo yomkhiqizo owaziwayo
Yize kungaba nzima, ikakhulukazi uma ungazi lutho ngemakethe, kulungile Khetha i-e-commerce niche lapho uthengisa khona imikhiqizo yegama lomkhiqizo noma imikhiqizo evela kubakhiqizi abaphumelelayo. Ukuthengisa imikhiqizo yomkhiqizo osezingeni eliphezulu kusiza ukukhuphula ukuthengisa, ingasaphathwa eyokuthi kungenzeka ukuthi uhlangabezane nezilungiselelo zamanani okuthengisa aphansi, ngaleyo ndlela ikuvumela ukuthi ugcine amamajini futhi kwenze kube lula ukukhokhisa imali ekhokhwayo.
Ngakho-ke, lapho ucubungula i-niche kubalulekile ukwenza ucwaningo ngabakhiqizi abasemuva kwemikhiqizo. Ngenxa yalokho kufanele uvakashele amawebhusayithi alabo bakhiqizi, ukhulume nabamele abathengisi babanye abathengisi ukuthola umbono ongcono wokuthi yimiphi imikhiqizo yekhwalithi ehlonishwa kakhulu.
I-niche lapho uthengisa khona into okunzima ukuyithola endaweni
Uma umuntu efuna ukuthenga umkhiqizo angakwazi ukuwuthola ezitolo zomzimba endaweni yakhe, isitobhi sakhe esilandelayo kungenzeka kube yi-Intanethi. Ngenxa yalokho, kuwumqondo omuhle khetha i-niche lapho uthengisa khona umkhiqizo okunzima ukuwuthola endaweni yangakini. Okufanelekile, kufanele kube yindawo enesidingo esanele sokuheha amakhasimende nokugcina ibhizinisi le-e-commerce lisebenza, futhi ngasikhathi sinye, likhethekile ngokwanele emikhiqizweni engathengiswa kakhulu ezitolo zomzimba.
Isiphetho
Ekugcineni, khetha i- I-ecommerce niche enamandla futhi enenzuzo, lapho zonke lezi zimfanelo zihlanganiswe kahle, kuyisinyathelo esisodwa kuphela esiya empumelelweni ku-e-commerce. Ukuthola imiphumela emihle kakhulu, kubalulekile ukuba nesidingo esibanzi samakhasimende, isisekelo esiqinile sabathengisi kanye nemakethe engagcwele kangako.