Ngaphandle kokuthi izithako eziningi ziyanda ziyingxenye yeresiphi yokuphumelela kwesitolo esiku-inthanethi noma iwebhusayithi yanoma yiluphi uhlobo, i-SEO iseyinto eyisisekelo.
Kusuka kwi-ejensi ye-Rebeldes Marketing Online babelana ngokunye, ngokuqonda kwabo, izitayela ze-SEO kulo nyaka we-2015 ukuthi ungazisebenzisa kanjani ebhizinisini ledijithali.
Ukubaluleka "kokuklama okuphendulayo"
Ukufaka ukwakheka kwewebhu okuvumelana nezimo kumadivayisi eselula, ngaphezu kwethrendi, sekuvele kuyisidingo. Ngokwezibalo, abasebenzisi abangama-56% baphequlula kusuka kumakhalekhukhwini wabo ngemuva kokubona isikhangiso noma imininingwane evela kumkhiqizo othile. Kulaba, ngaphezu kwengxenye (53%) bagcina bethenga noma becela imininingwane ethe xaxa.
Lokhu kufakazela ukuthi iwebhusayithi yezinkampani noma isitolo esiku-inthanethi kumele sibe nokuhlanganiswa kwe-web design ephendulayo yamadivayisi eselula. Ukuthi abasebenzisi abakwazi ukubuka kahle ikhasi le-web kusuka kumadivayisi abo kuyingozi, ngoba, uma ifomethi ingakulungele ukubuka kahle imikhiqizo esikrinini, bazobheka enye iwebhu ebanikeza ukubonakala okungcono.
Ngaphezu kwalokho, ukwakheka okuphendulayo kuthonya ukuma kwewebhu. "Ukuthi iwebhusayithi yakho inobungani namadivayisi eselula, kukhombisa kunjini yokusesha ukuthi unikeza umuzwa ongcono womsebenzisi, ngakho-ke iGoogle izokubeka ngaphambi kwenye engenayo le nto", Bathi kusuka kuRebeldes Marketing Online.
Okuqukethwe okunemisila emide efanele
Njengoba iRebeldes Marketing Online iveza, ukudala okuqukethwe kwekhwalithi okunikeza usizo futhi okuthakazelisayo kumsebenzisi akusenele. «Ukuguqula isu lemisila emide kokuqukethwe kwakho kubalulekile kumsebenzisi ukuthola ibhizinisi lakho ngaphambi komncintiswano. Ukuhlanganisa amagama angukhiye nemethadatha kokuqukethwe kwakho (kokubili kwangaphakathi nangaphandle) okusiza ukukukhomba nokukunikeza ikhasimende elingaba khona kubalulekile kulo nyaka ka-2015 ».
Ngalesi sizathu, kubalulekile ukwenza uhlu lwaleyo misila emide enamandla elungele i-niche yemakethe yebhizinisi ngalinye futhi ikwamukele okuqukethwe kuyo. Kosomabhizinisi, into ebaluleke kakhulu ukuthatha lawo magama ajwayelekile achaza imodeli yebhizinisi lawo futhi ahlobene nawo.
Thola okukhulunyiwe
"Idumela eliku-inthanethi kufanele libe ngelinye lamasu ayisisekelo kucebo lakho lokumaketha online kulo 2015", bakhumbula kusuka eRebeldes Marketing Online.
Amapulatifomu amaningi ayanikezelwa ekuqoqeni imibono yomsebenzisi ukuze wakhe idumela lemikhiqizo ethile noma imikhiqizo ethile. Kepha lezi zingxenyekazi ziba yinkemba esika nhlangothi zombili: ngakolunye uhlangothi sithola ukubonakala kepha ngakolunye singakwazi ukukhiqiza ukubuyekeza okungalungile. "Okufanele kukhunjulwe ukuthi umbono ongemuhle ugcwele kakhulu kunalowo ovumayo, ngakho-ke ukunikela ngezinsizakalo ezinhle yikhona okubalulekile ekugcineni."
Inkinga ngedumela eliku-inthanethi ngokushiwo ukuthi, ngeziteshi eziningi zokuxhumana, kunzima ukulandela. Ukwakha indlela enhle yokuqapha nokukala idumela lethu eliku-inthanethi kuyisihluthulelo ku-2015 uma kukhulunywa ngokukhangisa online.
Imibono maqondana nale mkhuba we-SEO 2015 ukuthi kuyinkimbinkimbi kakhulu ukulawula okuphelele kuwo wonke amazwana athelwa kuwebhu mayelana nemikhiqizo noma imikhiqizo. Izincomo zeRebeldes Online kulokhu azenzi umsebenzisi onecala lokubuyekezwa okungalungile futhi akhathazeke ngokulalela nokulungisa, ngangokunokwenzeka, lelo dumela elibi ngezingxoxo ezinempilo nezinenhlonipho ezivumela ukuhlangana koketshezi.
Thola ukubonakala ku-Social Media
I-Las amanethiwekhi omphakathi zisengalo mkhuba walonyaka wezi-2015 kwezentengiso ezenziwa online. Sekuvele kuneminyaka eminingana lapho kucatshangelwa ukuthi ngabe iGoogle iyayicabangela i-algorithm yayo yokuma, umthelela ekuxhumaneni nomphakathi kwenkampani noma umkhiqizo. IGoogle iyakuphika ukuthi kunjalo futhi iqinisekisa ukuthi ukuxhumana nomphakathi akuyona into yokukala. Noma kunjalo, ekugcineni kulo nyaka u-2015 sizokwazi ukuqinisekisa ukuthi ukuxhumana nomphakathi kuyithuluzi elinomthelela ekubekweni kwewebhusayithi yethu noma cha.
Noma ngubani onewebhusayithi noma isitolo esiku-inthanethi umelana nokukholelwa ukuthi ukubonakala kwabo namasu kulezi zinkundla akunamphumela ezingeni lokuma. I-Rebeldes Marketing Online icabanga ngale mkhuba we-SEO 2015 ukuthi kungcono ukuqhubeka nokusebenza kule ndlela ngoba noma kungakuthinti ukuma, kuthinta ukuguqulwa.
Isu elincane nokuxhumana okwengeziwe
Kulonyaka we-2015, ukumaketha oku-inthanethi kubeka ukuthi inani elikhulu lokuqukethwe elithelwe enjini yokusesha kanye nokwenza kahle izinto zalo zobuchwepheshe ezingeni le-SEO akwanele ukufeza izinhloso. Kufanele kube nokuthambekela kokwenza uphawu lomkhiqizo lube lomuntu. Lokhu kusho ukuzwelana nekhasimende elingaba khona ukuze linqume ngomkhiqizo wethu ngaphambi kowelinye. "Imikhankaso yokubhuloga ezingeni lokusabalalisa noma umkhankaso wokuvikela umkhiqizo wethu ngokusebenzisa abasebenzisi abathenga kithi futhi abasincomayo, isu elinempilo nelisebenza kakhulu lokuthuthukisa imiphumela yethu kwi-Intanethi", khumbula kusuka eRebeldes Marketing Online
Umbono weRebeldes Online maqondana nalesi simo se-2015 SEO ukuthi impendulo enhle evela kubasebenzisi abathengile kithi iyindlela engcono kakhulu yokuthengisa ukuheha amakhasimende akusasa.
Imibono yabanye abasebenzisi izobaluleka ngokubaluleka kwezinjini zokusesha ngo-2015, nasemkhakheni we-seo wendawo. I-athikili enhle
Okuqukethwe kubaluleke kakhulu manje ekubekweni kwe-SEO kwamakhasi ewebhu, kufaka phakathi amagama angukhiye kuwo, kanye nokusebenza nsuku zonke ukuthola okuqukethwe okusha. Siyakuhalalisela ngendatshana evela ku-Project and Web Creation.
Ukuze ube ne-SEO enhle emakhasini wethu wewebhu kuyacaca ukuthi kufanele uyinakekele kakhulu kusukela ngomzuzu wokuqala ikhasi lewebhu lenziwa lize lakhiwe futhi kufanele uligcwalise ngokuqukethwe, okuqukethwe okuhle, ngaphakathi nangaphakathi izixhumanisi zangaphandle futhi unakekele ukuthi izixhumanisi zingawi.
Ngicabanga nokuthi kufanelekile ukuphawula ithonya lokuthi utshalomali emikhankasweni ye-SEM kufanele lubeke i-SEO kahle kakhulu: S: S: S
Ngaphezu kwalokho, into ebalulekile akukhona nje ukuthola abasebenzisi, kepha ukukwazi ukuwaguqula abe ngamakhasimende ngokusebenzisa i-web oriented to coverions.