Muva nje I-IAB Spain, inhlangano yezokukhangisa, ukumaketha kanye nokuxhumana kwedijithali eSpain, yethule i- I-European Mobile Study yabakhangisi bezimoto nabathengisi kwenziwe ngokubambisana ne-IAB Europe kanye nama-IAB ayisishiyagalolunye kazwelonke (i-Austria, iBulgaria, i-Ireland, i-Italy, iHolland, iPoland, iTurkey ne-UK), lapho kwahlaziywa khona izinhlobo ezingama-25 ezinethonya elikhulu.Uhlobo lokukhangisa olunezimoto nemikhiqizo engama-50 ephezulu kakhulu ukutshalwa kwezimali kwezokuthengisa ezweni ngalinye elibambe iqhaza, engeza ngaphezu kwabakhangisi abacwaningiwe abangama-600
Izinhloso eziyinhloko zocwaningo bekuwukuhlaziya ukwenziwa kwe- amasu eselula yabakhangisi abakhulu eYurophu bese uqhathanisa isimo saseSpain namanye amazwe e-EU. Iziphetho zayo zifaka phakathi ukuthi izinhlobo zezimoto eSpain zibheja kuzinhlelo zokusebenza, kanti izinhlobo zokuthengisa zikwenza njalo kuwebhu yeselula. Enye imininingwane ephawuleka kakhulu ukuthi ama-brand anikezela ngokusebenza okuningi kuziphequluli kunezinhlelo zokusebenza, njenge-eCommerce noma izivivinyo zokushayela amabhuku, nokuthi iSpain ihola ukusetshenziswa kwefomethi yokukhangisa "yekhasi eliphelele", iphindwe kathathu ngokwesilinganiso saseYurophu.
Isifundo siveza iziphetho ezilandelayo maqondana nomkhakha wezimoto nomkhakha wokuthengisa wabakhangisi baseSpain, bewuqhathanisa nesilinganiso saseYurophu namanye ama-IAB aseYurophu:
Umkhakha Wezimoto
Mayelana namawebhusayithi wezimoto, lo mkhakha usesikhundleni sokugcina maqondana nesilinganiso saseYurophu (78%), maqondana nokuzivumelanisa newebhu ephathekayo ngama-44%. Abakhangisi baseSpain baba ngaphansi kwesilinganiso saseYurophu kumawebhusayithi aphendulayo anama-52%, i-Italy iyizwe elinemikhiqizo eguqulwe kakhulu (92%).
Ngokuphathelene nendawo yezitolo ngewebhu, iSpain ibekwe ngaphansi kwesilinganiso. Ngokuphathelene nokusebenza "ibhuku lokuhlola ukushayela" ngewebhusayithi, iSpain ingaphezulu nangaphansi kwejubane elijwayelekile lewebhu yeselula ne-PC.
Ngakolunye uhlangothi, umkhakha wezimoto eSpain uhamba phambili ekuthuthukisweni kohlelo lokusebenza, ngenhla ngaphezu kwesilinganiso saseYurophu (68%), kanye nabakhangisi abavela emazweni afana ne-Austria ne-Italy. Isifundo siveza ukuthi kwenziwa ezinye izinhlelo ze-iOS (100% yemikhiqizo ehlolwe eSpain inezinhlelo zokusebenza zombili omakhalekhukhwini namathebulethi) kune-Android (84%) emkhakheni wezimoto.
Mayelana nokukhangisa emkhakheni wezimoto, ISpain ingezansi kweYurophu ekuboniseni ukukhangisa kwe- ukusebenza, yi-4% kuphela uma iqhathaniswa nesilinganiso se-16% eYurophu, ngenkathi ihamba phambili ekukhangiseni ukukhangisa, ngama-48% (adlulwa kuphela yi-Italy, 52%) uma kuqhathaniswa nesilinganiso esingu-25% eYurophu. Ngaphezu kwalokho, iSpain yizwe elisebenzisa ifomu "eligcwele ikhasi" kakhulu eYurophu, nokusetshenziswa okungu-40% uma kuqhathaniswa nesilinganiso se-14% eYurophu.
Umkhakha Wokuthengisa
ISpain ihamba phambili eYurophu kumawebhusayithi okuthengisa aselula ngokuhlangana ne-United Kingdom nangaphezulu kancane kwesilinganiso kudlulwe kuphela yi-Netherlands, Poland ne-Italy kuwebhu iyaphendula. Mayelana nokutholakala kwezitolo ngewebhu, iSpain ingumholi maqondana namanye amazwe aseYurophu ahlaziywe ocwaningweni ngama-92% (isilinganiso saseYurophu singama-64%) nakumawebhusayithi e-eCommerce angama-62%, sidlula i-UK kuphela.
Ngokuphathelene nezinhlelo zokusebenza ezisemkhakheni wokuthengisa, iSpain iba sesilinganisweni saseYurophu nenendawo eningi yokukhula, kokubili kuzinhlelo zokusebenza zeselula namathebulethi we-iOS ne-Android. Noma kunjalo, ISpain isemsileni lapho izinhlelo zokusebenza zine-eCommerce.
Mayelana nokukhangisa emkhakheni wezokuthengisa, iSpain ingelinye lamazwe angasebenzisi kakhulu ukubonisa emkhakheni wokuthengisa ukusebenza nge-4% uma kuqhathaniswa nesilinganiso sase-Europe esingu-9%, futhi sisesilinganisweni saseYurophu maqondana nokubonisa i-brandig. Ocwaningweni iSpain ivelele ekusetshenzisweni kwefomethi engu-320 × 50 futhi ihola ukusetshenziswa "kwekhasi eligcwele", iphindwe kathathu ngokwesilinganiso saseYurophu.