I-IAB Spain, i-Association of advertising, marketing kanye ne-digital communication eSpain, namuhla yethule i- VI Ucwaningo Lonyaka LwamaNethiwekhi Omphakathi, kwenziwa ngokubambisana ne- VIKO. Ucwaningo lunikeza ukuhlaziywa kokuziphatha kwabasebenzisi be-Intanethi kumaSocial Networks.
Phakathi kweziphetho zalolu cwaningo, iqiniso lokuthi Facebook iseyinethiwekhi esetshenziswa kakhulu (96%), ilandelwa yi-YouTube (66%) ne-Twitter (56%). Ngaphezu kwalokho, kubasebenzisi abangama-70%, amanethiwekhi wokuxhumana nomphakathi anethonya kubo izinqumo zokuthenga. Ake sizibhekisise iziphetho zalolu cwaningo.
U-Antonio Traugott, Umqondisi Jikelele we-IAB Spain, usho, maqondana nalolu cwaningo, ukuthi “Izinkundla zokuxhumana ziyaqhubeka nenqubo yazo yokuvuthwa nokuhlanganiswa phakathi kwabathengi nemikhiqizo. Imininingwane yokungena iphezulu kakhulu, kepha mina uqobo ngigcizelela iqiniso lokuthi abasebenzisi abangama-89% balandela uhlobo oluthile lomkhiqizo; lokho kusho ukuthi izinkampani ziya ngokuya zijwayela lo mkhakha futhi zithola izindlela ezingavimbi ukuxhuma nezithameli ”.
Ngokusho UJavier Clarke, uMqondisi weSelula, i-Innovation neNew Media, "Iqhaza lezingosi zokuxhumana nabantu ohlelweni lokuthenga seluya ngokuya lubaluleke kakhulu, kuphoqa ukuthi ama-brand anikele indima efanelekile kuwo ezinhlelweni zawo zokuxhumana, zokumaketha nezokukhangisa."
Ukungena kweRRSS
Ama-82% wabasebenzisi be-Intanethi abaneminyaka eyi-18 kuye kwengama-55 basebenzisa amanethiwekhi okuxhumana nabantu, amele abasebenzisi abangaphezu kwezigidi eziyi-14 ezweni lethu, ama-4% ngaphezulu kunango-2013. usengumsebenzisi omncane (ama-49% aphakathi kweminyaka eyi-51 nengama-35 ubudala).
I-Facebook iyaqhubeka nokulawula (abasebenzisi abangama-96%), ilandelwe yi-YouTube (66%) ne-Twitter (56%). I-LinkedIn, i-Instagram ne-Twitter yizo ezandisa kakhulu kubasebenzisi, zilandelwe yiSpotify, Pinterest, Flickr neFacebook. Okulandwa kakhulu yiTuenti neBadoo, kulandele iMySpace
Ngokwesilinganiso sokulinganisa, i-YouTube iyaqhubeka nokuba yinethiwekhi yokuxhumana eyaziswa kakhulu, ilandelwa yiSpotify, Instagram neFacebook. Lokhu kuhlolwa akusho ukuthi i-Facebook iyaqhubeka nokuba yinethiwekhi yokuxhumana eyintandokazi yabasebenzisi abangama-65%, ilandelwe yi-YouTube ne-Twitter.
Ukusetshenziswa okuyinhloko kwamanethiwekhi omphakathi kuyaqhubeka nokuba kwezenhlalo (ukuhlangana nokuxhumana nabangane, ukubona lokho abakwenzayo, ukuthumela imiyalezo), yize amandla we-YouTube neSpotify echaza ukuqhuma kokubuka amavidiyo nokulalela umculo (7% ngaphezulu kunango-2013).
Imvamisa yokusetshenziswa
Ukusetshenziswa okujwayelekile izinsuku ezingama-3,6 ngeviki, namahora ama-2 amahora angama-51 ngesonto (imizuzu eyi-11 ingaphansi kuka-2013). I-Facebook iyaqhubeka nokuba yindawo yokuxhumana nabantu enokusetshenziswa okuphezulu kakhulu, kulandele i-Twitter. I-Instagram ifinyelela emazingeni e-Twitter futhi ibekwe njengenethiwekhi yesithathu kumvamisa wokusetshenziswa, idlula i-YouTube. Layisha i-Spotify ngokubalulekile.
Ukufinyelela
Idivayisi yenkosi ukufinyelela i-RRSS iyaqhubeka nokuba yi-PC (99%), yize ukusetshenziswa kwamafoni omakhalekhukhwini kuqhubeka nokwanda (+ 5%) ngesilinganiso esifanayo nokungena kwama-smartphones (+ 7%), kufinyelela kuma-75% izinethiwekhi. Ukukhula kokusebenzisa okuphansi kumathebulethi (+ 3%) kuqhathaniswa nokwanda kokungena kwamathebulethi emakethe (+ 14%).
Isikhathi sokuqala
Isikhathi esiyinhloko se-social network, ngale ndlela, yiMid-ntambama, Ebusuku naphakathi neMini. I-PC ivelele phakathi ntambama, i-Mobile phakathi nantambama, phakathi kwamabili, ebusuku naphakathi kwamahora angama-24 ngosuku, ngenkathi ukusetshenziswa kweThebhulethi kugxilwe ebusuku.
Ubudlelwano nemikhiqizo
Ama-89% amemezela ukuthi alandela uhlobo oluthile lokuxhumana nabantu futhi ama-38% avakashela amakhasi emikhiqizo kaningi, ikakhulukazi ukwaziswa ngawo nokubamba iqhaza emincintiswaneni nasekukhushulweni. I-Facebook iyaqhubeka nokuba yinethiwekhi enkulu yokulandela imikhiqizo (88%), ilandelwe yi-Twitter (22%) ne-YouTube (7%).
Umbono omuhle wokukhangisa ku-RRSS
Abangu-52% bacabanga ukuthi kuhle kanti ngu-9% kuphela abacabanga ukuthi kubi. Yize kunokuncipha okuncane ngenhloso yokwabelana ngemininingwane yomuntu, kusesekhona isimo esihle (ama-36% yebo no-25% cha). Imikhakha elandelwa kakhulu eyezoTelecommunications nezobuchwepheshe (39%), eyeSiko neMedia (37%), eyeBeauty and Hygiene (37%) neyokudla (34%).
Amanethiwekhi Omphakathi kanye neCommerce
Bangu-12% kuphela abamemezele ukuthi bake bathenga ngenethiwekhi yokuxhumana nabantu, efanayo nango-2013, yize ama-70% evuma ukuthi inomthelela kwinqubo yabo yokuthenga. Izembatho, izicathulo, ukuvakasha nezincwadi imikhakha eyinhloko ethonywe. Ngokuphathelene nokuphawula kwabanye abasebenzisi, ku-62% kubalulekile ekuthathweni kwabo kwezinqumo, kuyilapho i-10% ingathinteki. I-Facebook (+ 80%) ne-Twitter (25%) yizona ezisetshenziswa kakhulu, yize i-YouTube ivelele ekufuneni ulwazi (23%)
Ukulanda
Ungalanda i-VI Study Year of Social Networks lapha