Kunamasu amaningi izinkampani zezohwebo zedijithali ezingazisebenzisa thuthukisa imikhiqizo noma izinsizakalo zakho. Kepha ngokungangabazeki eyodwa engafinyeleleka kalula yilezo ezakhiwe nge-imeyili noma nge-imeyili. Iminikelo yabo ingemvelo ehlukahlukene njengoba uzokwazi ukubona ngezansi.
Okuthiwa imeyili marketing Ibonakala ngoba ayinayo imikhawulo yokufinyelela inani elikhulu lamakhasimende noma abasebenzisi. Ngenzuzo eyengeziwe engasetshenziswa izihlungi eziningi kunakwamanye amamodeli wokumaketha ukukhetha abemukeli esifuna ukufinyelela kubo ngemiyalezo yethu. Hhayi ezingeni likazwelonke kuphela, kepha futhi ngaphesheya kwemingcele yamazwe omhlaba uma kunesidingo ekuthuthukiseni isitolo sethu noma ukuhweba online.
Imikhankaso ye-imeyili kwezentengiselwano ezidijithali, ngakolunye uhlangothi, uhlelo oluthi ayidingi ukutshalwa kwemali noma izizumbulu zemali zokukufeza. Ngokungafani namanye amasu ekumaketheni kwanamuhla okungasidinga nganoma yisiphi isikhathi esithile ukufuna imali ukubhekana nezindleko zezinsizakalo lezo zenzo ezidinga ukuhweba online.
Imikhankaso ye-imeyili: gcina imali nezinsizakusebenza
Akungabazeki ukuthi enye yezinzuzo ezinkulu kakhulu zomkhankaso walezi zici ukonga okungatholakala ekwenziweni kwemali yenkampani. Lokhu kungenxa yokuthi ukukhula kwayo kuzo zonke izimo kuzohlala kushibhile kakhulu kunezinye izinhlobo zezenzo. Isibonelo, ibhokisi leposi lendabuko elisetshenziselwa ukwazisa ngobukhona bomkhiqizo, insizakalo noma into phakathi kwabathengi. Lapho kudingeka khona ukukhokhela ukuqashwa kwabasebenzi, izinto zokwakha kanye nezinsizakalo ezibhaliselwe abahlinzeki. Ukufika ekugcineni kokuthi izonyusa isabelomali esidinga ukugculisa lesi senzo sebhizinisi.
Ngenkathi ngakolunye uhlangothi, kungakhohlwa ukuthi lolu hlobo lwemikhankaso ye-imeyili lungenziwa enkampanini yethu nakweminye yeminyango yayo. Ngale ndlela, izindleko zale mikhankaso zizoqukethwe ngu awudingi ukukhishwa komsebenzi. Ngaphandle kokudela noma ngasiphi isikhathi ukuthi imiphumela yayo mihle ngokuphelele ekusebenzeni okuhle kwenkampani.
Thuthukisa ukuthengiswa kwemikhiqizo noma izinsizakalo zakho
Alikho iqiniso elincane lokuthi imikhankaso ye-imeyili nayo inomthelela omuhle kakhulu enqubeni yokumaketha. Kulokhu, ngoba kuyisiteshi esinamandla sokukhangisa imikhiqizo yethu ngendlela ephumelela kakhulu futhi elinganiselayo yezintshisekelo zethu zobungcweti. Ngalo mqondo, kufanele kugcizelelwe ukuthi lolu hlelo luhlinzeka izinzuzo ezithile esizodalula ngalo ngezansi:
- Ikuvumela ukuthi uhlunge izingxenye ofuna ukuzikhomba, ngokuya ngeminyaka yabo, amandla okuthenga, iphrofayili yobungcweti noma ubulili balaba bantu. Ukuze ngale ndlela, babe sesimweni sokwandisa leli qhinga lokuhweba.
- Ungakhetha izinhlobo ezahlukahlukene zemikhankaso yokwazisa ngemikhiqizo noma izinsizakalo zakho. Zisukela ekuthumeleni imilayezo eyenziwe yaba ngeyakho kwi-newsletter, idlulisa imininingwane yezindaba zakamuva ezenziwe ngomsebenzi wakho wobuchwepheshe.
- Usethubeni elihle lokukhetha isikhathi esiqondile sokuthumela lezi zaziso kumakhasimende noma kubasebenzisi futhi uncike kwezinye izimo zangaphandle ezingakwenza uchithe isikhathi esithe xaxa kunaleso esidingeka ngempela kulezi zimo.
- Ukuguquguquka kwayo okukhulu ngokukwazi ukukhetha amazinga ahlukene wolwazi, njengamathekisthi, izindaba noma okuqukethwe okulalelwayo, phakathi kokunye okuhambisana kakhulu. Futhi noma ngabe ikuphi, bazoncika kuphrofayili amaklayenti akho ayethulayo kanye nakwemikhiqizo noma kumasevisi owanikeza wona ekugcineni.
Yisiteshi esifinyeleleka kubo bonke abasebenzisi
Awuvinjelwe ekusebenzeni kwakho kwezebhizinisi noma ukumaketha ngoba cishe bonke abasebenzisi ezweni lethu banokufinyelela ekuxhumekeni kwe-Intanethi. Ngalo mqondo, kufanele kuqashelwe ukuthi ucwaningo lwakamuva olwenziwe yi-We Are Social lukhombisa ukuthi ngaphezulu kwe-80% yabantu baseSpain basebenzisa i-Intanethi. Kuphi, njalo lapho i-Intanethi ifinyelela abantu abaningi futhi i-imeyili ingenye yezidingo zokuqala esinazo lapho sixhuma kunethiwekhi. Lesi ngesinye sezizathu eziphawuleka kakhulu zokuthi kungani i-imeyili ingenye yezindlela ezinhle kakhulu zokuxhumana nomphakathi onentshisekelo.
Kumele wenze uhlu lwamakheli we-imeyili wamagama noma izinkampani ofuna ukuthumela kuzo izaziso zakho zobuchwepheshe. Kuzoba umsebenzi onzima kancane ekuqaleni, kepha lapho-ke konke ukungabaza kuzosuswa ngokuba nensimbi entsha yokukhombisa izinsizakalo noma imikhiqizo yakho.
Izimpendulo ezisheshayo
Lezi zinhlobo zokwenziwa, ngakolunye uhlangothi, zikusiza nge lobubhalo eliphezulu kule nqubo ekuvumela ukuxhumana okukhulu namakhasimende noma abasebenzisi. Ngisho nangemva kwemizuzwana yokuthumela umyalezo noma okuqukethwe. Akumangalisi ukuthi kuyinsizakalo yokuxhumana noma isiteshi ekugcineni esivulela zonke izinhlobo zokuqukethwe. Isibonelo, amafomu, amavidiyo noma izinto ezibukwayo. Ngakolunye uhlangothi, kuyimodeli yokuxhumana ekugcineni ekusiza ukuthi uchaze ubudlelwano obufunayo namakhasimende akho noma abasebenzisi nganoma yisiphi isikhathi.
Shayela esenzweni
Akungabazeki ukuthi nge-imeyili yalezi zici kuyasiza kakhulu ukusungula lesi simo. Kungaba ngenkinobho noma ngesixhumanisi socingo noma ngokuqukethwe okuvelela ikhwalithi ephezulu. Ukuze uzihlukanise nomncintiswano futhi ngale ndlela ukwazi ukulandela inqubekela phambili emsebenzini wakho wobungcweti kusukela kumzuzu wokuqala. Ngalesi sici, kubaluleke kakhulu ukuthi okuqukethwe yileli phephandaba kuhlala kuthakazelisa. Kunconywa kakhulu ukuthi uzifake ezicathulweni zabamukeli bakho ukuze wazi ukuthi yiziphi abangathanda ukuzithola kusukela manje.