Vele, ukwenza i-eCommerce noma i-imeyili akuyona into elula, ikakhulukazi ekuqaleni. Kudinga ukufunda nolwazi ukwenza umsebenzi. Kepha kukhona nezinye izinto ezihambelana kakhulu okufanele uthembele kuzo ukuze ungaphumeleli emzameni. Ngokwesibonelo, ube neqembu elihle labachwepheshe nabahlanganyeli abakwaziyo ukuphrinta imodeli yokuphatha ngokuya ngemvelo lapho yathuthukiswa khona.
Ngakolunye uhlangothi, esinye isihluthulelo sokuqinisekisa impumelelo ye-eCommerce yakho siqukethe ukukhetha okulungile komkhakha wedijithali lapho uzoqondisa khona umsebenzi wakho wobuchwepheshe kusukela manje kuqhubeke. Kubaluleke kakhulu ukukuthola kahle kulesi sici ngakho-ke kufanele uhlaziye futhi uzindle lapho ufuna ukuhambisa khona izifiso zebhizinisi.
Mayelana nalesi sici sokugcina, kufanele kwaziwe ukuthi ngaphakathi kwezohwebo ze-elekthronikhi umugqa webhizinisi ogxile kwimfashini yabesifazane awufani nokuthengiswa kwezinto zobuchwepheshe noma ezidijithali. Yize isisekelo sebhizinisi sihlala sifana, kufanele wazi ingxenye lapho uzofaka khona iminyaka eminingi yempilo yakho. Ngalo mqondo, kuyinto efiselekayo ukuthi unikele ngokuthize isixhumanisi nengxenye yebhizinisi ozozinikela kuwe ku-adventure yakho yedijithali.
Qinisekisa impumelelo ye-eCommerce yakho: hlaziya imvelo yomkhakha
Umhlahlandlela wokuqala wesenzo okufanele ufake isandla ukuqinisekisa ukuphumelela kwe-eCommerce yakho ukwenza ukuhlaziywa okujulile futhi okuningiliziwe kwe-niche yemakethe ozohamba kuyo kusuka manje kuqhubeke. Hhayi kuphela ukuhambisa izinsizakusebenza ezibonakalayo kepha nokuthola ukuthi yini izidingo zamakhasimende noma zabasebenzisi. Ngalo mqondo, awukwazi ukuqala phansi, kepha kunalokho kuzodingeka uqoqe imininingwane ethile ukunquma isu lesikhathi esizayo okufanele ulilandele.
Lo msebenzi wobungcweti ungenziwa ngamasu ahlukene ekumaketheni kwedijithali nokuthi kufanele uwasebenzise ngokuya ngezidingo zakho zangempela. Njengesibonelo, ezinye zalezo esikuvezela zona ngezansi:
- Thuthukisa isitudiyo esinamandla nesinokwethenjelwa sokumaketha ukwazi ukuthi ukufakwa kwakho emkhakheni wedijithali kungaba kanjani.
- Qaphela idinga ukuhlolwa okusemakethe ngemikhiqizo yakho, izinsizakalo noma ama-athikili nokukhombisa ukuthi ukungena kwawo kwangempela kungaba kanjani.
- Hlolisisa ukuthi bangaba yini izilaleli zakho ezibhekiswe kuzo ukuze ngale ndlela ungachithi izinsizakusebenza ezingadingeka kwesinye isikhathi emsebenzini wakho wobungcweti.
- Bheka ukuthi kuhle yini umzuzu ohlangene wokuqalisa ibhizinisi lakho ledijithali. Le yingxenye ebaluleke kakhulu yenqubo ngoba iyona ezokutshela ukuthi ungakwazi yini ukuyenza manje noma okungenani ezinyangeni ezimbalwa.
Funda imithethonqubo yamanje emkhakheni wedijithali
Kungenzeka ukuthi awukwazanga kodwa izitolo ezingokoqobo noma olunye uhlobo lwebhizinisi ngenethiwekhi kulawulwa umthetho okufanele uwuthobele ngazo zonke izindlela. Ukungazi ukuthi kungakudalela inkinga engaphezu kweyodwa kusukela manje. Kokubili ebudlelwaneni nokuphathwa komphakathi nasekuthuthukiseni ibhizinisi lakho uqobo.
Ngalo mqondo, kubaluleke kakhulu ukuthi uzivumele ukwelulekwa ngumphathi ochwepheshe noma webhizinisi ozokutshela okufanele ukwenze ngaso sonke isikhathi. Noma kunjalo, kuzodingeka ngokuphelele ukuthi kusukela manje kuqhubeke hlaziya izici zomthetho zesitolo esiku-inthanethi noma ukuhweba ngogesi. Kuzo zombili izimo, zilawulwa yimithetho eminingana, yize emithathu ebaluleke kakhulu yile elandelayo:
- Umthetho 7/1998, ka-Ephreli 13, mayelana nemibandela yenkontileka ejwayelekile.
- IRoyal Legislative Decree 1/2007, kaNovemba 16, evuma umbhalo obukeziwe woMthetho Jikelele Wezokuvikela Abathengi Nabasebenzisi.
- Umthetho 3/2014, kaMashi 27, oguqula umbhalo obukeziwe womthetho jikelele wokuvikela abathengi nabasebenzisi.
Khetha imikhiqizo noma izinsizakalo ezizomakethwa
Noma kungabonakala kungakholeki, lesi yisigaba esibaluleke kakhulu kunqubo kunalokho ongacabanga ekuqaleni. Akukhona ngokuthengisa noma yimuphi umkhiqizo noma insizakalo, kepha kulabo okufaneleke kakhulu kubo. Kungenzeka ngenxa yezixhumanisi zentengiso noma ngenxa yolwazi onalo lomkhakha. Kunoma ikuphi, akuwona umbuzo wokwenza ilotho ukuthola ukuthi ukhetha kuphi ekugcineni. Kulo mbuzo, unamaqhinga amancane angakusiza ukubumba leli qhinga ehlelweni lalo.
Okokuqala, kufanele isikhathi ekwenzeni ukukhetha okuhle kwesitolo sakho esiku-inthanethi. Noma lo msebenzi kukuthatha amasonto ambalwa noma izinyanga. Kungcono ukulinda kancane kunokukhetha umkhakha ongafanele ozonikela kuwo ibhizinisi lakho eminyakeni ezayo.
- Ungathola ngemibiko nezifundo zemakethe okuyimikhakha yezohwebo leyo zihlelwe ku- ukuthengisa okuphezulu. Ukugxila kuzo ngokungangabazeki kuzokwenza lo msebenzi obalulekile ube lula.
- Kuyafaneleka ukucabanga ngezinga le- ulwazi ongaba nalo kwe-e-commerce ebaluleke kakhulu. Futhi ikakhulukazi ukuthi ungangeza inani kulokho okunikezwa umncintiswano.
- Kuzo zonke izimo, kufanele umkhakha ozithandayo. Uma ungahlangabezani nale mfuneko, kungenzeka kakhulu ukuthi eminyakeni embalwa ezayo uzohluleka emzameni wakho. Kuze kudingeke ukuthi uqale enye kusukela ekuqaleni ukuze uqale isitolo sakho esiku-inthanethi.
- Kufanele ube kakhulu ivulekele imibono yobungcweti ukuthi bangashiya ithonya labo esinqumweni ozosithatha ezinsukwini ezimbalwa. Akumangalisi ukuthi bangakunika ukhiye ongajwayelekile mayelana nomkhakha webhizinisi ohamba phambili okufanele ukhethe kuwo.
Ungakhohlwa ukukhetha ipulatifomu yezobuchwepheshe enhle kakhulu
Akufanele ukhohlwe lo mongo noma ngabe unokukhetha okuhle mayelana nemikhiqizo noma izinsizakalo ozozimaketha. Kuzosuselwa ekutheni baletha amasheya ezimakethe ezingeni lomhlaba kubaphakeli okwamukelekayo impela. Ngale ndlela, isici sokuqala okufanele usichaze ngosayizi wesitolo sethu esiku-inthanethi. Akufani ukungenisa le nqubo kusuka kuphrojekthi enesizotha kunaleyo yokuvelela kakhulu. Esimweni ngasinye, bazodinga ukwelashwa okuhluke kakhulu maqondana nengxenyekazi yezobuchwepheshe ekhethiwe. Lapho kuzofanele sinake ezinye izinto ezifanele ezifana nalezi ezilandelayo:
Uma iphrojekthi yebhizinisi lakho igxile ezinkampanini ezincane neziphakathi noma uma, kunalokho, yenzelwe inkampani enkulu noma iphrojekthi yedijithali. Kufanele ufune isisombululo esinamandla kakhulu nesifakazelwe esisebenza kahle kakhulu kwelinye lamaphrojekthi ozowathuthukisa. Ngenkathi ngakolunye uhlangothi, enye yezinjongo zakho eziyinhloko kulesi sigaba sephrojekthi ihlose ukuthi ngabe wena ipulatifomu yezobuchwepheshe ingahle noma ingahle ingathakazelisi lapho ukuxhumana nomphakathi kuhlanganiswe khona.
Ngakolunye uhlangothi, ezimweni ezingafisi kakhulu ukuhweba nge-elektroniki ungakhetha izixazululo ezingabizi kakhulu. Isibonelo, ukukhetha ama-plugins amahhala ahlinzekwa ngamanye amapulatifomu ezobuchwepheshe. Njengakwezinye izimo, ngeke uze ukhethe kodwa ukubheka ama-plugins amaningi wangaphandle ukusetha isitolo esihle se-inthanethi. Njengoba uzobona, unezinye izindlela eziningi ongakhetha kuzo.
Dala umklamo oyela ngasocansini oheha abasebenzisi
Leli phuzu libaluleke kakhulu ukuphumelela emkhakheni wedijithali ngoba kufanele ukhumbule ukuthi yize idizayini ekhangayo ingabalulekile ukuze isitolo esiku-inthanethi sisebenze, kuyakusiza ukufeza le nhloso ekudala uyilindile. Njengoba wazi kahle, abathengi ngaso sonke isikhathi banaka kakhulu ikhasi lewebhu elinomklamo oyela ngasocansini kunalawo angenalo leli nani elengeziwe.
Icebo elisebenza cishe njalo kakhulu kubatshalizimali bedijithali abancane naphakathi ukuthi Amakhasi aseshwa kakhulu imikhakha nezigaba ezingaphansi. Njengoba unikezwe lesi simo, kufanele uchaze lezi zindlela ekwakhiweni. Enye imininingwane emincane okungafanele uyikhohlwe kusuka manje ukuhlinzeka nge-SEO futhi ngokuqinisekile futhi ihlanganisa amagama angukhiye kumathegi we-H1 ne-H2.
Esinye isisusa sokuthi uthuthuke ebhizinisini lakho eliku-inthanethi siqukethe into elula njengokukhombisa ezinye izigaba ezikusiza ukumaketha imikhiqizo noma izinsizakalo zakho. Futhi-ke omunye wabo uzoba njalo bonisa izitayela zemboni. Ikakhulu, ukubhekana nalokho okunikezwayo kusuka emncintiswaneni futhi lokho kuzoba yizindawo zakho zokukhomba kusukela manje kuqhubeke.
Ngaphandle kokukhohlwa ngaphansi kwanoma yisiphi isici sezindlela zokukhokha ozifunayo ekusebenzeni kokuhweba kwamakhasimende akho noma abasebenzisi. Lapho kubhekwa khona iphrofayili eyethulwe yilaba bantu. Kuzo zonke izimo, inqubo yokuyiqala esitolo sakho esiku-inthanethi ilula kakhulu. Kufanele nje ungenise ukuze ngale ndlela ukwazi ukukuhlanganisa ne-ecommerce yakho. Uma ulandela izinyathelo esizidalulile uzoba nobunzima obuncane bokuphumelela kuphrojekthi yakho yedijithali.