Uma une-eCommerce uyazi ukuthi ukukhushulwa, ukukhangisa, ukuzenza waziwe, ukudala uhlobo lomuntu siqu lwebhizinisi lakho... kubaluleke kakhulu ukuphumelela. Futhi lokhu kuthonywa izinhlobo zokumaketha ozozenza.
Ilindile, Awazi ukuthi kunezinhlobo ezahlukene? Okulandelayo sizokhuluma ngezinye zazo. Sizokutshela konke okudingeka ukwazi futhi sizokusiza nokuthi wazi ukuthi yiziphi okufanele ugxile kuzo uma usaqala noma uma usunesikhathi eside ukhona. Kwenze?
Zingaki izinhlobo zokumaketha ezikhona
Lo mbuzo, nakuba ungase ubonakale ulula, empeleni akunjalo. Ingenye eyinkimbinkimbi kakhulu futhi Ayinayo impendulo elula ngoba kukhona amasayithi akholelwa ukuthi kunezinhlobo ezimbili kuphela: ku-inthanethi nokungaxhunyiwe ku-inthanethi. Abanye, nokho, bakholelwa ukuthi bangahlukaniswa ngamaqembu amakhulu ayi-10. Futhi abanye abanesibindi, Bahlukanisa izinhlobo ezahlukene zokumaketha ukuze banikeze ezingaphezu kuka-80 zazo.
Ubani oyoba olungile? Konke. Kuya ngokuthi zihlukaniswa kanjani, noma ukuthi miningi kangakanani noma imininingwane emincane oyifunayo kuzo, ungacabanga ukuthi kuningi noma kuncane. Isibonelo, endabeni yezinhlobo ezingaphezu kuka-80, kungenxa yokuthi Lolu hlobo lokumaketha luhlukaniswe yimisebenzi eqondile kakhulu. Ngamanye amazwi, eziningana zingahlanganiswa ukuze zenze imisebenzi efanayo.
Yiziphi izinhlobo zokumaketha
Njengoba singafuni ukuthi usale nokungabaza, futhi sifuna nazi ngamunye wabo, sikufunile kahle ukukunikeza Umbono womhlaba wazo zonke izinhlobo zokumaketha ozozithola. Abanye bazosebenzela i-eCommerce yakho kangcono, kanti abanye ngeke kudingeke ukuthi ugxile emizamweni yakho kukho.
Ukudayiswa kwe-Digital
Kuwukumaketha okuku-inthanethi, okwenziwa nge-inthanethi. ngaphakathi lokhu kungaba nezinye izinhlobo eziningi esizokhuluma ngazo.
Ukukhangisa okungaxhunyiwe ku-inthanethi
Kuyinto ukumaketha bendabuko, lowo ukwenza amasu okukhangisa inkampani ngaphandle kokusebenzisa i-inthanethi, kodwa usuku nosuku.
Ukumaketha Okuphumayo
Singakuchaza njengalezo amasu okumaketha agxile ekuheheni amakhasimende amasha. Ukwenza lokhu, yibona abaphethe ukumemezela umkhiqizo, wokulandela abathengi.
Marketing kwangaphakathi
Uma eyedlule ibigxile kumakhasimende amasha, kulokhu sikhuluma ngenhloso efanayo. Umehluko nge-Outbound ukuthi, kulokhu, kwenziwa isu lokuqukethwe ukuze kuhehe ikhasimende elingase libe khona. Ngamanye amazwi, esikhundleni sokuthi uphawu luye kumakhasimende, yibona abawatholayo.
Ukukhangisa Okuqukethwe
Uyena ophethe ukusungula amasu okuthi Thola okuqukethwe okubalulekile nokubalulekile kubantu okuyizethameli zakho ezihlosiwe.
Ukusebenza Kokumaketha
Uchwepheshe kulolu hlobo lokumaketha ugxile ngaphezu kwakho konke Ukuhlaziywa kwe-ROI (okuthi uma ungazi, kuyimbuyiselo yokutshalwa kwezimali). Ngalokhu, iphethe ukuhlola imikhankaso eyenziwayo ukuze kuthuthukiswe ukutshalwa kwezimali okwenziwa ngangokunokwenzeka futhi kuyenze ibe nenzuzo eyengeziwe.
Ukumaketha nge-imeyili
Lolu ngolunye lwezinhlobo zokumaketha oludlondlobalayo. Ingabe a ithuluzi okwakhiwa ngalo ubudlelwano obuseduze nabathengi ukuze sikuthumelele okuqukethwe, iziphakamiso zokuthengisa, njll. kodwa hhayi ngokuqondile, kodwa ngokuxhuma nalabo basebenzisi.
ukumaketha kwezokuxhumana
Uchwepheshe ugxile kulolu hlobo lokumaketha Uzokwazi konke mayelana nezinkundla zokuxhumana, kungakhathaliseki ukuthi yizona ezisetshenziswa kakhulu okwamanje noma lezo zindlela ezintsha ezingase zithakasele ukumpintsha esikhathini esifushane nesimaphakathi.
ukucinga ukumaketha
Futhi eyaziwa ngokuthi I-Search Engine Marketing, noma njenge-SEM, unesibopho sokusungula amasu okufinyelela phezulu ezinjinini zokusesha, njenge-Google ne-Bing.
Ukuze wenze lokhu, yenza imisebenzi ephilayo nekhokhelwayo.
Ukuthengisa kwamaselula
Olunye uhlobo lokumaketha oludlondlobalayo. Igxile kumadivayisi eselula, umsebenzi wayo uku dala amasayithi aphendulayo (okubukeka kukuhle kuselula), kanye nokudala izikhangiso zeselula, ulwazi lomsebenzisi...
Ukumaketha kwe-SMS
Nakuba ungase ucabange ukuthi akusabalulekile, kusenezinkampani eziyisebenzisayo, futhi Igxile ekusebenziseni okuqukethwe okuqondile kakhulu kuleso sikhala sombhalo ukuze ithwebule abantu.
Ukumaketha okusebenzisana
Singakubona njenge ukumaketha kokuhlangenwe nakho komsebenzisi, njengoba inhloso iwukudala umuzwa oyingqayizivele walowo muntu ngendlela yokuthi asikhumbule.
Kulokhu, ama-ebook, uhlu lwemibuzo, i-infographics, imibuzo, imidlalo, njll. bangasiza.
Ukumakethwa kwevidiyo
Lo chwepheshe uphethe ngaphezu kwakho konke yenza amavidiyo (izikripthi, okuqukethwe, njll.) kugxile kokuqukethwe okulalelwayo nokubonwayo.
Lezi ziya ngokuya zithandwa futhi kungaba yindlela yokuxhumana nomphakathi.
yokwethembeka
Kulokhu, Esikhundleni sokugxila kumakhasimende azayo, igxila kulawo amanje ngokusungula amasu okwenza lowo muntu azizwe ejabule ngokuthenga. Ngamanye amazwi, amakhasimende asevele athengile anikezwa izizathu zokuphinda okwenziwayo.
Ukumaketha komkhiqizo
Kugxilwe ngaphezu kwakho konke ukudala imikhiqizo kanye nokusungula amasu ukuze kube mnandi kubathengi.
Isibonelo, iphethe isikhundla somkhiqizo, ukuncintisana onakho, amasu okuthengisa...
Isevisi Yokumaketha
Kulokhu ihluke kwedlule ngokuthi ibheka sungula amasu okwethula kanye nokuhlinzeka ngezinsizakalo kumthengi. Akuseyona imikhiqizo (ebambekayo) kodwa umsebenzi womunye umuntu ozothonya imiphumela yomuntu omqashayo.
ngesizathu
Isu elisetshenziswa kulolu hlobo lokumaketha ligxile kulo thula "ubuntu" bomkhiqizo ngokwayo, ukuyixhumanisa nezizathu zomphakathi, amaphrojekthi okusiza abantu, njll. ukusiza ukulenza libukeke liseduze futhi likhathazeke kakhulu ngezinkinga zomhlaba.
I-Neuromarketing
Kwaziwa nangokuthi ukumaketha kwesayensi. Isekelwe funda ukuziphatha kwabantu ngendlela yokubathonya ngokuqondile nangokungaqondile ukusungula izisusa ezibenza basabele ngempela.
Ezinye izinhlobo zokumaketha
Kungenzeka ukuthi sikhuluma nawe mayelana nezinhlobo zokumaketha isikhathi eside, eside. Ngakho, Kanjani Sethule ezibaluleke kakhulu, lapha sikushiyela ezinye izinhlobo ongazithola futhi lokho kuphinde kube nomthelela ku-eCommerce. Yebo, lezi zigxila kakhulu emabhizinisini adaliwe futhi asebenza isikhathi eside.
- I-Geomarketing
- ukusondela ukumaketha
- Ukumaketha kabusha
- Marketing ngesikhathi sangempela
- Cross Marketing
- Ukumaketha kwesiteshi esiphambanayo
- ukumaketha okudidiyelwe
- Direct
- Okungaqondile
- Amaqhinga
- Iyasebenza
- I-Reagent
- Iyasebenza
- I-MLM
- kusuka kwabasebenzisana nabo
- Iwusizo
- ukumaketha ubudlelwano
- womphakathi
- ukunemba ukumaketha
- okwenziwayo
- yokuncoma
- yabavikeli
- ukumaketha okusabelayo
- Yezehlakalo
- okukhangisa
- endomarketing
- isikhuthazo
- commercial
- B2C
- B2B
- Izikhungo
- Social
- ukuhlehlisa ukumaketha
- yomkhiqizo
- Yesevisi
- ukumaketha ngobuningi
- kusukela esigabeni
- niche
- I-Micromarketing
- ukumaketha komuntu siqu
- Okwesizini
- umshokobezi
- ekuqamekeleni
- Viral
- Ucingo
- ngise khefini
- Ithonya (noma abathonya)
- Kusukela kokuhlangenwe nakho
- Inzwa
- ye-nostalgia
- kokukhethekile
- ukumaketha okunethezeka
- Ukumaketha kwezohwebo
- Udokotela
- Okusemthethweni
- Deportivo
- kwamasiko
- Imfashini
- Amaphandleni
- I-Educativo
- Ipolitiki
- International
- oluhlaza
- Local
- Okobuntwana
- Ukumaketha kwegeyimu