Uma unekhasi lewebhu noma i-eCommerce, into engenzeka kakhulu ukuthi, ngesikhathi esithile, uke wacabanga ngokutshala imali ezinhlotsheni zemikhankaso ye-Adwords ukuze uthole imiphumela, noma ngabe bekuyithrafikhi eningi yewebhusayithi yakho, ukuthengisa okuningi. ..
Kodwa-ke, ababaningi abazi ukuthi kunezinhlobo eziningana. Ngakho-ke, namhlanje sifuna ukukhuluma nawe ngefayela le- izinhlobo zemikhankaso ye-Adwords ukuze ubazi bonke futhi unganquma ukuthi iyiphi evumelana kahle nenhloso yakho.
Yini i-Google Adwords
Okokuqala, kufanele sazi ukuthi sisho ukuthini ngeGoogle Adwords. Eqinisweni, kuyithuluzi ebelinathi iminyaka eminingana, okulingana nokuba yiphrojekthi yeGoogle ephumelele. Ngokuqondile, iyi- Uhlelo lokukhangisa ongadala ngalo izikhangiso enjini yokusesha yakwaGoogle lokho kuzokhonjiswa kubasebenzisi abafuna imiphumela ehlobene namagama asemqoka owakhangisayo.
Ukusebenza kwayo kusekelwe "endalini". Lokho wukuthi, lapho ukhokha ngokwengeziwe ngokuchofoza ngakunye, kuzovela izikhathi eziningi. Kodwa-ke, akulula kangako, ngoba izinga lekhwalithi yalokho ofuna ukukukhangisa nalo linomthelela (uma iwebhu ingenayo ikhwalithi enhle, ngeke ibonakale nakancane).
Ukuze i-Google Adwords isebenze, kuyadingeka ukuthi kubhekwe izinto ezintathu:
- Amagama angukhiye. Ubizwa ngegama ngesiNgisi, amagama angukhiye. Yimigomo abasebenzisi uqobo abayifunayo futhi engadala ukuthi kusebenze isikhangiso. Isibonelo, cabanga ukuthi unesitolo sezicathulo online. Futhi ufuna ukubeka isikhangiso nge-Google Adwords. Elinye lamagama angukhiye abantu abasesha kwi-Intanethi "izicathulo zabesifazane." Ngakho-ke, uma usebenzisa lelo gama, lapho othile elifuna, isikhangiso sakho sizofakwa ohlwini.
- Izindawo. Lokhu kungukhiye uma ufuna kuphela ukuthi izikhangiso zakho zivele idolobha elithile, noma indawo. Ilusizo olukhulu kwi-SEO yendawo.
- Amabhidi. Ekugcineni, kufanele wazi ukuthi ngeke nje udale izikhangiso zegama elithile elingukhiye. Empeleni bazoba baningi abengeziwe abafuna lelo gama. Futhi lokho kukwenza ukuthi udlule "kubhidi" Kusho ukuthini? Yebo, kufanele wazi inani ofuna ukulitshala. Ngaphezu kwalokho, ikhwalithi yesikhangiso, iwebhusayithi kanye nomthelela wesikhangiso kuyadlala lapha.
Gcina umgomo wakho engqondweni
Lapho usebenzisa i-Google Adwords, abaningi "bayona" ngomqondo wokuthi bacabanga ukuthi akudingeki babheke inhloso yokubeka isikhangiso, kodwa cabangela konke lokhu okungenhla. Iphutha elikhulu.
Iqiniso ukuthi, ngokuya ngenhloso onayo, ungakhetha imikhankaso ehlukile yezikhangiso zeGoogle, ngokusho okufanela kahle lokho ofuna ukukufeza. Ngoba, uma kwenzeka ungazi, kunezinhlobo ezahlukahlukene zemikhankaso kuzikhangiso ze-Google.
Futhi ungaba yini inhloso yesikhangiso? Kuzoncika kulokho ofuna ukukufeza nabo. Ngokwesibonelo:
- Uma ufuna thola ukuthengisa. Kuvame kakhulu futhi okufunayo ukwanda kokuthengisa.
- Uma ufuna eyodwa ithuba lokuthengisa. Akufani nokwangaphambilini ngoba okufunwa lapha ukuthi abasebenzisi abakubonayo basebenzisana nesikhangiso. Kungaba umkhankaso wokuthenga, umkhankaso wevidiyo ...
- Ukuheha ithrafikhi yewebhu. Le nhloso iphinde isetshenziswe kabanzi ngomqondo wokuthi yenza iwebhusayithi noma i-eCommerce yaziwe kubabukeli abaningi kunalokho esingakwazi ukukufeza sisodwa.
- Dar uphawu lomkhiqizo kanye / noma lomkhiqizo. Ngokufana nalokhu okungenhla, inhloso kuleli cala ukuthi kukhona ukwanda kwabasebenzisi abawaziyo umkhiqizo noma umkhiqizo othengiswayo, ngendlela yokuthi awufuni ukuthengisa ngqo, kepha ufuna amakhasimende angaba khona.
Ngokuya ngomgomo wakho, kunezinhlobo ezahlukahlukene zemikhankaso ye-Google Ads.
Izinhlobo zemikhankaso ye-Adwords
Ngabe umile ucabanga ngezinhlobo zemikhankaso ye-Google Adwords ekhona? Lokhu akuyona into abantu abaningi abayaziyo, futhi kungaba yisizathu sokuthi kungani ungatholi imiphumela oyilindele. Ngakho-ke, lapha sizocacisa imininingwane ngayinye yazo ukuze wazi ukuthi ungafinyelela ini ngazo.
Ngokuvamile, kufanele wazi ukuthi kukhona izinhlobo eziyisithupha zemikhankaso ye-Google Adwords. Sizoqala?
Izinhlobo zemikhankaso ye-Adwords: Sesha
Eyokuqala i-Google esinikeza yona ukusesha. Ukwenza lokhu, kwenziwa izikhangiso, okungaba umbhalo noma ukubizelwa esenzweni, okuzokhonjiswa enjini yokusesha (lapho kubalwa imiphumela yento ethile umsebenzisi ayiseshile, inqobo nje uma ihlobene nesikhangiso noma ukhiye wamagama esiwusebenzisile).
Lapho usukhethe lesi sikhangiso, unganquma ukuthi ngabe inhloso yakho ukuvakashelwa kakhulu kuwebhusayithi yakho, uma ufuna bakushayele, landa okuthile ...
Kulokhu, ingenye esetshenziswe kakhulu ngoba Yazisa abasebenzisi ngebhizinisi lakho ngokusebenzisa amagama awukhiye owakhethile.
Khombisa umkhankaso
Lo mkhankaso usekelwe ekuheheni umsebenzisi. Yizingcingo ezenzweni ezifuna ukuheha abasebenzisi abaningi ukubayisa kwiwebhusayithi noma ukuxhumana nesikhangiso. Futhi zingaba hlobo luni lwezikhangiso? Bangaba:
- Izikhangiso eziphendulayo. Lapho unombhalo nesithombe.
- Isithombe: ukuphi lapho kunguwe owakha lesi sikhangiso, okuhlala kususelwa kumafomethi nobukhulu obucelwe i-Google
- Izikhangiso ze-Lightbox. Ngamakhadi anamavidiyo, izithombe, inhlanganisela ...
- I-Gmail. Uyakhumbula ukuthi izikhangiso zivame ukuvela ku-Gmail? Yebo, ungafinyelela kubo ngalolu hlobo lomkhankaso.
Ngokungafani nezinye izinhlobo zemikhankaso ye-Google Ads, Ukusetshenziswa kwamagama asemqoka ngeke kusebenze kakhulu lapha njengesihloko noma ukuthanda komuntu lowo.
Izinhlobo zomkhankaso we-Google Adwords: Ukuthenga
Impela, lapho ubufuna ukuthenga okuthile futhi useshe ku-Google, ngemiphumela, ngaphezu kwakho konke, une-Google Shopping. Yebo, lokho kungabuye "kukhokhelwe" ngezinhlobo zomkhankaso we-Google Adwords.
Ozokwenza khangisa imikhiqizo kanye / noma izinsizakalo onazo ngendlela yokuthi uzofakwa ohlwini lwemiphumela yokuqala ngokwamagama asemqoka owasebenzisile (nokuthi abantu babheke). Ukwenza lokhu, kubalulekile ukuba nesithombe esihle somkhiqizo nesihloko esibizayo, ngaphezu kwayo yonke imininingwane ebalulekile (nge-Merchant Center). Akuxhashazwa njengoba ucabanga, ngakho-ke kungaba yindlela enhle ongayihlola.
Izinhlobo zomkhankaso we-Google Adwords: ividiyo
Umkhankaso wevidiyo awushibhile, kepha uyasebenza kakhulu. Ijwayele ukusetshenziselwa i- ukwandisa ukubonakala komkhiqizo noma umkhiqizo, futhi imvamisa iba nezinhloso ezahlukahlukene, kusuka lapho ithrafikhi ifinyelela kuwebhusayithi, ukuthengisa, njll.
Zikhonjiswa kuphi lezi zikhangiso? Yebo, ikakhulukazi ku-YouTube nasemakhasini ahlobene ne-Google ukuze ubuke amavidiyo. Ngaphezu kwalokho, unezinketho eziningi zalokhu, kusuka ekwenzeni amavidiyo wesikhathi esithile, ukweqa, njll.
Imikhankaso yohlelo lokusebenza
Lokhu kugxile kuzicelo, okungukuthi, inhloso ukufeza lokho abantu bazolanda lolo hlelo lokusebenza. Ngalesi sizathu, lapho lezi zinhlobo zemikhankaso ye-Google Adwords zisetshenziswa kakhulu kwezinye izinhlelo zokusebenza, ku-YouTube, ku-Google Play nakuyebo, manje naku-Google Discover. Kepha ukuze wenze kanjalo, udinga uhlelo lokusebenza ukuthi ube ku-App Store (Apple) noma ku-Google Play.
Imikhankaso ye-Smart
Ekugcineni, unemikhankaso ye- "Smart", ebizwa nangokuthi smart. Inhloso yalokhu ukusiza abantu abazi okuningi ngezikhangiso ze-Google ukudala izikhangiso ezifana ne-Search or Display, kodwa ngendlela elula yokumisa.
Futhi, Yizo ezifanele kakhulu ukwenza i-Local SEO, ngoba imvamisa isuselwa enhlosweni yokukhonjiswa kuphela ngesilinganiso esifinyelela kumakhilomitha angama-65 ukusuka lapho kunenkampani yakho. Lokho wukuthi, ngeke ukwazi ukufinyelela kulo lonke elaseSpain ngalo.