Ingxoxo noLuis Carbajo, isikhulu esiphezulu seSoloStocks.com

ULuis CarbajoI-CEO ye I-SoloStocks.com, isitshela ngamathuba i-eCommerce enayo yezinkampani ze-B2B nangamathuba wamazwe omhlaba izinkampani ezincane nezisemaphakathi ezinawo esimweni samanje.

U-Luis Carbajo ube yi-CEO yeSoloStocks.com kusukela maphakathi nonyaka ka-2012. Phambilini, ubesebenza njengeNhloko Yezokumaketha Oku-inthanethi kwe-Europe eVistaprint, umholi womhlaba ekuthengisweni kwe-inthanethi kwemikhiqizo yokuphrinta yama-SME (2010). Ngaphambi kwalesi sikhundla, uCarabjo uthathe imithwalo yemfanelo ehlukene yokuphatha ngaphakathi kweminyango ye-Operations, Finance kanye ne-User Experience ye-Amazon.com e-US, okuyinkampani asebenze kuyo cishe iminyaka eyisithupha nalapho eba yinhloko yomnyango we-User Experience emhlabeni jikelele.

Actualidad eCommerce: Kulabo abangakakwazi lokho, bacabanga ukugxumela emakethe ye-inthanethi futhi / noma bacabanga ukuthi kungenzeka ukuthi ibhizinisi labo lisebenze emazweni angaphandle, isebenza kanjani iSoloStocks.com?

ULuis Carbajo: ISoloStocks.com inikeza isiteshi esithembekile sokuthenga nokuthengisa online ezinkampanini nakubachwepheshe. Singabaholi eSpain engxenyeni ye-B2B (Business to Business) futhi sinokuqina okuqinile emhlabeni jikelele, ikakhulukazi eYurophu naseLatin America. Sinezinto ezicishe zibe yizigidi ezimbili, ezivela kubahlinzeki abathembekile abangaphezu kuka-2 emhlabeni jikelele, eziqinisekisa ukuphepha kokuthengiselana. Ngakho-ke, sihlinzeka ngama-SME nabasebenza ngokuzimela ngakho konke abakudingayo ukuze bakutholele ibhizinisi labo, ngenkathi sibanikeza isiteshi sokuthengisa nesokuphepha esisebenza kahle nesivikelekile sokumaketha imikhiqizo yabo kwi-Intanethi, kubantu ngabanye nakwezinye izinkampani.

Ngaphezu kwalokho, ngenxa yobukhona bethu bamazwe omhlaba kanye nokusebenzisana ne-ICEX Spain, izinkampani zingathengisa imikhiqizo yazo phesheya ngendlela elula nephephile, ngaphandle kwesidingo sokwakhiwa kwengqalasizinda eyengeziwe nokuqinisekisa ukuthi imikhiqizo yazo iyabonakala kubabukeli abaningi kakhulu kunalokho abangakwenza kufinyelelwa ngezinye izindlela (iSoloStocks.com ithola ukuvakashelwa okungaphezulu kwezigidi ezingama-3,5 ngenyanga emhlabeni jikelele, i-2,5 eSpain).

AE: Kusukela yasungulwa ngo-2000, iSoloStocks.com ibone ukukhula okukhulu. Yiziphi izinto ezinomthelela omkhulu kulokhu kukhula? Zithini izibikezelo zesikhathi esizayo esiseduze?

LC: Okuhlangenwe nakho okutholwe phakathi nale minyaka eyi-15 kanye nokutshalwa kwemali okuqhubekayo kubuchwepheshe obusha nokusebenza ukuze kuthuthukiswe ulwazi lomsebenzisi kube yizici ezinomthelela omkhulu ekukhuleni kwethu.

Inhloso yethu ukuqinisa ubuholi bethu eSpain, ukuqhubeka nokukhula kuzo zonke izimakethe esisebenza kuzo (iBrazil, iMexico, i-Argentina, iColombia, iChile, iFrance, iJalimane, iPortugal, i-Italy, iPoland neMorocco) nokuthuthukisa ikhasimende njalo isipiliyoni ukuze waneliseke ngokuphelele ku-SoloStocks.com.

AE: Ufike kuSoloStocks.com ngo-2012. Yiziphi izinguquko inkundla esezenziwe kusukela lapho? Yiziphi ezinye izindaba noma ukuthuthuka ohlela ukuzisebenzisa?

LC: Ngokushintsha kokuqondiswa, ingosi ibe noshintsho kumasu, isuka kumodeli yemikhombandlela ye-B2B nengxenye ebaluleke kakhulu yemali engenayo evela ekukhangiseni, iya esitolo esiku-inthanethi noma imodeli ye-ecommerce. Kusukela lapho, akugcini ngokukhangiswa kwabasebenzisi okuhlaselayo kuphela okuncishisiwe, kepha kufakwe ipulatifomu yokuthenga ephephile eyi-100% enikezela ukuthengiswa kwezinkampani ezihlinzeka ngemali nokwaneliseka okuphezulu kakhulu kubathengi.

Ngaphezu kwalokho, siguqule ingosi nakho konke ukuxhumana kwethu nomgwaqo okhulayo ovela kuma-mobiles namaphilisi. Ngenxa yalokhu, sinewebsite eyakhelwe ngaphansi kwezinqubo zokuklama eziguqukayo (I-Responsive Web Design), evumela yonke imisebenzi ukuthi isebenze kahle lapho ufinyelela kuSoloStocks.com kunoma yiluphi uhlobo lwedivayisi. Ngakolunye uhlangothi, kulo nyaka sisebenze ukuthuthukisa ukutholakala kwezinkampani ezihlinzeka ngaphakathi kweSoloStocks.com, sibanikeza ithuba lokuba newebhusayithi ephelele neyenzelwe umuntu ngaphakathi kwepulatifomu yethu.

Futhi, ngokubheka ikusasa, sinezinselelo eziningi, njengokuqhubeka nokusiza izinkampani zaseSpain ukuthekelisa emazweni aphesheya kanye nokwenza ngcono amasu okunikeza abathengi bethu iziphakamiso ngokuya ngokuthanda kwabo nezintshisekelo zabo.

AE: Ngokucabanga kwakho, yiziphi izinto ezenze iSoloStocks.com yaba ngumholi kanye nebhentshimakhi ekuthengisweni kwe-inthanethi emakethe ye-wholesale?

LC: Njengoba ngishilo ngaphambili, ukwesekwa kweminyaka eyi-15 yokuhlangenwe nakho ekuthuthukisweni okuqhubekayo kukhulise ukukhula kwethu nokuma kwethu, kokuqukethwe nakubabukeli nasolwazini lwezimakethe.

Ngaphezu kwalokho, kubalulekile ukuthi uqaphele ukuthi isikhathi eside besiyiyo kuphela ingosi ekhethekile ngempela kwi-B2B, okusivumele ukuthi sizihlukanise kakhulu nalabo esingaqhudelana nabo ngamasu ahloselwe abathengi, kanye nakwabanye izimbangi zamazwe anginalo ulwazi olujulile ngemakethe yaseSpain esinayo.

Ngaphezu kwalokho, sibonga umsebenzi wethimba lonke, ikakhulukazi izindawo zobuchwepheshe, ukuma komkhiqizo nentuthuko kanye nokubonisana nge-e-commerce, singanikeza insizakalo ephephile nekhwalithi. Inhloso yethu enkulu ukuqinisekisa ukuphepha kokuthengiselana. Sisebenza njengabalamuli phakathi kwabathengi nabathengisi, siqinisekisa ukuthi abahlinzeki bathembekile futhi siphenya noma yiluphi uhlobo lokungahambi kahle, izinto ezisihlukanisa nomncintiswano.

AE: Ucwaningo lweTrends ku-B2B Online Commerce eSpain lukhombisa ukuthi abantu abazisebenzelayo emkhakheni we-B2B basebenza kakhulu kunezinkampani ezinomkhawulo, futhi ukukhula komsebenzi wabo ku-inthanethi kube kukhulu. Siyini isizathu salokhu, ngokombono wakho?

LC: Izinkampani ezincane futhi ikakhulukazi lezo ezakhiwe ngabantu abazisebenzelayo kanye nosomabhizinisi baneziqu ezimbalwa nezinsiza uma kuqhathaniswa nezinkampani ezinkulu ezilawula imakethe. Ngalesi sizathu, abasebenza ngokuzimela abaningi baphendukela ezimakethe ezinjengezethu ukufinyelela izethameli ababengeke bazifinyelele bebodwa, futhi ngaleyo ndlela bakwazi ukunikeza amaklayenti abo ubuchwepheshe obuthuthukile ngaphandle kwesidingo sokwenza izimali ezinkulu. ISoloStocks.com isize izinkampani eziningi ukuthi zithengise okokuqala kwi-Intanethi ngisho nokuhlola izimakethe kwamanye amazwe.

Kumele kuqashelwe ukuthi abantu abazisebenzayo nabamabhizinisi bayingxenye ebalulekile yendwangu yebhizinisi laseSpain; Bayinjini enkulu yezomnotho eSpain, futhi kulinganiselwa ukuthi bamele izinkampani ezisebenzayo ezingama-95% namuhla. Ngakho-ke, ukukhuphuka kwalolu hlobo lwenkampani kwingosi yethu, okuholela ezingeni lezinkampani ezinikela kakhulu ngemikhiqizo yazo kwi-Intanethi, kuqinisekisa kuphela lo mkhuba.

AE: Ngokwalolu cwaningo, ukuthunyelwa kwamanye amazwe eSpain kukhuphuke ngama-21%, okuyindawo okuyiyona ehamba phambili kuyo iLatin America. Uyini ukhiye walokhu kwanda?

LC: ILatin America iyimakethe enobudlelwano obusondelene kakhulu neSpain futhi enikeza ukusebenzisana okuningi kokuthunyelwa kwamanye amazwe, kokubili ngolimi nangamasiko nangenxa yesakhiwo esithuthukisiwe abanaso sokuhwebelana neSpain.

Ngaphezu kwalokho, kulo nyaka inani le-euro uma liqhathaniswa nedola laseMelika lehle kakhulu, okuye kwazuzisa ukuthunyelwa kwamanye amazwe aseYurophu emazweni angenayo le mali noma athanda ukungenisa imikhiqizo kanye / noma izinsizakalo ezivela emazweni anedola laseMelika. Amanani emikhiqizo yaseYurophu manje aseqhudelana kakhulu kunakuqala.

AE:  Imikhiqizo ethunyelwa kakhulu kube, ngokocwaningo, leyo esezigabeni zemishini nemishini, imfashini, ukudla, ukwakhiwa, ikhaya nezivande. Ucabanga ukuthi siyini isizathu sokuphumelela kwale mikhiqizo?

LC:  Izinkampani ezikule mikhakha yendabuko sezilahlekelwe wukwesaba ukuvula iziteshi zebhizinisi ezintsha. I-Intanethi ikhombise ukuthi ingumthombo noma osebenza kangcono njengomthombo woxhumana nabo bebhizinisi kuneziteshi ezijwayelekile zokuthengisa.

Uma kuqhathaniswa nezinkampani ezivela kwamanye amazwe, isibonelo iChina, ebheja kakhulu ukungena eSpain, izinkampani zaseSpain zisabela ngokushesha futhi zizibeka ezimakethe ze-elektroniki ezifana nezethu. Sinezindaba eziningi zempumelelo eziqinisekisa lo mkhuba.

AE: Kuyathakazelisa ukuthi imikhiqizo efunwa kakhulu ngabasebenzisi ayihambelani nezigaba ezithengisa kakhulu. Kungani ucabanga ukuthi imikhiqizo yobuchwepheshe ehlobene nomakhalekhukhwini, amathebulethi nezinsiza, izipho zomshado, noma osikilidi abasebenza ngogesi yimikhiqizo edingeka kakhulu emkhakheni wehhotela?

LC: Ngokuya ngemininingwane yethu, imikhakha yemisebenzi ethandwa kakhulu ezinkampanini zaseSpain ezinquma ukuthengisa imikhiqizo nezinsizakalo zazo kwi-Intanethi yimishini nezinto zokusebenza, imfashini, ukudla, ukwakhiwa, ikhaya nengadi (okungukuthi, iningi lezinkampani ezinqumayo thengisa imikhiqizo yakho kwi-Intanethi iyingxenye yalezi zigaba). Ngakolunye uhlangothi, ubuchwepheshe –izimoto, amathebulethi nezinye izinsimbi ezihlobene, njengezikrini–, izipho zomshado, noma osikilidi abasebenza ngogesi, phakathi kokunye, eminye yemikhiqizo efunwa kakhulu ngabasebenzisi. Sikhuluma ngokunikezwa nokufunwa.

Imikhiqizo efunwa kakhulu imvamisa iqondana nemikhakha enokuthengisa okuningi, yize kungenjalo kuzo zonke izimo. Kwesinye isikhathi umkhiqizo uba semfashinini ngokushesha okukhulu kube nzima ukuhambisana nesidingo. Isibonelo sakamuva kakhulu yi-Apple Watch entsha ye-Apple: idale ukufunwa phakathi kwabasebenzisi ukuthi i-Apple noma abanye abakhiqizi be-smartwatch - ababone ukuthi ukuthengisa kwabo kukhuphuka ngenxa yomphumela wezingcingo - abakwazanga ukwanelisa. Kodwa-ke, kuyisimo sesikhashana futhi esifushane kuze kube yilapho izinkampani ziphakamisa ijubane. Esifundweni sethu, esimweni sogwayi bakagesi, ukubonwa kokuqala okwadonsa unyaka nohhafu kuyabonwa futhi okuyimanje okujwayelekile kukhathalogi yanoma yimuphi umthengisi wempahla.

AE: Ungasinikeza izeluleko ezisebenzisekayo kubo bonke abathengisi, abakhiqizi nabakhiqizi abangakenzi leap kwezentengiselwano? Ungasinikeza umbono wakho mathupha ngethuba i-eCommerce ebanikeza lona?

LC: Iseluleko esibaluleke kakhulu engingabanika sona ukuthi ukuze unqobe umphakathi othenga kwi-Intanethi kubalulekile ukusungula ubudlelwano bokuthembana. Enye yamabhuleki we-ecommerce ukungabi nokuvikeleka nokwethembana, iqiniso lokuthi awumazi umthengisi uqobo futhi angakwazi ukuthinta umkhiqizo ngaphambi kokuwuthenga. Lokhu kudala ukusola okuthile kumthengi, okugcizelelwa uma sicabangela amacala obugebengu obuvela ngenethiwekhi. Ngakho-ke, inkampani efuna ukuthengisa online kufanele yenze konke okusemandleni ukudala idumela elihle. Kubandakanya izinkomba ezivela kumakhasimende akho, imiklomelo noma amabheji atholwe ngesikhathi somsebenzi wabo noma ukunikela ukwesekwa kwamakhasimende ngokwelashwa okwenziwe ngezifiso okukhulu ngocingo noma nge-imeyili kungasiza kule nqubo.

Inkampani ethengisa imikhiqizo yayo ezimakethe ezinjengeSoloStocks.com kumele ibe sobala, ilalele ama-oda akho kanye nemibuzo yakho ngesikhathi futhi inikeze ukwelashwa okuhle, ngoba izimakethe eziningi ze-elekthronikhi ngokuvamile sinohlelo lokulinganisa ngabasebenzisi.