Ungawafuna kanjani amagama angukhiye

Amagama angukhiye angenye yezindlela ezaziwa kakhulu ze-SEO, kepha futhi enye yezinkimbinkimbi kakhulu laphaya. Futhi ukuthi ukuthola amagama angukhiye afanele wewebhusayithi yakho noma i-eCommerce yakho kungakhuphula ukuvakashelwa futhi, ngayo, uthole impendulo enhle evela kubasebenzisi. Kepha uwafuna kanjani amagama angukhiye afanele?

Uma uhlale uphikiswa yilolu daba futhi awunasiqiniseko sokuthi yini okufanele uyenze ukuze ushaye "ukhiye" wokwandisa ukuvakasha kwakho, namuhla Sizokuchazela ukuthi uwafuna kanjani amagama angukhiye namaqhinga ochwepheshe ukuze uthole imiphumela emihle. Ilungiselelwe?

Sesha amagama angukhiye ... kepha liyini igama elingukhiye?

Ucwaningo lwamagama asemqoka lunye lwezifundo zokuqala ezifundwe kucebo le-SEO, kepha abantu abaningi abaqondi ukuthi liyini igama elingukhiye. Ngakho-ke, ngaphambi kokukufundisa ukuthi ungakwenza kanjani namathuluzi ongawasebenzisa, kulula ukuthi ufunde futhi uqonde ukuthi igama elingukhiye liyini. Ukwenza kube lula kuwe, sikunikeza isibonelo.

Cabanga ukuthi uthola lezi ziqu ezimbili kwi-Intanethi: IMercadona: okhilimu bezimonyo zobuso / okhilimu bezimonyo zobuso.

Bobabili babukeka ngokufanayo, akunjalo? Futhi womabili akhiwe ngamagama, esingacabanga ukuthi asetshenziswa kwi-Intanethi: okhilimu, izimonyo, ubuso ... Ngakwesokudla? Manje, ucabanga ukuthi wonke umuntu uyawafuna lawo mazwi? Ngabe akekho ongaba nosesho oluningi kunezinye? Uma uphendule ngoyebo, uqinisile. Isibonelo, izimonyo ngeke zibe nokuseshwa okuningi njengobuso, noma njengokhilimu. Futhi zonke azinakuqhathaniswa nelinye igama elingukhiye esingalinaki ngamabomu: iMercadona.

Ngakho-ke, singachaza amagama asemqoka njengalawo athola ukuseshwa okuningi ngoba abantu abaningi bayawafuna ezinjini zokusesha. Kusho ukuthini lokho? Okuzoba yibo abakuthinta kwinani elikhulu lokuvakashelwa kuwebhusayithi yakho noma kwi-eCommerce yakho.

Kodwa ingabe kulula ukuzibona? Kusukela manje sithi cha, ngoba kufanele futhi ucabangele umncintiswano, ngoba amanye amawebhusayithi amaningi azobe ewazingela lawo magama angukhiye futhi angasebenzisa wona lawo owafunayo.

Izici zegama elingukhiye

Uma kukhulunywa ngokufuna amagama angukhiye, awukwazi ukugcina awokuqala owatholayo, ngoba uyawadinga ukuze ahlangabezane nochungechunge lwezimfuneko ukuthi zikusebenzele ngempela. Ngaphandle kwalokho, ngeke uzuze umgomo owufunayo.

Futhi kungenxa yokuthi phakathi kwezimpawu amagama angukhiye okufanele abe nazo yilezi ezilandelayo:

Lokho kuhlobene nenhloso yakho kanye / noma ibhizinisi

Isibonelo, ake ucabange ukuthi unebhizinisi lezilwane, umtholampilo wezilwane. Ngakho-ke, amagama angukhiye afana nenja, ikati, inyoni angathakazelisa. Kepha abanye bathanda ukusebenza kwengqondo, izesekeli, njll. hhay kangako. Okokuqala, ngoba bangama-generalist kakhulu, futhi lokho kuzobavimba ukuthi bangafinyeleli kubalaleli obadingayo; futhi ngakolunye uhlangothi ngoba empeleni abaphathi umkhakha osebenza kuwo.

Cinga kahle

Kuzoba khona amagama aseshwa kaningi, kanti amanye azoba nokuncane. Kepha lokho akusho ukuthi kufanele uzilahle zonke, ngoba, uma ungazi, imfashini iyashintsha futhi lokho okwakungakaze kube khona ukuseshwa ezinsukwini ezithile kungaguqula amatafula futhi kube okufunwa kakhulu.

Sinesibonelo esicacile ngegama elingukhiye elithi «maski». Uma uqaphela, bekungelona igama elingukhiye ngo-2019. inkinga), noma isibonelo nge-coronavirus.

Lokho akuxhashazwa kakhulu

Lokho kusho ukuthi awunakho ukuncintisana okuningi. Futhi inhloso yalokhu kungenxa yokuthi, ngale ndlela, ungaba ophakathi "ofundisayo" kakhulu ezihlokweni ezihlobene nalelo gama elingukhiye, okwenza izinjini zokusesha zikubeke ezindaweni zokuqala zokusesha futhi lokho kusho ukungena kakhulu kwezivakashi.

Sesha amagama angukhiye: amathuluzi wamahhala lapho ungawathola khona

Ukufuna amagama angukhiye akulula. Kepha akunakwenzeka; Okudingayo ukuthi unikele isikhathi kuso, ngoba akuyona indaba yemizuzu eyi-10 noma engama-20, kodwa ekuqaleni kuzobandakanya amahora wokufunda bese kuthi, lapho usulungisiwe, kufanele wazi izindaba nezindaba ku faka phakathi okusha futhi ulahle lezo ezingasasebenzi.

Ukuthola lokhu, kunamathuluzi okusesha angukhiye angakusiza. Iningi liyakhokhelwa, kepha sigxile kwabakhululekile ngoba yibo abasetshenziswa kakhulu (futhi futhi ungonga kancane). Ngokuhamba kwesikhathi uzokwazi ukubheka ukutshala imali kwamanye amathuluzi.

Ngakho-ke, lezo esizincomayo yilezi ezilandelayo:

izitayela Google

Mhlawumbe ingenye esetshenziswa kakhulu futhi kungenxa yokukhululeka esinakho futhi ngoba ihlobene ne-Google, injini yokusesha esiyisebenzisa kakhulu emhlabeni jikelele. Leli thuluzi lisebenza kalula kakhulu, ngoba kufanele ubeke igama ukukukhombisa igrafu (ngokuzenzakalela izinyanga eziyi-12) ukuze ubone ukusebenza kwalelo gama. Sincoma lokho shintsha lokho kube yizinsuku ezingama-30, ngakho-ke uzokwazi uma kuyigama elifanele leso sikhathi, ikakhulukazi uma kukhulunywa ngokugxila kokuqukethwe kwakho kwamuva kakhulu.

Ungawasesha kanjani amagama angukhiye: I-Google Keyword Planner

Yize kungagxili ekufuneni amagama angukhiye ngempela, ngoba iyithuluzi le-Google Adwords ukusesha amagama ezikhangiso, iqiniso ukuthi kusebenza kahle ukuthola lawo magama angukhiye (noma ahlobene) azokunikeza imibono yezihloko ezihlobene noma ukusesha.

Ubersuggest

Lingelinye lamakhasi okusesha amagama asetshenziswe kakhulu. Futhi kungukuthi, ngaphezu kokukhululeka, ikunikeza ithuba lokuthola amagama angukhiye amade, okuyibo abanomncintiswano omncane, kepha kube nemiphumela emihle. Eqinisweni, ngokusebenzisa okufushane, ungathola eziningi ezinde ezizokwazi ukufaka isandla kuwebhusayithi yakho noma kwi-eCommerce.

Ungawasesha kanjani amagama angukhiye: I-Google Suggest

Impela wake wathayipha okuthile enjini yokusesha yakwaGoogle futhi kwaphakamisa amagama noma imishwana, akunjalo? Yebo, yazi ukuthi lokhu futhi kungakunika umbono wokuthi abasebenzisi bafunani futhi, ngalokho-ke, dala okuqukethwe ukunikela ngohlamvu lwakho lwesihlabathi ukushintshanisa nokuvakashelwa.

Okufanayo kuya kufayela le- Ibhokisi elivela ngezansi kosesho oluningi lapho iGoogle ikhombisa amanye amagama noma ukuseshwa okuvame ukuphindwa ekuseshweni.