Izinkampani eziningi zisebenzisa incwadi yobunikazi bezinkampani phakathi kwemibhalo yangaphakathi. Le ncwadi, ebanzi noma engaphansi, ibalulekile ukugcina ubunikazi obuqondile bezinkampani, ngaphandle kokuhluka okungathinta amakhasimende.
Kodwa, Yini ibhukwana lobunikazi benkampani? Iziphi izinzuzo ezikunikeza zona? Uyenza kanjani eyodwa? Uma ufuna ukwazi konke mayelana nale dokhumenti, kufanele ubheke nje umhlahlandlela esikulungiselele wona.
Yini ibhukwana lobunikazi benkampani
Into yokuqala okudingeka uyazi ukuthi igama elithi manual identification libhekisela kuphi. Kulokhu, sikhuluma ngombhalo webhizinisi osungula imithetho nemihlahlandlela okufanele ilandelwe enkampanini ukunikela nokugcina ubunikazi obubonakalayo bamakhasimende kanye nabasebenzi.
Ngamanye amagama, okwenzayo setha ingqikithi yokuthi izinto ezibonakalayo zomkhiqizo zizoba kanjani nokuthi uzisebenzisa kanjani, okuku-inthanethi nokungaxhunyiwe ku-inthanethi. Izinto ezifana nohlobo lwelogo, imibala, amafonti ...
Lezi zincwajana zingaba yisisekelo kakhulu, ikakhulukazi kumabhizinisi amancane, noma izincwadi ezinkulu ezibanzi ezinkampanini ezinkulu. Futhi ubani ozisebenzisayo? Yebo, izinkampani ezinjengeVodafone, i-Endesa, i-Adidas ... Zisungula izinkombandlela okufanele zilandelwe, hhayi ngama-logo kuphela, kodwa nakwezinye izinto eziningi ezifana nezikhangiso kwabezindaba, imikhiqizo, amakhathalogi, izinto zokubhala, izikhangiso zethelevishini, ukuxhumana nomphakathi, ukuhlobisa ezitolo, njll.
Incwajana yobunikazi benkampani vs ibhukwana lomkhiqizo
Wake wacabanga ukuthi incwadi yobunikazi bezinkampani kanye nencwajana yomkhiqizo ziyefana? Impela YEBO. Kodwa iqiniso lihluke kakhulu.
Zombili lezi zinto zibonakala zimayelana nento efanayo, kodwa akunjalo. Ngenkathi incwajana yobunikazi bezinkampani igxile engxenyeni yomkhiqizo, ubunikazi obubonakalayo balowo mkhiqizo, ibhukwana lomkhiqizo alihlali kuphela «base», kepha iyajula kakhulu, ize ibonise nezici ezingeke "zathintwa" njengamanani ezinkampani, iphimbo lezwi, indlela yokuxhumana namakhasimende angaba khona, njalonjalo.
Ngakho-ke, lapho kwakhiwa umbhalo owodwa nomunye, yize kungahambisana, incwajana yobunikazi bezinkampani ihlala kuphela ngesisekelo salokho igama lomkhiqizo.
Izinzuzo
Aziziningi izinkampani ezinamabhukwana wobunikazi bezinkampani futhi, noma kunjalo, ukuba khona kweyodwa, kanye nokuyisebenzisa, kunezinzuzo eziningi ongazibonanga, mhlawumbe. Siyafingqa:
Uzokonga isikhathi nezinsizakusebenza ngencwajana yobunikazi bezinkampani
Cabanga ukuthi uqasha umuntu. Uyivakashela enkampanini futhi umtshele konke adinga ukukwazi mayelana nobunikazi benkampani… Lokho kuthatha isikhathi, futhi nomuntu omfundisa konke angeke akwazi ukusebenza ngesikhathi evakashele lo msebenzi.
Kepha kuthiwani uma isisebenzi esisha sifika ngesonto elilandelayo? Uzophinde uchithe amahora amaningana esikhathi sakho, nangezinsizakusebenza ongahle uzisebenzisele ezinye izinto.
Incwajana yobunikazi bezinkampani ikuvumela ukuthi uchithe isikhathi esincane, nikeza isethulo esifushane bese ubhala phansi imininingwane oyidingayo ukuze wenze umsebenzi wakho kahle enkampanini.
Unokuvumelana okukhulu
Imvamisa, ikakhulukazi ngokuhamba kwesikhathi, abantu bavame ukukhohlwa imithetho eyayilandelwa ekuqaleni. Kunjengokungathi sinikeze umkhono obanzi ezicini ezithile, nokuthi ekugcineni, kube nomthelela enkampanini.
Ngakho-ke, ukuyigwema, ukuba nemithetho nokuxhumana ngencwajana yobunikazi bezinkampani kusiza ukungazikhohlwa kanye nokuba "nenduku" elinganayo yabo bonke.
Unikeza isithombe esingcono kumakhasimende
Ngoba ngokuba nebhukwana lobunikazi lenkampani utshela amaklayenti ukuthi uyakhathala ngoba kukhona ifayela le- ukuhamba kahle kwebhizinisi nokuthi uxhumane nabasebenzi bakho ukuze bazi konke abadinga ukukwazi mayelana nenkampani.
Ungayakha kanjani incwajana yobunikazi bezinkampani
Ukugxila ekutheni kufanele uyenze kanjani incwadi yobunikazi bezinkampani, into yokuqala okufanele ucace ngayo uhlobo lolwazi ozodinga ukululungiselela.
Kulokhu, kufanele ichazwe, ngoba sikhuluma ngezinto ezingafanele ukushintsha njalo (ngoba kumayelana nokuthi amakhasimende ahlobanisa umkhiqizo, ungawashintshi njalo ngambili kathathu):
- Ilogo.
- Iphalethi yombala.
- Izinhlobo zemibhalo.
- Izimpawu nezimpawu.
- Ibhange Lesithombe.
- Izici ezingeziwe.
- Izicelo
Konke lokhu kuyisisekelo encwadini yobunikazi bezinkampani, kepha kuthiwani ngesakhiwo? Sikudiliza ngawe.
Isakhiwo sencwajana yobunikazi benkampani
Lo mbhalo kufanele ulandele i-oda ukuze yonke imininingwane iqondakale kahle futhi kungangabazeki noma kube nezinkinga lapho uyisebenzisa emisebenzini noma kunoma yiluphi uhlelo lokusebenza olwenziwa (ithelevishini, abezindaba, amabhodi okukhangisa, njll.).
Isakhiwo kungaba okulandelayo:
Ukwethulwa kwebhukwana lobunikazi benkampani
Lapho ikhuluma ngefilosofi, amanani, ubuntu nethoni yomkhiqizo onayo. Kubalulekile ukusicacisa lesi sigaba njengoba kuyisisekelo sokuqonda isizathu sakho konke okunye.
I-logo
I-logo iyingxenye ebalulekile yobunikazi bomfanekiso. Ngalesi sizathu, i- design, imibala kanye nokusetshenziswa.
Ezinye izici okufanele ziboniswe, ngokwesibonelo, isikhala okufanele sishiyeke eduze nelogo ukuze singabukeki silayishwe kakhulu, noma ubukhulu kanye nobuncane bophawu ngaphandle kokulenza liyeke ukufunda noma libukeke lifiphele kakhulu.
Futhi lapha kungahle kube nesigaba sokwehluka kwelogo, ukuze ubone ukuthi kuzobukeka kanjani ngemibala ehlukene, amafomethi, njll.
Imibala
Yize sishilo ngaphambili ukuthi imibala seyimboziwe ku-logo, kulokhu ingena ngemibala, ikakhulukazi amanani ombala, angasungulwa phakathi kokuthathu: i-RGB, i-CMYK, i-HEX noma i-Pantone (eyokugcina isetshenziswa kakhulu ngoba ivumela umbala osetshenziswayo ukuthi kube yilowo empeleni ophrintiwe, ngobuningi obufanayo).
Ukwakheka
Isigaba sokwakhiwa sisungula i- imithetho eyisisekelo ukuthi umklamo kufanele ube nawo ukuze uhambisane nalokho ofuna ukukufeza ngokubonakalayo kusuka kumkhiqizo.
Izithonjana
Ngaphezu kwelogo, izithonjana nezinye izinto zibalulekile, futhi kufanele zilandele isitayela selogo ngokuphelele. Ngakho-ke lapha izici ezahluke ngosayizi zichaziwe yalena, imibala ezoba nayo uma ingacindezelwa nalapho icindezelwa, uma izokuba nomsindo noma cha, uma umbhalo onawo uzoshintsha, njll.
Izithombe
Kulokhu esikhuluma ngakho Ibhange lesithombe inkampani ezoba nalo kulo mkhiqizo uqobo. Zingaba izithombe kodwa futhi nemifanekiso, imidwebo ... Zonke kumele zibe sezingeni eliphakeme futhi ziphathwe ngendlela efanele ukuthuthukisa umbono womkhiqizo.
Ukuthayipha
Ekugcineni, sine-typography, okungukuthi, i- uhlobo lwefonti oluzosetshenziswa ekwenzeni uphawu. Lapha, izici ezibalulekile ezinjengosayizi wefonti, uhlobo lwesikhala, noma ngabe izizinda ezimnyama kanye / noma ezikhanyayo kufanele zisetshenziswe, noma ngabe kuzoba khona izihloko (H1, H2, H3 ...) nezigaba noma isigaba esisodwa kuphela, njll. fakwa imininingwane lapha.
Uma inkampani inkulu, ngaphezu kwalawa maphuzu kubhukwana lobunikazi benkampani, amanye afakiwe afakiwe kuhlelo ngalunye lwezicelo olunazo: kwabezindaba, omagazini, izikhangiso zewebhu, ithelevishini, ukuxhumana nomphakathi, njll.
Ngabe sekucaca kuwe manje ukuthi iyini incwajana yobunikazi bezinkampani?