I-European Commission, ngokulandela amasu eDigital Single Market namasu we-Single Market, muva nje wethule uhlelo olunamaphuzu amathathu lokuthuthukisa ezentengiselwano, ukubhekana nezinkinga nge “geoblocking”, ngenhloso yokwenza ukulethwa komkhiqizo onqamula emngceleni kungabi nje okungabizi kakhulu, kodwa futhi kusebenze kahle kakhulu. Imithetho emisha ye-Ecommerce eYurophu futhi bazohlose ukukhuthaza ukuzethemba kwabathengi, ngenxa yokuvikelwa okungcono nokusebenza.
Njengoba ilandiswa ngu U-Andrup Ansip, oyiPhini likaMongameli weDigital Single Market, imvamisa abantu bavinjelwa ekufinyeleleni okunikezwayo okungcono kakhulu namaphromoshini lapho bethenga ku-inthanethi noma bamane banqume ukungathengi ngaphandle kwemingcele yabo ngoba amanani okulethwa aphezulu kakhulu. Bakhathazeke ngisho nangamalungelo abo uma kwenzeka okuthile kungahambi kahle futhi umkhiqizo ungalethwa noma ufike usesimweni esingesihle.
Inhloso yale mithetho emisha yezentengiselwano ezisebenza ngogesi eYurophu, kuhloswe ngazo ukuxazulula izinkinga ezivimbela abathengi nezinkampani ekujabuleleni ngokugcwele amathuba amahle kakhulu okuthenga nokuthengisa imikhiqizo noma izinsizakalo kwi-Intanethi.
Ngakolunye uhlangothi, UGünther H. Oettinger, onguMgcini Wezomnotho Nedijithali Yedijithali, ubalule ukuthi uhlelo "geoblocking", luvumela ukuba kube nokulingana okwanele phakathi kwezintshisekelo zabathengi, okubavumela ukuthi bakwazi ukuthenga nge-inthanethi ngaphesheya kwemingcele yabo, ngenkathi inikeza izinkampani ukuphepha okwanele kwezomthetho.
Okwe-Elżbieta Bieńkowska, onguKhomishani weMakethe Yomhlaba Wonke, Yezimboni, Yezentengiselwano kanye nama-SIME, ukubandlululwa phakathi kwabathengi e-European Union, ngokususelwa ku Ukuhlukaniswa kwemakethe emingceleni kazwelonke akusenzeki eMakethe Eyodwa.
Ngalesi sizathu, ngemithetho ecacile, a isicelo esingcono nokulethwa komkhiqizo okungabizi kakhulu, kuzoba lula kakhulu kubathengi nezinkampani, ikakhulukazi amabhizinisi amancane, ukusebenzisa ngokugcwele i-European Union Single Market kanye ne-Ecommerce enqamula emingceleni.